Repgoram Your Mind for Limitless Success: Athin Cassiotis on Mastering Your Potential

Didn't enjoy my final year of school, year 12, and I ended up dropping out of high school, and my parents, being high school teachers, didn't like that.

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Hello and welcome to your ultimate life, the podcast created to help you live to the maximum.

Live a life of purpose, prosperity and joy by serving and creating with your gifts, your talents, and your life experience.

I've got a special guest today, Athan Cassiotes, who comes for me from Australia.

So it's in the afternoon where I'm recording and early the next day.

He's already in the future.

How cool.

Ethan, welcome to the show.

Yeah, thanks, Kellen.

Awesome to be here, mate.

Look forward to sharing a lot of value with your audience.

Good.

So let's jump right in.

I don't give introductions.

I don't do that because it all comes out in the show.

So let's just start with a question.

Tell me, what are the ways?

And I don't want you to be modest.

I'd like you to just share what are the ways that Athan has chosen in his life to add good to the world?

Yeah.

What a question.

So if I go when I was younger, right, you know, growing up in Adelaide, South Australia, it's almost like a big country town, city.

My parents were teachers.

I'd play sport from a young age, right?

So that's where I was thinking of a team, right.

Is going, how can I add value to a team and be on, you know, for a bigger purpose of.

Of achievement?

So I think that's where a lot of my drive and, you know, aiming to be better happened in soccer and in tennis.

Won a lot of championships there.

That's where things started there.

And then in.

In year 10, when I was at high school, I started selling VCD movies, good old CD burners back in the day for the older people.

Uh, Fast and Furious number one.

That's where my original journey started there.

And instead of going to the cinemas, I can get you, uh, the movie quite quickly that way.

That was, uh, y.

My.

My initial journey.

And then, you know, I was always someone that was a bit against the grain, right.

When I growing up and didn't enjoy my final year of school, year 12, and I ended up dropping out of high school.

And my parents, being high school teachers, didn't like that, as you can imagine.

No, I can imagine.

They probably flipped right out.

Definitely.

Yeah.

My dad, my dad had three degrees.

He told me I'd never be able to study.

And one of my teachers told me I'd never be successful.

Right.

And my parents tried to get me into university a different way.

It didn't happen.

And I ended up getting a job.

Right.

And I thought, well, I'm going to add value here.

How can I do the best that I can do?

And that's not going to bother me.

Right.

And did a lot of big things for that company.

And then I got headhunted by the head offices in Sydney, and they moved me to Sydney.

And I worked on a lot of big projects.

One of them, a lot of big clients.

You know, we're talking like defense and all these other people.

Um, and then, you know, want to learn more about business and going.

Cause I want, you know, people were talking about these degrees and how can I add value?

And I think I was.

The way I was perceived was like, oh, Ethan just worked his way up right in this company and I want to learn more.

So I go, well, how can I get in?

And I got into university, one of the top universities here, doing an MBA just based on over eight years of experience working.

So I got to skip school in the bachelor and do that.

And it was challenging for me to study.

Right.

Like, so I have a question right there.

When that happened and you got in to study an mba, what did your parents.

Parents say then?

Oh, but my parents were finally like, oh, finally, right?

You're finally doing something that they didn't care.

I was getting all these, you know, these amazing things in work.

Right, right, right, right.

I'll touch back on that in a minute.

Right.

It's funny as I go through this story and then basically, yeah, got in, started doing it.

It was a bit challenging.

Went through most of the core subjects and then it was a challenging final year and I didn't like it anymore.

So after ten and a half years, I left that company.

I did the really risky thing.

I quit my job, burnt the boat and started my business the next day with no traction.

Right.

I had a few months money in the bank, so I thought, I'm someone that likes to rise to the challenge and put myself into a situation where I have to, you know, perform basically in that area there.

So I put myself in there, started getting some, some work.

But my, my, you know, my cash flow was going down.

And then I got an opportunity.

You could say this is divine intervention.

The Universe, whatever people will say, where one of my friends bought a ticket to a three day business bootcamp for a few thousand dollars and they called him a week before saying, you could bring a friend for free.

And he called me saying, aan, do you want to come to this?

And I said, and I, and I needed something to change, right?

And I said, I'm there.

And I, we did so many big days.

I wrote a hundred pages of notes, I implemented, upgraded my mindset, you know, sal trades and then I got my first big client, Westfield from there, you know, the big shopping center group that are also in the US and, and UK as well as Australia.

And then, you know, all the big brands, Kohl's, all these other big brands that sort of done from that in the, in the waste management space.

And then finished my mba, I started business coaching mentoring because people would come to me and this is probably the biggest part that I deliver to people now, right, is I used to go to networking events and people would ask me questions about business.

