Why Human Connection Will Be Worth More Than Any Coaching Method
Artificial intelligence is advancing faster than most coaches are prepared for — and it’s about to wipe out the middle of the coaching industry.
In this powerful Thursday roundtable, Kellan Fluckiger sits down with Robert Twine and Eric Lofholm to confront the uncomfortable truth: systems, scripts, checklists, and processes are becoming obsolete. AI can already do them faster, better, and cheaper.
So what’s left?
Human connection.
This episode explores why the future of coaching belongs to those who can transmit truth, vulnerability, presence, and lived experience — and why anything “performative” is on borrowed time. If you’re a coach, creator, or leader navigating the AI shift, this conversation is not optional.
Key Takeaways
- How AI is reshaping — and disrupting — the coaching industry
- Why systems, processes, and methodologies are becoming commoditized
- The difference between performance and embodiment
- Using AI as a thinking partner without losing human depth
- Accountability, vulnerability, and real relationship as value creators
- Why “human connection” may become more valuable as technology advances
- What new and experienced coaches must do to survive the AI shift
Ready to turn your truth into impact
📣Join the Dream • Build • Write It Webinar — where bold creators transform ideas into movements. Reserve your free seat now at dreambuildwriteit.com
📣 Join sales legend Eric Lofholm saleschampion.com, and connection expert Robert Twine roberttwine.org as they reveal why authentic human connection is the one asset that will always outperform any coaching methodology.
00:00 - Untitled
00:11 - The Rise of Artificial Intelligence
00:39 - Exploring AI in Coaching
10:45 - The Impact of AI on Coaching
20:02 - The Future of Coaching: Technology and Human Connection
29:43 - The Impact of AI on Coaching
32:44 - Navigating the Coaching Journey
42:41 - The Power of Human Connection in Sales
Hello and welcome to this episode of your ultimate life, the podcast created to help you create a life of purpose, prosperity and joy using the skills, gifts and the life experience that you have.This is our special Thursday edition that is featuring coaches talking about the rising, the development and the growth of artificial intelligence, we're calling it. It's not actually intelligent yet, but hey, that product.And so each week on Thursday, we're having a conversation with a couple of coaches to talk about what they think, what they're doing with it and what they're not using and so forth. And that's what we're doing today. So, Robert and Eric, welcome to the show.
Rober TwineThanks for having me.
Eric LofholmGreat to be here, Kellen.
Kellan FluckigerAll right, great. So, Robert, you accidentally ended up in my upper left hand corner.So I am going to start it with a question, although we're not really going to conduct it as a structured set of questions. And the first question I have for you is, are you using some form of one of the LLMs AIs in your coaching?And if you are, how, what do you, what do you notice with it? Why are you using it? What's it doing for you? If. If that's true?
Rober TwineI use AI very limitedly for posts on social media. So I would say I'm on the spectrum of testing and not using. I'm just testing to see a lot of the posts that I make.I'll write out and then I put it into AI to see how they can condense it. Because I have a, I have a tendency when I start to write something, it ends up being like 20 pages.And I think sometimes on social media, sometimes it's nice to be more concise. So I do, I do appreciate the conciseness of it.Also use it to generate images that will go with stories that I share stories about transformation and create images. However, the way that I've been using it, I found it, it's not as connecting as what I'd like to see.And I'm sure there's a way to use it that would be more connecting. I just haven't discovered that for myself yet. But I do use it and test it.
Kellan FluckigerWhat does connecting mean?
Rober TwineWell, to connect with. Connect with somebody, the story help people connect with what the story is meant to share.I like to share stories with people online that can help give them an. A vision of transformation for themselves as a possibility to encourage conversation, to create conversations with people for coaching.
Kellan FluckigerCool. Eric, what about you? What are you doing with this tool? I know just from things you said before that you're using it.But I don't know exactly what and I'm not going to pretend I do. So tell us what you're doing with it.
