AI Will Replace 95% of Coaches (The Survivors Reveal Their Secrets)

Welcome to the show. Tired of the hype about living a dream? It's time for truth.This is the place for tools, power and real talk so you can create the life you dream and deserve your ultimate life. Subscribe, share, create. You have infinite power. Hello, and welcome to this episode of youf Ultimate Life.This is a a special series that we began a few weeks ago, coming out on Thursday, that's talking about a new technological phenomenon in the world that's affecting many industries. And the one we're talking about is coaching and how it is radically and rapidly changing the world of coaching.And I've got a couple of coaches here with me that are involved in this world and like the other episodes and the ones coming up that are released every Thursday from now until, I don't know, we're going to talk about everyone's opinions, how they're using it and so forth. So welcome to the show. I appreciate it. Dan and Eyvette, thanks for joining me.

Thank you for having us.

Thanks, thanks. Appreciate you.

Absolutely. All right, so we'll just kick off with some easy questions and then we'll see where it goes from here.Yvette, you happen to be in my left hand corner, so I'm going to start with you to get us, get us rolling. What is your experience? What is the feeling that you have about this new technology?And you don't have to fit everything you think about it in one answer, but like, what's going on in your head since this is not only happening but actually all over us already?

You know, Kellen, it's an interesting question because I was an early adopter, if you will, coming from a technology from my previous corporate life, new technology always excited me. So I started dabbling early on.What I find, though, is people in the age group that I serve, which is over 55, sometimes they're cautious and most of the time they're nervous about it. So what I like to do is introduce AI through the coaching and give them back their confidence.So for me, AI becomes a tool for helping people find their confidence and their courage to move forward in their 2.0 life. I find it exciting. I can't keep up with how fast it's evolving. Every time I turn around, there's new technology that's exciting.So I'm way behind the eight ball on where they are now.But the tidbits, the pieces that I've been able to kind of embrace, I find to be an invaluable tool to help me serve my community even better quicker Faster and more intelligently cool.

That's a great start. Dan, what do you think? What has been your impression of this monstrosity or cool thing that's sort of fallen all over us from the sky?

I would just like to co sign everything Yvette just said, especially with having a tech background in corporate life previously. That's interesting that we both share that.

And I didn't do that on purpose. Like the pairing of all these is just random. Yeah.

20 years ago wasn't on the list of.

It was not. It was just. Who do I know and who would like to talk about this? And here's a couple of folks. Let's go. Anyway, go ahead.

Yeah, so it's, it's reminiscent of a few of the paradigm shifts and you know, booms and bubbles that have occurred previously. You know, looking at the dot com boom, looking at the app wars, the social media wars of the past 10, 15, 20 years, this is the next iteration of it.So my gut reaction is always leverage or die. I think, I think Mark Zolinsky, previously on your show, that's one of his catchphrases.

But he was on my regular show. I think I'm going to reach out and have him do this too, probably.

But yeah, yeah. So it's something to be leveraged. It's a tool. I'm not scared of anything because a, I'm a contrarian.So if you tell me my job's in danger, I'm going to find a way to prove you wrong. And secondly, I'm going to use that tool to my advantage.And it's helped me scale, it's helped my clients scale in ways mostly in speed, to market, in validation and implementing ideas and just eliminating massive timelines on the ideation side. So that's at a high level where I see it.Much like websites, social media, you can be a good generalist right now, but in what maybe would have been five years now, two years with how fast this is evolving, separate niches are going to have their specialties. So now websites are typically, you know, you got a designer, you got a developer, you got a UX person, you know, social media, same thing.You can be a master of any given platform or a generalist. So it creates opportunities for somebody to be really specialized in generative or in programming using AI.And Yvette, this kind of just triggered something that, you know, teaching people who are over 50 how to use it. So teaching AI is another monetizable modality.

Cool. So that's ways to use it.One of the things I think about when I, quote, make the claim that 95% or more of coaches are going to be out of business, is based on the idea that coaching. The word coaching has been used in lots of different ways. I was going to say contaminated, but that's sort of a prejudicial word.But has been used in lots of different ways. That means really teaching or facilitating some kind of learning. And I think that the growth and explosion of AI, But I. I have to agree with you.Teaching people how to use it is a. Is an important and powerful thing because otherwise they're going to be left behind.But coaches that rely on old tools and frameworks that they learned, you know, whether it's somatic healing or coaching, ontological coaching or NLP or some things, while they're all valuable tools, the power of those things is going to be marginalized because AI can do them all better and faster. And what's left?I would ask the question, if AI can do all that crap better and faster than we can, what is really left for coaches who really want to occupy that top 3 or 5%? What do you think about that?

