95% of Coaches Will Be EXTINCT by Christmas 2026 (Are You the 5% or the 95%?)

In this episode, you're going to know right now why the choice is embodiment or extinction.

By Christmas 2026, 95% of coaches won't be able to make a living.

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You have infinite power.

That may be a bold claim, but here's what I see.

I'm a coach.

I've been a coach for 18 years, and I coach at the highest level, high performers, people that really want to make a difference, people that have significant challenges and that want to create significant results.

So that's not trivial work.

And if you're a coach, you know that.

And I'm not saying you don't coach at a high level, too.

But here's what I'm noticing.

I'm seeing the proliferation already of applications popping up all over the place about coaching.

In other words, coaching by bot.

It's happening in medicine, it's happening in counseling, and it's happening in coaching.

And there are other fields as well, all kinds of advice fields.

And so the question naturally comes up, what the heck is left?

Like, what are we going to do as coaches?

And you are going to need to answer that question powerfully and deeply for yourself.

And here's the danger, number one, people, you maybe are going to say, it's not going to affect me.

I'm already past that.

AI can't duplicate me.

Well, that might be true, but my guess is you're full of crap.

And you'll know as you listen to this episode whether or not you need to flag the danger sign.

So one reason coaches are going to be buried is they're going to stick their head in the sand, and you need to ask yourself if this is you and pretend that the tsunami is not coming, it is.

So I have a book called Coaching and the Rise of AI and it's done and in editing and actually it's in final production right now, and it'll be out in a couple of weeks.

And depending on when you see this, it may already be out.

It'll be out by the middle of October 2025.

The prediction I have is that by December of 26, which is about 14 months from now, 95% of coaches won't be able to make a living.

Now, that may sound bold and it may piss you off.

I don't really care, because here's the Truth.

Right now, more than 50% of coaches don't even make $25,000 a year, which is what, 2,000 bucks a month?

Well, that's not a living wage, that's a hobby.

Less than, I mean, up to 75% don't even make 50,000.

And the numbers go down from there.

When I redid calculations with using AI and several different versions and different ways of calculating this, somewhere between 95 and 97% of coaches won't be able to make up to 100k or 100k US dollars.

Now you may think, well, 100k, that's rich.

No, it's not.

Right now, if you can't make 100k or very near it, 90, 80, 90, that's not really a living.

You're going to have to have another gig or it's going to have to be one income in a two full on income family because it takes $100,000 a year to live.

Prices are up, expenses are up.

It's just that expensive to live decently.

And I'm not saying you can't live on 60 or 75.

Maybe you are right now, but you're certainly not living the kind of life you want and you're not living and having the impact you imagined.

So you can spend some time arguing with me about the numbers or you can pay attention to the thrust because right now is as crappy as AI is ever going to be.

And this is as good as it's ever going to be for you as a coach unless you make some radical changes.

And the radical changes is what I'm going to talk about.

So this is the first episode in a series that I'm going to release starting every Thursday.

Now, if you follow your ultimate life, you know that we go Tuesdays and Fridays twice a week.

Starting right now, September 25th, I'm going to throw in a Thursday episode.

So we're going to be three times a week.

This one right here is going to be the only solo episode as I introduce what we're doing and why we're doing it and what this has to do with anything.

And it's for coaches only or those thinking about being coaches or whatever.

And I'm going to do that every Thursday.

And starting next Thursday, I'm going to have two coaches on with me, different ones each week.

And we're going to have a three way, a conversation about what AI is done to them or for them, how they're using it or not using it, the positive things they see, the negative things they see.

And that sort of cautions, because AI is here, like it or not, pretended away or not.

I want you to think about Blockbuster.

Like, I don't know if you're old enough, but in the 80s and then, you know, 90s VCRs were all the rage.

And I remember going to work and I worked with a bunch of people, some of whom are engineers and stuff, and there was all arguments every week at the water cooler about Beta versus vhs, you know, videotapes and which stores had the best, you know, new releases and all that stuff.