I'm like, why don't you do 1, 2, 3, 4, 5?

They're like, that's really good, I need to write that down.

So I realized from my mba, from my own experience in business, from my coaches and mentors that I was investing in, it's like I should, you know, help people in this way.

So I started business coaching mentoring.

Over six years now, I've helped people from startups all the way to making, you know, multiple eight figures and everything in between.

And that's really been an amazing journey to be able to help people, you know, take their, their business and in, in turn their life to that next level, right, and whatever's meaningful for them.

And then from there, my podcast as well, which I've had you on there, you know, the Business grow show, over 250 episodes over five years and counting, looking at many other opportunities and businesses and just being a connector and really helping people create wealth and freedom and whatever that means for them so they can, you know, live a life of purpose and meaning.

So that's where my journey's taken.

And it's funny, right?

I go to these big clients, big brands, everything my business, my parents didn't care about that.

But as soon as I finished my mba, my dad said, ah, you're finally successful now.

You've done something in the old school way of thinking.

So that was pretty funny.

Let's throw a party.

So, you know, here's an interesting question.

Here's what I notice, without exception, not even most of the Time, all the time.

When a person, you, me, anyone, overcomes some set of challenges, you dropped out of high school, went against the grain, told your parents you're going to do something different, go pound sand, at least to start with, and you're going to make your way in the world.

And then you overcome those challenges, you get some big clients, and you do some stuff that, you know, that puts you in a place of success that someone would look at from the outside and say, okay, cool, you got it.

There seems.

There seems to always arise at the same time this desire to help somebody else do this.

Like, yeah, you got to figure it out for you, and you got some cash and glory or whatever.

And there always seems to be this yearning to help other people shortcut the process, suffer less.

Everything from reduce suffering in the world to make more money or whatever.

So what is it in your heart?

I want you to just think about that.

What is it in your heart that makes it important for you to help other people make the money, fix their lives, and create the kind of prosperity you learn to create for yourself?

I mean, you got it, you made it.

So why is it so important to help other people for you?

Yeah, it's a very powerful question.

And, you know, if.

If I think about it generally, we do a lot more for others than what we do for ourselves, right?

So if we would think about this from our family, right?

Initially, if you're thinking about if it's your partner or your children or potentially your parents, right?

Or what you would do, you'd always do more.

So, you know, growth is and contribution are two human needs which are really powerful that we all have.

We all need to.

If you're not growing, you're dying, so to speak.

And we all want to contribute in some way.

So we feel like we're doing something in this world that's not just about us, right?

That's the ego, that's ourselves.

And once we get to a certain point, it's not about us anymore.

It's like, what.

What legacy can I deliver into this world?

How can I impact more than just me or the people around me?

Because it's.

It's a ripple effect, right?

Once you impact one person over here, that impacts their family, that impacts their clients, their partners, and it goes on there.

And I haven't just worked with, you know, people in Australia.

I work with people all over the world.

And that is massive, right?

And what I can do, and I see the change because, yes, I've done the mba.

I've also am an NLP Master Practitioner.

So I can help with mindset reframing.

I'm sure you, you understand those components because that's very important as well.

Because normally the person has to upgrade their mindset themselves for the business to be successful for their life.

Is that ever not true?

You said normally and I would argue that it's incontrovertibly 100% true.

You can't be the.

You can't be, except maybe for a few minutes, like you can't be the same person here as you were here if you're trying to create that higher level of success.

It isn't that, just that you got to do new stuff, you got to be somebody else.

Yeah, definitely, Completely agree.

You got to be.

And, and the way I see it is it's like a two prong approach.

A lot of people talk about mindset.

There's also an element of identity here, right.

Depending on where you are, especially if you're transitioning from, let's just say, you know, a job type of mentality or a technician to a business owner.

And then maybe the next level is an investor or whatever that next level of identity is for you.

That's the biggest shifts.

And then it's what are the beliefs that support that?

And then along that journey we've got all these limiting beliefs or false beliefs, whatever word you want to use from our parents and people that were around us growing up that they weren't aware of, I guess not being conscious of what they were.

You mean like you're going to amount to nothing because you've dropped out of high school?

You mean stuff like that?

Yeah, my dad, my dad growing up told me money is the root of all evil hundreds of times.

Right.

So you can imagine what that would have done, right.

To me.

And when I started my business, I was having trouble making money.

And then I got Robert Kiyosaki's book Rich Dad, Poor dad, which specifically talked about that belief and how he reframed it to Lack of money is the root of all evil.

Because money allows us to help more people to choose to do all these things right that we can do in this life.

