AI Can't Replace This ONE Thing That Will Save Coaching

🚨 INDUSTRY REVELATION: While 95% of coaches face extinction by Christmas 2026, Marta Czajkowska and Nick Smith reveal the ONE thing AI can never replace - and it's not what you think.
In this game-changing conversation, discover:
- The human superpower that makes you irreplaceable in the AI era.
- Why "motion" isn't "progress" (and how most coaches are fooling themselves).
- How to overcome the inertia that's keeping you stuck while technology advances.
- The shocking truth about self-love being your greatest professional asset.
- Why adaptability beats intelligence every single time.
This isn't just about surviving AI. This is about thriving because of it.
🎯 READY TO BECOME AI-PROOF?
Join the Dream, Build, Write It Challenge - develop the human skills AI can never replicate: [https://www.dreambuildwriteit.com]
🤖 GUEST RESOURCES:
- Marta's AI coaching app "Innerverse" (in development)
- Nick Smith's "Art of Accomplishment"
- Your Ultimate Life Coaching University (January 2026 - Elite 5% only)
If you want to learn more about any of the projects discussed, reach out to us at https://www.yourultimatelifepodcast.com/contact
00:00 - Untitled
00:02 - Introduction to the Show
00:40 - Introduction to Coaching and AI
19:20 - The Role of AI in Coaching
28:22 - The Challenge of Transformation and Identity
42:44 - Navigating Change in the Age of AI
Welcome to the show.
Speaker ATired of the hype about living a dream?
Speaker AIt's time for truth.
Speaker AThis is the place for tools, power and real talk, so you can create the life you dream and deserve your ultimate life.
Speaker ASubscribe, share, create.
Speaker AYou have infinite power.
Speaker AHello, and welcome to this episode of your ultimate life.
Speaker AThis is a new series we're starting on Thursdays, and this is the second of what will be many six months, maybe a year's worth, and we'll see how long it goes.
Speaker AThe purpose of this is to talk about coaching and AI.
Speaker AI just finished a book that'll be out by the time maybe this episode's out, or not quite, called Coaching in the Rise of AI.
Speaker AAnd it's really to explore this incredible new technology that is causing a big change in many industries.
Speaker ABut specifically, it's going to impact coaching in an important way.
Speaker AAnd my goal is to have two people on each episode that I know are in the coaching industry, either directly or peripherally, who are experienced, just to get some thinking about it and some conversation about it.
Speaker ASo some of the guests will be using it, some not, and we're just going to have a conversation about it.
Speaker AAnd so I've got Marta Tchaikovska and Nick Smith with me today.
Speaker AMarta, welcome to the show.
Speaker BThanks for having me.
Speaker BKellen.
Speaker ANick, welcome to the show.
Speaker CThank you.
Speaker CGood to be here.
Speaker ACool.
Speaker ASo I'm going to start with some questions, but we're going to kind of move into just conversational format so you can respond to each other as well as me.
Speaker AI'm not going to keep it too rigid at all.
Speaker ASo.
Speaker ASo, Nick, I just want to ask you, I know that you do stuff with AI.
Speaker AIs what you do with AI principally focused around coaching or other things, too?
Speaker CI'm using it in every facet of my life.
Speaker CSo I use it with my coaching clients.
Speaker CI develop tools for them and then I use it for strategy.
Speaker CI use it for mindset.
Speaker CThere's some tools that I use to just get my mind right and then I use it for everyday tasks.
Speaker CYou know, emails, writing emails, changing messages, communicating with my girlfriend.
Speaker CThat's a.
Speaker CThat's been a big one, helping me get through that.
Speaker ASo, you know, that's funny because the guy that wrote the book forward for the book that's coming, Townsend Wardlaw, who both of you, I think know.
Speaker AAnd he, in his forward, he said he became starkly aware of this change that AI is bringing when he had a conversation with his wife, a disagreement or something, and they went to bed.
Speaker AAnd the next Morning he got up and she was all tuned up and happy.
Speaker AAnd he asked her what happened.
Speaker AAnd she had coached herself through the problem with the use of AI.
Speaker AAnd when that happened, it was like he sat down and went, holy crap.
Speaker ASo.
Speaker AAnd he tells that story in the forward that he wrote, wrote, wrote for the book.
Speaker ASo good you're using it.
Speaker ADoes it help you take a shower or any of that kind of stuff?
Speaker CNo, not yet.
Speaker ANot yet.
Speaker AOkay.
Speaker AWell, you said.
Speaker AYeah.
Speaker AAwkward.
Speaker AYeah.
Speaker CReally see some things that might not be able to unsee.
Speaker AYeah, yeah, yeah.
Speaker AAll right.
Speaker AWell, there's some.
Speaker AThere's some things there too.
Speaker AMarta, what's your.
Speaker AWhat are you doing with AI right now?
Speaker BOh, man, all kinds of stuff.
Speaker BFew things.
Speaker BYesterday I just finished a five day challenge I did with for my clients and we were talking about awakening our yearning and following our desires and stepping into ownership of our soul's purpose, or what I call it ecological niche.
Speaker BAnd one of the clients at the very end, you know, we're going around going, what did you get out of this?
Speaker BAnd she said, what?
Speaker BI'm realizing that the most important thing for me is to really tune into me and any how to I can solve with AI.
Speaker BAnd I thought it was so cool, you know, that like she, she managed to separate these two things that AI is such a beautiful thing for a how to, any how to at this point for us.
Speaker BAnd she pulled out that, that super important element that is her soul that that needs to lead in there.
Speaker BSo that's one story I wanted to bring it to start with.