What do you want to start?

I don't care.

We'll let you go first, Dan, this time. I went first last time.

Okay. I think, Kellen, I agree with you that those who don't keep up and don't evolve will be left behind, out of business, as you put it.I don't know if the 95%, I mean, that number will be yet to be proven. I. I'm gonna be curious to see what. What happens there. Having frameworks that are so easily deployable is. Is a benefit.And what I think it's going to do is reveal the next layer that can be, you know, uncovered, undressed, discovered, and, and figure that part out. At one point, we thought the cell was the smallest part of the body. Then it was the atom, then it was the electrons and the protons.Then it became the quarks that make up those. And every new discovery then leads to some other layer that has to be peeled back and to figure out what's going on there.So I can see that happening in, you know, transformative coaching as well as an example of how we do it. You know, being a marketing agency, we use it to find new layers of ideal customer profiles. So frameworks I use, you know, I can plug and play.Dan Kennedy's Magnetic marketing framework, Alex Hormozy's Grand Slam offer, Amy Porter Field's the Roadmap. The who, what, where and what's the last one? The proof and Sarah Levinger's seven psychographic profiles.Stack them, input a bunch of customer reviews. What are the commonalities here? What is something we're not targeting and that it unveils a new customer pain point.And you know, this is typically in retail, I do it, but I do coach my clients. So therefore that's the way I get them thinking.And, and we figure out what that need is, what that trigger point is, and create advertising and offers that are specific to that seven layer niche at this point.

Cool. So that. What do you think about that?

Well, a couple of things. First of all, I think as I tell some of my clients who I'm working with to create their own workshops or their own courses, right?Information is free. There's plenty of it out there.With the right prompts, you can get all kinds of information from ChatGPT or any other tool that you're going to be using, Right? So what we bring back, especially those of us over 50, is the humanizing part.We know how to connect with people so you can have all the information you want, but you can't bring back the human element, the true human element of touching, feeling. Even through zoom.People are moved to tears when they're working with a person who can empathetically feel what they're feeling, the fear as they're moving from their 1.0 life or working in the corporate world and becoming a retired person, for instance, they feel like they're losing their identity. Where you can get some kind of empathetic responses from ChatGPT, you can't get someone who has experienced it out of ChatGPT.I know what you're feeling, what I've been there. Here's the path I took, and I'm going to take you by the hand and take you there.There's plenty of people that are going to be able to excel using the tools that are out there, but some people need some help getting there.They need the reassurance to say, hey, if you use these prompts, the system is going to show you and highlight to you some of the skills that you didn't think you had that you can use to either perpetuate yourself in terms of your legacy, of your knowledge moving forward, or monetize if you want to do a little bit of freelancing work. So it highlights what they didn't realize they have.I mean, for instance, I have a lady who came to me with multiple master's degree, a PhD, an amazing career.She actually Said she doesn't believe she has any skills to monetize and supplement to give her like what I call her massage and margarita money in her 2.0 life. What I can show her how to do is I don't just keep the prompts, I give them to them and give them the tools.I empower them with the knowledge of how to use this to then either do charitable work, do money making work, or just to give their information so they can be part of that pool of information out there.I think it's a great tool and it's a great conversation to be had because you know, as Dan was speaking, you can stack on information from all of the leaders out there that have proven what works and then take your unique way of using that information and share it with your clients that resonate with you. Your right fit market.