And that's when I started, you know, personally just to reframe myself before I went down the deeper path and got, you know, more assistance.

So there's, we've all got these resistance, let's call it, within us growing up.

And it's going, how can we remove that resistance?

And normally we need somebody externally from us to do it.

It's challenging for us to be Able to dig that deep on our own, Someone has to take us down a journey to be able to go, oh, that's the thing that's actually holding me back.

This deeper down thing.

And once we reframe, we change that, then everything changes and we become this new person.

And really the person that we are today is actually a reflection of how we've upgraded who we are being in the past.

At some point, that's finally caught up, right?

So it's like a revolution.

It is.

And you said something really interesting.

You said, well, we got to have help to go on a journey.

Well, we had lots of help getting to the grumpy place.

I mean, that didn't happen accidentally.

Whether.

Whether intentionally or accidentally, socialization, teachers, churches, parents, they give you stuff, and especially when we're younger, we just absorb it and then that happens.

And so the idea that we need or benefit from help, mentors, coaches, whatever it is, shrinks.

It doesn't even matter.

It's not weird.

It's like that's how stuff happens.

It's how we got here in the first place.

Even though we didn't hire them, they just sort of showed up.

You know, they were part of the.

Part of the wallpaper, Right.

And so the idea that you need that isn't weird.

And some people resist that.

So that's fabulous.

Keep.

Keep on going.

Yeah, it is.

And you know, the way I think about it, right.

Is because growth is a human need.

Like, a lot of people just stay comfortable, they want to stay in what they're doing, but that shrinks you and makes you go down.

Ideally, we have a mindset of growth, and the only way to do that, if someone helps push us, right.

That a lot of people can do it on themselves.

However, if you've got someone there guiding you, keeping you accountable, because it's very challenging as a human to keep yourself accountable, right?

To be going, I said, I'm going to do this thing and always do it.

Very challenging.

However, if you've got somebody else there, coach, mentors, whoever that is right on the side, the chance of you completing that thing is so much higher.

I think it's four or five times more that you will complete that task or whatever you're doing.

And if you think about it from sport, right, the best, you know, athletes in the world have coaches, mentors, trainers, you know, dietitians, all this type of stuff.

So they can be at the top level of their game in any area of life, business, sport, wherever, right.

That they need to be because they know that they need that assistance.

And those people are not necessarily the, you know, the best in the world at that sport.

They're not a, you know, if we're losing tennis, which is probably easy for do you know, the Rogers Feather or the Djokovic or the Nadal, they don't have to be exactly like that.

They just have to be specialists in their area to help.

They know that they can help them get to that level.

And I think that's a level of standard that you have for yourself.

It's going, what.

What do I want to do in this life?

And do I want to keep pushing myself to be better?

And.

And what's the reason for that?

It's for myself, but also so I can serve and help other people.

Also for my children.

Like, you know, behind me here, this is my son when he was just born.

He's now seven months old right when we're recording this.

And now there's so much more purpose and a legacy to my life where I'm going, where I'm much more conscious than my parents.

So I'm giving him empowering beliefs every day from when he was born, basically, that I'm telling him here, and I'm thinking, how can I give him a different life?

That there is less resistance and more about empowering him, not telling him that he can't do something, telling that he can do something.

And it's up to him, obviously, that he gets older on the path and just allowing him to be able to experience that in his own way.

And I think that's a very powerful thing and doing that from, obviously for my child, my partner, but also for.

For the people around us.

So I think this is what's really important, is going, how do I get people around me that's going to get me to that place first.

And really, it's our environment as well that dictates that if you're staying with the same friends that you had growing up that are just playing small and staying comfortable, you're going to be one fifth of the five people you spend the most time with.

So you need to be able to break out of that and going, who are the people that are on a similar journey of growth?

They want to go to that next level in their life, the business, whatever that is, and hang around them.

And that's what's going to be the biggest deciding factor actually to your success or that, that road in your life.

So finding those people.

And you have to basically, you know, drift from people.

That's what I said.

I Don't cut people.

People necessarily.

For my life, I just stopped speaking to them.

And I was fortunate that I had to move from where I lived in Adelaide, like a big country town where everyone knows each other and it's very comfortable.

Adelaide is a long way from Sydney, like 3,000 miles or something.

Yeah, that's right.

Yeah.

You got, you got an hour, 40 minutes flight and you've got like, it's very different mindset right there, Very comfortable, smaller city, whereas Sydney is the biggest city in Australia.

Everyone wants to get ahead, a lot more opportunity.

And all of a sudden it's like, oh, wow, I'm around these people now and then they're going, who else do I want to hang around here?

And all of a sudden, massive things started opening out what I put out there.