And there was an entire conversation.

And that went on for some years, right?

And then DVDs came, and of course you had to have a VCR and maybe you had two or three of them in the house, and you know, which model was best and had the best sound and all the stuff that you'd get with any kind of techno gear, right?

And then years went by and guess what?

VCRs, it's like, they're now doorstops, they're gone.

You might find them in antique shops, unless you're a nerd and you happen to have an old one.

Because why?

Because some technology showed up.

First there was DVDs and then Blu Rays, and now it's all digital streaming service.

And so in the space of a few years, that entire industry was born, created all this gear, including manufacturers and brands and JVC and Sony and all that, and then died.

Completely gone.

Well, AI is doing that to coaching.

This is a sea change, a monumental shift.

The entire earthquake going to blow this industry to pieces.

And here's why.

It's not hard to understand AI and it's getting better and better.

And I'll give you another example.

In a minute, AI can research everything that's available, all the books that are online, everything, all that data, and collate it and give you recommendations, summaries and all that kind of stuff in just a minute, couple minutes at best.

Thinks for 10 seconds, 15 seconds, and right this minute is as crappy as it's ever going to be.

So as I started doing the research for Coaching and the Rise of AI this book, it took me three months to research it and write it.

And in that period, 90 days, I saw with my own eyes and my own experience, AI double in its ability to do faster, better, more cogent, more succinct, more powerful research, summary and so forth.

And I had IT do coaching scripts.

So I had it help me.

I said, well, I'm worried about this and here's my thoughts and here's my worries.

And I just talked to it and it came back with powerful recommendations, very encouraging stuff, stuff that made me have an emotional reaction.

And I watched that happen and thought, we're screwed.

We as coaches are screwed.

Unless.

So I'm not painting a picture of doom and gloom.

And Coaching in the Rise of AI is not a book.

That's just observational.

I don't write observational books, meaning, oh, gee, this is what happens.

The sky is falling.

Everything I write is about what we can do to both use or make something better or overcome some challenge.

My book, Walking without Fear.

My book, the story arc, the results equation, you know, the book of context, meeting God at the door, all the books on meditation.

I mean, you know, I've written 20.

So this coaching in the Rise of AI is observing that this is happening and it's going to change our industry fundamentally.

And it's also.

And what do you want to do or what can you do if you want to stay in business?

Now, here's what I'm saying.

Here's my prediction.

By Christmas of next year, 14 months, 95% of coaches won't be able to make a living.

And I'm defining a living as up to, you know, over 100k.

You won't be able to make that.

And here's the reason I will do everything that you do today, better and faster and on, on demand.

It is already available in multiple apps and it will become more available, faster and better.

And for $97 a month or $197 a month, you'll be able to access sophisticated, powerful, on point, dead on advice, encouragement, scripts to empower you, affirmations, all that stuff that will move and motivate you to accomplish your goals.

And the point will be, what the frick do I need a coach for?

So that's the real question.

What the frick do you need a coach for if AI can do all that?

So we're going to talk about that today and then these episodes going forward, we're going to talk about not only what the difference has to be in real coaching that matters and how to partner with this awesome tool.

Because right now there are three things that are getting in the way of coaches understanding this.

Number one is the head in the sand thing, like the ostrich.

It's not going to affect me.

I'm already past that.

It can't duplicate me.

You're full of crap.

That's my saying.

Get mad if you want, but that's what I'm saying to 95% of you and maybe even 97%.

One model I ran is 97%, but 95.

The second reason is because the ante to get in the game has just gone up.

So I want you to picture this.

A casino with, you know, a whole bunch of blackjack tables and all the seats at the blackjack tables are taken by robots.

And the only place where you or I can sit our butt down and play blackjack if you want to, is in the high roller room.

And the minimum bet there's 10,000 bucks.

