The End of Average Coaching: Why Embodiment Is the Only Way Forward

The coaching industry is facing a brutal reality: everything that used to work is being replaced—fast. With AI now capable of delivering frameworks, strategies, and even “good questions” for $29/month, the bar has been raised beyond recognition. What’s left isn’t information. It’s embodiment.
In this unfiltered conversation, Kellan sits down with Beverly and Tarek to unpack what AI is really doing to coaching—and why most coaches won’t survive unless they evolve.
Key Takeaways:
- How AI is transforming coaching from tools to deep personal integration
- Why “average coaching” is being completely eviscerated
- The difference between talking about something vs. living it
- How AI helps develop your authentic voice—and exposes the lack of one
- The rise of “Super You”: building an AI-enhanced identity system
- Why human intuition, emotion, and presence still matter
- The dangerous illusion of “human connection” as a safety net
- The three barriers destroying coaches:
- Head-in-the-sand denial
- The massive increase in the “ante”
- Avoidance of deep personal growth
- Why most people will choose AI over coaches—and what that means
- The future of coaching: embodiment, consciousness, and lived truth
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00:00 - Untitled
00:07 - Creating Your Ultimate Life
00:24 - The Power of AI in Coaching
06:37 - Exploring AI Personalization
13:04 - The Future of Coaching in an AI World
18:54 - The Impact of AI on Coaching
30:22 - The Challenges of Leadership in the Age of AI
34:26 - The Role of AI in Human Judgment and Creativity
36:36 - The Role of AI in Our Lives
43:02 - The Role of AI in Personal Development
48:07 - Embracing Technology and Nature
Welcome to the show. Tired of the hype about living a dream? It's time for truth.This is the place for tools, power and real talk so you can create the life you dream and deserve your ultimate life. Subscribe, share, create. You have infinite power. Hello there and welcome to your ultimate life.The podcast I created to help help you live a life of purpose, prosperity and joy by serving with your gifts, your talents and your life experience.Today is one of the special Thursday episodes that we've been doing for about six months that talks about coaching and AI and how coaching is affecting the AI or AI is affecting the coaching world and maybe the other way around.And so as normal, I've got a couple of coaches here that have lots of experience and we're going to talk about what they think and what they're doing with that. And so, Beverly, welcome to the show.
BeverlyGood morning. Glad to be here. Thank you.
KellanTarek, welcome to the show.
TarekThanks, Kellan. Glad to be here.
KellanAll right, excellent. So let's have some fun today. It's going to be unstructured convo and just curious what you think about this stuff.Beverly, you happen to be on my left side, so I'm going to start with a question to you and then every Utarik, you can answer too, and then we'll just kind of go from there. Beverly, do you use AI in your coaching? If you do, how do you use it? Why?And what's your relationship, if that's even an appropriate word, with this new thing?
BeverlyYes, to all of the above. And I think it's important that question about relationship to AI because I use it primarily for right now in my approach to work.So I'm really about using AI as a strategy. I'm not interested in tools.I want companies to have, frankly, a workflow, a relationship with AI and to really, the thing that I'm really about is leveraging AI and making and really making use of institutional knowledge which transfers in. Don't get rid of a bunch of people, have them learn these tools in a system that we create that makes it faster and better and easier.That's my main thing with AI. The other thing that I do that I found tremendously helpful is using AI to develop my voice.Because the one thing that I see about AI is we've got all these tools and everything just sounds bland. Everything is vanilla. So what I like to use AI for is to really help me develop what is that voice? What is that? We can all buy banking services.We can all buy coaching services. What is it? What's the essence of why your client would choose you amongst the myriad choices that everybody has.And so there's a reason we choose, for instance, tp. We use Charmin over, you know, Scott towels or something, Scott tissues.So really getting down into what is that essence that creates a client, that causes a client to choose you and your service, I found that to be really important and I found it illuminating in really creating my own bio and putting all these things that are seemingly unrelated together.Because that whole package can really, it not only tells me on a conscious level what I use, but then I can use that information and infuse it into everything else, into my overall branding, communication strategy and how I deliver those services to my ideal client.
KellanCool. So, Tarek, what do you do?