And then, you know, become coming part of groups, other communities, masterminds, whatever that is, where there's other people playing a similar game.

And then your trajectory can really just exponentially grow from there.

So, you know, you said several things that I think are really important and I think bear calling out when you're like, because of the work you've done personally on who you're being, not just the skills you have and the money you're making.

You said you're intentionally creating beliefs and communicating with your son, who's young, in a positive, uplifting way.

I don't know.

But I don't think a few years ago, 20, 30, 40 years ago, parents paid any attention at all to the beliefs they were unconsciously inculcating into their offspring.

I mean, they might teach them to play the piano or go to church or whatever, but their behavior, the behavioral, attitudinal, sort of the stance with life and just the very fact that you're saying, hey, I'm actually paying attention to the unwritten, unspoken beliefs that I'm creating around my kid.

So I want to invite people that are listening to think about that.

What are the things that you're communicating to your partner, to your kids, to your friends that are not about the mechanics of life or the job, but about who you're being in the world?

As far as I'm concerned, being is everything, because everything you have and everything you do comes from that place.

What do you think about that?

Yeah, completely agree.

It is all being.

And there's also.

There's the beingness and being intentional, like you said, with, with how you speak to people.

Then there's the element of actually what you are doing because people model you as well, especially your children.

Right.

So one Thing is to say something.

The other thing is to actually embody that and actually do that right in your life.

Because a lot of the, you know, for example, children or people that want to model you, they don't necessarily do what you say.

They do what you do in congruence and have integrity with yourself in going, this is what I'm doing.

So, you know, it's being mindful where I'm not, you know, always being on the phone right around my child, where possible, right there, so I can show that I'm being present in that moment with him.

You know, when, when, when people are talking, I'm being present right in that moment.

So I'm not trying to be distracted in that area there.

So I think that our energy, right, our presence is really the most important thing.

That's what people want.

People want connection, right?

They want love generally on, on the deepest level.

So if we can give that to people, be present and go, and then.

And have the awareness of how we are showing up and how we are talking and then going, wait a minute, actually I said something that I didn't want to say.

Actually, I want to do this.

And being conscious of that, that's when it becomes really powerful.

And I actually see it a lot in my clients now.

I'm teaching them how to think.

And it's on the calls or in my sessions, they're going, they say something, they're like, oh, wait, no, I shouldn't say that.

I'm saying this now.

This is actually what I want to believe.

And that's what, that's what's really powerful, right?

If you can consciously be aware of what you're doing at that time and, and rescript yourself.

And that's what I invite people.

Like you were saying here is like, are you aware of what you were saying?

Or do you have somebody around you, whether it's your partner or other people that can, you know, call you out in a good way?

Just saying, hey, I just noticed you said this.

You know, is that what you wanted to believe?

Or did you want to think about this in a different way?

That's going to empower you or the people around you.

That goes right into the.

Another thing I wanted to bring up from.

From the stuff you said a minute ago, and that's this.

You talked about getting up to the next level, and you talked about sports figures, Federer and other people.

To me, there's two aspects to that.

And sometimes they're helped by the same person, but often they're not.

So if you want to learn to play the piano better or to play tennis better.

And you played tennis.

You get someone who is skilled at that skill.

And you know that I'm not telling you anything you don't know.

But the second thing is there's a skill that's actually more important than the mechanical skill of doing a thing.

And it is the mindset piece, which according to some studies, is 80%.

20% is mechanics and strategy.

And you know, your mindset's 80%.

So when you're thinking about a coach or someone to help you, finding the richest person to help you get rich, or the best tennis player to help you play tennis, you have to think about something.

Because if what's missing is your confidence, your belief in yourself, your limiting beliefs, then their skill at a thing isn't going to help you with that.

And that's why you me, can help people in a coaching context without being an expert in that business, because they're already an expert in that business.

And the reason they're not blossoming is they're crappy at managing people.

They've got conflict in their personal life, who they believe themselves to be.

The old stories aren't cleaned out.

And so what the expertise is that you're looking for, you got to be really clear, like, what is it actually that you need to change?

Is it you need to level up your skill in the thing, or do you need to level up your skill in your head, like who you are, again, being.

And you said that about, you know, coaching, and you said quickly, but you said it's not necessarily getting the best player, because it's not.

Gretzky was the greatest hockey player, and he was a lousy coach.

And so when he went to be a coach, he failed.

And then he's part owner or owner of something or other.

I don't even know anymore.

But that's a classic example of the best in the world was a lousy coach because it wasn't the skill that was needed.

Do you find that a lot with your clients that what you end up talking about isn't, like, they'll come to you with, I need more money, I need more leads.

