Oct. 2, 2025

AI Can't Replace This ONE Thing That Will Save Coaching

AI Can't Replace This ONE Thing That Will Save Coaching

🚨 INDUSTRY REVELATION: While 95% of coaches face extinction by Christmas 2026, Marta Czajkowska and Nick Smith reveal the ONE thing AI can never replace - and it's not what you think.

In this game-changing conversation, discover:

  • The human superpower that makes you irreplaceable in the AI era.
  • Why "motion" isn't "progress" (and how most coaches are fooling themselves).
  • How to overcome the inertia that's keeping you stuck while technology advances.
  • The shocking truth about self-love being your greatest professional asset.
  • Why adaptability beats intelligence every single time.

This isn't just about surviving AI. This is about thriving because of it.

🎯 READY TO BECOME AI-PROOF?

Join the Dream, Build, Write It Challenge - develop the human skills AI can never replicate: [https://www.dreambuildwriteit.com]

🤖 GUEST RESOURCES:

  • Marta's AI coaching app "Innerverse" (in development)
  • Nick Smith's "Art of Accomplishment"
  • Your Ultimate Life Coaching University (January 2026 - Elite 5% only)

If you want to learn more about any of the projects discussed, reach out to us at https://www.yourultimatelifepodcast.com/contact

Chapters

00:00 - Untitled

00:02 - Introduction to the Show

00:40 - Introduction to Coaching and AI

19:20 - The Role of AI in Coaching

28:22 - The Challenge of Transformation and Identity

42:44 - Navigating Change in the Age of AI

Transcript
Speaker A

Welcome to the show.

Speaker A

Tired of the hype about living a dream?

Speaker A

It's time for truth.

Speaker A

This is the place for tools, power and real talk, so you can create the life you dream and deserve your ultimate life.

Speaker A

Subscribe, share, create.

Speaker A

You have infinite power.

Speaker A

Hello, and welcome to this episode of your ultimate life.

Speaker A

This is a new series we're starting on Thursdays, and this is the second of what will be many six months, maybe a year's worth, and we'll see how long it goes.

Speaker A

The purpose of this is to talk about coaching and AI.

Speaker A

I just finished a book that'll be out by the time maybe this episode's out, or not quite, called Coaching in the Rise of AI.

Speaker A

And it's really to explore this incredible new technology that is causing a big change in many industries.

Speaker A

But specifically, it's going to impact coaching in an important way.

Speaker A

And my goal is to have two people on each episode that I know are in the coaching industry, either directly or peripherally, who are experienced, just to get some thinking about it and some conversation about it.

Speaker A

So some of the guests will be using it, some not, and we're just going to have a conversation about it.

Speaker A

And so I've got Marta Tchaikovska and Nick Smith with me today.

Speaker A

Marta, welcome to the show.

Speaker B

Thanks for having me.

Speaker B

Kellen.

Speaker A

Nick, welcome to the show.

Speaker C

Thank you.

Speaker C

Good to be here.

Speaker A

Cool.

Speaker A

So I'm going to start with some questions, but we're going to kind of move into just conversational format so you can respond to each other as well as me.

Speaker A

I'm not going to keep it too rigid at all.

Speaker A

So.

Speaker A

So, Nick, I just want to ask you, I know that you do stuff with AI.

Speaker A

Is what you do with AI principally focused around coaching or other things, too?

Speaker C

I'm using it in every facet of my life.

Speaker C

So I use it with my coaching clients.

Speaker C

I develop tools for them and then I use it for strategy.

Speaker C

I use it for mindset.

Speaker C

There's some tools that I use to just get my mind right and then I use it for everyday tasks.

Speaker C

You know, emails, writing emails, changing messages, communicating with my girlfriend.

Speaker C

That's a.

Speaker C

That's been a big one, helping me get through that.

Speaker A

So, you know, that's funny because the guy that wrote the book forward for the book that's coming, Townsend Wardlaw, who both of you, I think know.

Speaker A

And he, in his forward, he said he became starkly aware of this change that AI is bringing when he had a conversation with his wife, a disagreement or something, and they went to bed.

Speaker A

And the next Morning he got up and she was all tuned up and happy.