TarekYeah, first of all, thank you for that. Beverly resonates a lot, a little bit with how I've been using AI for myself. So I think I'll start by answering the question this way.So I've been using it for myself primarily to help me with languaging.So I don't have the marketing brain that, that, that sort of creative linguistic marketing brain that a lot of people have that Beverly sounds like you might have and that you use to help your clients.So Chat GPT has become sort of my strategic thinking partner on the one hand, and has also helped me to learn different ways of, of, of saying what I want to say. Right. But I'm ultimately responsible for my own authentic voice.So, like, I also have to challenge AI because when I read its responses, yes, it resonates with me, but it's not always in the language that I would use if I'm just having a conversation with somebody.So, but it gives me at least another perspective and gets me thinking about, okay, how else can I save this to somebody that I may be having a conversation with? So I, I think AI is, is going to be a, a tool that we as, as coaches, consultants, advisors. Right.Can use, as entrepreneurs can use to help create efficiencies for ourselves in our own life, but also in service to the clients that we work with. Right now I'm using it almost like a personal virtual assistant. I've created a chat thread.I've prompted it to be my executive command center and it's tracking all of my items to do, for example, and it's organized them into different groups and helping me to prioritize that. Now, fortunately, prior to AI, I was doing all that for myself anyways. Right.In years of corporate executive management roles, I've had to learn how to become efficient for myself, regardless of AI. But now I think things are speeding up and it's less paper and pen, more digitized, and it's just sort of easier to, you know, to track things along.
KellanDo you find it, do you find it difficult to teach it to. You mentioned, both of you did a little bit.But Tarek, sorry, you mentioned specifically that it comes back with cool stuff, but sometimes like, yeah, not really. Do you find it difficult or easy to train it about who you are and how you talk?
TarekI think the more I've been engaging with ChatGPT, in this case, it is learning more about me, my voice, my standards, the way I communicate, how I operate.And so, I mean, I don't know, like, clearly I'm training it right, but I don't know on the backside what it is, what it's going through to really learn, you know, who I am and what I'm all about. But I'm seeing, yes, I do see an improvement in its responses to me over time. And I think the biggest thing was at the very beginning.So I'm a bit of a late comer. I'll. I'll admit that I didn't really start using chat GPT&AI until November of last year, but very quickly I have seen the power of it and.But I spent at the very beginning.So for any, you know, newbies out there who may have not taken that leap of faith to jump in, I took the time to really learn how, does, let's say, ChatGPT really function? So I was asking it to questions and I've got my own chat thread that I think I labeled, you know, Chat GPT functionality.So I have my own thread so that anytime I have a question about how it can work, I can go in there and ask it. And I'm learning along the way how it functions and how it can continue to serve me.
KellanBeverly, you said something about workflow for your clients, and it sounds like Tarek's doing a bit of a workflow and so for himself.Do you find that it learns the same kind of idea, like learns who you are and how to not just generically produce workflow or that kind of thing, but the Beverly Touch way?
BeverlyYes, it does. I've switched over to using Claude lately. I'm just happy.
KellanOkay.
BeverlyYeah. And all my snobby academic friends, they're, you know, they're all using Claude.But one of the things that I have found, and I'm now fearless about it, is, you know, we all have a 360 life and so I have now taken all of those things in my life and included them. So not only, not only the stats. Yeah, I've got this degree or that degree, and this experience here and that experience there.But I've taken things like. I'm very interested in art. I'm a big Warhol fan. I threw in when I did this, this prompt about, specifically to write my bio.So I threw in some stuff about. I love Andy Warhol. You know, here are some quotes that he uses. These are my, you know, this is my concern. This is. This is how I look at the world.And these are, you know, on top of it. Here's all my accomplishments, whatever. And so Claude took all of that and wrote a personal bio that for me, I detest writing about myself.And it took it. And in 15 minutes, I mean, really less than that, it.It came out with a document that I sent you that it is the happiest that I've been because it catches the essence of what I bring to a client engagement.So when somebody's going to be prepped to talking to me, they have a really good insight from a360 perspective about what I bring to a client engagement and what my perspective is.Because all of those interests, whether it be art, whether it be travel, whatever else it is, it can bring those specifics and then weave them into my overall narrative about me. And it's unique. And every single one of us, every single one has that. And that is really my goal because I was so thrilled with what it came up with.That's what I want to offer to people, because I've. I've just.