Speaker BBut for me, in my daily life, I use AI in many, many ways.
Speaker BI, I coach myself through AI.
Speaker BIt really helps me see very different angles of looking at things.
Speaker BI will put in my conversations into AI and learn where my blind spots are.
Speaker BAnd I've developed a lot myself from just that, seeing patterns that I just can't see normally or a friend would maybe not tell me.
Speaker BAnd I'm also developing a AI app that pretty close to completion.
Speaker BAnd so that's for providing a really good coaching through AI to general public.
Speaker AYou know, it's interesting that you mentioned that, and it's right where I want to go because one of the claims that I make in the book is that by Christmas of next year, which is like 14 months from now, 95% and somebody's already argued with me, 97%.
Speaker AWhatever, some massive number of people that are currently coaches won't be able to make a living.
Speaker AAnd I arbitrarily define living as making 100k, it can be less than that, 80, 90, whatever.
Speaker ABecause if you, if you're making less than that, 60, 50, 40, you either got to have another job or you got to have two incomes or something like that.
Speaker AIt's not really a livable, very livable wage.
Speaker AAnd so I absolutely boldly claim that.
Speaker AAnd both of you are giving me examples of coaching yourself through AI.
Speaker AAnd so I guess the next thing to think about is, does coaching just go away?
Speaker ANick, what do you think?
Speaker AAre you either one of them?
Speaker CNot a chance.
Speaker CNot a chance.
Speaker CYou know, I, I run one of my companies called Growth and there's a th in there and it's for technology and humanity.
Speaker CSo it's the exponent of technology and humanity.
Speaker CAnd there's one thing that AI can't replace, which is emotion and empathy.
Speaker CIt can mimic it, but it doesn't have that human connection.
Speaker CSo there will always be some kind of bias between humans is my prediction of it, and AI, because it's different.
Speaker CAnd so people will open up to a certain level.
Speaker CSome people will, some people like me will just dump it all in there.
Speaker CBut I think people are still going to crave that human, human connection.
Speaker CAnd so I think companies that forget that are going to hurt themselves in the long run if they don't blend technology and humanity together.
Speaker CAnd that's where I think coaches have a chance to blend the two worlds.
Speaker CUse AI like you said, Marta, for the how to's, the technical, the non emotional stuff, and then bring in the human for the empathy.
Speaker ACool.
Speaker AI don't know, Marta, what do you think about that?
Speaker ACoaching?
Speaker BYeah, I'm listening.
Speaker BAnd there's a part of me that like, I want to play devil's advocate here because my feeling is that first of all, coaching is still a very elite thing.
Speaker BA normal regular person generally won't do coaching, can't afford it and just won't do it even.
Speaker BI was thinking about something yesterday.
Speaker BI was thinking about, usually when people talk about having done therapy, I hear people saying, I've been in therapy for 20 years.
Speaker BNobody says I just started therapy.
Speaker BBecause we're still in that, in that phase of it.
Speaker BWe're still.
Speaker BPeople tend to be ashamed of that, that they need any help, right?
Speaker BOnly after 20 years, when you really see that it really helped you and work, then you can really talk about it.
Speaker BAnd so to me, the way I see AI's incredible positive impact is to be a starting an on ramp into inquiry, self inquiry.
Speaker BAnd because it removes that sort of feeling like, oh, I need help that's shameful.
Speaker BIf someone's at that level and then in interacting with AI, then they can normalize that and go, oh, that's been really helpful in my life.
Speaker BIt's changed my life.
Speaker BAnd then, I mean, I've noticed that it's actually some things for me, it's easier to say it to the to AI than it is to call you, Kellen and say, hey, dealing with this and I have a coach.
Speaker BBut there is some things I'm not ready to speak out loud and I've done a ton of work and I really am not like, I'm not afraid to open up, but there's still some pieces that I would rather sit with in there and get some feedback before I open it up.
Speaker BSo for me, the way I see this is a beautiful on ramp, a way for a person to get some feedback on themselves without exposing themselves until they normalize that and figure out that having struggling with this is not wrong and then be able to show it up to the human family.
Speaker BAnd it's not an end all because at some point we don't learn through information, we learn by frequency mirroring.
Speaker BAnd so when I'm around you, Kellen, I get your spirit and I am infused with it and my spirit merges with yours and I become a little bit like you.
Speaker BAnd that's incredible.
Speaker BIt's been incredible for me.
Speaker BSo I think that level of leadership is always going to be so much more effective than AI.
Speaker ASo what you said elite.
Speaker AAnd one of the things that AI is going to do, I think is all this beautiful stuff that both of you describe is going to be available for $97 a month or 197 or 49, whatever it is.
Speaker ARight.
Speaker AAnd that people are going to develop special ones like you are, Marta, like you have Nick and some other guests that are coming on in other weeks have done the same thing and have claimed that it's the be all end, all of all things.
Speaker AAnd we know that's crap because in five minutes it won't matter anyway.
Speaker AIt'll be some new thing.
Speaker ARight?
Speaker AAnd so what is left?
Speaker AYou started to talk about that, Marta, what is if AI and the developing models, whether they're specialized or whether they're general, can find all the information, democratize expertise, sort and provide you, me, any of us with cool things.
Speaker AAnd I have some experiences writing this book where my work.
Speaker AI have a thread in one of my models that's called 1 million words.
Speaker AAnd I started it out because I was going to put a million words in there.
Speaker AAnd it turns out I put 4 million words in there, Chatty told me.
Speaker AAnd that was all my podcasts and my books and all that kind of stuff, because I wanted it to talk to me from a place of knowing who I was.