So the ante's gone from 10 to 10,000, meaning you got to be a different kind of coach to get in this game.

And I use 10,000, I mean a thousand as a multiplier because it's going to feel like a thousand times higher ante to get in this game.

The third reason is because the work that it takes to be there, to be the kind of person, the kind of coach that matters anymore is hard.

So head in the sand, the ante's gone way up and the work is hard.

Those are the three reasons that 95% of coaches are just going to get blown away by this tsunami.

My hope for you is to call this to your attention and then tell you what you can do about it if you want.

I'm not telling you what you got to do.

I'm telling you what's going to happen and you can decide what to do.

So this episode and then all the ones that follow every Thursday are going to talk about that.

And again today I'm introducing the series and raising the flag.

And the series every Thursday after this is going to be with coaches that are in the game and they're going to talk about what they know about AI, what they've seen, how they're using it already.

Some of them I know that are coming on have already created apps to use in their coaching to help in a powerful way instead of being afraid of it.

So you can't ignore this.

You can't ignore it.

The guy that wrote the foreword for my book Coaching in the Rise of AI and I recommend that to read, by the way, because it lays it out in great detail and what to do about it.

He said that he got convinced of this when he had a disagreement with his wife.

And the next morning she was all tuned up, everything was fine, and he asked her what happened and she said, oh, I coached myself through it with chat GPT and he was absolutely floored.

And he's a very successful, money making, way past six figure coach.

And then he was slapped by Boom.

She was fine.

She was tuned up, there was no issue.

Coached through it by chatty chat.

GPT in that case.

So that, you know, slapped him upside the head and said, wow, this is real, this is now.

So this is not coming.

This is here.

And it's getting worse or better or more powerful or having a bigger impact.

Those are the facts.

So here's, here's the question for you.

You, you have to think about what these large language models do and how it affects the work that coaches have typically done.

Okay, Large language models have access to everything on the Internet, books and papers and all kinds of stuff, websites and everything else.

And they have the ability to follow good instructions.

Some are being built and specialized in the mode of coaching, meaning identifying problems, identifying behavioral patterns, looking for excuses, looking for reasons, giving people encouraging reframes, all that stuff.

They're being built right now.

I just saw another one advertised on Facebook a couple of days ago.

By the time you hear this, it'll be longer than two days, but it said the app of your dreams, fix everything, coach you through anything, et cetera, et cetera, and $197 a month or something.

Now the price point doesn't matter and the total absolute capability of that app to live up to the claims doesn't even matter.

The point is it's enough for someone to put that out there.

And $197 a month is, you know, flexible, right?

As there are more and more, that price will go down.

Competition will drive that down.

The open source models are available now.

There are some proprietary large language models that are elevated up above, you know, Gemini and Grok and Chat GPT and you have to pay significant money to have access to those.

But all of those are available and people are going to use them at all levels, customize them specifically to get rid of you and me as coaches.

So here's what you need to think about.

Anything to do with niche coaching, you're gone.

Anything to do with, you know, teaching frameworks about how to overcome fear or get rid of self doubt or anything.

Gone.

Anything that has to do with scripts or affirmations or worksheets or weekly accountability or content calendars or, or any of that kind of stuff, you're in the dustbin of history because AI can do that faster and better already and it's only going to get better.

Anything that can, that depends on even listening really well and then reframing and, you know, giving someone another way to look at it.

All that stuff with nlp, you're toast.

Your History.

And you can get mad at me and argue, but you are, because these models can already do that.

I've tested them all.

One of the things I did in writing the book was I took 11 popular coaching models, and I'm not going to repeat them now because they're in the book, but I took 11 models that exist today that are very successful, that have lots of adherence and proponents.

And I had chat.

I happen to use ChatGPT, but I could have used any LLM.

I had them analyze them, the systems, how they work, what they provide, you know, how they interact with people in terms of the coach and the client.