I need more conversion sales.

And you can go out in the weeds and do that.

But what I find, and I guess I'm asking you, is what you end up fixing or helping them fix is who they're being.

Yeah, definitely.

That is the biggest thing.

And you don't have to, like you said, have that level of success.

And there's potentially, you could go to multiple People, if you want to specifically look at that, but most of it is themselves.

So it's like you, you sell people what they want and you give them what they need, right?

Is the simple way here.

So they say, hey, I want more clients, more leads, and go, yes, I can give you that.

But really what they need is the mindset shifts and the growth, because that's what's actually going to create it.

Because likely what the problem is is their beliefs around the client's success.

The leads that's stopping them from doing that, right?

From taking those actions that they actually need to take, that's going to get them the result.

That's, that's likely what it is.

It's the precursor to that, that's stopping them.

And they're not aware of it.

It's unconscious in that area there.

Yeah, I got a funny story about that.

I was in a mastermind a number of years ago with a fellow named Steve Chandler, who some consider the godfather of coaching.

I mean, he helped write the curriculum for the University of Santa Monica spiritual psychology program and all that stuff.

But anyway, he's retired now.

But one of the things he did in there is he talked about coaches trying to sell coaching and he said, the way you're doing it is you're, you have a banana and before you offer it, you know, you smash it and you make it all bruised and then you go to someone and say, yeah, you don't, you don't want this banana, do you?

You know, and that's the whole energetic thing of how.

Because you don't have confidence in yourself or your product or whatever and you don't want this piece of crap, do you?

And so the answer is, well, duh, no.

And so if you've got someone that's not making calls, closing deals, setting appointments, is the energy, I'm afraid you're going to say no.

So I'll help you do it really quickly because we both know where that's going.

If that's, or some version of that is the energy, you, you're dead from the get go.

Yeah, it's so true.

And you know, and it takes someone like us as a really good coach, mentor, because a lot of the time what people think is the problem is only the surface level problem as well.

Right?

It takes someone good to be able to ask the deeper questions and go, what is the root cause of this?

And going, how can we shift that within ourselves and create a new level of, you know, beliefs and how to imprint that and a new level of actions Behaviors, you know, that, that support that area and moving forward.

And once you change that, everything starts to change around you.

And all you need is one shift, right?

Like I had, I'll tell you a couple of quick little things, right, With a couple of clients, yeah, One client had a very successful business, right?

Like, you know, 15 staff, everything like that.

Multiple seven figures, dropped down to five staff wasn't going really well.

And he found me on LinkedIn through a podcast episode.

Know he goes, nathan, I need your help.

Had a call, all right, let, let's work together one on one.

The first session, I go, it's your mindset, right?

We need to do a mindset session because you've had the success before.

Something's happened in this period of time.

And we shifted a lot of things in that call that next month in his business.

He had his biggest month ever in his business.

No strategies, mechanics, anything like that.

One mindset session, right?

That did it.

And he couldn't believe it.

And he, I've got a recording saying that was worth that one session was worth the coaching for the year, basically, right?

Like the money he made was worth more than obviously what I did in that session.

So that's how powerful, right, What Kellen and I are talking about here of your mindset.

Sometimes it's one or a few shifts that need to happen and that, you know, pulls you forward to that area, whether it's business life, whatever is important for you, right?

That you're wanting to move towards another client there.

So that, that, that's on that side, right?

So, you know, I've helped many different people right, in this area here.

And I think one guy recently, you know, we had a shift and he, like, I was upgrading as they're doing his mindset, all these things, right?

I'm thinking, what's going on?

What's going on?

And eventually, you know, I helped him to shift something really deep.

For him not taking action for multiple months, even though he knew he had to take the action, all of a sudden he was working 12, 15 hour days and so rooted in his purpose that he was like just taking so much and he was like the amount of, you know, he was just there.

It was just, it was like shackles, you know, were taken off of him.

And it was amazing to see.

And he was like, yeah, you know, it was just knee deep into it.

And I think that's the thing about energy management that people don't understand.

Like, I've got a new business that I'm working on and I'm Doing some late nights, but I'm actually, I'm getting less sleep and I feel more energized in what I'm doing because I'm doing more purposeful things.

And I feel like I have shackles off of me that I'm doing that, which is so interesting.

Right.

So are what you're doing in your business, in your life, is it purposeful enough if you're not feeling energized towards it?

Something needs to change.

It's either about yourself, on how you're being, or it's about what you're doing and changing that and finding that thing that's going to light you up to do what you love.

I love that.

I want to ask you a specific question.