I love that the stacking piece is really interesting because AI may or may not do that.Well, when I was doing the research for the book and I analyzed all these models and had it tell me what the different coaching models and not going to tell you all the names, not because they're secret. Oh, you have to buy the book. No, not really.Can't remember them all right now, but there were like 11 or 12 of them and analyzed them from all these different points of view. And I said, so what do you do? Well, why are they vulnerable? And it gave me a spreadsheet.Literally this model does this and this and not this, this and you know, like ah, really good. But then I got done with all that part and I said, okay, fine, fine, you're blowing me away. I said, so screw all that.And I actually talked to it like that. I said screw all that. What I want to know is what can't you do? What do you suck at? What will you not be able to do? What are the 5% or 3%?I think it's worse than that. Dan, you're going to maybe agree or disagree, I don't even care, but that's free. But I think it's worse than that and here's why.Because people don't want to do the work that it takes to be in that kind of percentage. But anyway, when I ask it, what don't you do? What do you suck at?It gave me a bunch of things, a bunch of answers and some of them were like Yvette said, emotional connection and all that stuff. But it summarized it in one line that just literally knocked me out of my chair. It said I can't bleed. And I thought Holy crap. Yeah, that.And so the idea of the truth of human connection that we don't just lose with AI, we've been losing it ever since before COVID Cell phones, teenagers standing next to each other, texting instead of talking, all of those memes that we've heard that have disconnected us. And so when it came back and said, I can't bleed, like, I got emotional, I thought, okay, if we're gonna have a ticket, there it is.So if I say that to you, do you think that's true? Do you think it's not true? What does that say to you when I tell you?That's what it told me several other things, but the punchline was, I can't bleed. What does that say?

Complete sense to me, because it goes right with the idea of the emotion and the personal connection.So when you say you can't bleed, it can't really understand the human journey through life and the experiences and how it actually feels at each stage either, each stage of grief, each stage of disconnect.It can tell you clinically, but you can get that information, like I said, anywhere, but it can't be with you in that moment in silence where you feel the connection. Connections can be made or felt through zoom, as you felt, Helen, on some of our sessions that we were on in our group sessions, it's palpable.You don't get that palpable feeling interacting with either an AI robot. Robot. Robot, which is what they have at the. The Sphere in Las Vegas. There's this robot that you can interact with.You're not going to get feeling, even though they have nice, suave voices. Right. You don't get the connection. So what I find is happening is while we teach or we coach, and specifically, I want to talk about.Hold on for a minute. Backtrack you. I stopped using the word coaching and consulting as much. I started using the word strategist. So I'm a life and business strategist.Because I'm helping you strategize and navigate your way through these waters. It's a much better connection for me.It resonates with people because, like you said, not only is the word coaching kind of overutilized, people are basically selling you into automated courses, if you will. Consulting has done the same thing. And for me, coaching and consulting is exactly the same thing.And what I've always been as a strategist, the ability to pivot, to see the emotion of the person on the screen and say, hey, I see that you have just glazed over. Let me Stop. Let's pivot. Let's talk about that. That I see going on.AI can't see that person bleeding and be able to connect to that and help them reconnect and then make the next step forward.

Cool. Dan, what does that thing that I said say to you?

That AI cannot be vulnerable, specifically like in the physical form, I can't bleed. That tells me that it's, it has no physical protections. It needs to safeguard itself, which has all the psychological implications that go with it.And then by proxy the same emotional ones. So I mean, Yvette, you said that beautifully. This is the difference between knowledge and wisdom.And wisdom being how do you practically deploy the knowledge, the experience, the case studies combined with the human emotion so the emotion becomes more prevalent through the noise.We can use AI to, to be the, the harbinger, to be the, the organizer of, of all of these data sets and facts and experiences and put like 10 levels of taxonomy on it. So we can, we can put everything into its own little box and have a way to recall that.Which is that to me is the low lift or I should say it's, it's a low, it's a low lift application to, to busy work. It's a non meaningful work where the meaningful is where at what stage does that transformation occur and how does that help somebody else?So it's a, it's a, you know, cataloger of knowledge and we have to think, we have to be trained if we're not already to be able to, to utilize that, to leverage it.

When Dan, when you said about your layers of things and I love the layering and the combining of different stuff and combining it with what you said, when you give people the knowledge that they could do, it's Awesomely synthesized from 1, 2, 3, 5, 7 different systems.Do you find that any, or how much of your work is spent on helping people realize that they can and making a choice to do something as opposed to procrastination, delay stories, that kind of nonsense that sometimes gets in our way for doing stuff. Do you do a lot of work in that realm as well?

I don't because that is not a good fit for a client for me. I need somebody who is going to do. And even if they do something small, they need to be able to execute.So that would be somebody else's client who would be able to, to transform them to that state. And this doesn't really matter like from a demographic perspective. This is more psychographics.I need somebody who's in a particular state of readiness. So I don't I have before and that's why I won't work with that type of client. So I don't spend a lot of time now doing doing that.I guess that's really a non answer.

No, no, it's an exact answer because you have experience doing it and you've said I don't work with that. This is the group of people I work with.People that are past all the this internal stories and are ready to simply go and execute up 2, 3, 4 Do this crap this week and then tell me what happened.