Eric LofholmSure. One of the things that I'm doing is a lot of the coaching sessions that I'm doing with people.I'm on Zoom and recording it, getting the transcript and then providing them the transcript either put into AI or creating a custom GPT and putting all of the session recordings into there and using that as a, a data, data point. I'm using video for AI for landing pages, having a AI clone of me and I'll have my assistant help me with those videos.I've created some, I call them AI coaches. I have an AI, excuse me, an AI manifesting coach. And so it's a, a guided experience with Chat GPT to enhance the coaching and I'm providing people.So those are, those are a couple of initial things that come to my mind.
Kellan FluckigerAre you, did you create your own, like I asked Chad GPT and there's a bunch of others, Grok and Claude and all the others. I use ChatGPT the most and it sounds like maybe you guys do too, although you may use other ones.Have you created your own custom following instructions there or did you hire a programmer to do a sort of walled.
Eric LofholmOff version of something with what I call the AI manifesting coach? I built that myself. I hired an AI guy to train me on how to do it and so that one I built on my own.
Kellan FluckigerEither one of you, what, what do you find, what do you find most helpful about using it? Robert, you mentioned a thing that it doesn't seem to connect as well as you like. And I'm not.You told me, but I'm not sure I understand exactly what the that meant. So you can elaborate if you want to and either one of you, what do you think is really helpful?
Rober TwineI'd love to elaborate. It, I guess, I guess it means like impressions, people responding to it. There's not a whole lot of response when I use it.That's what I meant by what I was sharing. But one thing I do love about it, when Eric shared, I do use it for my Zoom calls because Zoom has an AI built into it and it's.Sometimes it's really fun for notes.It, it will, it will take everything that was shared, the action steps, the things that we talked about and it breaks everything down and it, it's really good for that and I do use it for that. I think it's fun. I like, I Do like to use it. I just haven't found my way to use it that that is beneficial to grow my coaching business yet.
Kellan FluckigerCool. Say that. What, what do you really like about it, Eric?
Eric LofholmI like we started building websites with Gamma and I'm having my assistant build those websites so we don't have to go to an outside source in order to build them. We can build them very quickly. I like that aspect.I like using AI as a thinking partner and it's kind of like, like a mastermind that's going to generate lots of ideas that I hadn't thought of before. I also like training my clients on how to use the AI and having, having me be one of their go to sources for training.So it positions me as an expert in the AI sales training space. So those are, those are a couple of examples.
Kellan FluckigerWhat do you mean? So you've been doing sales training for a long time and as far as I'm concerned you're the best that we have right now and so you're using it.There's two questions really. How do you use it to help your clients with sales training?
Eric LofholmWell, you know, with our ability to record a coaching call, a salesperson could record their sales presentation and have it transcribed and then ask ChatGPT to analyze the sales presentation for its strengths and weaknesses, make recommendations on how to make the presentation better. And so that idea is probably not intuitive for most salespeople.So teaching ideas like that, which in a way it may be, you know, creating competition for myself, but my thought is they're going to, they're going to go out and learn it somewhere so they might as well learn it from me and have me position be positioned as the expert that helped them.There's a lot that I can do in creating sales scripts, emails, a simple thing like somebody sends you an email, you can copy the email, put into AI and say, you know, write a response to this email. Just real practical tips like that is something I enjoy teaching my clients.
Kellan FluckigerYou said something about using it as a thinking partner. That's a phrase that a number of coaches that I've interviewed have, have talked about and I'm curious what you mean by it.Everybody means whatever they mean. How is it a thinking partner for you?
Eric LofholmYeah, so I want to deliver 100 speeches next year as an example. So I could type in a chat and say, you know, I'd like to deliver 100 speeches. You know, what ideas do you have?What, what lead sources, what potential challenges might I encounter?You know, do you even think that's a good idea to have that as a goal and so I can just see what, what it has to say or if I'm just, if I'm struggling with something, maybe I have a personal relationship that's not going the way that I want. I can type in and explain. Here's, here's what's happening. Here's my story. What do you think?And it's, it's come up with some really effective ideas to help me.