So if someone comes to you and it becomes clear in the conversation through their language and their description of the problem or the difficulties they're experiencing, that their struggle is really in the 80%, which is the mindset stuff, where do you start with somebody?

Like, someone comes and they unload the tale of woe.

And obviously, if it's business, it usually centers around money.

And, and so what do you, what do you start.

How do you show people tell people how you start to get them thinking about, what are the, what are the things that are important?

Yeah, so initially I start on a plan, right?

So it's like, well, what, what do we want to achieve?

Let's say if we're going to work together for a year, you know, normally with business it takes multiple months, three to six months minimum, right.

To start getting momentum as you're shifting, and ideally 12 months plus.

So normally we're working together for a longer period of time.

And then I would say, okay, well, what are the goals?

And it would be the business goals first, right.

That comes out there like, I want to make a certain amount of money or do something.

Then it's like, okay, well, well, what are the, what are the other elements?

Right?

Like, what are the personal goals?

I always bring personal goals into what we're doing now.

Like, you know, is there something about your family?

Is it, is there other areas of personal goals that you want to achieve as well in this period of time?

So it starts to bring out other things there.

Then I, I say, these are all the mechanics in, in the words that we're using today of how I'm going to help you in your business.

Right?

We're going to any of these areas we're going to work on, and depending what, what's most important at that time, we will work on it.

There's also the other side is the mindset side and everybody needs mindset shifts every, you know, everybody's different as the way we've growing up.

And I just need to work out what, what I'm going to unlock in you.

So I'm going to call you out on certain things that you say as you say them because you are not aware of your thoughts and your limiting things that you talk about it.

I am acutely listening at this time, so.

And maybe I might interrupt you sometimes to break your pattern as it would be people that understand that.

Right.

So you're not just saying the same story over and over again and also to go on a different level of thinking.

Are you open to changing?

Right.

And being different and how you think?

Because that's going to be the ultimate change there.

Because I can teach the same thing to 10 different people in terms of skills, mechanics and I will get 10 different results because of their mindset.

So that's the key point that is going to get you closer to where you want to be.

So basically it's getting them to understand that, getting their buy in to go.

Yes, I'm open to that.

And then as things change and as they put these things in place, they actually see the changes.

Right.

Of what's going on, whether it's in the business, but especially in their life.

Right.

Of what they're doing there and how they're relating to their family.

You know, with clients, with their team.

All of these things start to change and then it becomes like almost addictive in a positive way.

Right where it's going well, I'm seeing changes.

I want to keep doing this and it's celebrating those wins and allowing that energy to foster and then really help them to create the being that, you know, that they want to be in this world.

That's fabulous.

And that's a great description.

The things they think they want, which almost always have to do with business, if that's why they're coming.

And the real underlying power is, is their attitude, mindset, who they're being.

You can say that a hundred different ways, but that's it.

So what do you do mainly now?

Do you have, do you have private, private work with people one to one?

Are you working with executive teams?

Do you have group kinds of things?

What is the, I guess is.

What is the structure of the kind of help that you offer people?

Yeah, so I definitely have many one on one clients that I do.

I think a lot of people love the one on one.

The challenge with that from Our side is obviously, it's not necessarily hugely scalable, right.

In that way, because we only have a certain amount of time that we can do.

So normally, normally I work with people fortnightly sessions, you know, for an hour and.

But I also offer unlimited support in between.

And I think this is where a lot of people fail, right, in how they do it because they get an hour session and which is great.

And we can shift beliefs, we can, we can create strategies, whatever's gonna, you know, move them forward and then there's a level of accountability there, going by the next session in two weeks.

This is what I want you to achieve, right.

And this is how I want you to think about yourself.

Whatever the outcomes there are, and ideally they complete most of it.

If they don't, we work on that and, you know, we start to create momentum in between sessions.

But it's also saying, well, you can reach out to me, for example, on WhatsApp, on a voice message and things like that going, do you have any questions?

Maybe it's.

Maybe it's your mindset is a bit challenged, whatever that is, right.

Any challenges that are coming up.

So I can help you shift the mindset.

I can help you with strategies and tactics to get you forward quicker, right.

To build that momentum.

So I offer that as well.

Now, on top of that, yes, I do events and things.

So whether it's virtual events, in person events, to be able to get more people into a room, you know, and be able to deliver trainings in different areas in that side of things.

So that's, that's that element on the, on the business coaching side, basically.

And this is, yeah, growing and scaling your business.

There's also areas of, you know, looking at bigger things as well, like looking at deals and other stuff.

Like maybe it's, you know, we're looking at acquiring businesses or we're looking at doing other, bigger stuff that might come into these discussions as well.

So that sort of, you know, how I help people in that way.