Speaker AAnd so what's left, Nick?
Speaker AMarta said some of it.
Speaker AWhat's left?
Speaker AIf AI is that good, well, tell me what it is.
Speaker CYou know, people have been walking around with the greatest AI ever, forever, and they still don't use it.
Speaker C86 billion neurons, 85 billion glial cells, 2.5 petabytes of information in one human brain.
Speaker CThat's enough to store the Internet twice.
Speaker CAnd so what people tend to do is they operate AI like they operate their own brain.
Speaker CAnd so they haven't even tapped into the potential of their own brain, which is exponentially larger than AI ever has been, and for some time will be.
Speaker CAnd.
Speaker CAnd they'll look at that and offset and say the same things they say to their own human brain.
Speaker CI can't do that.
Speaker CThat's too much for me.
Speaker CI'm not that type of person.
Speaker CI don't have the brain for that.
Speaker CAnd.
Speaker CAnd therefore, they'll just feed their own belief systems into the AI.
Speaker CSo.
Speaker CSo in a sense, I think what AI does is it gives us a micro universe of what we already have, and it will teach us how to interact with our own selves as we create our identities.
Speaker CSo there's a lot left.
Speaker CI mean, we're.
Speaker CWe're still not agentic.
Speaker CAI is still not communicating with all of our apps.
Speaker CIt can't do all of our tasks.
Speaker CSo there's a level of learning that's going to happen over the next five years, 10 years, that we can't even imagine when it comes to interaction with AI.
Speaker CRight.
Speaker CYet it all starts right here.
Speaker CIf you can't interact here, how are you going to interact with that?
Speaker CYou're going to bring the same things you do here into that, right?
Speaker AYeah.
Speaker AThis absolutely gives me a thought.
Speaker AAnd that is you're gonna.
Speaker AWe.
Speaker AWe know, and as coaches, we teach that.
Speaker AWe teach people how to treat us.
Speaker AYeah, right.
Speaker ABy how we act with them, how we treat ourselves around them.
Speaker AWe.
Speaker AWe show people how to interact with us.
Speaker AAnd when we become aware of that and we, you know, that's an opportunity for us to change that.
Speaker ABut unconsciously, we teach people to treat us badly or, well, by how we treat ourselves or how we interact with them.
Speaker AAnd what you're saying is we're doing that with this AI stuff.
Speaker AWe're teaching it how to.
Speaker AWho we are and how to talk to us.
Speaker AThat's an interesting thought, Marta, tell me some more about that.
Speaker AI see a pensive look on your face, so go for it.
Speaker BI'm kind of going with this thought and I just thought about what happens and is something that in my app innerverse I've been really, as I'm designing the, the coaching I've been really conscious about is the, the fact that AI will just tunnel.
Speaker BIt will tunnel with you.
Speaker BWhatever, however you write the prompt, it will try to make you happy.
Speaker BAnd then I thought about our intimate relationships where we're constantly being, you know, you're talking about talking to your girlfriend Nick in intimate relationships when interacting with another human being who has a different set of values, identities, all that stuff.
Speaker BWhen we interact there, there's a lot of friction.
Speaker BAnd that friction is really good for us.
Speaker BThat friction is what opens us up into learning something bigger than ourselves.
Speaker BAnd so I think a huge problem is, you know, what's already happening just with the Internet is the confirmation bias.
Speaker BLike you just read the news of the stuff that you like, you go into AI and you just get confirmation, confirmat confirmation of what you've been thinking.
Speaker BAnd that will not evolve us.
Speaker BThat will just put us further into rabbit holes that we tend to go anyway because that's how our brain is wired, is to make everything easier and easier and easier.
Speaker BAnd so I think there is something really important to, to keep in mind in some ways.
Speaker BFor example, asking, putting in prompts that don't show our bias or, or flip our bias just to see how this.
Speaker BOur mind, such as intimate relationships, can.
Speaker ASo tell me all the ways to do that.
Speaker AI can saw your thumb there.
Speaker AHow do we.
Speaker AOne of the things that I do and I did in the research for the book and both of you know I'm starting a university in January, having to do with the 5% or 3% of coaches that are left.
Speaker AAnd one of the things that I did was tell it regularly.
Speaker ADon't tell me what I want to hear.
Speaker ARead everything else.
Speaker ATell me why I'm full of crap.
Speaker APoint out the weaknesses and flaws.
Speaker ADon't do that to me.
Speaker AAnd it got in the habit of that.
Speaker AAnd so it kept answering, even days later.
Speaker AIt would say, now this is no fluff and no bullshit.
Speaker AAnd it would give me this.
Speaker AIt would preface its answer with that, right?
Speaker ABecause it remembered I'd just been lecturing it on don't do that.
Speaker AAnyway, what were you thinking when you.
Speaker CWhen you were just That.
Speaker CI mean, you're hitting on it.
Speaker AThat.
Speaker CThat our growth comes from friction.
Speaker CAnd so we are capable of so much.
Speaker CBut we're going to tend to put into our AI our biases so that we can stay comfortable, because the brain does prefer comfort, and so it's such.
Speaker CSuch a high consumer of energy, it wants to stay comfortable.
Speaker CSo, like you, Kellen, when I program my applications, I spend as much time programming out all the AI stuff as I.
Speaker AYou're.
Speaker CYeah, go ahead.
Speaker AI couldn't hear you for suddenly I spent as much time programming out the AI stuff, and then for me, you went silent.
Speaker COh, well, that's good.
Speaker CThat's probably a good sign.
Speaker CIs my audio there?