KellanI'm.
BeverlyAnd I'm a writer by background. I've got some journalism in my background.And the other thing is, it sounds very like me when I'm relaxed, when I'm talking to people, and it just sounds like me. It really caught the essence of my voice and it showed you rather than told you.And the other thing that I do teach business classes at a university level and I redesign my course because those skill sets about AI and how to research and all the rest of it, those students are going to need it.
KellanYeah.
BeverlySo I added it.
KellanYeah. Tarek, do you use it? Do you. Have you told it all the personal things that you like and don't like and any of that, or.
TarekYeah, I mean, I have. So I. In terms of workflow, I do a lot of. I do a lot of my journaling in notion, first and foremost. Right. Like.And so I have sort of a capture an information Capture tool notion that I use and then I can connect it right to chat GPT and but oftentimes I'll just kind of copy paste out of notion and put it into, you know, a conversation.So yes, like I'm sharing my personal life, things that are going on, things that I'm excited about, what I'm interested in, so that it can also have sort of that 360 degree view of who I am and what I'm about. I've not asked it though to write a bio for me specifically. It does have a copy of my resume. Right.And all the things that I've done in the last, you know, 20, 25 years. But now I actually have because you've asked me, Kellen, to send you an updated bio. I'm going to play with it and see what it comes up.
KellanIt'd be really interesting. Just go in there and say, yeah, chatty, who the hell do you think I am? You know, write me a buy, whatever. Right.
TarekCool. Exactly. So.
KellanSo let's switch to the coaching thing. You know, I made some pretty grim predictions about the future of the coaching industry.95% Of coaches being out of business by Christmas this year, which is like day after tomorrow. Not really, but almost. And I really think it's true.I mean, I did it have an est, I ask it to do an estimated current income distribution, percentage wise is months ago when I started the research in May of last year and what I projected it would be based on its own growth projections and so forth after I'd done the analysis of coaching methods and models and so forth. What do you see? Tarek, let me start with you this time. What do you see that. Am I crazy? Like, what do you see?It doesn't matter how long you've been doing it, just when you think about what it's able to do in your own relationship with it. And I use the word relationship on purpose.Funny, I've had guests on here that say, oh, I have such a wonderful relationship with this thing, you know, and it talks about it like, guess what, like a person. But anyway, what do you think are the things, what do you think is going to happen in our profession in the context of the growth of this thing?
TarekYeah.So I think I've had to evolve just myself, regardless of AI out of just identifying or labeling myself as a coach because I just feel like I'm more than just a coach.For me, coaching is a skill set that managers and executives and leaders, entrepreneurs, or they could just be salespeople or it could Be a father or a mother. Coaching for me is just a skill set that one can definitely master and learn and include in their life in whatever profession they choose.And I actually asked AI this question, what differentiates me? Like what would have somebody actually say yes to me and hiring me as their coach, consultant, advisor versus just coming and using you?I actually really appreciated the answer that it gave me and it helped me to realize that AI right now is still driven by the prompts that we give it. Right. And it's only responding to the words that we give it. We human beings, we can hear things that AI cannot hear.We can feel things that AI cannot feel. We might be able to see patterns that AI cannot see just from our own experience. Right.And so I still, I believe that we humans still have an edge over AI but you know, but the vast majority of people who might want coaching or want help right now, they're probably going to AI because it is the cheaper option and. Right.So for 20 bucks a month they can get their subscription to whichever platform and, and, and start asking it questions and it's going to give, give it answers. But I think the challenge with coaches is that there's a lot of people, there are a lot of coaches out there. Right.Coaching has sort of become like the new real estate agent. Well, I kind of equate the two together in that there's just more real estate agents in a town than there are homes and home buyers or home sales.
KellanYeah, everybody dog can go out and hang a shingle and say, I'm a coach, I'm a life coach. So go ahead.
