Nov. 13, 2025

DEATH OF THE FAKE GURU: The Human Connection Is the Only Thing AI Can't Steal-Yet

DEATH OF THE FAKE GURU: The Human Connection Is the Only Thing AI Can't Steal-Yet

Artificial Intelligence is transforming every industry — but can it replicate your presence, your energy, or your truth? In this powerful Coaches Edition, Kellan, Diane, and Mark unpack the tension between technology and humanity — revealing that the real evolution of coaching isn’t about keeping up with AI, but going deeper into what it means to be human.

This is a conversation about leadership, embodiment, and the sacred art of connection — one that will challenge every coach to rise beyond technique and live in alignment with their own soul.

Important Topics Discussed:

  • The illusion of replacement — why AI can’t embody empathy or truth
  • Coaching as energy exchange, not information delivery
  • How presence and awareness outperform any program
  • Using technology without losing soul
  • The future of heart-led leadership and consciousness in coaching


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Continue the conversation and revolutionize your business with our guests: Find Mark Shilenksy at NoHypeMedia.com and Diane Concklin at CompleteMarketingSystems.com.

Chapters

00:00 - Untitled

00:05 - The Beginning of Real Talk

00:53 - The Rising Influence of AI

11:03 - The Impact of AI on Human Interaction

15:25 - The Role of AI in Coaching

17:34 - The Barriers to Coaching Success

29:21 - Leveraging AI for Small Business Success

35:04 - The Future of AI in Coaching

38:41 - The Impact of AI on Coaching

Transcript
Kellan Fluckiger

Welcome to the show. Tired of the hype about living a dream? It's time for truth.This is the place for tools, power and real talk so you can create the life you dream and deserve your ultimate life. Subscribe, share, create. You have infinite power.Hey there, and welcome to this episode of your ultimate life, the podcast I created to help us live a life of purpose, prosperity and joy by serving with the gifts and talents that we have.This is the special Thursday edition that started a few weeks ago that we're gonna, I don't know, keep going for a year or maybe more with two coaches every week to talk about this amazing thing that's happening in our world. AI is rising up. And I've got this book coming out on October 23rd. I think by the time you see this, it will be out already a week or two.But anyway, it talks about what I have thought that coaching is going to experience with this, and I don't have the only opinion. So I'm bringing every week a couple of experienced people on to talk about this. So, Mark and Diane, welcome to the show.

Diane Concklin

Thanks for having me.

Mark Shilenksy

Great for being here.

Kellan Fluckiger

All right, cool. So I don't. This isn't structured at all.So I'm just going to throw out a general question and each of you answer however you want to and we'll just kind of go from there. So, Diane, what are you doing, if anything, with AI? Just kind of ramble a little. What do you think about it?What are you doing with it in the work that you do?

Diane Concklin

Probably not as much as you two are, but for me, it's a tool. It's a tool just like your CRM, just like your merchant account, just like your computer, whatever. Right.Dan Kennedy said long ago the Internet isn't a business to media. Right. And so I kind of looked at AI as a tool that helps me in my business. I use it for idea generation.I do use it for copy ideas and to help me write things. I've used it for some name things. I have clients who use it in a lot of different ways.But even when I use it for copy kinds of things, I always go back in and make it mine. And the nice thing for me is everything I've done inside of AI has been my stuff. So I've uploaded my own transcriptions and that kind of thing.So it always comes out sounding like me without me telling it, which I think is a positive from a copy perspective. So that's kind of how I'm using it at this point in time.

Kellan Fluckiger

Yeah, I love that I have A thread in ChatGPT has been the one I use most, but I have a thread in there called One Million Words. And I put all my books and many, many episodes in there, and it actually told me I've put in 4 million words. So.Okay, but the thread was called 1 million words. I do notice that it sounds like me. I completely agree. Mark, I know you're doing a ton with it, so tell us what you're doing and what you see.

Mark Shilenksy

Yeah. So my team and I, we pretty much live in AI24. 7.Between ChatGPT and Manus and all the other platforms that are out there, we're constantly testing everything to see what can get us the AI that sounds the most human. Because our goal is not to really make AI let AI teach us stuff. It's to have AI help us be better. So I've trained AIs to talk like me, write like me.I've written a book with AI that sounds exactly as if I had written it with my own hand. We use it for email, calendars, clients. We create custom GPTs all the time that can really think like anyone.And that's a lot of the work we're doing with clients is really kind of getting AI to coach or consult as if you're talking to the masters of all the greatest masters of all time. It's very cool.