Speaker AYour audio's still there.
Speaker AIt came back, so go for it.
Speaker COkay.
Speaker CSo, yeah, I program out the biases.
Speaker CI tell it to call me out.
Speaker CI have two apps that I developed.
Speaker COne is called Own your.
Speaker CThe other is called the Mirror.
Speaker CAnd my purpose there was to brain dump and just throw in whatever I'm feeling, experiencing, and then to have it parse that information to call me out.
Speaker CBecause if I can't see my bs, then I'm going to continue to think I'm seeing the world correctly, and I'm going to act on that and create these pathways that you talk about, Marta, that I'm just going to create these automations.
Speaker CAnd so I want my AI to not do that like you, Kellen.
Speaker CI want it to challenge me.
Speaker CI want it to conflict with me.
Speaker CI want it to have arguments with me.
Speaker CAnd so I program that into my prompts to make sure that it does that.
Speaker COtherwise, like you said, it.
Speaker CIt will just tell you whatever you want to hear.
Speaker CThere was that challenge of the kid that took his life, and AI walked him through the entire thing.
Speaker CThere's a huge lawsuit over this, but it confirmed that he should take his life and it told him how to do it.
Speaker CSo there's some ethics here that we've got to be aware of as well, of.
Speaker COf understanding how to program AI in the first place.
Speaker CTo not do that like a human would.
Speaker CA human would recognize that's not.
Speaker COkay, buddy.
Speaker CWe're not going to go down that path.
Speaker CBut AI doesn't.
Speaker CLike you said, Marta, it goes down with the biases.
Speaker ASo what do you think?
Speaker AWhat do you think?
Speaker AAnd I don't care who answers first.
Speaker ABut what has to change for coaching?
Speaker ALike, what has to radic to me?
Speaker AI'm going to throw out a premise, and you guys can tell me I'm full of crap.
Speaker AI don't care.
Speaker ABut I believe that coaching has to radically change because the big middle, the 95% that I think are going to be toast, they come at things like it is a practice.
Speaker AHere's a set of things that I do and talk about when I'm coaching.
Speaker AQuestions I ask, frameworks I use, you know, things that allow me to quote, help, but they're based on whatever they were taught, wherever they were schooled, whatever books they've read, etc.
Speaker AEtc.
Speaker AAnd not that there's anything wrong with any of that, but I think AI is going to eat their lunch and all that crap and that won't be there anymore.
Speaker ASo then the question I want to have us talk about here is what do coaches have to do or who do they have to be in order to create that empathy, that connection that cannot be.
Speaker AIt can be mimicked, but not created by AI.
Speaker AWhat.
Speaker AWhat has to happen to the.
Speaker ATo the growth of coaches?
Speaker AWho wants to go?
Speaker BWell, the first thing for me that comes to mind that everything is an inside job.
Speaker BSo the.
Speaker BThe first thing that for all is that going to make it, including myself is doing the.
Speaker BDoing my work with me.
Speaker BI can only be as effective as the extent of my self love.
Speaker BIf I can accept things and be with things in me compassionately, I can do that for others.
Speaker BAnd when, you know, at the top level of this, I accept everything and I can be with everything and I can extend my love to everything that whoever comes to me, I can model that level of self love to them and I can teach them not by speaking how, but by embodying this.
Speaker BRight.
Speaker BOur brain, like you said Nick, is so.
Speaker BWe're so incredibly intelligent in our body and we pick this up without understanding how.
Speaker BSo if I can embody this unconditional self love, then I'm going to be incredibly effective with anyone I speak because there doesn't really matter what I say.
Speaker BAnd so to me that's the number one thing for all of us to invest in as opposed to, you know, whatever programs or investing into learning more, which I know many coaches love to do that.
Speaker BOh, I'm doing another thing.
Speaker BI'm doing a training in this.
Speaker BI'm doing a certification in this.
Speaker BAnd it's like to me, that's the wrong place to invest.
Speaker ANick, what do you think?
Speaker CRubik's Cube, right?
Speaker CIt took me a while to learn how to solve this.
Speaker CI can do it in about two minutes.
Speaker CI wrote in my book the Art of Accomplishment about a gentleman that took 26 years to solve it on his own to figure it out.
Speaker CThe learning process is available to all of us.
Speaker CWe all can learn anything.
Speaker CI think what coaches do is they say I don't need to learn that or I can't learn that.
Speaker CAnd so they don't even put in the effort.
Speaker CAnd the way the brain is designed is that it is designed for effort and stretching and discomfort is the only way we grow.
Speaker CBecause when we get into automations, we don't stay where we're at.
Speaker CWe actually atrophy in a lot of ways.
Speaker CWe lose what we've already got.
Speaker CAnd so with learning to constantly push ourselves to learn something new, you're not going to fill up that 2.5 petabytes ever.
Speaker CI mean, there is so much space in there for you to learn.
Speaker CBut the challenge isn't the capabilities of the brain.
Speaker CIt's that we won't even make the effort to learn.
Speaker CAnd yeah, it's challenging.
Speaker CIt's meant to be challenging.
Speaker CAI is going to be challenging.
Speaker CThere's going to be a learning curve.
Speaker CSo what I would tell coaches is open up your identity, your idea, that.
Speaker CAnd identity means the same as.
Speaker CThink about that.
Speaker CIdentical.
Speaker CThe inner world and the outer world.
Speaker CI love what you just said, Marta.
Speaker CThe inner verse matches the outer verse or the universe.
Speaker CAnd so when you can align that universe and say, I can do this, I can learn something new.