Yeah, now I'll point them in the right direction of course and hopefully they come back. But I guess that kind of just extends my point about even further.Niching in coaching consultation strategy solutionist type of work is that state of readiness. It becomes more valuable. I'm perfectly suited to coach, consult and transform me five years ago I'm the perfect person for that.There was nobody else better suited for that.Now of course I can deploy that system to people and then the less away from my niche or the further away they get from my niche the less effective I am. But I'm now starting from the bottom up with that I'm find me from five years ago. I will fix you because I've defined those seven.There's seven layers.

I love that. Here's a something I say to people often and you guys both know I help people write books.I just finished today the last call of this last week's book challenge and launching some people on a six month journey.But what I say often to people is the most powerful asset you have is the story of your own becoming which is what you just talked about me five years ago. You know that story of your own becoming is the power that we have about that.Do you have any comments about that thought the thoughts that Dan was just talking about you?

That's what I end up spending the first six weeks to three months on. So think about people that are exiting the corporate world. So I help successfully discontented people find their spark again. Right.Write roadmaps, discover what they want to be when they grow up. What's their 2.0 life going to look like? That is scary as heck for most of them.So I have a questionnaire that I take them through that just goes through their interests, their hobbies, their skills, their recognitions, their resume if you will. And I put all of that into chat GPT with them and I say what could I do depending on what their interests are. Right.We've already Discovered how they want to live their 2.0 life. Now, how do I take what I know, my knowledge, my skills, my experience, and plug it in in a meaningful way into my 2.0 life?And it'll give them this list of things that they could either monetize or use as volunteer work.It doesn't matter really, but it gives them this confidence as, oh, wait a minute, I just put a prompt into a tool and it gave me answers that are pertinent to me because they fed it information about me. But I also take somebody that says, wow, you know, I've got this great idea.People are always coming to me for financial budgeting advice, home budgeting and this and that, and I do all of these things. So we're collecting all of this information in the AI summary, right? That comes out of zoom, collecting all of these thoughts.I said, okay, but I have no idea where to start. That's great. We just listed out all the things that you say you do to help people that come to you.Now you want to help coach people how to be as a financial advisor in home budgeting?Let's take this and ask ChatGPT to organize your thoughts in a logical path to take people from being completely disconnected with their budget to understanding what they need to do in order to get a handle on it and then grow so that they're ready for retirement. Her crowd is in the 30s, you know, is younger, late 20s to 30s. So in that way it empowered her and she's like, wow, that is amazing.I can see now with the logical path because they can't, it's hard for them to put it together. I'm by nature a process engineering person. I think in flowcharts it's a gift most people don't.So instead of me just mapping it out for them, which I could have done if I empower them with the AI tools to show them that their thoughts can just simply be restructured and the tools and suggestions on what tools and stories they could tell to help reinforce the workshop they're about to give.It's really empowering to see the excitement of the people once they've had a taste of ChatGPT to give them back the confidence that they can use the skills that where legacy, right, Old school, as they call it, can be put into the new school, be relevant and still have a way of serving in some way, shape or form in their 2.0 life. So that's definitely my market, dad, so just send them my way.

All right, good. So it's Interesting that you know you've defined your markets in particular ways. One of you is Yvette.You are specifically talking about people's worries and fears in the midst of a transition.And then you're talking about business people into entrepreneurs, solopreneurs or groups, companies that are got their market defined and they're action takers and ready to roll. And you are the curator and synthesis point to help them take the next set of right actions to their marketing and their business forward.I have a question. If you, if you blue sky for a minute and you think about the speed at which this tool is evolving, what do you think?And I don't want you to talk about somebody else. If you think about your own coaching, the things that you do, what do you think's going to happen?And I know we don't know the future and I don't have a secret crystal ball here, although I did push the AIs pretty hard to talk about it as I was writing the book. But what do you think's gonna happen?