And I compared them to what an LLM CHAT GPT in this case can do.

And it analyzed the model, the approach, what the strengths were, what it did really well, what the weaknesses were, and it gave it an AI vulnerability rating score.

And the answers terrified me.

Terrified me.

And here's the thing, you know, low, medium, and high vulnerability, and then gave reasons and examples.

And here's.

Here's the thing.

Even in the ones, there were two or three of them that were low vulnerability.

And coupled with that low vulnerability, there was moderate to low effectiveness.

Because you as a coach, you and I both know people don't pay for coaching.

They pay for results.

They pay for having a change, dealing with a problem in their life.

I'm not making enough money in my business.

That's the typical one.

Another typical one is my relationships suck.

I've made a boatload of money, but I've neglected either myself or my family or my relationships, et cetera, et cetera.

My life is out of balance.

Those are two common ones, and there are others.

Okay, so let's talk about making money and let's talk about getting your life back in the making money.

All of the processes for making money, if you're selling any kind of product or service online or in real life, it's about finding an avatar, finding, you know, understanding what they need, creating products that meet those needs, the marketing of getting the products in front of them and then making sales.

All of that process is well known and has been forever.

And I have asked CHAT GPT about marketing different things.

I run a book challenge, okay, by the time you see this, book challenge for September will be over.

But I fill a book challenge with people that want to write books.

And as a coach, that ought to be particularly important to you because it's one of the key elements of coaches that will survive this.

We'll talk about that more in a minute.

But I use Chat GPT to give me marketing strategies to fill my book challenge.

It worked.

I got more people and made more money.

Boom, done.

So I want you to think about this.

This is from experience and I'm already experienced.

I've run a bunch of book challenges.

I've filled them before, made good coin, helped a lot of people do that.

And I ask, so here's what I've done before.

What else can I do?

It gave me some really good ideas, it tweaked the ones that I had and it made it more effective.

It was easily equal to whatever I would have gotten from any coach that I've ever worked with.

And I've worked with a lot of and systems.

So anyway, I analyzed all these systems and you can read about the analysis in the book and the vulnerability of many was high vulnerability to AI.

But even the ones that were medium and low, the, the, the vulnerability that still remained is they weren't very good.

They were medium to poor at getting people to actually take action and solve the problem.

So one of them particularly was somatic coaching where you deal with, you know, things in the body and that healing is necessary and important.

And I've needed a boatload in my life.

And so the AI vulnerability, because it has to do with bodily feelings, was fairly low.

It was medium to low.

But when it analyzed the ability to help that person move into the action to create more cash in their business, it was also low.

So you end up feeling good.

But it doesn't deal with the natural fears and self doubt and self sabotage that you already, that we all already have, that you deal with as a coach all the time.

So anyway, you can argue with my analysis and read it in the book and argue with it if you want, but this is what I'm observing.

And so you can spend your time arguing or you can ask what do I do about this?

Because I don't want to go out of business and I'm speaking for you.

So you may have decided that coaching, you're done with it and you did it for a year or two or 10 or 20, and you want to move on to something else.

Lots of coaches are going to find themselves there.

So you better be thinking about a backup plan or you better figure out what has to change because fundamentally, AI is getting better.

It's going to be able to mine everything that's out there.

Draft scripts, worksheets, weekly accountability, encouragement, things, affirmations, you know, things that you use to get yourself psyched up, to get past fear, to affirm your worth and power all those things, it's going to do better and faster than you can and in better language.

As I did this research, I found myself emotionally affected.

The language was so good and the encouragement and interaction was so intense and real.

I. I found myself emotionally moved during some of the research and thought, holy crap, this is really getting good.

And so the real question is, what is left?

What can't be automated?

And the answer is obvious to you and to me right now, and that is our humanness.

And you might be tempted to just leave it there.

Our humanness can be automated.

Boom.

That's the trump card.

We're done.