Speaker CI'm going to learn something new and then put in the effort, you will learn something new and it'll become an automation which makes you more effective at experiencing empathy with another person.
Speaker CWhen you're learning these tools of how to communicate, AI can do that.
Speaker CI have tools that I've created for my partner coaches where it coaches them how to coach.
Speaker CSo it takes all the best modules, the ifs, the cbt, dbt, and it's not therapy, but man, it can teach them the principles of that therapy and it can do it better and faster than I can teach them.
Speaker CAnd so I developed tools to have the AI do the teaching and have them dive in and interact with that AI, have the conversations.
Speaker CIt'll do the full conversation with them like they're having a client in front of them.
Speaker CIt's amazing.
Speaker CBut it all starts with that idea that I have the brain for this.
Speaker CI can do this.
Speaker AI want to ask, I want to draw at least what came to me as a distinction between what you just said.
Speaker AI'm already used the word embodiment and I until I find a better word, that's going to be the word that I sit on because that to me is the key.
Speaker AWhen I did all the research I did for coaching in the rise of AI and predicted that all this boatload of people are going to be out of work, it is because of lack of that truth.
Speaker AWhen I dug into it and I said, well, when I was doing the conversations with different models, you do this better, you do this, you do this.
Speaker AAnd I ask it, compared to coaching models, what do you do?
Speaker AWhere are the vulnerabilities?
Speaker AWhere are you going?
Speaker AWhat do you imagine you'll be able to do in three months, six months, nine months, a year, two years, five years?
Speaker AAnd after I did all that pointing out all the vulnerabilities and weaknesses of different coaching models, and then I asked it, okay, fine, so what do you suck at?
Speaker AWhat can't you do?
Speaker AWhat won't work for you?
Speaker AAnd all that.
Speaker AAnd just all the ways that I could.
Speaker ALanguage, that thing.
Speaker AAnd it gave me a bunch of really surprising answers.
Speaker AAnd the encapsulation of all that was.
Speaker AIt came back and said, I can't bleed.
Speaker AAnd so to me that was like everything.
Speaker AThe truth of that being.
Speaker AAnd so, Nick, when you talked about our ability to learn is infinite, I want to at least ask you.
Speaker AAnd to me, there's a Grand Canyon between learning and being.
Speaker AI know a bunch of crap.
Speaker AAnd that's when I have that thing over there that I talk about.
Speaker ABut unless it oozes from my pores and leaks from my eyes before I open my mouth, I haven't carried the truth of that learning into the conversation.
Speaker CBeautiful.
Speaker CYeah, you think about three and a half pounds of hamburger meat as an, as a visual.
Speaker CHere you have a three and a half pound mass that's locked in a black box that doesn't see light ever, doesn't hear sounds, doesn't do anything, doesn't smell, taste, touch.
Speaker CIt only interprets those things through our senses.
Speaker BIs.
Speaker CAnd it does that based off of who it thinks it is.
Speaker CAnd we, we have this cliche called the being, right?
Speaker CWho you're being, which is your identity.
Speaker CAnd that determines all the perceptions that you're having.
Speaker CAnd so you think of AI as a similar form without the body, without the chemical responses, the emotions.
Speaker CBut it's a black box that the only thing it can perceive or create with is what you give it, your senses, right?
Speaker CSo your voice now becomes the senses for the AI.
Speaker CAnd, and it will take whatever you give it.
Speaker CAnd it has the mass of the universe behind it that it can come and create whatever you give it.
Speaker CBut some of us are just asking very simple questions or we're asking it, why can't I Just like we're doing to this, you know, this incredible three and a half pound mass that you've got locked in a black box that doesn't see things, Your identity, your being, your embodiment is, is creating what you're interpreting out there.
Speaker CAnd then now you're feeding that into AI right?
Speaker CIt to me, it's, it's.
Speaker CWe've got to start with that embodiment that, Marta, that is so essential is that you think you are something based on culture, society, family, experiences, that you think that's you.
Speaker CAnd I'm sure with time I could learn how to climb mountains like you do, Marta, but it would take effort and I would have to determine I'm a mountain climber, right?
Speaker CIt would have to fundamentally shift and then that would ooze from me because I would make that fundamental shift and too many of us are focused on the symptoms.
Speaker CI just want to deal with my anxiety today.
Speaker CI don't want to change my identity.
Speaker CI want to just deal with my anxiety or survive that.
Speaker CAnd, and this is where I think we got to come back into the body.
Speaker CLike this has to change still, even with AI.
Speaker ASo how hard is it going to be?
Speaker AI postulate three reasons that the 90 something percent are going to die in their business.
Speaker AAnd the reason is, reason number one is head in the sand, meaning I'm pretending it's not happening or that it won't affect me.
Speaker AAnd I'm speaking of the 95% or whatever it is of coaches or the coaching profession.
Speaker AThe second reason is that the anti has gone way up.
Speaker AAnd the image I use for that is picture a great big casino full of blackjack tables and all the $10 tables are full of robots.
Speaker AAnd the only place there is for me or you to go sit down is in the high roller room where the ante is 10,000 bucks.
Speaker AAnd so the ante for this has gone way up.
Speaker AAnd the third reason is this is hard.
Speaker AYou said, I think I could go learn to climb mountains like you do.
Speaker AAnd I, after reading her book, I'm sitting here thinking, yeah, you started 30 years too late.
Speaker AI'm not sure that that's a true thing, but maybe it is.
Speaker CThank you for speaking that on me.
Speaker AYeah, it's okay.
Speaker AI'm older than you are.
Speaker AOkay, it's fine.