Kellan FluckigerYesterday I spoke to Townsend Wardlaw's group called coach's operating system for an hour and a half and Townsend wrote the forward for the book for me and he told a story in there and he retold it on the, the webinar yesterday and I'm going to share it with you because of what you just said. He said that what really woke him up to this is he had a, his wife is also a coach and anyway they have a great relationship, et cetera, et cetera.And he said then there was a situation where they got in some kind of an argument or disagreement or whatever and it didn't get resolved at night and so they went to bed and it was negative energy. And the way he described it yesterday on the call was more exciting than it is in the forward but like it was a pretty serious thing.But anyway he got up the next day and did his own preparation, morning routine and whatever, got himself squared away and he expected the energy to be the same in the morning. And his wife was just like all in good shape. And he asked her name's Luisa. And he said Luisa, what's, what's going on? And she said oh, I'm fine.I used chat GPT and it coached me through this just fine. And he said it was like a face palm moment for him because then he realized, you know what he said? And he said this yesterday.He said well if you know that can happen, what the frick is going to be left for coaches? Like what I mean this worked and here she is and it's all solved. And you mentioned having good ideas and so forth.And so one of the premise reason I wrote the book is because I see a huge change in the coaching industry and like tons of coaches that today coach a particular way aren't going to be able to find clients because you're going to be able to buy all that stuff for $29 a month or $79 a month or some amount of money to buy some kind of coaching that's actually quite good. And so to both of you, what do you think about that kind of thing, what do you see as changes, if any? I think they're going to be pretty radical.
Eric LofholmSure. Well, I'll, I'll comment.You know, if you think about why would somebody hire a coach in the first place, probably they have a problem that they want solved or they want help with it. You know, I'm in the, the sales training space, so I teach people how to make more money and make more sales, create a sales miracle.And so I don't, I don't envision that that's, that's going to change. I'm not envisioning that. All of a sudden now that AI is here, people will no longer have sales problems.And so I'm not anticipating for me personally that there's going to be an issue. I think it just comes down to a coach's ability to have a way that they can help people, whatever that niche is.And in the example that you just gave with Townsend and his wife and the, the AI helping, helping them.
Kellan FluckigerYou.
Eric LofholmKnow, is that going to solve all relationship trouble between husbands and wives? Probably not, right?
Kellan FluckigerNo, probably not. Of course not.
Eric LofholmSo there's, there's the, the, the tool of, of the AI and how it can help. But you know, we've all, all of us on this call and the people we're coaching have likely been on the planet for decades.And so we have decades of thinking patterns, we have decades of how we eat. If you're in the health and wellness coaching space, we have decades of how we relate with people.And so, you know, having AI as a tool, it doesn't undo decades of thinking. And so I don't personally have a, a concern for myself.I, I, I guess it just on a case by case basis of if people have the skill set to go out and position themselves, acquire clients, having strategies to connect with people. I also think though that the clients themselves are going to be wanting AI to be a part of the coaching process.Like if I'm providing transcripts that they can put through AI and then they complete their coaching agreement with me and then they go hire their next coach, they're probably going to want some type of similar process. So I think that being able to incorporate AI into the coaching, maybe something that people regularly start looking for.
Kellan FluckigerRobert, what do you think about that?
Rober TwineWell, I love, I love what you're sharing, Eric. And I, I, I love the idea of coaching being, it's, it's a spiritual experience, a heart to heart experience.Whenever I'm coaching with people, it's a There's a level of connection that I'm not sure people can recreate through AI. Maybe. Maybe it can be recreated. I'm not sure that it's there yet, maybe someday, but I think there's a.There's some type of a connection and transmission that happens in a deep coaching and a deep connection with another human being that the further that we get away from that, I feel like is going to create a massive distinction for that real human connection, you know, that real meaningful human connection. And there's part of me that kind of thinks maybe like retreats in the woods and things like that out. Away from AI, away from everything may become.They may become perceived as more valuable. And maybe that human connection will be for the coaches that really shift into a practice of, of being and.And spiritual connection and, and connecting with other humans in that. In that space that may become even more valuable.