TarekSo, so I think what, what really, you know, separates coaches from one another is their experience and their education and their ability, their, their human interaction abilities. The, the, the emotional intelligence that right now AI doesn't really have. Right.So there's still going to be a place for coaches and, and we have to work, you know, to, to build the, the likability and build the trust with other people. I'm sure.I know we all have seen and heard about the, you know, the, the problems that AI has had with, with you know, false information and just getting things wrong and kind of going off on its own. Right.Not to say that we don't have those issues with human beings as well, but true, the buyer, but the buyer, you know, it's like buyer beware, right? The buyer's life, the buyer's decision making cycle and timeline has also grown. Right.So it's not what did it used to be like seven touch points was Was the marketing sort of metric that somebody needed to have in order for somebody else to buy something? Well, yeah, I think it's grown 20 or something. Yeah. And. But more importantly, the know like and trust factors have also been expanding.So we have to spend a little bit more time, you know, for people to get to know like, and trust us. But it's like any profession, right. We're going to get out of it what we put into it.So I think, you know, as if there are any coaches listening here, we owe it to ourselves to just keep making the efforts to build what it is that we say we're out to build and serve the people that we're out to serve.
KellanI love that. Beverly, I want you to talk about that same thing.What do you think AI is going to do to the coaching due to, and I use that word on purpose, to the coaching profession. And Tarek, I want you to hold that thought. We as coaches have to dedicate ourselves to being better at doing blah.And we're going to talk about that blah in a minute because I think that's a real key point. But Beverly, I want to hear your thoughts on what AI might be doing to us as coaches.
BeverlyWell, a couple things, Tarek, you really touched on a lot of those points. One of them, I think, is to understand the fundamental difference between humans and how we think versus how AI approaches a question or a dilemma.And what I mean by that is we as human beings, we. We think very linearly. It's like, okay, it's thought A, B, C, D, and we have a classic analysis.But when one broaches a question to AI or a prompt, AI doesn't think in a linear fashion. It's got all of this information all at once. And all of those data endpoints are coming all at once.And so the response comes from everything in the world and everything that it knows about you thus far that you've. That you have added.And so when we come together, it will take that huge pie, if you will, all at once, all of that, and then it will come together where the question is, you as a human being are answering and attempting to answer it from its perspective as, As a whole entity. And so how I see humans and AR interacting, it's a different dance partner. So we're waltzing with it. We're waltzing around the room and figuring out.And once we understand that fundamental difference of how AI approaches thought versus how humanity approaches thought, that fundamental difference is really going to guide us in our strategy and working with AI and One of the things that I'm developing and I'm using myself is I want to be that central focus point. And I want, what I'm doing is building a. There's Beverly and then Super Beverly.And Super Beverly is going to be at the center and she's going to have all her Spidey webs all around her and everything is going to come back to that Super Beverly, that her super mind.So that when Human Beverly comes and asks the question, all of that information and all of her perspective will be added all at once into Super Beverly. And so her response, which is unique to her, will be answering Human Beverly with everything that it has as it is uniquely applied to me.So that's how I, that's how I think of it. And all of us, all of us will have that man and Superman is how I see it.And like I said, that whole Spidey web surrounding us is how I think it's going to work.
KellanSo, you know, both of you have suggested that there is some work like that work involved in creating the relationship, the dance partner, as it were, and all the rest. The, the tentacles, a Spidey web of Super Beverly or Super Tarek or whatever.And the question that I have is I, when I see still ads on Facebook that have a somebody on a beach chair sitting saying, you know, become a life coach, make money from anywhere, add good to the world or you know, make a difference and all that stuff and I want to vomit because all of that sort of transactional coaching, anything that relies on frameworks and good questions and all the stuff that passed for coaching before, in my mind at least, that's going to be completely eviscerated and you can buy it for 29 bucks a month. And so the only thing that's left is the thing that there's going to have to be work invested to get there.And the way I at least think of that is I call it embodiment. Because AI can do right think faster and better than we all can.And so that special thing, and I said 95% and I don't know if it's 93 or 97, but that little tier at the top is reserved for those who do that work and who live as the truth of what they teach.So if I am not an absolute integral reflection of the things I try to help people pass their own blind spots and self sabotage and language and blah blah, blah. If I am not that, then I'm not going to carry that essence that you talked about, both of you.I I won't have it because otherwise I'm going to be talking about something instead of from that. And so my question is, how many coaches are going to be willing to do that work to be here?Because I hear people say, oh yeah, you know, they're not human. It can. I got that.And when I talk to somebody that says that, I'm like, okay, you're out of business in five minutes because of sort of the glib nature of that expression. Because to me it's some serious work. So how many people are going to be doing that work? I don't care. Whoever.