And you're full of crap because, excuse me, one of the things that separates a human from the AI is the emotional piece.

90% of coaches that I have talked to or work with still struggle with self doubt, with fear, with imposter syndrome, with neediness, with I've got to find another client, with I don't know how to enroll.

I don't know how to make that transition to the money part of the conversation.

90 plus percent still deal with that.

They queer the deals that they're trying to make.

They blow up sales conversations.

They don't prospect well.

You may not prospect well.

You don't like doing it.

I love the coaching part, and I hate the selling part.

All of that humanness is poison.

So humanness is the thing that AI can't do, even though it can talk about it really effectively.

And I've seen it happen.

That part of humanness is a detriment and has been up to now, to your coaching practice being full and charging the fees that you know you could and should.

You know you can make a difference.

But because you're afraid to prospect, you don't know how to enroll.

You don't know how to do this powerfully.

You're busy worrying about what they think about you.

Am I asking good questions?

Are they going to renew?

Am I impressive?

Any of that stuff is a humanness that's poison.

So that adds to the AI side of the ledger, so they can write better language than you, faster and more encouraging, et cetera, et cetera.

And any amount of fear that you have of imposter syndrome, of worry of thinking about yourself, of ego that's in the conversation adds to the AI side of the ledger and against us as coaches.

So you look at all that and it's scary.

And you're like, holy crap, are we toast?

And the answer is, yes, you are.

Unless.

Yes, you are.

Unless.

I know.

I repeated myself.

All right, so what is it that can't be duplicated?

Well, I asked that over and over again in different ways as I did the research for this book and over and over again the answers came back the same.

Not the same words, but the difference.

Is this the difference?

I'm going to use the word presence.

Well, being fully present with someone is a skill you can develop and it only happens in the total absence of ego, when you are not thinking about what they think about me witot fungus, what I think others think.

When there's none of that going on, when you're not thinking about money or enrollment or time or pressure or are you sounding good or any of that stuff, when that's completely gone and you're just in a complete space of love and being with that person in the most powerful and human way.

Hey, I can't do that.

And it's summer.

It said stuff like that over and over again, but it summarized it in a way that I really hit me really hard and it said I can't bleed.

One of the times I ask it, so what can't you do now?

In order to prime the conversation, I uploaded to my particular chat GPT conversation.

All my books, Meeting God at the Door.

The Book of Context, Walking Without Fear, Living with Purpose and Power.

This book, Coaching in the Rise of AI.

Another book that I'm working on called Masterpiece that'll be out by Christmas of 25.

And that book is about how to seize the day, live your purpose and change the world.

All of those things operate from a particular premise, and that is that you're completely free of ego.

You're completely free of attachment to an outcome.

You're completely free of anything except total and absolute service.

Now, I know lots of people who preach that doctrine and here is the key differentiator.

It is one thing to preach the doctrine, doctrine of being unattached, to preach the doctrine of being fully present, of only being there for the person and you know, the love frame and all that stuff.

And it is a completely different thing, Grand Canyon apart, to actually embody that truth so that someone can't be in your presence without feeling that in awesome power when it leaks out of your eyes and out of every pore of your body, when the air in the room changes before you speak, that is embodiment.

And you might think I'm exaggerating, but I'm not.

So the key thing that will survive and surpass every piece of AI technology, at least in its current foreseeable incarnations.

I'm not talking about the Singularity and all that kind of stuff.

We'll worry about that if and when it happens.

But right now, with what it already can do, if you are not a product of the product, you're toast.

And so the question then becomes, how do I become a product of the product?

Now, I know that you are sometimes, and I'm not dissing any framework or tool or method or NLP or 3P3 principles or, you know, Ken Wilbur's integral coaching or ontological coaching.

Coaching the human observer into the human soul, and on and on and on.

All those models I analyzed, I'm not dissing any of those things.

All those things are valuable and have use, but AI is going to blow you out of the water with them unless you are the living embodiment of that.