Kellan FluckigerThe. In the research that I did, I took about 11 coaching models that I am aware of.And I wasn't trying to be exhaustive, but many coaching models that have names and so forth and I and analyze them with the help of different LLMs. And I said how. I asked several questions, but the important ones where I said, how. How good?And I realized it goes out in the Internet and looks for everything. But I said, how good are these methodologies at providing the results that people want, the intended outcome?And it, it came back with quite an interesting spreadsheet, you know, with all the models and how good it is. You know, people pay money most of the time they want help with business or finance or money.But there's also relationships and how they feel about themselves and meaning in life and a whole bunch of other things. And that was interesting. And then I asked it, okay, cool. How vulnerable do you think?And I was using a year and a half at the time because I started in March.How vulnerable do you think these methodologies are given what they do to, to the advances in AI and what was interesting, and it rated them all low vulnerability, medium and high, and told me why and everything like that. And so the thing that I see and it. I also ask it for an income distribution. I said today, how much do coaches make?And it gave me, you know, only 50% here, 70%, 80% and gave me an income breakdown based on publicly available data.And all those things put together plus what it's going to be able to do is what led me to the conclusion that I felt it anyway to start with, but it led me to the conclusion that it's probably Worse than I thought.And the thing that's going to be eviscerated is anything that has to do with systems, lists, checklists, processes, those kinds of things can be done faster, better and in better language than any human can be. Both of you have. Robert, you said it directly. And Eric, I think you did this too. You talk about teaching people to sell, but there's.Especially with selling. And you know this because you've been doing this for forever, especially with that.There's this other element that has to know, has not to do with the mechanics of conversation and sales, but it has to do with confidence, capability, and, you know, people's assessment of their own value and possibility. And if you look at what will be left, I. It.It will be more valuable and it will be more powerful, and it will be only based on the truth of the human connection. Is what I'm led to conclude by what I. What I both read and what I feel, and nothing, or relatively nothing to do with.And not saying that any of the methodologies are not good, the tools and systems are okay, but that is all duplic. Duplicable, if that's a word. Duplicable by the. By the increasing intelligence.And so if, if all that's really left for us is the truth of human connection, what needs to happen for coaches to stay in business?
Rober TwineYeah, I think it's a personal. It's really a personal. What's the word?It's like going on the adventure of really discovering what we're capable of personally and really pushing the boundaries for ourselves or exploring where are the boundaries, and continuing to grow spiritually and learn how to connect with people in meaningful ways that really makes a difference in their life. You know, connect to that. The. The spirit of possibility and creation and love and whatever.Whatever that thing is, you know, that thing that makes us come alive. So I think it's. It's. It's creating a life where we feel most alive.And I think that's the thing that really, really connects with people in a deep way in my experience, because there have been times, of course, when I haven't felt alive and my business has struggled because I've been just going through the motions.And the other thing that I think is, I think it's exciting to think that people are going to create all these things and they're getting the results, but the feeling they're not going to have the feeling they're not going to have that experience that they want. They're going to be creating all this stuff without the actual experience of feeling alive. And they're going to be like, what the hell?You know, excuse, excuse my language. I'm not sure sure what the level of language, whatever, but people, you know, exciting people.
Kellan FluckigerDon't go crazy on me, okay?
Rober TwineOkay, I won't. I want. Okay, yeah, hell's. That's the, that's the level, whatever.But I think people are going to be excited, excited to connect because they're going to create these outcomes without the feeling. And they're going to find the meaning is really not in the outcome but in the, in the feeling. It's like, what do we want?We want the feeling, you know, we can have all these results, but what do we really want? What do we do anything for? We want to feel it. We want to feel good, we want to feel alive.
Kellan FluckigerYou know, Eric, what goes through your mind when you think about what's really going to be left when AI gets developed more than it is?
Eric LofholmYeah, I think that there's a business aspect of this. In my business right now I'm looking at a software play and one of the things I started doing with coaching clients is accountability.And I created an accountability product where they're sending me an end of day report, but I'm also sending them an end of day report. So I'm accountable to them, they're accountable to me. And it's giving them an opportunity to look at what does high performance look like.Because I'm a very high performing person.And so, you know, in my background, I worked for Tony Robbins as an example and I got a chance to, I had a front row seat at what high performance looked like and I learned a lot from that. And most people probably have never had a front row seat to that.So I'm looking at some software to potentially build accountability relationships with several thousand people.So that's, that's a business strategy where it's not just me working with somebody one on one, but bringing software in as an additional revenue stream. I'm doing some work with some health coaches right now and they are representing a health product line. So it's a supplement product line.It's a lab testing. AI is at this point is not doing lab testing and it's. You can't get supplements from AI and so.