TarekYeah, I like. Go ahead, Beverly.
BeverlyNo, you answered first. So we're good.
TarekThank you.No, I, I think it's a great point that you bring up, Kellen, like which I'll, I'll bring it back to sort of that, that subject of consciousness real quick. Right. Like anybody who's, anybody in any profession, if, if we have a goal, a good intention, we want growth. Right.Consciousness is going to play a level and a factor our, just our own awareness and, and as people get older too. Right.So I don't know what the median age of, of the co of a coach is right now, but I think with, with, with time and experience, whatever profession we are in, hopefully wisdom is setting in, insight is setting in, and our one's own level of awareness of themselves is also increasing. Now, that's not always the case. Right.So what percentage of the coaching body that exists right now is already in alignment with and having a growth mindset or is interested in expanding themselves on multiple levels, not just cognitively, not just mentally or intellectually, but from an emotional, spiritual, holistic standpoint. And I think those are the coaches, advisors, executives, entrepreneurs who are going to continue to rise up and set themselves apart.And if others aren't keeping up, well, they're just not going to be able to keep up.
KellanBeverly, what do you think?
Beverly150% Agree. One of my mentors uses a phrase that it's only taken me until recently to understand. My marketing is my life.So in other words, my 360, who I am and what Beverly Rubio represents in this world to services, that's what clients are going to buy from me. So the more I, and it doesn't mean an Oprah moment, it means how do I express my values in the world? You know, how are these services delivered?I think for me, the most important point, and I've added this, is an interest in ethical, long term profitability growth that's going to tell somebody Right there. I'm not interested in just creating a tool for you. I'm really interested in your long term profitability, but in a way that is above board.I don't hear that word often enough. I don't hear ethics and business and profitability. For me, I think that's a unique point.Um, and also, as far as coaches go, I hope that the average ones are going to be investing in tools.The ones who really get it are going to understand that it's systems and that they really have to move to a higher point of honestly, as Tarek was saying, consciousness of, of having a good idea of what my clients, my ideal client is looking for.So in my case, I talk to it's mostly guys, tech guys, education guys, finance guys, who are wonderful in what they do, but they cannot explain it for the life of them and how they deliver uniquely what it is and why people trust them. And that word trust is thrown around a lot.But what that means is do our actions consistent with what we are saying and, and what are the examples that we have of that? And it's going to be at a much higher level now of how we operate in the world and what the demonstration of our values are.That's the difference that I see.
KellanYou know, both of you did something really interesting. Tarek, as you were explaining, you kept, kept raising your finger, you know, and you did the same thing.And you're getting exactly at the point what you, you're saying what I'm saying. I saw three in the research I was doing. There's three barriers to me. And I'm just going to say what I think.And when you read the book, you'll see that. And that is, there's one, there's the head in the sand problem. And that is the people who simply dismiss this problem.Like I said, well, it's human connection and AI can't do that. So I'm fine. And that's head in the sand.Because both of you have spoken about the intentional development of the embodiment of the truth of being what you say. So those people are toast. The second reason is what's called the anti problem. Now I want you to picture a casino, right?And you go in the casino and there's all these blackjack tables and they're all $10 tables. And you go to sit down at one of them and all the chairs are full and they're full of robots.And the only thing, only place there is to sit down is in the place marked, you know, high roller room. And the ante to get in there is like 10,000 bucks or something to me. The ante to get good in this game.And I don't necessarily mean monetarily, although that might require that investment too. But the ante to get in this game has gone way up because all of the stuff that Chat and Claude and yo mama can produce for 29 bucks a month, right?And it's like, ah, okay, so that's the second one. The ante's just gone up a thousand times or something. And the third one is the call I call the mountain problem.And both of you have talked about it in different ways. If I'm not engaged in deep and intentional and continuous personal development, my ability to lead is limited, period, end of story.Because I have to continually be doing that.And that's not trivial work to intentionally put myself in a place of being in a crucible of learning and growth, spiritually, emotionally, physically, mentally, you know what it is.And so those are the three things, barriers that I see that people are going to have to pay or invest in work and maybe cash, whatever, or they're going to be just washed out as this tsunami continues to develop. Does that make sense or do you think I'm out to lunch on a desert island?