Speaker ABut anyway, you know, the, it's hard.
Speaker ALike this embodiment that we talk about.
Speaker AWe're not in the habit, but we're in the habit of externalizing, of pointing to that thing over there, of talking about stuff instead of being in it, in the body, in the actual process of everything.
Speaker AAnd so, I don't know, are people going to be willing to do the work that it takes to be that?
Speaker ABecause in my mind, at least for me, in getting myself to that place to the extent that I am, it's been a lot of broken glass I've crawled over.
Speaker AAnd so what do you guys think about that?
Speaker BI have a thought right now, just looking at my life.
Speaker BSo I started traveling when I was 14, and at 18, I moved across the world alone.
Speaker BI lived on all the continents.
Speaker BI've climbed all over the world, right.
Speaker BSo I have pretty good nervous system for risk getting out of my comfort zone.
Speaker BI've practiced this.
Speaker BRight?
Speaker BRight.
Speaker BAnd just this year, I decided to move to Europe.
Speaker BAnd literally, first thing that came to mind is.
Speaker BAnd by, like, I speak five languages, right?
Speaker BI was like, I need to learn a new language.
Speaker BAnd the inertia of that, The.
Speaker BThe.
Speaker BThe first emotional piece was like, oh, no, right.
Speaker BWhich was funny to me because I know how to learn languages, and I have been successful.
Speaker BRight?
Speaker BAnd then the other day, I was looking to rent a house and on the other side of the ocean, and I was like, oh, my God, I'm not gonna have my couch.
Speaker BRight?
Speaker BSo it, it shows me how quickly the inertia takes over, right?
Speaker BAnd it's one thing to have a belief that I can learn any language.
Speaker BI've had it all along.
Speaker BBut the moment I was like, okay, I'm learning Italian, and this happened probably in January, I'm like, I'm learning Italian.
Speaker BAnd I was like, o God, that's going to take forever.
Speaker BAnd it's September, and I can have a conversation in Italian and I can watch a movie in Italian, right?
Speaker BSo it.
Speaker BIt.
Speaker BIt.
Speaker BWhen we overcome the inertia and put ourselves in the dangerous place over and over and over, then we rewire it.
Speaker BBut my experience with many of my coaching clients is that they don't.
Speaker BThey dream about it, they talk about it.
Speaker BThey talk about how much they want to do it, but they actually, rarely actually do it.
Speaker ARight?
Speaker CSo good.
Speaker AWhat do you.
Speaker AExactly.
Speaker ASo that's perfect.
Speaker AAnd the way I always describe it, Marty, you've seen me do this a hundred times.
Speaker AWe talk about that thing over there, and we talk about it really well.
Speaker AAnd we, We.
Speaker AWe talk about it and we express it and everything else, and it's still that thing over there.
Speaker AAnd.
Speaker AAnd it's not who we are.
Speaker AWe don't own the truth of that, of that thing anyway.
Speaker AGo ahead, Nick.
Speaker AWhat were you going to say about how hard this is or will be?
Speaker AIt isn't.
Speaker CWell.
Speaker CWell, it's as hard as it is.
Speaker CIt's relative.
Speaker CRight.
Speaker CNeuro.
Speaker CNeuro Engine energetics.
Speaker CI don't know if you've looked into that.
Speaker CThat is, is that the brain isn't really designed to support you.
Speaker CIt's designed to conserve energy.
Speaker CThat's it.
Speaker CSo it's looking like you say, the inertia.
Speaker CIt's like, hell no, we're not going to spend energy on that.
Speaker CThat's too much.
Speaker CI remember what it took last time.
Speaker CYou're going to put me through that.
Speaker CSo people aren't lazy.
Speaker CTheir brains just want to conserve energy.
Speaker CAnd so it shuts you down.
Speaker CAnd so moving past that, knowing that that's part of the learning is.
Speaker CIs that this is going to be hard.
Speaker COf course it's going to be hard.
Speaker CEverything that's ever been good in your life has been hard.
Speaker CAnd it's taken effort and energy for you to stretch into that.
Speaker CAnd I think of muscles, you know, you, once you gain them, they don't go away.
Speaker CEven if they shrink.
Speaker CThey come back fast because you built the muscle memory for it so they, they develop quicker the next time you bring it back.
Speaker CBut you have to push through that first discomfort, that uncomfortable stage to actually be the thing, right?
Speaker CTo embody it.
Speaker CYou're going right back into killing to the embodiment here.
Speaker CThere's the thinking and I like that and I want to be that.
Speaker CAnd then there's being it, right?
Speaker CI, I think this is phenomenal and, and AI is just an extension of us.
Speaker CIt's going to enhance and augment who we already are.
Speaker CThat's what it's going to do.
Speaker ASo if I choose to be lazy, it's going to let me be lazier.
Speaker AAnd if I choose to look to it for all these things, it's going to give me the illusion that I'm doing okay.
Speaker AAnd because I'm leaning on it for everything.
Speaker AI have missed the truth of human experience of becoming anything, because I've lived in a vicarious thing.
Speaker ALike you see these science fiction movies in the future where people are living in these headsets, right?
Speaker AAnd they're having their whole life there.
Speaker AAnd you know, you're saying that's a, that's a danger, it's a possibility, and it is something we need to pay attention to for personal development.
Speaker AAnd as we Help as we, we've all chosen to be in what I call the people encouragement business.
Speaker AThat's what I call coaching.
Speaker ASometimes I got like 12 of those names.
Speaker AOne of them is the people encouragement business and anxiety of the obstacle obliteration business and blind spot protection service.
Speaker AAnd like I got 12 or 13 of those fun names.