Kellan FluckigerNo, of course not.
Eric LofholmThey've got an additional income stream. You know, you, you sell somebody on supplements and if they are taking them and potentially you've got a customer for life.And so I think it's interesting if I was a coach right now and I was looking at, you know, the p. The picture that you're painting and seeing, you know, what are other additional income streams that I could bring into my business that would be, would be in alignment with the way I want to express myself and the contribution that I want to make. So those are a couple thoughts.
Kellan FluckigerYou said something really interesting about that accountability and it, to me at least, because I know you. Interesting. Some of the folks I've interviewed here, I haven't. I know their names and I know them, but just barely. And you. I know more.The way you're describing the accountability, I think is what will make that work. And that is not them sending a bunch of accountability stuff to you, which is a.So what deal you sending something to them represents a level of disclosure, vulnerability and connection that gets to this heart of thing that isn't duplicable. And so I just, I love that when you said that. I'm thinking that that's why it will work.
Eric LofholmThe thing about it that's unique is it's, it's my unique expression because. Yeah, you know, because you know me personally, you know what, what a hard worker I am.And a lot of people in sales, they're just not putting in enough time doing the thing.
Kellan FluckigerDoing the thing. I love it.
Eric LofholmAnd so, you know, I'm doing the thing.And there are days that I don't make any sales and I disclose that the vulnerability within the, the accountability and they also get, get a chance to see my consistency.It's one thing to know me from a zoom, but it's another thing to see like I'm talking about how I'm interacting with my wife or my kids or my fitness or whatnot. And so it's, it's that it's more about relationship than accountability.I'm not like, hard on them if they're not following through on what they say they're going to do. It's just more of, of having that connection.And so I think it's, it's interesting to think about how could I, if I'm a coach, how could I reach instead of, you know, 20 clients, how could I reach 200? Leveraging technology, how could I reach 2,000? How could I reach, you know, 20,000?You know, I think I could reach thousands and thousands of people through like a 49amonth software where they have a chance to have an opportunity to interact with me personally through this tool. And so we'll see. Right now I'm doing it on a manual basis. I'm in the process of Finding the right technology partner to help me. But that's an.It's an innovative way of addressing what you're pointing the coaches to of just same old, same old status quo is likely not going to get it done.
Kellan FluckigerIt's going to be gone. I'm not even going to likely you're toast. And if you. Not you, but you're toast if you can't do that. But I interrupted you, so finish up.
Eric LofholmYeah. So I think it's just a matter of, you know, how do we pivot?You know, Tony Robbins, for example, when Covid hit, his entire business model was based on in person seminars. And like, you can't meet in person anymore. So he's like, okay, we're going to do Zoom seminars.
Kellan FluckigerAnd like he jumped on with Dean and did a thing. Right?
Eric LofholmThat's right. And you know, it's unheard of for him. Other people are doing zoom stuff, but Tony was doing nothing with zoom and he completely pivoted.And now, you know, they're putting on these 100,000 plus person Zoom events. And that was a form of innovation.And so, you know, if you put on your thinking cap and think, what's the problem that people have and how can I really serve them? You know, with the help of AI or not.It doesn't have to be with AI, but how do you, how can you really help people and find a sustainable business model or do a product line extension and add other products into what you're, what you're currently selling? Like the health coaches with the supplements, me with the software tool, some other form. Like for me, it's like a hybrid of the AI and the coaching.You know, I'm including, now I'm getting ready to include in these AI coaches. When you buy my package, you get four AI coaches with the package. So it's a bundled solution of AI with me.And that's what we're gonna, we're gonna test out.