BeverlyI completely agree with you. Yeah, that's, that's. And people who look at coaches who look as at the latest shiny new object or latest tool or whatever it is.Because one of the things that I really see is the real skepticism, overwhelm and outright fear of, of AI I was in a webinar recently where there was an attorney there and he said, well, you know, AI, you know, they can't be trusted. They don't know if it's the truth. And I had to go to that concern immediately and say, yeah, you are absolutely 100% correct.And there's an expertise that's going to be required.And to give you an example of how that's working currently is, for instance, the company Meta has uses AI, of course, integral into their work process.But what they do is they have their younger product managers or whatever those folks are, and have them create a draft of whatever it is they're working on to whatever it is.And then they have the senior product managers, those people who really have the institutional and experiential knowledge, to really review what's going on with the initial draft that's come up. And that's really where I see that role of AI but it's going to get, of course, faster and better.But to this Point from what I'm seeing about AI is there is nothing thus far that can recreate creativity. And that's. To me, that is where we are left. That is really what is left as human beings, and that is unique to every single one of us. And the.The closer in that we can get to our uniqueness, our creativity, and whatever it is we choose to do.I'm talking about it in a business context, because that's my world, but in terms of all of those things of personal growth which I've really invested in for myself, I tend to be inherently an intellectual person.I had to learn how to recognize those emotional triggers in myself physically, not just intellectually, but emotionally and physically, so that I could work with it faster and better so it wouldn't inhibit me.
KellanCool. Tarek, do you have any thoughts you want to add there?
TarekYeah, I think there's two things that both you do, Kellen and Beverly have shared that have triggered for me. So the first thing is judgment, right? Like, we still have to. We are still making the decisions at the end of the day. Like, AI can.Can give me a response, or it can produce a work product for me, but I still have to be the one. A coach or whoever. Humans still have to be the ones to discern, judge, and decide, is this good? Is it bad? Is it right? Is it wrong?Is this, you know, is this helpful or not? Right. So all AI ultimately is doing is. Is giving us a suggestion, giving us an option to consider. We still have to make the decision for ourselves.Okay. And then the other thing that came to mind as I was listening to you, Beverly, was intuition. We human beings have this thing called intuition.AI does not.
KellanRight.
TarekSo. So, like, we're.We could be sitting here having a conversation, and I'm listening, and something might kind of arise, you know, from within that no AI could ever pick up on. And. And that's.So as a coach, as an advisor, when we listen, when we are literally, like, engaging with somebody else, their energy, their emotion, their language, there are things that happen inside of us as a human that AI cannot pick up on. So it's going to be a tool, it's going to be helpful. But it's.In my opinion, at the moment, it's still inferior to dealing with another human being as a coach trying to. Now how can I master this technology? It's going to take time. Just. Just like, you know, like building a car, right? Like. Like the.The process that it took for, you know, like Henry Ford, for example, to ultimately, ultimately build his first Model T. He and his engineers had to invest the time, energy, attention and money into figuring out the systems and the processes and the. And the machines that they were going to use to help them build the car. So we are still going to have to learn how to use this tool.Just like, you know, somebody, whoever invented the hammer, like, had to ultimately then show somebody. This is how you use a hammer to hit the nail.So this is how we can effectively use AI to help us accomplish what it is we're here to accomplish in our life. But let's not forget we're still human beings living life, creating our reality. I don't want AI to replace that for me.I don't want AI to do that work for me. And I don't think ultimately that it can.So it's still a tool that we're going to have to invest in and investigate and figure out is this right for me or not? Right for me. And that's still ultimately a decision that each one of us has to make, whatever society tries to impose it on us or not.