Kellan Fluckiger

Very, very cool. Diane, if I come back. Well, either one of you, I don't care.One of the things that happens in any conversation I have with people about AI, somebody brings up scary things like, is there anything that or what scares you about this? And I don't mean across every ethical consideration in the universe.We're really talking about coaching and consulting and the way you're having it help you write. And I do the same thing, everything else. What is it that worries you? Either one of you? Doesn't matter.

Diane Concklin

You know, it's a funny question to me because we look at all the things in our lives, right? We're all above. I think we're all above 40 here.

Kellan Fluckiger

I'm certainly way beyond 70 in December.

Diane Concklin

Well, I just turned 62 in August, so. But I was trying to, you know, I didn't know about March. I didn't want to offended know you.But you know, how many things in our lifetime have we had that it's been this, ooh, the world's gonna end, right? Y2K, the Internet, the, you know, a cell phone. Now we carry computers around in our pockets.So I'm not sure there's anything scary about it so much as I think we need to be cautious about, you know, using it in a way that is responsible, that we're sure we're getting correct information and not spewing. You know, the thing that bothers me is you never know anymore what's real and what's not.You know, you see all this stuff on social especially, and, you know, now instead of going, oh, this happened, I'm like, did that really happen? Let me go Google it.

Kellan Fluckiger

I think the same thing.All the crap you see on these Facebook things, especially after, you know, like the Charlie, her guy got killed, all these things and everybody, all this. I do the same thing. Did that really happen?

Diane Concklin

Photos, you know, with six fingers. I don't want to have to look and think to my. And I know that we're in a different time, right? So maybe I'm.Maybe this is my age coming out, but I don't want to look every time to see. But by the same token, is what we hear on the news, right?I mean, are there any true sources of right information or true information that we don't have to verify? But I think that's gotten worse, and that bothers me.

Kellan Fluckiger

Mark, what do you think about that?

Mark Shilenksy

I agree.And unfortunately, we're in an age where just like the tools that you mentioned when the Internet came out and cell phones and everything else, we have to be worried about the intentions of the lowest common denominator. We have to be worried about the intentions of the people who are out to do people harm.AI allows them to do so much more evil that I was actually just speaking to a group a couple of days ago of senior citizens at one of the communities here in Florida that I live near. And I was talking to them about AI in this modern age. And I did a whole intro video that wasn't me, and I had some recordings that weren't me.And I even had a phone conversation with myself to show them what's capable.And, you know, I left them all with a simple comment that's literally go to your friends and family and create a safe word, because that's the only way you're going to know when you get a phone call that the person on the other end of the phone is actually them. I mean, I've had to do the exact same thing with my family, with my. With my teenager, because I've seen too many cases where bad actors will come in.And I mean, there are communities here in Florida that are scammed constantly by somebody calling a senior sounding like their kid, hey, I'm in jail, or, hey, I just had this car accident and I need money. Can you send me a gift card? Or can you send me, you know, wire money to me? And they get scammed every single day.So as long as we're, you know, those of us that are trying to do AI for good need to constantly be pushing the boundaries and fighting back against the people who are doing it for evil.

Kellan Fluckiger

Wow. So I didn't realize that was so prevalent. And I guess that's just me not knowing that. Not universe enough. So we're really focusing on coaching.And, you know, one of the things I did in writing the book is I took 11 different coaching models. Everything from three principles to Werner Earhart's landmark stuff to NLP to somatic coaching.Just lots, everyone, not everyone I could find, but 11 big ones that I could find.

Diane Concklin

The.