Speaker A

And he asked her what happened.

Speaker A

And she had coached herself through the problem with the use of AI.

Speaker A

And when that happened, it was like he sat down and went, holy crap.

Speaker A

So.

Speaker A

And he tells that story in the forward that he wrote, wrote, wrote for the book.

Speaker A

So good you're using it.

Speaker A

Does it help you take a shower or any of that kind of stuff?

Speaker C

No, not yet.

Speaker A

Not yet.

Speaker A

Okay.

Speaker A

Well, you said.

Speaker A

Yeah.

Speaker A

Awkward.

Speaker A

Yeah.

Speaker C

Really see some things that might not be able to unsee.

Speaker A

Yeah, yeah, yeah.

Speaker A

All right.

Speaker A

Well, there's some.

Speaker A

There's some things there too.

Speaker A

Marta, what's your.

Speaker A

What are you doing with AI right now?

Speaker B

Oh, man, all kinds of stuff.

Speaker B

Few things.

Speaker B

Yesterday I just finished a five day challenge I did with for my clients and we were talking about awakening our yearning and following our desires and stepping into ownership of our soul's purpose, or what I call it ecological niche.

Speaker B

And one of the clients at the very end, you know, we're going around going, what did you get out of this?

Speaker B

And she said, what?

Speaker B

I'm realizing that the most important thing for me is to really tune into me and any how to I can solve with AI.

Speaker B

And I thought it was so cool, you know, that like she, she managed to separate these two things that AI is such a beautiful thing for a how to, any how to at this point for us.

Speaker B

And she pulled out that, that super important element that is her soul that that needs to lead in there.

Speaker B

So that's one story I wanted to bring it to start with.

Speaker B

But for me, in my daily life, I use AI in many, many ways.

Speaker B

I, I coach myself through AI.

Speaker B

It really helps me see very different angles of looking at things.

Speaker B

I will put in my conversations into AI and learn where my blind spots are.

Speaker B

And I've developed a lot myself from just that, seeing patterns that I just can't see normally or a friend would maybe not tell me.

Speaker B

And I'm also developing a AI app that pretty close to completion.

Speaker B

And so that's for providing a really good coaching through AI to general public.

Speaker A

You know, it's interesting that you mentioned that, and it's right where I want to go because one of the claims that I make in the book is that by Christmas of next year, which is like 14 months from now, 95% and somebody's already argued with me, 97%.

Speaker A

Whatever, some massive number of people that are currently coaches won't be able to make a living.

Speaker A

And I arbitrarily define living as making 100k, it can be less than that, 80, 90, whatever.

Speaker A

Because if you, if you're making less than that, 60, 50, 40, you either got to have another job or you got to have two incomes or something like that.

Speaker A

It's not really a livable, very livable wage.

Speaker A

And so I absolutely boldly claim that.

Speaker A

And both of you are giving me examples of coaching yourself through AI.

Speaker A

And so I guess the next thing to think about is, does coaching just go away?

Speaker A

Nick, what do you think?

Speaker A

Are you either one of them?

Speaker C

Not a chance.

Speaker C

Not a chance.

Speaker C

You know, I, I run one of my companies called Growth and there's a th in there and it's for technology and humanity.

Speaker C

So it's the exponent of technology and humanity.

Speaker C

And there's one thing that AI can't replace, which is emotion and empathy.

Speaker C

It can mimic it, but it doesn't have that human connection.

Speaker C

So there will always be some kind of bias between humans is my prediction of it, and AI, because it's different.

Speaker C

And so people will open up to a certain level.

Speaker C

Some people will, some people like me will just dump it all in there.

Speaker C

But I think people are still going to crave that human, human connection.

Speaker C

And so I think companies that forget that are going to hurt themselves in the long run if they don't blend technology and humanity together.

Speaker C

And that's where I think coaches have a chance to blend the two worlds.

Speaker C

Use AI like you said, Marta, for the how to's, the technical, the non emotional stuff, and then bring in the human for the empathy.

Speaker A

Cool.

Speaker A

I don't know, Marta, what do you think about that?

Speaker A

Coaching?

Speaker B

Yeah, I'm listening.