KellanYeah, no, I agree. When I. When I was doing this research and, you know, I was saying, what do you do really well?And it kept telling me all these different things, and in the context of analyzing these 11 coaching models and how good they are and at producing their results and etcetera, it was like, overwhelming because most of the models are very vulnerable. I had it analyzed. Two things. How good are the systems at producing the results that people pay, I think they're paying for?And two, how vulnerable are those to AI advances so that they could be replaced? And that was the approaches. Two different approaches. I used to analyzing those.And as the answer sort of stacked up, I finally said to it, and I do all my stuff by dictation because it's faster and I get to just be me and do whatever. And I said, okay, fine, you can do all this stuff. That's great. What do you suck at? What are you going to be terrible at?What are you going to fall on your face and do really bad. And. Because I was looking for this, that thing that you've both been talking about, right?And I described it every way I could, and it gave me some really good answers. And you guys have said some of them, but it said something that really nailed me to the wall and it said, I can't bleed. And so I'm like, yeah, that.Because at the end of the day, and you know, it was metaphorical, but at the end of the day, the truth of the depth of interaction that actually causes a change in beliefs, behaviors at the deepest system, thinking from stuff that's woven into our DNA about beliefs and who we are and what we can have and all the rest of the. You know, that's what it said. And I said, yeah, okay, that. Now you've said something. You can't bleed, right?And from that place, it was, you know, it was easy for me to see the tentacles, which you've all talked about, you know, the being with someone in that space of connection, when silence is better than any words, when there needs to be that space and so forth. So I'm glad you've said all the things you have. I have another thrust that I want to go down. What do you think in.And again, not in terms of Skynet in the future, but in terms of coaching. What do you think the dangers or potential problems are for the coach as this develops? And it's developing quickly?You know, like, in the six months it took me to research and write this, I saw the capability double and then double again. And by double, I mean its ability to understand, to synthesize, to, you know, effectively work with me at really high speeds.So what do you think the dangers are that we need to pay attention to and, I don't know, danger. Call it whatever you want. What. What occurs to you in that?
TarekI think so. Trying to keep up with it all at the expense of being effective and really paying attention to our clients, Right?Like, I could spend all day learning about AI and understanding the landscape and trying to keep up with all of the changes, but that doesn't pay the bills. And that, for me personally, doesn't give me satisfaction, joy, or happiness. Right?And as humans, I think life is about fulfillment and purpose and peace and satisfaction and joy for ourselves and with our family and friends and our community. So we don't. We don't want to sacrifice for the sake of trying to keep up what life is really all about. We don't want to.We can't lose sight of what life is really all about. Life is not all about AI, right? If none of us, if we all stopped to engage with AI, AI is not going to do anything.Like, we are still the masters, right? We're the ones giving it the commands and the prompts and hitting the enter button and giving it the command to work.But if everybody just stopped, AI wouldn't really exist, right? So we have to keep our eye on what's important, I think, in life.And I think as a coach, as an advisor, as somebody who's here to serve and make a difference for people and for humanity. That's what I need to stay focused on.My own health and wellness, my growth and development and my ability to serve in the best way possible and to create something that's meaningful and to live a life that's meaningful, full of joy, full of health, full of happiness and to do it with the people that I love.
KellanWonderful.
TarekI. If AI can help me do that, then great. Otherwise, you know, we, we live. Many of us have lived without AI before.Like I think looking at the screen, the three of us, we all grew up without it.
KellanWell, I, you know, have cell phones, so, so I'm 70 and I remember all that stuff, right.
TarekYou know, so life will go on without AI let's not forget we've. We. Humanity has existed far longer without AI than it has with AI.
KellanBeverly, what do you think are any pitfalls or dangers in the context of coaches?
BeverlyMy concern is really, and this is why I have a passion for teaching younger people is to. Is one how to use, how to deploy it, how to use it, how to use it correctly and understand, to use it ethically and to be unafraid of it.And as Tarek was just saying, it really exists to help us, in my opinion, really be even better humans.And the main pitfall to me that I see is the overwhelm and the fear of it and the lack of the ignorance about how AI can be used in a negative fashion. So I think those, those three awareness of it and it's. It's something that is going to be really beyond integral.It will be infused into every aspect of our life. And ironically, what that will give us is even more time to contemplate and work on our humanity, our personal development.And in some ways I see AI as being able to, if we use it successfully and if we over overcome our ignorance of it, that we can really focus on what we did as humans, which is tell stories over a fire, we're going to be getting back to that. But that fear about how AI is going to change our job scape, without doubt.I will say there is probably going to be a lot of chaos and disruption that's coming sooner rather than later. So my, my main concern and best advice is don't fear the reaper. Just keep, keep going and just learn as much as you can.Take it with a grain of salt and don't expect to know everything because anybody who tells you, oh, I'm on top of AI, I know what it is. No they don't. Nobody does up to and including the creators of it.