I think I still want to call back to the the next layer of pain or trigger or another psychographic profile that has yet to be revealed both en masse and for the individual.Because if you that you take that questionnaire and now you can give somebody a framework to do what may have taken three months for them to implement themselves in a days.Now they can talk to event bot in between sessions where they're going to ask that questions that you would have to, I shouldn't say waste time but on the lower level problems get those out of the way.The knowledge base of problem and solution frameworks just exponentially increases, thus allowing us to focus on bigger issues, whatever that issue is. And I think that's pretty much industry agnostic and profile agnostic.Every industry and every type of client's going to have their own, you know, hindrances or issues or sets that they need to overcome and work on their barriers. But systemically, when you get rid of lower level problems, first you focus on the bigger ones.Like 100 years ago if you had high blood pressure, you were dead. Now a doctor gives you a pill. Does the pill solve it? No, the pill mitigates it.So this, where we're at is we can get, we can give our clients the pillow.Now we're going to prescribe them a diet of fresh fruits, vegetables and lean meats and exercise to work on the underlying symptoms that cause or the underlying reasons that cause the symptoms to come out. Same principle applied to coaching and transformations.

Cool Yvette, when you look at your stuff and you think about what's going to happen, and I'm not talking about way out, five years because in this universe five years is infinity. So we're talking about the next 12 months. What do you think's going to happen in your work?

Well, you know, interesting. You know, Dan was talking about bots and so I've been exploring bots for both areas.One, for the various questionnaires that I have in my coaching strategy practice, but also as a business strategist, as an implementation specialist in large systems, I can see where it's all going wrong most of the time in large implementations. Right. And I have a methodology that I've been employing for 30 years to do that. Eight months, it's done. I don't care how big your company is.And to take the event bot, I love how we called it the event bot. Right. And put it together for both of these type of strategies because I am a strategist. Right.But the other place I see it going is not just in creating the bots, which I think is a great idea and I was going down that route as well, is bringing back the personal connection. So what I find in my community is that once they have gone through a journey with me, they're anxious to connect in meaningful ways.So bringing back my Wanderlust, travel with purpose, which I've done before, as you know, Kellen out to Bali and just make that an annual retreat where people just want to come together and be together and experiencing each other together. And so I think that's where I'll evolve in the last 12, in the next 12 months. I think October next year will be the Bali retreat.Wanderlust is coming back and I'm working with a younger person to help me figure out the bottom the two different bots that I was thinking of making.One for implementation strategy and the other one is really kind of the ATM Anytime money workshop that I do as well, helping people take the skills they have and that questionnaire. So you were right on point, Dan, with that.

Thank you for that.

Because I actually have a very specific kind of use case then that I kind of neglected to talk about. Everything relates to everything it ties back in is I made a very lo fi like standalone app that's called the Niche Navigator to help people find.I think it's similar to your questionnaire really is, is, you know, using their hobbies or experiences, what they're known to be good at in a non monetizable way. And then Developing a niche or product or service based on that.And I have a framework so it asks specific questions and then I have a knowledge base that pipes in various connections of if you're good at this, you could be good at this sort of thing.And spits out five possible niches for them to get started, which is something I would have had to send them away to go to a product or service or career development type person to come up with their side hustle and then they can come back to me to market and implement it. Now we can do that with a bot they know and like me.People buy from who they know like and trust and they don't have to bounce around between people because yes, we are, we are all now starved for connection and you know, the empathetic shared experience. But you don't want to bounce around and be churned from person to person to person. It works in some contexts. But again, lower level problems.Let's automate the solutions. Branded and, and facilitated by me in a way that it's, it's data driven so we know it works.Thus maintaining that connection with, you know, and satisfying that, that communal need that's that's I'm. People are starving for right now.