Kellan Fluckiger

Sort of ICF coaching, you know, I asked it to analyze the models and to say three things. One, what is the efficacy of the model in getting the promised results, result?And it's funny because it came back and said, well, a lot of them don't really have a really clear promised result, but here's what it seems like, okay, Anyway, it did that and then I said, so then I want you to analyze it again in terms of its vulnerability to AI, in other words, as you have developed.And it's funny, in the four months that it took me to six months it took me to write the book, I saw AI ability, speed, skill, double twice, four times. Like, in other words, in terms of my interaction and the intelligence, the capability, the salience, and everything of the answer.So anyway, and so it came back.The answers that it came back came back with a nice table of the success of the existing models, their vulnerability to AI ranked high, medium, and low, and the description of why and what they did that AI either already can or shortly would be able to duplicate and do better and faster, including empathetic and encouraging language and all the stuff that we think is uniquely ours. So that's what makes me get to the place where I think the vast majority, and I use 95% as a placeholder.But if coaches that are existing with the current kind of structure won't have any work, what do you guys think about that in terms of. Agree, disagree, Think I'm crazy in terms of the coaching profession, because that's really what I'm aiming at.

Diane Concklin

Well, go ahead, Mark. I've been going. First, you. You take this.

Mark Shilenksy

Okay.Honestly, I think that the biggest there's A huge opportunity for coaches with the advent of AI because there's going to be a group of people who are always looking for the easy button and that's straight AI.But where coaches are going to come in is that human interaction, that human touch, that over the last, call it decade, we as a people have kind of been isolated, been moved away from that human to human interaction.And I honestly think that that opens up a huge opportunity for coaches to grow because if they really embrace that human to human aspect of it as opposed to just being results oriented, which in a lot of cases, yeah, any machine can generate a result. But that human to human interaction and engagement is something that the AI can't touch.

Diane Concklin

I'm so glad I let you go first because that's perfect, right? Because that's exactly kind of what I was going say is it can't ever replace that human thing.And you know, Bill Glaser used to say that the loneliest person in the world is an entrepreneur. Right? And so where do we get that? You know, I'm single, I live alone, My interaction is this kind of thing. It's client base, right?My clients are a lot the same way. They're not all single, living alone. And I'm good, by the way. Don't feel sorry for me. But you can't get that right?And so, you know, this may sound strange, but you know, let me say this, Kelly. You were talking about models, right? That has been a problem with the coaching industry for 10 years plus. I don't follow a model.The model is what do you need? What do we need to talk about today, this week, this month to help you move forward? Where's your marketing plan? Let's look at that.Are you following it? Are you far off from it? Those are things AI can't do.I don't have a cookie cutter system and I don't believe that cookie cutters belong in business or in coaching. You can tell I'm excited about this. It gets me fired up. Cookie cutters belong in the kitchen where the cookies are supposed to look the same.Not in business. And so the problem with a lot of these coaching programs is that they're systemized. They're a cookie cutter.You come in, you go through these eight steps. That's not how I've ever done coaching.Because your result, Kellen, is different than what Mark wants, which is different than what I want because our businesses are different. We've been business for even. Take five insurance companies within a 10 mile radius of metro Atlanta.They're five very different businesses because they have different clients, they have different offerings. The person who owns them is different. You can't treat them exactly the same.So I think you're right on the people part of this, the interaction part of this. This may sound strange to some people, and it did to me 20 years ago. My clients and I tell each other that we love them. You can't get that from AI.And it's true. We're a family. The group of my highest level people, it's a little family.We know what's going on when somebody's sick, you know, birthdays, anniversaries, all of that kind of thing. We get together live now, thank goodness, right? And it's hugs. It's that kind of thing. AI is never going to do that.But I think so many coaches and people in general, business people, have gotten this idea of, oh, well, AI is here, there goes my business. Instead of what Mark said, which is, where's the opportunity?

Kellan Fluckiger

I love that, and thank you.It's just epitomized by the fact that I just, in the last three weeks have seen four or five ads for a company going to train in life coaches, and they're sitting on a beach in a chair, be a life coach, do this from anywhere, blah, blah, blah, blah, blah, blah, blah. And I just. I can't even believe I'm still seeing that kind of thing, because it is so not what either one of you had just described.

Diane Concklin

And my theory about life coaching is this. If God thought I was a good enough idea to be here, why do I need you to coach me about my life?

Mark Shilenksy

I love that.

Diane Concklin

Want to piss off a life coach? Say that to them. Excuse my French.