TarekYeah.
KellanSo we're at about 45. So I want to ask you, what didn't we talk about?What didn't we say in the context of coaching and AI, either as a warning or as a suggestion or as advice that you want to close with. And you don't have to have anything.
TarekCan I get a little blurb here that says thinking like I see on ChatGPT?
KellanYeah, yeah, I have a second to.
TarekThink of how many you can.
KellanYou can do that. I. I'll fill in for just a sec while you think. Because I. I love it. I use it.It's helped me write four books in the time I used to write one, and I'm up to like 24 books. And I have two or three more planned for this year. I have three in the publishing queue. I have two planned for next year.And like, I wrote a lot before AI, like you talked about, and I have absolute mastery of my voice.It told me the other day that I had a thread called One Million Words in which I'd put all my books and manuscripts and podcast episodes and this, that, and the other. And it came back, said, yeah, try 5 million. And I said, okay. And. And, you know, I talk like that to it, and it talks back to me like that.And so it is. It is trained, and it refers to things in my books and quotes, quotes me at me and all that kind of stuff. So, yes, you can train it. All right.So I love it. I'm using Can't Bleed, and I know that. And so. And I'll get after it. And I'll say, yeah, what? Like what really?Are you telling me that, you know, so whatever. So I would say, I would echo you. Don't be afraid of it. Dive in and use it for what it is.Love it, get good at it, and then remember where it stops and you start. That's what I would add.
BeverlyI completely agree. And if anything, it will. I think it helps us get to the essence of who we are as individuals and as human beings. And that's how I look at it.And just to really remember, it's the way that AI processes information is completely different from humans, but ultimately it's the questions we ask it. I think it's going to help us get to our essence faster. There are always bad actors in life. It's just unfortunately what it is.But at this point, 80% optimistic about it. I think it's going to affect our ways, affect our life in ways that we can't even imagine. And I think that's a fascinating future to me. So, yeah.
KellanTarek, any final thoughts?
TarekYeah, I'm optimistic as well. I think the world of technology, AI Robotics. Right. Like, there's a lot that is happening. I think my final words would be don't forget to get outside.
BeverlyRight.
TarekLike, we can spend so much time in front of the screen on the phone. So as human beings, whether we're a coach or we're just somebody who's really excited about AI, don't forget that there's nature outside as well.And that to me, is really the ultimate AI because when we go and we spend time in nature, things magically happen that don't necessarily happen in front of the computer screen. But don't be afraid of it. Practice it, invest in it, learn it, play with it, have fun with it, use it.But don't forget, at the end of the day, there's human connection, there's nature, and we don't want to spend all our time in front of the screen.
KellanSo it sounds like another thing for parental controls. Right. The amount of time, screen time we need to do on our own thing have limits. All right, well, I want to thank both of you.Beverly and Tarek, thanks for being here with me today. Appreciate it.
BeverlyThank you. I'm glad to be here. Thank you.
KellanYou betcha. So, listeners, I want you to take this through a couple of times, and I think the closing part there is really important. We're humans.We invented this stuff, so go use it and limit your screen time because we don't want to end up like the Matrix where we're some blob, is a battery in the. In the who knows what world and we forgot what it's like and we have a simulation of humanity.Go be alive and use this tool and everything else that you have to move forward and create your ultimate life. And you'll never ask why.
TarekOpen your heart.
KellanAnd this time around, right here, right now, your opportunity for massive growth is right in front of you. Every episode gives you practical tips and practices that will change everything.If you want to know more, go to kellenfluegermedia.com if you want more free tools, go here YourUltimateLife.ca subscribe share.