I totally agree. It's like, why do people always go back to their favorite bartender? You know, they go back when they. Why?Because they already know them and they can talk to them.There's some studies out that show people would rather talk to a chat bot than a therapist because the therapist, the chat bots never pissed off, they're never out of sorts, they're never only half paying attention. And you know, people start believing that they have connection to that which further exacerbates this need for real connection.And both of you have talked about that quite a bit and I think you've correctly, at least from my point of view, identified the, the starvation diet that we've been on in this whole isolation thing that Covid exacerbated kids are behind depression Waits, suicide waits went through the roof in some demographics and all that sort of stuff happened to some degree because of that isolation. So, so that's, you know, that's a great piece of conversation. It brought something up for me when I. Well, let's go down a different track.What's one thing. Oh, I know what I thought. The bot piece, the event bot. So I'm doing that. I've already talked to two developers. I'm launching a university in January.University is going to be your ultimate life coaching university or the Phoenix coaching University or the something. And I haven't decided what to name it yet, but it is specifically aimed at those people who really want to be in that 3 or 5%.And it talks about the truth of empathetic connection and so forth. And here's what I think. I'm going to throw this out there and you guys can agree or disagree.Up to now, coaching or helping people at the deepest level, if you're not all the way in it, it's like a jacket you put on. Okay, I'm going to come and I'm going to now be your coach. And so often I talk to people and they say things like this.Well, I'm coaches, I'm really good at helping other people see their deficiency, solve their problems and everything else. But when it comes to seeing my own, which are exactly the things I'm helping other people with, oh, I can't do that. I can't do that.And it's not that we shouldn't have help with our blind spots, because we should. But what that tells me more than anything is that they are not a product of the product they do not own in their own lives, the truth.They are not the embodiment of the thing that they are. You know, the cobbler's kids have no shoes. They're that. And so the whole point of the university is going to be that's the ante.What I think is going to survive of that deepest coaching is think people that have gotten over three things. One is the head in the sand problem pretending like it isn't happening. Two is that the ante has gone way up.It's like walking into a casino and all the $10 blackjack tables are full of robots. And the only place for us as coaches to sit down is in the high roller room where the ante is 10,000 bucks.You know, the ante to get into this world of truth and connections a lot higher. And then the other thing is that kind of embodiment is hard. And it isn't the jacket you put on. It's who you're being.It's just like who you are in the world.And so that's a, a thought that I have and I want you to both respond to that after I say one more thing, which is I'm creating a. I don't know what I'm going to call it, but right now it's coached by Kellen app and I've put 20 books and thousand episodes and everything else in there.I'm having programmer build one that's domain limited to be the very best possible coach I can possibly build with the intention of being as good as I am.And the interesting thing about that is to see the difference between that experience and the conversation with me which embodies the truth of that real connection that we talked about.So with all that blabber, what response, what thoughts do you have about that truth of that real connection being the real ante to stay in the business of coaching?

Well, I have to agree with you that, you know, as Dan was saying earlier, you need to have walked the walk yourself. So my ideal client is me, right? I was the one who exited corporate America and went through a journey and designed a life that I want to live.So I know how to do it, so I can take people on the journey that I've been on, right?Those people, I think, that are, I wouldn't say disingenuine because to me it's almost fraudulent to say I'm going to take you to do something if you've never done it and experienced it. That's about as good as talking to ChatGPT, who has no experiences whatsoever. It's just borrowing from other people's knowledge, right?There's certain pieces of information that we have all borrowed from the masters, right? We've all learned nlp, we've all learned different strategies from the people who have made it successful.What makes us unique again is how we package that, how we've used that and how we can train people to use that.So if there is a coach who's trying to take people on a journey, what's going to happen is generally, in my opinion, they won't have the success because they won't be able to help other people achieve an outcome that they've never achieved.So when that roadblock comes up with their prospective client, the person they're working with, and they haven't moved back past that, they can't genuinely help somebody pass it other than regurgitating strategy that they would have picked up somewhere else without having lived it and felt it and breathed it. So people can feel the difference.And that's why on my social media and dad will have to of course, tell me if I'm all wrong with my marketing, but I try to post in between marketing posts is Eyvette's life post, right? This is how I'm living my life, messy and wonderful and everything in between and how I'm moving through it, right?How I'm using one of the pillars of learning that I teach am I Discovering? Am I reflecting? Am I empowering myself? Have I achieved something? Did I motivate myself? Am I able to sustain this?That's the dreams framework that I take people through. But I'm living it. They see me living it all of the time, and they see me sometimes not making it and pivoting. I always say I'm the master of pivot.So people that are attracted to me are looking for people that have already done this, and they want the shortcut to get there quicker. Everybody's looking for the shortcut. The magic pill. Like Dan said, give me the magic pill. I don't have a magic pill.The problem is you actually have to take the journey yourself. But if you've been there, you can walk somebody through it.

Dan, what do you think about that?I use the word embodiment, and I know that's a cliche word these days, but it's like, if you don't bleed the truth of what you teach, you're out of business.

Well, you already said your chatbot said it doesn't bleed, so that answers that question. And secondly. Is right. Authenticity and vulnerability. And, yeah, the thing I was thinking of was the cobbler shoes. Right. When you brought that up.Or not trusting a skinny chef like one of those type of hyperboles or.

A fat doctor or one that's smoking in the break room.

Right, right, right.

Do as I say, not as I do.

Right.