Speaker AYeah.
Speaker ABut anyway, so it's going to be hard.
Speaker A100% of coaches right now.
Speaker AWe all know the statistics.
Speaker ANot very many people make a good living at it and it's going to get a hundred times harder.
Speaker AWhat do you think has to change for the profession so that we can ask, invite, encourage, or does that all come from someone's own personal yearning to be of service?
Speaker CWell, that kind of directed the question there, you know, does it come from somebody's yearning to be of service?
Speaker CYeah, that would be a part of it.
Speaker CSo where are you coming from when you're creating this?
Speaker CWhy are you using AI?
Speaker CYou know, if we're going to use it as a get rich quick scheme, then we're going to chase dreams forever and ever.
Speaker CBut if, if that's a tool that I can use to be of service to other people and I can enhance their life and mine through the use of AI, then I'm going to pour myself into that.
Speaker AWell, what I was thinking, I think I said the question wrong.
Speaker AI'm just wondering what's going to drive people to do the hard work, to climb the mountains or to overcome the inertia?
Speaker ABecause if we're designed to conserve energy and not be lazy, but conserve energy.
Speaker AOkay, what's going to drive people to do the extra work?
Speaker ABecause I think this technology change is going to make it harder than it ever has been to be a very effective and powerful presence in the world of coaching.
Speaker CCan I speak real quick?
Speaker CAnd then Marta, I'd love to hear your thoughts on this too, because you got this, you get a beautiful perspective here.
Speaker CCharles Darwin said it's not the most intelligent, we're the strongest to survive.
Speaker CIt's the most adaptable to change.
Speaker CBenjamin Franklin, I have this quote says change is the only constant in life.
Speaker COne's ability to adapt will determine your success in life.
Speaker CAnd that's it.
Speaker CIt is a determination and a decision to do that and then to put in the effort as much as is needed, which isn't a lot in most cases.
Speaker CA small amount of effort goes a long way consistently enough to turn that into an automation where that now becomes your new identity.
Speaker CAnd now that feeds into the system and you continue your Growth patterns.
Speaker CBut I think the realization that most people resist change even when it's good for them, is that change is the only constant.
Speaker CAnd this is the biggest thing to happen to humanity since fire and electricity.
Speaker CIf you think about that.
Speaker AIt is, it is, it's gonna.
Speaker AWhat do you think?
Speaker AWhat do you think?
Speaker BWell, it's, it's really cool.
Speaker BWhat I'm, where I'm coming at is I thought about every single thing that I've learned in my life and I thought about how people learn and what we know.
Speaker BLike let's say someone's a drug addict, right?
Speaker BAnd then anything that has to do with recovery.
Speaker BOne like all the advice is go and hang out with other people, right?
Speaker BDo not go and hang out with your drug addict friends.
Speaker BGo and hang out with other people.
Speaker BAnd when I think about anything that I've ever, ever learned, it comes to me a time when I decided to be a coach and I was like, ok, if I'm deciding to be a coach, what, what does a coach do?
Speaker BOh, in it, in the first idea I had is coach goes to a coaching conference, right?
Speaker BSo I got on a plane, never coached a person in my life and went to a place where the coaches were to see and, and, and get infused with that.
Speaker BAnd to me this is still going to be like that, right?
Speaker BBecause this is how, because we learn more than from information as we already established, but we learn in a whole body.
Speaker BAnd I think the, the more the, the more the world does go, I mean that's the predictions people are going to get.
Speaker BTheir jobs will be taken over by AI and the mental health crisis will go up because we all need something to do, we need a purpose, we need to give in to a society and when we're not needed, we get depressed.
Speaker BSo that's gonna, that's gonna be a trend.
Speaker BAnd to me the more it's gonna be important creating in person communities, creating places for people to go and get infused with, with that which they want to learn.
Speaker BAnd so the work I do in the mountains, taking people in the mountains, having them place their fear, doing retreats in, out from the craziness that's happening right now, which is tons of information and not a lot of embodied essence.
Speaker ASo we're, we're at about 40 minutes and I want to give each of you a couple of minutes to say like when you came into this and I kind of introduced the topic about coaching and the rise of AI and what it would do and what it wouldn't do to, to wax poetic about whatever it is that we didn't talk about yet that, that you think really needs to be said in this conversation.
Speaker CYeah, I think the first place to start is right here.
Speaker CThe awareness and the waking up is the biggest challenge for most people is they, they can't even see their own automations.
Speaker CI've developed tools to help people do that.
Speaker CYou know, I help myself do that through the automations.
Speaker CI'll tell it what I'm going through and then it will call out clearly what it is in an empathetic and gentle tone.
Speaker CIt will get crystal clear on what my challenges are.
Speaker CAnd awakening is just one portion of it.
Speaker CNow you have to actually do something with it and most of us end up fighting it and resisting what is.
Speaker CAnd so we fight that so we don't put energy into the new.
Speaker CAnd.
Speaker CAnd the challenge here is don't try and get rid of what was or what is.
Speaker CRecognize that you're equipped with everything you need to create anything you can imagine.
Speaker CAnd we have this ability to transform what is into those ideas.
Speaker CSo that's already there.
Speaker CNow the challenge is what do you want to create?
Speaker CSo creating a vision for yourself of what would I like to step into, who would I like to become in this world of AI how do I want to position myself in the world of AI I have the equipment it so I'm going to choose into a vision like Alice in Wonderland.
Speaker CHe asked where are you going?
Speaker CAnd she says I don't know.
Speaker CAnd he says well, any path will do.