And here's how you can tell.

When you coach, are you afraid?

Ever?

When you coach, are you thinking about your responses?

When you coach, are you worried about enrollment?

When you coach or prospect, are you afraid of prospecting?

Do you hate networking and prospecting?

Right?

Do you have to psych yourself up to get into coaching or to prospecting or any of that?

If any of that is even a little bit true, your toast.

And so the game becomes not getting mad at AI or yelling at Kellen because I'm the messenger.

The game becomes, what do I need to do?

Who do I need to be so that this Persona or this being that I am is the embodiment of what I teach?

When we're trying to help people to get over their fear, to, quote, get out of their own way, to get past their limitations and their stumbling blocks and recognize their greatness and step into their power and all that gooey crap that we all say.

You know, we all.

We all say that because we're trying to point at something.

We're trying to point at a possibility.

And that possibility is you, me, and each person we work with.

You're a divine being, and you have infinite potential.

And so we use all those words to try to point at that truth.

All that is exactly right.

But if you or I are not living that truth, we are done as coaches.

It cannot be a jacket of truth that you put on when you prospect or when you coach.

It has to be how you live your life, moment to moment and day to day.

And that's why I said the ante is really high, and being there is really hard.

Because if you say anything like this, and I've heard this a thousand times, I know I can help other people.

I can see what they need to do, but when it comes to my own, I just can't do it.

I keep my commitments to others, but I just don't keep my word to myself.

Or any one of a hundred variations where you pretend that you're helping others, and maybe you do, but you can't help yourself, then you're not a product of the product.

That's like going getting medical advice from a doctor who's smoking.

Hello, you're not taking care of yourself.

How do I know I can trust you?

Right?

Or hiring a personal trainer that's wildly out of shape, like you just don't do that.

Well, here's the truth.

And you're going to get mad at this.

You cannot coach what you haven't bled.

You cannot coach a path you haven't walked.

You cannot coach a truth you have not lived.

Now, one of the arguments that I used to hear all the time is people would say, well, I want to coach CEOs.

And they say that because they think, well, people like that have money to pay and that way I won't hear this I can't afford you crap.

And you have no experience with high pressure decision making, managing lots of people or doing the things that CEOs do.

Well, you're, you're fooling yourself.

And having sat in the C suite in multiple companies, I can tell you that's true.

Because I talk to coaches all the time that say they're going to coach CEOs and they don't have no idea what they're talking about because they haven't walked in any of those paths or anything that compares to it.

So here is what you can coach and me, the only thing we can coach is the truth that we have lived and bled.

Now, the good news about this is, is hit is this.

This is a good news.

90%, 80 to 90% of the problems that CEOs or entrepreneurs or any individuals face are in here.

80 to 90% of this is mindset and 10 to 20% of strategy and execution.

So if you have walked the path of transformation in yourself, if you have walked through the fire of change, if you've had events in your life that have ruined you and you let them refine you and you are a transformed person, then transformation, the act of recognizing those barriers and blocks and then helping someone through them, you can do.

And you can only do them if you are fully transformed.

If you are living in a place where you are talking about transformation, you're finished.

If you had transformative events in your past that moved you from A dark place or a difficult place.

And you overcame death or tragedy or bankruptcy or financial failure or betrayal or addictions or suicide attempts or illness.

All of those things, they are your truth.

And if you have gotten past those, those are your touch points.

Those are the truth you can coach.

And if they are not fully present, if you are not remaining transformed and in power and in focus and clear your toast, because that becomes your history, that becomes stuff you are still talking about.

Let me give you another example.

And again, I'm trying the best that I can to.

To paint a picture, point to something.

I have a. I've been working for many years with a Hollywood A list vocal coach.

I sing, I'm a vocal performer and I have performed professionally.

So I have a high level A list coach.

And he was talking about performance.

And here's what he said.

He.