Speaker B

And there's a part of me that like, I want to play devil's advocate here because my feeling is that first of all, coaching is still a very elite thing.

Speaker B

A normal regular person generally won't do coaching, can't afford it and just won't do it even.

Speaker B

I was thinking about something yesterday.

Speaker B

I was thinking about, usually when people talk about having done therapy, I hear people saying, I've been in therapy for 20 years.

Speaker B

Nobody says I just started therapy.

Speaker B

Because we're still in that, in that phase of it.

Speaker B

We're still.

Speaker B

People tend to be ashamed of that, that they need any help, right?

Speaker B

Only after 20 years, when you really see that it really helped you and work, then you can really talk about it.

Speaker B

And so to me, the way I see AI's incredible positive impact is to be a starting an on ramp into inquiry, self inquiry.

Speaker B

And because it removes that sort of feeling like, oh, I need help that's shameful.

Speaker B

If someone's at that level and then in interacting with AI, then they can normalize that and go, oh, that's been really helpful in my life.

Speaker B

It's changed my life.

Speaker B

And then, I mean, I've noticed that it's actually some things for me, it's easier to say it to the to AI than it is to call you, Kellen and say, hey, dealing with this and I have a coach.

Speaker B

But there is some things I'm not ready to speak out loud and I've done a ton of work and I really am not like, I'm not afraid to open up, but there's still some pieces that I would rather sit with in there and get some feedback before I open it up.

Speaker B

So for me, the way I see this is a beautiful on ramp, a way for a person to get some feedback on themselves without exposing themselves until they normalize that and figure out that having struggling with this is not wrong and then be able to show it up to the human family.

Speaker B

And it's not an end all because at some point we don't learn through information, we learn by frequency mirroring.

Speaker B

And so when I'm around you, Kellen, I get your spirit and I am infused with it and my spirit merges with yours and I become a little bit like you.

Speaker B

And that's incredible.

Speaker B

It's been incredible for me.

Speaker B

So I think that level of leadership is always going to be so much more effective than AI.

Speaker A

So what you said elite.

Speaker A

And one of the things that AI is going to do, I think is all this beautiful stuff that both of you describe is going to be available for $97 a month or 197 or 49, whatever it is.

Speaker A

Right.

Speaker A

And that people are going to develop special ones like you are, Marta, like you have Nick and some other guests that are coming on in other weeks have done the same thing and have claimed that it's the be all end, all of all things.

Speaker A

And we know that's crap because in five minutes it won't matter anyway.

Speaker A

It'll be some new thing.

Speaker A

Right?

Speaker A

And so what is left?

Speaker A

You started to talk about that, Marta, what is if AI and the developing models, whether they're specialized or whether they're general, can find all the information, democratize expertise, sort and provide you, me, any of us with cool things.

Speaker A

And I have some experiences writing this book where my work.

Speaker A

I have a thread in one of my models that's called 1 million words.

Speaker A

And I started it out because I was going to put a million words in there.

Speaker A

And it turns out I put 4 million words in there, Chatty told me.

Speaker A

And that was all my podcasts and my books and all that kind of stuff, because I wanted it to talk to me from a place of knowing who I was.

Speaker A

And so what's left, Nick?

Speaker A

Marta said some of it.

Speaker A

What's left?

Speaker A

If AI is that good, well, tell me what it is.

Speaker C

You know, people have been walking around with the greatest AI ever, forever, and they still don't use it.

Speaker C

86 billion neurons, 85 billion glial cells, 2.5 petabytes of information in one human brain.

Speaker C

That's enough to store the Internet twice.

Speaker C

And so what people tend to do is they operate AI like they operate their own brain.

Speaker C

And so they haven't even tapped into the potential of their own brain, which is exponentially larger than AI ever has been, and for some time will be.

Speaker C

And.

Speaker C

And they'll look at that and offset and say the same things they say to their own human brain.

Speaker C

I can't do that.

Speaker C

That's too much for me.

Speaker C

I'm not that type of person.

Speaker C

I don't have the brain for that.

Speaker C

And.

Speaker C

And therefore, they'll just feed their own belief systems into the AI.

Speaker C

So.