Kellan Fluckiger

No, I'm not even going to disagree. Because if you're happy or that person is happy with their life, they shouldn't be looking at or for a life coach or a coach.I mean, I don't use the niche idea, but that's a whole different thing.So after I did all that research and asked it everything it could do well and everything that was wrong with everything and what dangers there were, and it was scary. And I got that as part of the publication, I asked it, okay, fine, what do you suck at? Like, what can't you do? What are you terrible at?The most egregious way I could describe that, and it came back with lots of really good answers that it can't do. And I'm not even going to list them all, but the one that really hit me hard was it just flat out said, I can't bleed.

Diane Concklin

Yeah. Can't be empathetic.

Kellan Fluckiger

Boom. Well, you know, here was the funny thing. After I did my million plus words in there, I asked it. So, okay, so who am I? You? You tell me who I am.And it wrote back some language that was really emotional and powerful and it was moving. Like I read it and I said, okay, how, how come I'm having an emotional response? Your code, you've just told me some crap.How come I'm feeling these things? And it came back and said, I'm not doing anything. I'm just reflecting who you are. And that moved me even more.And then we got into the I can't bleed thing. So I used that talking to it. Okay, since you can't bleed, do this, do that as we're writing things and that what you've said about the humanness.And I think. And so I'm going to test one more thing and another thing and see what you guys think. I think there are three big barriers for coaches.Taking advantage of the opportunity you've described, Mark, or moving into the place of non linear processes. One is head in the sand. We're gonna. Lots of people are gonna pretend this isn't happening or it's not as bad as whatever, and they're already okay.And they're gonna say nobody can be a human like me, which is true, but they're still gonna suck and their heads in the sand and they're gonna get buried and blown away. The second reason is I want you to picture a casino and there's all these blackjack tables and all of the $10 tables are all full of robots.And the only place that you or I can go sit down is in the high roller room where the Andes. 10,000 bucks. And so to me, what it feels like is the ante has gone up a thousand times to get really in the game.And the third thing is what I call embodiment, which is what you have both referred to as the opportunity. But doing that, being that is hard. And in the coaching profession at least, I don't feel like it's a jacket you put on and take off.If you're going to coach people at the level of humanness, which is where this real opportunity is, it's something you have to be like, you wouldn't take good advice from a health advice from a doctor who's smoking, like, why would you do that? It's like, what do you know?And so I think between head in the sand, the ante's gone way up and the fact that being the embodiment of the truths that you teach is hard, I think those are big barriers that will prevent most coaches from moving to where they need to get to to stay in the game. And I've said 5% and whatever that number is. I don't know. What do you think about that?

Diane Concklin

You know, here's my thing with the last one. It's not preventing anybody. Now, you know how many people are saying, hey, I can show you how to make six figures in your business?And they've never made six figures. Hey, I can show you how to go from zero to a million dollars in the next 30 days. And because we are who we are, our BS meters go off.But to somebody new who loves the flash, right, and who thinks, oh, I knew this business idea was a great idea, they jump at that. I don't think that piece is going to change and make it worse.

Kellan Fluckiger

Let me just throw something in there, because I think you're 100% right. And here's the thing I think is the gutting of this whole middle.People who did that sort of thing could limp along with systems and checklists and all the kinds of things that they did before because they were partially successful if someone followed the system even though they hadn't. But because that's all going to be available now for $97 a month. Better, faster and in better language, that whole piece is going to be gone.

Diane Concklin

Maybe. We'll see.

Kellan Fluckiger

I don't mean the lies. I don't mean the claim, the lie that evidenced by the ads that I just saw.

Diane Concklin

Well, it's fake now. Right? But you got to. How do you figure that out? That's. That's the question.

Kellan Fluckiger

I love it. You're exactly right.

Mark Shilenksy

I think we've got an interesting kind of dilemma coming up because those that are trying to get into the coaching space, like you said, they're. The ante is going up. They're going to have to perform better, they're going to have to be more.And in a lot of cases, I mean, I've dealt with a lot of coaches in different courses over the years that I've taught. And the, the level of imposter syndrome that they feel personally because they haven't done it, but they want to coach on.It was always high, and now we're upping that level tenfold. So it really, in a way is going to filter out the top people. You know, the.The cream is going to rise to the top and the ones that are still in it even six or 12 months from now are the ones that are actually performing as opposed to the ones that aren't. So in a way, it's going to level up the coaching game for those that really, really want to be in it.

Diane Concklin

I love it and I hope you're right. But my question is, or does it make those people with imposter syndrome think, now I don't need to be all that because I got all the answers in AI.It makes them even more confident. Right? I don't know. I hope you're right, Mark. Right.