Kellan FluckigerSo I want to say something to you guys that you don't know because you don't know about the research. So when I dug into all these 11 coaching models and it came back and told me what they did good and what they were, the likely weaknesses were.And, and it's spot. This is perfect, as you said, that salespeople don't spend enough time doing the thing. Right.And so it came back and said, here's the weaknesses, here's the strengths, here's how vulnerable they are. And it was pretty brutal. I mean, it was, it wasn't trying to be brutal. It just said what it thought. Right.So I've included all that analysis in short form, not in long forms. It would take too big space in the book talking about those. And here's what I noticed in the seven months that I did research and writing.I noticed the skill, the language, the analysis and the ability of the chat GPT that I was using doubled and then doubled again just in that six month period. Okay, seven months. So every three months.So if you think about 1, 2, 3, 4, 5 more three month period, that's going to be a 32 fold increase by the date that I was analyzing for, which is Christmas of next year. Well that's it should be for any coach that isn't doing the thing.And I'll tell you what the thing is in my mind in coaching in a minute they're Toast because the 32 fold increase in your competitor is going to wipe you off the map. And the thing is what I notice you are a diligent ass busting dude. I know that about you. And here's what's going to be left, the 5%.The only people that are going to be left are those that are the truth. They are the embodiment of what they teach because everybody, if they're not that personally.So when it leaks out of your eyes, it leaks out of your pores. The integrity, the truth.In other words, you're obviously the product of the product and anybody that isn't that is talking about that thing over there. In other words, it's something they know how to do, but it isn't them. Anything that's that thing over there is going to be erased by AI.What you've described with the vulnerability and the fact that you're open and willing to do that is a demonstration of what I'm talking about in that 5%. I am a product of the product of all these things and you talk about that.So anyways, I did all this research and got all these numbers and I said give me the income distribution now and that was last March and give me it in you know, 16, 18 months, whatever it is Christmas and it was worse in terms of who's making any money and everything. And because it's going to gut out all that performative stuff about talking about things over there.So finally feeling frustrated, I wrote in there and I said okay, fine, what can't you do? What do you suck at? What are you going to be horrible at? What are you going to like completely fail?I use that kind of language like as frustrated as I could possibly sound. And it gave me an interesting list of things. And the final one that it gave just hit me like that, right? It said, I can't bleed.And I thought, okay, there is the thing because that is the connection that we have lost during COVID We have lost with the digitization of everything and AI. I mean, people. There's already stories about people getting lost in there and everything else. That's what's going to be missing.And by bleed, it meant participate in the actual human experience at the depth of. Of truth, because that's what carries power.And so that is really what I'm, you know, thinking about in terms of what will be left is those coaches that are willing to pivot and stop relying on the system or thing they learned, which is talking about that thing over there, and only do the things or teach the things that they are a product of. The product of. That's where they have the power of truth and will do things that AI can't do. So that's what I learned in doing this research.I don't know. What does that say to you guys?
Rober TwineIt's a. It's saying experience. It's like our experience. And it brings up a fun question of like, how are new coaches going to get from here to there?And it'll be interesting to see because it was a. It was a long journey for me to. And thank goodness I got connected to people like you, Kellen, and people like you, Eric. That helped me to.To really shift my way of being and showing up because if I didn't do that, I'd still be strategy and like, here's what you should do and here's what you shouldn't do. And trying to focus on the strategies and the outside things as the main point of my coaching, which is now disappearing.So it's interesting to think what's going to happen for these new coaches that want to step into the coaching space.
Kellan FluckigerI have an example for you, but I'm going to wait till Eric comments.The reason I have one is yesterday on the call with Townsend, there was a gal there who said during the question period, I'm a brand new coach and I blah, blah, blah, blah and ask that. And then I said some stuff and so did Townsend. So I'll tell you in a minute. But Eric, what do you think about what I'll. That stuff I just said?
Eric LofholmYeah, I don't. On that particular question, I don't really have anything else to add to it.