He had gone to a workshop himself with someone that was a very successful songwriter.

And here's what the guy taught.

He said, people write a song and then they sing from that place of writing the song.

Powerful, emotional, meaningful.

And when we hear it, oh, boom.

Says.

And then he said, then they spend the next 20 or 30 years singing about that place instead of from that place.

If your complete radical transformation, including getting past your own barriers and blocks and limitations and living in that place of love and growth, if that's not real and present for you today, you're finished.

Because that's old news.

So I use the word embodiment.

Embodiment to.

To describe that thing.

If you are not the embodiment of what you teach today, now, on a regular basis, you're out of business.

Because that embodiment is the only thing that the AI can't do.

Because it can talk about from that place of transformation, of realization, of shift, of all those discoveries.

You know, that bright light.

Whoops.

That one right there and the one behind my head, it can talk about those places all day long and do it better than you can.

Better language.

Why?

Because it has access to every description of that transformation ever published.

Thousands, hundreds of thousands, millions of stories.

And I've tested it over and over again.

It can come up with startling, awakening, encouraging language about it.

And the thing it can't do is bring the energy in the present moment that radically shifts the molecules in the room.

And so the way I describe it is this.

If you can't walk into a room and not say a word, but simply change the room because you walked in it, you're not the embodiment of what you teach.

And that might Piss you off too, I don't care.

Because that's where you have to be if you're going to survive.

Now the good news is the 5% that survive are going to be high in demand.

They're going to make boatloads of money and they're not going to be assailable by AI.

So fully embodied coaches who live and breathe and bleed the truths they talk about every single day, even when they're not on, because it's who they are, not a jacket you put on.

They're going to.

You are.

If you're that, you're going to be in high demand and you're going to get paid a lot of money because that's something that no app and no other program can do.

But it doesn't consist of some technique, you know, an NLP thread or a kind of thing you walk through that isn't that.

Those tools are still going to be okay, but they're just going to be a screwdriver you pull out here and there.

Okay?

That series of beautiful questions you have, they're fine, but they're just going to be another wrench.

The truth has to be in who you are at every moment.

It has to be in the presence you bring in the complete absence of ego.

It has to be there.

Then and only then will you be able to command decent fees, stay in business and make the kind of difference you want.

You got into coaching for the same reason I did.

We want to make a difference in the world.

My commitment this year is to reach 300 million people with the message of Whippos worth.

Identity, possibility, ownership and sovereignty.

This podcast, a thousand something episodes, is all about that.

My LA talk radio show's about that.

Every book I've written is about that.

And it's about reaching you here now with this.

And the reason I'm starting this third episode per week is to.

Is to raise awareness.

I hate that phrase.

But to help you and me realize and slap in the face that we got to pay attention here or we're done.

Because a thing has happened, we didn't plan for it or ask for it and it doesn't matter.

It happened and it is growing and increasing in capability faster than you can think.

And I've been up front and center with that as I've done the research and written this book and I've used it for all kinds of stuff.

So here's what I'm doing about it.

I'm creating a university and you'll hear more about that.

Your ultimate life coaching university.

And it's going to start In January of 2026, a few months from now, or depending on when you hear this, maybe it's already started.

But that university is only aimed at the 5% because those that are the 95.

I'm not trying to rescue you because the, one of the most important admission criteria is you have to be absolutely committed to be the full embodiment.

Which means eliminating the fears and self sabotage and the noise and excuses and procrastination and all of the rest that we've all struggled with.

That has to be, you have to be willing to get rid of that.

It has to be gone from your heart.

Because enrollment conversations won't happen, won't be successful unless that is gone.

Your coaching won't be anything except mediocre unless that kind of, unless you're in the embodied essence of the thing you teach.

So I'm creating a new model.

I'm calling it something.

I'll, I'll release all that.

But I'm creating a university.

And you can read the book and see what the new model is.

But the model isn't to replace or dis any existing coaching framework.