Mark Shilenksy

It definitely might.And one of the things that's going to, you know, we have to remember that, you know, 7 billion people on the planet, there's going to be the top 10% or the top 5% who are going to seek out the top 5% of coaches and the 95% are going to be left with the 95% of. Yeah, ordinary coaches that are just regurgitating what they read in a book somewhere.

Diane Concklin

Right. And you know, Kelvin, you, Kellen, you ask about the casino example.I think that's a good thing because I think now exactly what Mark just said, that now forces people to go to the upper echelon coaching programs that we've been offering for 20 years plus. Right. And so now we get the cream of the crop in those programs because it's either that or nothing. Right.The $10 people that are going to sit with the robots, they're not my client base. I don't want those people anyway. Right. So I think in some ways that helps us.

Kellan Fluckiger

Yep, I agree. And so let's go with that premise for a minute.Because I use the word embodiment and to me, because I work on, you know, being and all the rest of it, that's a sacred opportunity.If you are not the product of the product is the way I say that if you're not the product of the product, your history and what I mean by that is you can pretend all you want and run and use the AI, but you can't charge very much because if all I'm doing is spitting out stuff I got in some books and some AI that's all going to be available for $97 a month and I won't be able to make a living as one of those guys because it's all now $97 a month or less and or even 100, $200 a month, whatever, it ain't going to be enough to, you know, sustain a living. And so you're right, people are going to have to level up and be the product of the product.If I don't leak the truth of what I teach by the very presence of who I am, then I'm out.

Diane Concklin

Of business and I may be God's ears.

Kellan Fluckiger

Yep, that. And so that's the premise that I've written the whole thing on. And then I've said, and this is how you do that.And I proposed a model and everything else. And when it was funny, after proposed the learning and coaching model did that, I took it into the chatting.I said, all right, now I want you to do the same thing, you know, the same analysis on mine. Tell me what you think and where the weak spots are in AI vulnerability. And I'm not going to spoil the surprise.I'm not going to tell you what it said, but I was stoked.So anyway, so tell me what you think the next six or 12 months is going to bring in your business in the context of further deployment of these tools, we'll call them wonderful assistance that can do more and more and more every 15 minutes. What do you think that's going to do for you?

Diane Concklin

Well, you know, it's interesting because I look at this a lot like I looked at social media after it started to gain momentum, right? Everything is changing so quickly that as soon as you think you know something, it changes. And still social media is still that way. Right?I stopped teaching social media because everything else I do is evergreen. I'm like, that's like, you know, I'm not lazy, but that was way more than I wanted to do.And so I think keeping up with the tools and, and maintaining and, and the newest things, right, and the new things are going to slow down, right? The, the, the intelligence of it, I think is going to continue to increase, but the ways that we use it, there will be problem.My guess is 6, 8, 10 ways that all of us, and they may be different for me and you and Mark, right? But we'll pick those six ways, those eight ways, those 10 ways, and utilize those in our business.And then that gives us something else to specialize in as a coach, if you think about it, right? So, yeah, I'm not going to teach you everything about AI if you want that, go to Mark.But if you want to know about this, this, this and this, those are the AI things that I specialize in for service businesses or maybe it's just dental businesses or whatever it is. So I think we could still, I think it's, it's going to be interesting to see in the next 12 months how those kinds of things develop. Cool.

Kellan Fluckiger

Mark, what are you seeing in the next year or so?

Mark Shilenksy

I really think that we haven't even begun to grasp the extent to which AI is going to impact everything.You look at what's happened in the last 30, what is it, 35 months since ChatGPT was officially released and where it's gotten to today and all the other language models and all the other software companies and the new chips and everything else. I think at the rate it's growing, we haven't even touched on a lot of what it's going to be able to do.It's now moving into areas of our lives that I don't even know if they were ever envisioned really. So that's going to be interesting to see.I really think that like Diane said, you know, we have to embrace, we have to embrace the subset that we want to be involved in.You know, if you're going to, if somebody is going to coach on business strategy and that's going to be their focus, then they need to just focus on that and how everything plays together with that one topic because there are so many tools and so many things out there that it's impossible for them to understand it all.I was just at a conference in Dallas the last four days, sitting in a room with 400 AI experts, like the top people in the AI space, and we were talking about things and every single one of them has kind of segmented their business into being.You know, there's a video guy and there's a social media one and there's a, you know, AI voice one, and they're, they're self selecting where they want to be and what part they want to focus on. I think any coach and consultant is going to need to do that same kind of thing.They're going to need to figure out what piece of the, of the universe they're going to want to own and just focus on that.