Kellan FluckigerOkay. So what that gal said was, I'm a New coach. And she was a little bit emotional. She. She wasn't emotional because she was scared.She was emotional because she had the idea that she had to get letters and certifications and all that kind of stuff.And I, you know, I said to her, the, the key, and I'm saying it as reference to that human experience, all that's really left for us to offer is the truth of our experience. And in teaching, sales and creating the kinds of things that you do, Eric, you're already doing that.The truth of your life for the last 30 years now, is it that many? Okay, the last 30 years, I thought that it was close to that number. The last 30 years has been that.And you've become the premier leader in that, in the world in that field. And so what the girl or the guy that wants to do that is. Is this every interaction that you have a brand new coach? Yeah.You can study some stuff, you can learn some methodologies if you want. All of them are useful. And in order for them to have power and be useful, they have to be something you do. They have to be in you.Because truth carries its own power.If I'm talking about that, even if I say the same words, it doesn't carry the same power as from person who has experienced those things, whether it's a process of doing certain steps or a personal experience.And so one of the things Townsend said was just make sure every interaction you have with someone, you lead with love and you leave them better than you found them. You leave them uplifted and feeling like hope, possibility, that kind of stuff. And that's how you get your experience and go.You can go from zero to the 5%.Because the thing that's missing in the big middle, mediocre chunk of coaching that is most coaches is they don't spend enough time doing the thing which is perfecting and growing themselves instead of thinking everybody they talk to. I wonder if they're hiring me. I wonder if they'll hire me. I need a client kind of energy.
Rober TwineYeah. Yeah. Something else interesting. If I can share that I'm thinking about that's. It's pretty exciting.Is sometimes, you know, this is a story of a local coffee shop. I went in there and I got some coffee and I like to put sugar in my. Kind of have a sweet tooth. So I like a lot of sugar in my coffee.And I said, I'd love some sugar. And they said, we don't have sugar. And I was like, what, a coffee shop that doesn't have sugar? What the Heck is wrong with this place? Right?And the place was full. And I was thinking, you know, if I thought of starting a coffee shop, I would never think to not have sugar.I mean, I love sugar in my coffee, so of course I wouldn't. I think sometimes, you know, sometimes there's these little different things that we can just.What we believe in and what's true for us is like they had natural maple syrup that they use for the sweetener, and they weren't. They didn't. They didn't shy away from creating that. And they were full of people they like, they led with their heart.They led what was meaningful to them and what they wanted to offer the community and the people around them. And they were the busiest coffee shop in the whole town. So I think there's something in that for coaches as well to think about.And then also sometimes, you know, staying the same and things are changing so fast, leading from the heart and staying the same. Sometimes maybe we don't have to add all these things. We can just stay the same.And really, I mean, like I said, taking people out into the woods could be even more valuable in my heart and eyes of what I'm seeing.So sometimes I think staying the same and knowing what works, it's like, you know, when you find what works for you and your experience, you can share that. So it's like if you. Your heart says pivot, pivot. If your heart says, hey, this is working for me, you know, stick with what's working for you.But it's exciting because it's going to be exciting to see. I love it. It's a great.I think it's a great tool, and I know, I think a lot of people are scared about it, but I think it's a great, great tool to use when we use it from the heart.
Kellan FluckigerWhat do you think, Eric?
Eric LofholmYeah, on that topic, I. I don't have anything else to add on that.
Kellan FluckigerSo what haven't we talked about? Eric, I'll start with you.What haven't we talked about that you think is important for pivoting, for coaches to know, for the profession in general, so that we use it in a good way and that it helps us instead of just pulling out all. I think it's a good thing. It's going to pull out all the mediocre stuff. So that's great. But anyway, what haven't you talked about that you want to.
Eric LofholmI think one of the original points that I was making today was it's. It's really. It's not so much about, you know, AI or technology, but what's, what's the result that we can produce for people?What's the transformation that we can create for people? And human beings have problems. And you know, as powerful as this tool is, it's not going to, you know, change human beings from having problems.One thing that I have lately been interested in sharing with people is I've added in this idea of a sales miracle into my conversations and it's helping a human being create a result that's beyond their current way of thinking. So one of my clients, his name is Barry, and Barry had his first hundred thousand dollar day the other day.And you know, that was a miracle because it's not how Barry normally thought. Another one of my clients, Jerry, this week, she had a $5,000 week. And I said, you know, how many weeks have you had in Your career of 5,000?She goes, None. This is the first one ever that's a sales miracle.And so it's, you're it, it's helping people create something that's, that's beyond their current thinking. So that's something that I'm, I'm excited about teaching. I'm not concerned about, you know, AI being able to produce that result.And I don't know, maybe it can, I don't know if it can or can't, but creating that possibility for people and, you know, giving the thing with, with AI, it's, it's based on what you're prompting it with. And so what I'm pointing to is something that it's, it's providing a new way of thinking versus, you know, the, the prompting of the AI.And so, you know, we'll see how it all, all unfolds. But look, I guess I'll just wrap with lead looking at how you can innovate. How can you innovate?Because if my software accountability tool hits, it's a multimillion dollar play, which would be amazing, right? To help way more people than I've ever helped before and make way more money than I've ever made before.So perhaps somebody that's listening to this can come up with some type of innovation that will allow them to create something even greater for themselves. Maybe not the industry as a whole, but for them as an individual.