You know, I have my other business, my waste management consulting, my first business I'm still doing with some big clients and stuff, you know, there that I help people.

I'm.

I'm also looking at acquiring, buying businesses myself as partners.

I'm also looking at starting a sporting business now as well, which is going to be very interesting.

And I love sport, you know, growing up, as I've mentioned, so something I'm very passionate about there that I've been, you know, working on for a while.

Can't share too much here.

Today, but you'll soon find out that in the near future and, you know, really understanding is going, who?

And I'm very big on partnering.

I think this is a big thing for everyone to understand, right.

It's like in school, we're taught, how do I do something, do it all myself?

I want to keep everything to myself.

And that.

That can be quite limiting because there's only so much that we can do on our own.

Now.

They don't necessarily have to be a business partner in your business.

That can be the case.

Right.

I've been given equity into another company, Right.

Without buying in as well, so because they saw my value in that area.

So that is a.

A possibility as you grow and have a lot of, you know, value to give in that side.

But it's also going, maybe someone has a complimentary business, right?

Like what they do, going, how can we do things together and create something unique to the market to be able to partner, whether it's, you know, through an event to an offering a product or service, something like that.

So I'm very big on that as well and going, how can I do that?

So I'm going to be doing some events with some people, you know, you know, soon, right, where we're going together, going, how can we put something very unique to there?

So I'm big on that, on what I do, but that's basically, you know, how I help people and looking at creating, like a unique mastermind to be able to get, you know, bigger minds together, to.

Yeah.

To share, grow together, everything like that.

What's your favorite thing to teach, to talk about, to coach on?

Like, I know I see your passion, I feel your energy and coming from your own experience and everything, and I honor that.

I'm just wondering if you, if I ask that question, what's the first thing that pops to mind?

Like, what do you really love to talk about?

Yeah, I guess for me and what I've done in my life, right, Is I've built myself into this person and into this personal brand, really.

Right.

Where I've.

I've empowered myself.

And then through building myself up, I've been able to, you know, through my podcast, like, what you're doing now is to be able to connect with a lot of people, right?

And then going, how can I impact more people in that way?

And the more that I build myself up from the internal as well as the external of the perception of me is the more impact that I can make, right?

So there's a lot more introductions, partnerships and things that are coming now in the more recent past that I've built myself on the external to show that.

Right.

As me, as Aan Cassiotis, as my personal brand.

So my wife's got a branding agency as well.

So, you know, that that helps to make me look good.

Sure.

On the external side of things.

So that's really what I love to talk about now because I've.

I've signed some big deals and I've done all these things.

And it's because that I've been showing my authentic self after, you know, there and online, as well as how, like, my website is portrayed.

Everything is portrayed and then who I am being.

Right.

And that's opened up opportunities to do things all over the world and to impact more people.

So I really talk.

Think I love talking about the power of your personal brand because it doesn't matter what business, what you're doing in your life, that will always live on.

Right.

Because you can change things, but the personal brand doesn't change.

That is you, and that is uniquely you.

Right.

We are all ideally authentic beings showing ourselves there.

And I think the more authentic I am and the more I share about this and.

And I share of how I've leveraged it to meet more people and get on podcasts, do deals, partner, all this type of stuff that creates more successful fulfillment or whatever that is for me, that is very powerful for me because I love spending time with people, with great people, you know, that have a higher energy or frequency, let's call it there, and really enjoying life.

And because of that, that personal brand that's allowed me to do that, you.

Know, as you described that I thought of something that I just.

It comes up all the time.

The most powerful thing that Kellen or Athen or anyone has to offer in the world isn't the knowledge that we have about a thing.

It is the answer to the question, how did you get here?

Here being where you are at this moment.

Because when someone looks at a thing or someone, me or someone successful, they say, oh, I'd like to have this, that, and the other.

I'd like.

And then come all the excuses, yeah, but this and yeah, but that.

Why all the reasons we can't.

Right?

And when we share, you use the word authenticity and vulnerability and openness.

When we answer honestly the question, including the refinement and the choices and the setbacks and the failures and the doubts and the work, the truth of the journey of our becoming, I believe that's the most powerful thing we have to give people what do you think about that?

Yeah.

Extremely powerful.

We, you know, we've climbed mountains to get to where we are today, and no one really sees that, right?

No, no.

They think we fell up the mountain, right?

Yeah.

There's.

There's so many failures, challenges, whatever words you want to use that I've gone through.

I'm sure Kellen's the same.

Right.

And we've had to pick ourselves up going, okay, that didn't work.

We've got to try something different.

Right.

And there's been hundreds of those over the years.

You know, that, you know, and.

And I think that's why most people quit, unfortunately.

Right.