And I see it in the consulting and marketing world all the time.People making outrageous claims, and then you look up, like, their ecosystems, and they don't have a single proof, a single testimonial, single case study that would back up their claims. You know, they're renting Lambos and Ferraris to show their lavish lifestyle, and I act to be the antithesis of that. So I, I.Before even taking a deep dive into your social profile, I'm going to validate what you said about sharing vulnerabilities, authenticity, and experiences there. The same way every marketing strategy I use for any client of any size, we use it on ourselves, internally.I test with my own money first before I deploy to any other clients. And that. That even goes for solopreneurship as well. I test myself first.I walk the walk, generate a case study or take a willing participant who's, you know, willing to walk with us. But I can't authentically take you on that journey or facilitate it for you if I'm not the expert at it. So what does that mean going forward?Kellen, you're. You're building Kellenbot, Kellen University. I don't think you can call it University of Phoenix. I think that might be taken.

It is taken. I meant it doesn't matter. Keep going.

No, you can do Canada. University of Phoenix, Canada.

No, no, no. I wasn't gonna do something else. I. I thought about that.UOP is gonna get pissed off if I try to appropriate any of that and I'm not interested in that fight.

You're gonna get a CND from from.

Yeah, I'm not interested in that. I'll think something else. You.

I know you only took on certain client one on one clients in a calendar year. I and Yvette, correct me if I'm wrong, you're probably the same. There's a finite availability. Myself, I'm actually reluctant to take on one on one.I prefer doing group context. However, I do allow that on an application basis. But I still want to help as many people possible.And my mindset has been that I should be doing that. I owe it to people to share my experience and journey and overcomings to help them out.So niched coaching, deep niched coaching, which is kind of regurgitating what I said earlier. But I have an example of a friend who's creating a very small micro community of maybe 20 years ago, female business owners.Women business owners would have been a niche. Now that's not deep enough.Now it's female business owners who are mothers, women business owners who have gone through in vitro fertilization and the struggles of that. That's literally the community they're starting. Who's better equipped to guide somebody else through that than that person? Take it a step further.Make it all three of those and industry specific. So are there going to be some similarities that can be shared between different industries and communities? Absolutely.That's the same way I utilize the Hormozi framework and the Amy Porterfield at the same time. I'm not 100% in on either one of them, but I borrow the best.So the Kellenbot, Kellen University can help a ton of people at that level where maybe you're not the best match for them and vice versa.But now you've created value and your framework is now part of their embodiment of knowledge and solutions and then able to create their own with whatever their niche may be.

Cool. So I want to take a minute now and I want to ask each one of you to give some advice to people.So whether they're in your niche or not, maybe specifically in your niche, but they're not your Clients yet they haven't found you, they haven't done a connection with you emotionally, which I think is probably first and foremost compared to, oh, you look cool like, you do cool stuff. The know, like. And trust comes from that personal connection. But anyway, what advice would you give to people who watch?Because it's going to be coaches and others who watch the podcast anyway, what advice would you give to people about your experience with AI? You said you're an early adopter, you use it all kinds of ways. Give me some advice for people.

Make it work for you. Don't work for it. And don't let it replace any person or process, but rather augment.

Tell more. That's, that's a sound bite. So tell me more. Give me an example or dig. Dig in, sure.

Well, I, I've created like, was it like the touring's rules of robots or whatever. I've got the, the, the Jonesy's four rules of AI, which is one, be human. Two, use good data. Three, test and repeat.And four, oh God, I'm forgetting four if I'm on the spot. Now, be human. Use good data. Be ethical. Be ethical. Oh my God.

Yeah, we're.

Don't put your Social Security number, your client's Social Security number in there. Right. You keep ethics involved. So everything with me is about stacking. So there's.Those are the four, you know, be human, be vulnerable, be authentic, make sure your experience and using a chat bot is a reflection of you and not something or somebody else. Ethics. I just kind of, I just kind of touched on that. Don't steal somebody else's stuff.Proofreading, copyright, in case, you know, inadvertently did unwittingly use good data. If we're doing some, some research, it's got to be, you know, verified.Otherwise we know chatbots can hallucinate, we know they can, you know, in order to please you, they can make up an answer. We don't want that. Ask it, you know, or put two chatbots against each other to, to suss each other out and course. Correct.

Yeah.

So just, you know, use that framework. If nothing else, just keep, keep those principles in mind.