Kellan FluckigerWell, I love that and the growth. And I'm just pointing one more time to the essence of what AI isn't, and that is your use of the word miracle.So AI wouldn't think, AI wouldn't create those kinds of words unless you Prompted it to and told it to use that kind of language. And it might, if that's the kind of language you use, because I've done so many books and stuff like that.I opened a thread called One Million Words and I put all my books in there and a whole bunch of podcasts and everything. And after a while, Chatty corrected me and said, it's about four and a half million words. And I said, okay.And so now when it talks, you know, when I talk, we chat. It quotes from my own books and it talks to me like I do. And so you can train it, which is what you're saying. And innovation. I love that thrust.And your use and thinking of the word miracle demonstrates to me that kind of connection. Robert, what do you have to say for, for a final thought if you have something you haven't said?
Rober TwineWell, I love what Eric's saying because I heard a definition of what a miracle is once and America was a shift in perception. So it's anytime we can have a shift in perception to become more open. And if AI helps people do that, that's great. I love it.I want to say thank you for having me on here. This has been a blast. Thank you, Eric, for everything you shared.You've opened my eyes up a lot to, to AI and thinking about ways that I haven't thought about using it. So thanks for, for being here too. It's exciting to see you again.
Kellan FluckigerYeah, well, thanks, both of you. Go ahead.
Eric LofholmI want to make one more point, Kellen, before we wrap. And this idea of the sales miracle, it's a new word for me. I've used the word before, but not like intentionally consistently. And that came out of.I'll give a shout out to a woman named Sarah Victory who has a very brilliant mind. And we had a one on one zoom and she was the one that really pointed me to articulating the cell's miracle. It was, it wasn't AI.So if I had gone to AI and said, you know, give me some book titles, give me some this, give me some that, it's different when another human being that I'm really connected to is like Eric, I feel really strongly about this sales miracle thing. And then I start using it and I start seeing how people are responding and then I resonate it, it's.It's highly unlikely that I would have had a similar experience with Chat GPT and it came from another human being that landed a point with me. And so real value got created. And you know, that's what Sarah does. That's why she's brilliant. And that's where we have that.That opportunity as coaches to point somebody to if their marriage is struggling and to point them to the possibility of that they can pull it back together and then they act on it. If you go to ChatGPT, if you. It's possible you could get a tip to pull your marriage back together, but a human being that really lands that.And lands that possibility lands that miracle opportunity. I think that's. That's an interesting idea to consider.
Kellan FluckigerIt's fabulous. And it only comes from that connection, because if you hadn't been Had a.Had an energetic connection or whatever word you want to substitute in there with that gal as you were talking to her, the. The use of that word wouldn't have mattered. But because you had that feeling and it was presented and transmitted in that process, then it lands.And that is the realm of the 5% that will be left. And those that cannot create that connection are going to be lost. All right, I want to thank both of you glorious human beings.It's been a minute since I saw all of you, so bless your hearts and thanks for being here.
Eric LofholmYou're welcome.
Kellan FluckigerAll right, you guys, listen to this. I want you to go back and listen a couple of times. These two guys are both very successful.I've known them for a while, and I know that Eric and his sales work is the best there is. And the ideas that both of them have presented are really valuable.So if you take this to heart and explore and develop your own ability to create the only connection that matters, then you can have a successful coaching career, not get washed away as the tsunami wipes out the middle of mediocrity, and that will allow you to move forward and create your ultimate life.