Kellan Fluckiger

So what is it for you after you come away from 400 people that are at least 2/3 as smart as you are? Maybe not all the way, but what are you focusing on?

Mark Shilenksy

I focus on still it's kind of the thing we've spoken about before.I focus on working with small business owners to leverage AI to buy back their time and really regain, like we talked about a few minutes ago, regain that human connection, regain it with their family, with their friends. So many small business owners dive into their own business and all of a sudden they're working 80 hours a week.And all I teach right now is how to use AI to leverage and buy back at least 50% of that time.

Kellan Fluckiger

Cool. Diane, do you have a thought about your specificity?

Diane Concklin

You know, my thing has always been, you know, kind of a five step framework. And the first part of the framework is strategy and results.And so my intent is to stay there and look at what those things are, you know, and potentially so I have a market, I call it the map, right. The marketing action plan. And I talk a lot about planning and I have a marketing calendar.And we go through a whole system every year in the fall of what are you doing now? What do you want to delete? What do you want to add?And I walk them through this whole process of, you know, we fill out spreadsheets with what do you want to make? What are you breaking down each month with promotions? And we put it on a calendar. So I've been looking at how do I take that?Because, look, nobody really wants to plan and everybody needs a plan, right? So we do it for the year and then we do the details for 90 days, because that's really all you can work out anyway is in a 90 day period.So I'm really looking at how I take that process, which has always been kind of uniquely mine, and figure out a way that AI can, can do that not for, but with clients. Because it's still going to take some input, right?And make that whole process way easier that potentially I can even package and sell something that's like your marketing plan in an hour, your marketing plan in 27 minutes or whatever, right? Because what I do now is a three day. It's a three day event.And you know, while people get a lot out of it, I'm not sure people want to do three days of that anymore. You know what I mean? And so that's a big piece that I'm looking at.And then the other two would be the implementation and leverage will be the things that I'll eventually look at.

Kellan Fluckiger

So I have a question for you, Mark. You mentioned something in the beginning about custom GPTs. One of the coaches I had on a few episodes ago has created one and he.It's him coaching, okay? And it is him. And he put, he's put tons of recorded coaching sessions in there and everything else.And so he offers that to clients as part of his coaching and then asks them what the difference is they see between that which they have always available in the live sessions they have with him. And the answers were interesting. So you said something about building that. And Diane, I was thinking that as you were saying it.So this is Diane's map, right? So maybe this custom GPT, if it's chatty, whatever, but this customer model is really a place to look. Mark, what are you thinking about that?

Mark Shilenksy

Oh, absolutely.I know plenty of people in various ends of business coaching everything and other areas that have all developed that, that virtual self, because a lot of our clients want access to us on a much, much higher level than either we're willing to give or they're willing to pay for.

Kellan Fluckiger

Right.

Mark Shilenksy

So having access to a virtual Kellen will give them that ability. You know, hey, let me bounce an idea off of you and really engage with your, the virtual you to get some guidance when they can't have access to you.And I think that that's a great thing for any coach who has the content and the material that's their own that they can train a custom GPT on.

Kellan Fluckiger

How hard is it to do that for Diane or for me? And you maybe already have one, since you do this sort of thing. How hard is it for someone to do that?

Mark Shilenksy

It's actually really not that hard. You have to understand how ChatGPT works and basically feed it a bunch of your data.So up until about 10 days ago, ChatGPT was the only platform for that. And now Google has come out with Gems, which is essentially their version of custom GPTs.And it's just a matter of having enough of a knowledge base that you can feed into it and then pretty much just share out the link and it's live. There's a couple of really good platforms as well that do it. I'll have to get back to you.I don't remember off the top of my head, but I know there's one that.

Kellan Fluckiger

Is it based on GPT or on something else?

Mark Shilenksy

It's a platform that's based on GPT, but it's got a different interface. It's really designed as a software, as a service.You sign up for it, you feed it a bunch of stuff, and then it basically produces this web page where you have your custom self.