I love that and thank you for that. One of the instructions I've given mine, the one that I use Most, which is ChatGPT, but you can use any of them.Long time ago I told it frickin quit trying to make me happy, quit giving me fluff. And I don't need that, what I really need. So now every answer, everything, it comes back to me. Here's the no fluff. Direct to the core.Yeah, it says that every time, you know, because I told the. Cut it out. I don't need you to pet my ego. Enough of that bullshit. And I even said it. Just come on, let's get to the stuff.Anyway, Yvette, what advice would you give to people facing this scary or powerful or empowering thing.

You know, whether they're a coach or someone who's out there just transitioning, Learn how to ask better questions. So ChatGPT is just a person, if you will. It's an entity with knowledge from the world. So if you're not getting the responses you want, don't give up.Ask better questions, dig deeper. And whatever response you get, just don't go with that response.Especially for people that are looking at creating courses, look at creating roadmaps to guide their clients through or to lead their life through. Now go through and look at it and say, does that ring true for me if I read that? Have I tested that? Did that work for me?How would I do this differently because of my life experience? Always take what Chat gives you and put your personal perspective back into it, and then make it yours.So then you're getting strategy and ideas from ChatGPT.You're getting structure and framework, but you're making it uniquely yours so that either the life you're building, the business you're building, the coaching practice you're putting together has your flavor in it. Just like you would say, Kellen, when you're coaching someone to write a book, right? It has to be about them.They can't just chat GPT it, because where do the stories come from, right? Where do the unique.So when you're living your life and sharing your experience with other people, share your experience how you came through that, and as you're marketing that and you're getting ideas from ChatGPT. How should I market this campaign that's coming up? How do I track my ideal market?Embed your stories, because the ones that will resonate with people, you want to attract you. You want to attract the person you were before you figured out how to get where you are today. And you want to attract people like you.So for me, it's process people. If you don't like processes, you're not going to be my ideal client. All I talk about is processes. I help them with flowcharts.I've got a chart for everything. You name it, I got a chart for it, right? I've got structure, because that's just the way I think it's the way I work, it works for me.Those people that. That are more kind of spiritually based are not going to be coming to my workshops, and that's okay. Research. If you're looking for.Every coach should have a coach. So whether you're being coached or you are a coach, we're only as good as we're growing. So find a coach.No matter what your journey is, find someone who's already done some of what you're trying to do is in a trajectory that you want to go and surround yourself with people that are moving in the same direction. Because if you don't, you're going to stay with the people that are where you are now, and they're not going to encourage you.They're afraid to do what you're doing. So if you're going to get out of your comfort zone, find people that already did. So again, it's about the people, connections.Who do you connect with? Interview those coaches. Interview those people that are going to help you on your journey and find the ones that resonate with you.And then start moving together and stay in community and keep learning from people, from chat, from AI, from bots. Be a sponge.

Thanks, both of you.

Ferocious curiosity. That's a good one.

Ferocious curiosity. Well, that's fabulous. So we're about done with our time.I want to thank both of you, really, for good insights and for heartfelt conversation about what you're doing, what you're seeing, how to help people not be afraid of, but leverage this thing that's happening to the highest. So, Dan, thanks for being here with me today.

Thank you. Thank you so much, Kellen. And thank you, Yvette, both of you.Now, like you have to further my point, have now given something to all of my clients because I'm adding everything from this conversation into the way I operate and adding your micro bits of experience and expertise into it. So you just benefited another 200 people by recording this.

Yvette, thanks for being here today.

Thank you, Kellen. It's always fun to be in the same room with you. I always learn. I've implemented some of the strategies I've learned for you.So your legend and your lessons have been moving forward in the world, and I thank you every time when I quote some of your work. So just know that I appreciate you and thank you for letting me be a part of your ultimate journey that you're on.

Thanks to both of you. Everybody. I want you to take go back.This was unstructured and I wanted to get the, you know, the thoughts and feelings, and we did, of people that are using this tool and how they're using it. And the point here is, for you as a coach, if you're a coach, and I'm assuming most of you are, is this is about your growth, your opportunity.Don't be afraid of and figure out how to use it in a way that lifts you and doesn't frighten you. And if you do that, you'll be able to move forward on your own journey toward your ultimate life. Right here, right now.You're operating Opportunity for massive growth is right in front of you. Every episode gives you practical tips and practices that will change everything.If you want to know more, go to kellenflukermedia.com if you want more free tools, go here. Your ultimate life CA Subscribe. Share.

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