Speaker CAnd so the moment she clarifies her path now she has a direction to go to.
Speaker CAnd so with people coming into AI choose your path, vision it clearly enough and then surrender the way to get there because you don't know how you're going to connect those dots.
Speaker CYou just know you can and you'll overcome all the obstacles.
Speaker CMarta, you don't know on a mountain what stone's going to come next, but you know you can handle it it right.
Speaker CAnd, and so with humans we have the ability to adapt.
Speaker CSo set the vision, surrender how you get there, but take the actions and overcome as you move forward towards something with AI like move yourself into a vision of who you are and what you're going to do with AI this coming whether you want it to or not.
Speaker CSo I would say put yourself in a position to use it as an augmentation of what you do rather than losing yourself to it.
Speaker AFigure it out before the tsunami hits.
Speaker AMartin, what do you think?
Speaker AWhat?
Speaker AWhat didn't we talk about that Is.
Speaker AIs sitting there that you think we oughta.
Speaker AOught to put here?
Speaker BI want to share a story, a climbing story with you guys.
Speaker BSo a few years ago, I was climbing on the Leaning Tower in Yosemite, and it's a very steep wall, and it takes a couple days to climb it.
Speaker BAnd there was a moment, it was one of these incredible moments where my partner set up leading a pitch, and.
Speaker BAnd as he was pretty far out and it was pretty overhanging, I realized that he forgot.
Speaker BWe forgot to give him what we call a tagline, which is a line that he.
Speaker BThen he needs to have it, basically, and he doesn't have it.
Speaker BAnd so I look at him, I'm like, you don't have the tagline?
Speaker BAnd he goes, well, throw me the tagline, right?
Speaker BSo we're within 30ft.
Speaker BAnd.
Speaker BAnd I. I didn't grow up playing ball sports.
Speaker BI.
Speaker BSomeone once told me that I'm a terrible thrower.
Speaker BSo I'm going, oh, my God, I'm gonna have to throw this line right now.
Speaker BAnd it's far and it's high.
Speaker BAnd so what I start doing is starting messing around with all my stuff, and I'm like, clipping things and.
Speaker BAnd he goes, stop messing around.
Speaker BThrow me the line.
Speaker BAnd I just take a shot and I nail it.
Speaker BSo how this ties in into this story is it's easy to mistake motion for progress.
Speaker BWe can go and mess around with AI all we want, and it will do exactly nothing unless we go and do something with it.
Speaker BMay it be initial mistake or failure that will later lead to something.
Speaker BBut just sitting in there, just like people that are my clients that have been going to therapy for 20 years, and they haven't done anything with it, right?
Speaker BThey.
Speaker BThey're great at talking about the problem, but there is no progress going forward.
Speaker BSo to me, this is a big trap that AI poses.
Speaker BIt's really easy to sit.
Speaker BSit in front of your computer and talk about your problem.
Speaker BAnd in embodied life, we need to take that step.
Speaker BWe need to throw the line.
Speaker AI love it, you guys.
Speaker AThis has been at least as good as I hoped it would be in my expectations.
Speaker AAlways pretty flipping high.
Speaker ASo.
Speaker AAnd that's just where I live.
Speaker AI.
Speaker AYou ask, somebody asked me how I was, and I always say, flipping outrageous because I live that way.
Speaker AAnd you guys have performed, not performed.
Speaker AYou've been here, you showed up, you shared with each other, and you've done this really well.
Speaker AAnd this is about how long I want these episodes to be.
Speaker ASo thank you.
Speaker AWe could Talk about this for a long time and that's okay.
Speaker ANick, thanks for coming and sharing your thoughts with me today.
Speaker CYeah.
Speaker CThank you for having me.
Speaker AIt's been fun.
Speaker COh, yeah.
Speaker CAnd Marta.
Speaker CYeah, I love it.
Speaker CI love where you're coming from.
Speaker CSo very cool.
Speaker CThis, this is one thing I think that will distinguish is, is you are so unique with your use of AI.
Speaker CI'm unique with my use of AI.
Speaker CEverybody watching this is going to use it in their own way.
Speaker CThere is no limit.
Speaker AThere isn't.
Speaker AMarta, thanks for being here today.
Speaker AI appreciate it.
Speaker BThank you.
Speaker AKellen, what's funny?
Speaker BOh, just.
Speaker BIt's just great how eye opening this conversation has been for me.
Speaker BIt's.
Speaker BIt's fun to be, you know, playing jazz with you guys.
Speaker AYeah, that's exactly what it is.
Speaker AAnd I'm a classically trained jazz pianist, and so that's just what we're doing.
Speaker CRight?
Speaker AAll right, cool.
Speaker ASo both of you, thank you.
Speaker ANick, you need to get Marta's book, Masters of Badassery.
Speaker AI guarantee you what you've heard today is nothing compared to what's in that book.
Speaker AAnd what's fun for me in doing these book projects and I had the blessing of being able to help her with hers is I get to edit all of them, and that means I get to swim in the beauty.
Speaker ASo.
Speaker ASo cool.
Speaker AAll right, all of you that are listening here, thank you for being here.
Speaker AThis is one of our first episodes, and there's gonna be more every Thursday.
Speaker AAnd I want you to tie it into this ultimate life idea which is the foundation of the podcast.
Speaker ABecause as Nick said, and as you know, in your heart, you do have the ability to create whatever you want.
Speaker AAnd the question is, are you going to sit in the inertia or are you going to put in the effort to use the gifts and talents that you have and move forward to create your own ultimate life right here, right now.
Speaker AYour opportunity for massive growth is right in front of you.
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