Kellan Fluckiger

Well, I'd be interested in knowing what that is. So, as you think about chat, not chat, but AI in the future, what it can do, what it can't do, the humanness and all the rest.I'm really also fascinated by this isolation thing.I'm going to ask either one of you, both of you, what haven't you said that is either a warning or an invitation to people, coaches, specifically, a warning or an invitation to people to take heed of or to think about if they want to stay in the coaching business. They want to do something meaningful and they want to matter. What else haven't you talked about?

Mark Shilenksy

Honestly, I think the biggest thing that I would recommend to coaches is don't go for the easy button. Don't lose the interconnection of people and stay out there, go to conferences, engage with people, talk to people face to face.Because isolation isn't going to help them grow, it's just going to make it worse.

Kellan Fluckiger

We saw that certainly with COVID poisoning so much of that.

Diane Concklin

Well, you think about when the Internet first came out, right? There was the joke that we all saw that said, you know, on, on the Internet they don't know we're a dog, right?You could be a 500 pound person selling weight loss stuff, right? It's not like that anymore. But for me I think it's, it's two things. One is exactly what Mark just said is, is the people part of it, right?Don't forget about that and how important that is. The other piece is it's bsos, Bright shiny object syndrome. And people are addicted to being busy and not productive.And I think AI has a tendency to feed into that, right?Oh, I can be busy learning all this AI stuff and every new thing that comes out and every new platform and every new application, but I'm not being productive, I'm not making money. And so I think as coaches it's our job and responsibility to hone our clients in around that.But I think that's one of the challenges and the fears that I have for people is, you know, know we've already got a, you know, whatever number you believe, half or three quarters or whatever of the businesses that don't aren't in business two years after they start, five years after they start, whatever that number.I think as we look at the AI, I think it's going to increase because people major on the minors and people focus on and concentrate on the wrong things.

Kellan Fluckiger

Major on the miners. I'm going to say that. I love that.

Diane Concklin

Thank you. But they do, right? And so it's. We do what's easy. Easy, right? We, the hard stuff. You, us, we're okay doing the hard stuff.But as humans, because we get it, we've been around for long enough that we understand you have to do the hard stuff. But as humans, we tend to go to what's easy, right? Well, it's easy to sit around and play with ChatGPT all day or AI or whatever, right?It's hard to look at what are the three things I need to do today and get done and be productive on so that my business moved forward so I can make money.

Kellan Fluckiger

Wonderful. Well, thank you both for that. So I appreciate your thoughts, your admonitions and your insight. Mark, I'd be curious what that platform is afterwards.Just send me a note if you find it or remember or whatever. I'm curious about that. Diane, thank you for being here with me today. I don't have any more to add. I just want to part with this closing thought.AI is changing the coaching industry in big and significant ways. And nothing that either Mark or Diane or any of our other guests before have said it disagrees with that.It's going to be up to us individually as coaches to decide if we're willing to put the ante down to get better at what we do and to literally overcome this whole imposter syndrome that Diane talked about earlier.Because the opportunity for that's going to get worse, even though you're relying on AI because if you're relying on that, you're going to be replaced by a $97 a month bot that somebody built on whatever platform that is that Mark talks about. So, Mark, thanks for being here with me today.

Mark Shilenksy

Very welcome. Thank you.

Kellan Fluckiger

Diane, thanks for being here with me today.

Diane Concklin

Thank you, Kellen. I appreciate the opportunity.

Kellan Fluckiger

No, you bet. Listeners, I want you to pay attention to this.These are two seasoned people and they join the ranks of the others that we've had that's going to impact your business. And if you want to stay in this business, it's a precious and sacred business. It's a people encouragement business.We get to get into people's hearts and souls and help them overcome those barriers. And you know that and you love it when that happens. But you have to start with your own.And if you do, you use this tool for what it's worth, then you'll be able to move forward and create your ultimate life. Never hold back and you'll never ask why.

Diane Concklin

Open your heart this time around, right.

Kellan Fluckiger

Here, right now, your opportunity for massive growth is right in front of you. Every episode gives you practical tips and practices that will change everything.If you want to know more, go to Kellen Flukeiger me media.com if you want more free tools, go here. Your ultimate life ca subscribe Share.