It is to recognize that with the rise of AI, the bar has gone up a thousand times.

The ante to the game has moved.

Up to now, we as coaches could get by using frameworks and checklists and tools and you make, you know, charge a thousand, two thousand, three thousand, four thousand dollars a month and make 30, 40, $50,000 a year.

But that's not a living.

And that leaves us scrambling for clients and blowing enrollment conversations and you know, on and on and sending in proposals and biting nails.

Vomit city.

Wouldn't you like that to be done?

Well, the way to have it be done is to change who you are being.

That's always been true.

AI doesn't make that true, that's already true.

But up to now you could limp along being less than that and make some money.

And if you hustled, you could make, you know, good money.

The university is going to have, it's going to be six month semesters and it's really focused on commitment, growth, creation, how to use your own story, the path of your own creation.

Because you can't coach anything you haven't lived.

So how do you use that lived experience, the thing that drove you to coaching in the first place, that your own transformation, how do you use that powerfully?

Most coaches don't even know how to use their own transformation story powerfully.

That's one of the things we're going to learn and we're going to learn about what real coaching is in the new world.

It already has a definition and practice there.

And there are practitioners, a few.

The top 2 or 3% are going to be able to move right over.

But.

And if you're fooling yourself saying you're already in that, then you're fooling yourself.

Because unless you're making two or three hundred thousand dollars a year today, you're not in that top percent.

You're not.

And you can pretend you are, but you're not.

And if you're not, you're gone.

So be mad at me if you want, or let's talk some more.

You're going to see enrollment opportunities to find out more about the university if it interests you.

But my point is you have to change and become the embodiment of the truths you teach.

Not occasionally, but it has to be real.

And then one of the three day intensives in the university is going to be marketing and enrollment.

Because marketing and enrollment is the big.

Has been forever, the big bugaboo, the big monster.

Because often the spiritual transformations we undergo feel like they ought to be free.

And we have that whole drama about money which is ridiculous and has to evaporate.

So the three intensive are commitment and growth, creation and coaching, marketing and enrollment.

And the outcome is that when you come out of that uni, you're 150k coach.

I'm tired of people talking six figures, that's barely scraping by.

150 is the floor.

There are processes and systems that you're going to have and they're already written and maybe you have some of them now.

This will sharpen and grow.

Anyway, so this is the introduction to what we are, what we're going to do on this podcast.

I'm going to interview two coaches a week and they'll come out every Thursday.

We're going to talk about this, about what they've seen in their own practice.

This is your invitation to level up, because if you don't, you're dead.

If you don't, you're dead.

Now there'll be some free stuff that you can get, a coach survival kit that will come later.

And then there's this university that's coming in January and depending on when you hear this, it may already be started.

Because my commitment to you is to help you thrive as a coach, to help you fulfill the highest level of expectation in changing the world and getting well paid that you dreamed about when you wanted to become a coach.

So here's the thing.

If you don't take action, you're dead.

Because this tsunami is coming.

It's going to bury you.

Okay?

And this is your invitation to take action now before it is completely over our heads.

I know you can do this.

The work you've already done says that you have the skill.

The challenges you've already overcome have qualified you.

But the truth is, are you fully embodied?

In other words, do you ever feel the fear or worry?

Does it stop you?

Does it make you not be able to fill your practice?

Like, if you're under 100k, you're not in that top percent now.

And your choice now is to figure out how to get there or go find something else to do.

I hope you choose coaching.

We need more good people in coaching, in the people encouragement business.

People that are completely empowered, embodied and focused on adding good to the world.

I'm in.

I'm inviting you to join me and stay on the path that you've already started.

As you continue to create your ultimate life right here, right now.

Your opportunity for massive growth is right in front of you.

Every episode gives you practical tips and practices that will change everything.

If you want to know more, go to kellenfluekermedia.com if you want more free tools, go here YourUltimate Life CA subscribe Share.