It's that resilience, that grit factor of going, okay, that didn't work.

I'm going to keep going, though, because in the end, I don't want to live a life of regret.

Right.

I don't want to go out and go, I tried a few things.

Didn't really work.

I'm just going to stay comfortable, get a job and just, you know, exist.

That.

That's not me.

Right.

I think that will be a path to dying.

Yeah.

I got a name for that.

I call it addiction to mediocrity.

Yes.

I love that we live in this place where we think that's all we get, and, okay, I might as well, whatever.

And we just kind of get addicted to that idea that that's as good as it gets.

And it's not true.

No, it's not.

And I think ideally, and this is what I say with my children or with yourself, if you've been someone that's done through something where you had some discipline, right.

Could be sports, it could be music, could be like, martial arts, something like that.

We.

You stuck at something for a while, and it's.

It's helped you to.

To grow because, you know, you're improving, you're learning everything like that, right.

That builds that resilience and grit.

So it's like leveraging that skill, ideally, that you've learned or you can pass on to learn to people around you and going, okay.

And it.

It's like.

And when you go down, especially a business path, it's.

It's a personal development path.

And if you don't grow yourself, the business will basically fail.

Right.

In the end as well.

So that's the way that is.

The business is a reflection of.

Of yourself and everything there.

So.

So you have to know this and then going, okay, I just need to learn.

And then knowing that we don't know everything ourselves and we have to go to External people like coaches and mentors to help us to get to that next point because we're blind in certain areas of what we need.

And we also can't make the personal shifts in our mindset, our being normally the big ones, without somebody externally from us helping us to do that.

And it's just constantly doing that and doing that and doing that.

And now after being in business for over eight years and having a lot of challenges in the last, let's say, year, the growth that I've had is so much more than it was in the previous seven years.

Like every year the growth has been more exponential, right.

So I can just imagine what it's been, but it's like slogging it out for a while, like ups and downs, ups and downs and eventually you go up right in that way there.

So understanding that you're going to have a lot of challenges and that you're always going to have challenges, it's not like you're going to get to a point and it's nirvana and you're just going to be chilling on the beach for the rest of your life.

There's always going to be problems.

It's just going to be higher level problems, right?

It's better to have high level problems.

So in the end, we're problem solvers in whatever that is.

And it's just going, it's like warning the problems.

It's going, oh, cool, what's the next problem for me to solve?

It's that type of mindset that I say we need to have because then it becomes a fun game in a way, going, oh, cool, another challenge has come up.

How am I going to solve this?

Can I do it?

Can I get some help?

How are we going to work this out?

And then it's that constant growth and.

Evolution that is such a powerful, fundamental piece.

You called it the growth mindset much earlier.

So if people want to know more, find out more, tell them where to find you and how to get more.

Athan.

Yeah, thanks, Kellen.

So my website, athancasiotes.com there's only one of me with my name.

That's easy.

You'll find like I've got an ebook, the Nine Keys, the Business Growth Mastery.

For free.

You can get on there and learn all about my podcast.

I'm on all the social media platforms, you know, Facebook, LinkedIn, Instagram, all of them.

There you could find me as Athen Casiotes.

Luckily, I've got a very unique name, a bit like yourself, where there's only one of me, so easy to find on that side.

And I share so much with, you know, with my podcast as you do, and, you know, there's so much there and.

And I'm always open to partnering.

Right.

So, however, I can help you.

Maybe it's an introduction, maybe there's other ways.

You know, I can interview you, whatever that is.

So love to have a chat at some point and, you know, hopefully we can go together.

I just want to say thank you, Kellen, as well.

It was a pleasure interviewing on my podcast and now, you know, being interviewed on your podcast.

You know, you're a great host.

You've done a lot of amazing episodes as well.

And yeah, look forward to, you know, how this, we can impact more with this podcast and everything going forward.

Thank you for being here today, for showing up, for teaching us, for bringing your love and your energy.

I appreciate that.

You're welcome, mate.

So I'd like to encourage you, don't let this stuff that we do go in one ear and out the other.

Because the battle scars that Athan has or other guests or that you have are sacred.

And they can either be the thing that keeps you locked down or that they can be the energy that liberates you.

And if you choose to let those events refine you instead of ruin you, then all the stuff that you heard today will do you good.

And I encourage you to follow Athan, find out about his podcast.

He's got a weird name like mine, Athan Cassidy.

So look him up, find his podcast, get some good help, and move forward to create your ultimate life right here, right now.

Your opportunity for massive growth is right for you.

Front of you.

Every episode gives you practical tips and practices that will change everything.

If you want to know more, go to kellenflukermedia.com if you want more free tools, go here.

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