Speaker C

So in a sense, I think what AI does is it gives us a micro universe of what we already have, and it will teach us how to interact with our own selves as we create our identities.

Speaker C

So there's a lot left.

Speaker C

I mean, we're.

Speaker C

We're still not agentic.

Speaker C

AI is still not communicating with all of our apps.

Speaker C

It can't do all of our tasks.

Speaker C

So there's a level of learning that's going to happen over the next five years, 10 years, that we can't even imagine when it comes to interaction with AI.

Speaker C

Right.

Speaker C

Yet it all starts right here.

Speaker C

If you can't interact here, how are you going to interact with that?

Speaker C

You're going to bring the same things you do here into that, right?

Speaker A

Yeah.

Speaker A

This absolutely gives me a thought.

Speaker A

And that is you're gonna.

Speaker A

We.

Speaker A

We know, and as coaches, we teach that.

Speaker A

We teach people how to treat us.

Speaker A

Yeah, right.

Speaker A

By how we act with them, how we treat ourselves around them.

Speaker A

We.

Speaker A

We show people how to interact with us.

Speaker A

And when we become aware of that and we, you know, that's an opportunity for us to change that.

Speaker A

But unconsciously, we teach people to treat us badly or, well, by how we treat ourselves or how we interact with them.

Speaker A

And what you're saying is we're doing that with this AI stuff.

Speaker A

We're teaching it how to.

Speaker A

Who we are and how to talk to us.

Speaker A

That's an interesting thought, Marta, tell me some more about that.

Speaker A

I see a pensive look on your face, so go for it.

Speaker B

I'm kind of going with this thought and I just thought about what happens and is something that in my app innerverse I've been really, as I'm designing the, the coaching I've been really conscious about is the, the fact that AI will just tunnel.

Speaker B

It will tunnel with you.

Speaker B

Whatever, however you write the prompt, it will try to make you happy.

Speaker B

And then I thought about our intimate relationships where we're constantly being, you know, you're talking about talking to your girlfriend Nick in intimate relationships when interacting with another human being who has a different set of values, identities, all that stuff.

Speaker B

When we interact there, there's a lot of friction.

Speaker B

And that friction is really good for us.

Speaker B

That friction is what opens us up into learning something bigger than ourselves.

Speaker B

And so I think a huge problem is, you know, what's already happening just with the Internet is the confirmation bias.

Speaker B

Like you just read the news of the stuff that you like, you go into AI and you just get confirmation, confirmat confirmation of what you've been thinking.

Speaker B

And that will not evolve us.

Speaker B

That will just put us further into rabbit holes that we tend to go anyway because that's how our brain is wired, is to make everything easier and easier and easier.

Speaker B

And so I think there is something really important to, to keep in mind in some ways.

Speaker B

For example, asking, putting in prompts that don't show our bias or, or flip our bias just to see how this.

Speaker B

Our mind, such as intimate relationships, can.

Speaker A

So tell me all the ways to do that.

Speaker A

I can saw your thumb there.

Speaker A

How do we.

Speaker A

One of the things that I do and I did in the research for the book and both of you know I'm starting a university in January, having to do with the 5% or 3% of coaches that are left.

Speaker A

And one of the things that I did was tell it regularly.

Speaker A

Don't tell me what I want to hear.

Speaker A

Read everything else.

Speaker A

Tell me why I'm full of crap.

Speaker A

Point out the weaknesses and flaws.

Speaker A

Don't do that to me.

Speaker A

And it got in the habit of that.

Speaker A

And so it kept answering, even days later.

Speaker A

It would say, now this is no fluff and no bullshit.

Speaker A

And it would give me this.

Speaker A

It would preface its answer with that, right?

Speaker A

Because it remembered I'd just been lecturing it on don't do that.

Speaker A

Anyway, what were you thinking when you.

Speaker C

When you were just That.

Speaker C

I mean, you're hitting on it.

Speaker A

That.

Speaker C

That our growth comes from friction.

Speaker C

And so we are capable of so much.

Speaker C

But we're going to tend to put into our AI our biases so that we can stay comfortable, because the brain does prefer comfort, and so it's such.

Speaker C

Such a high consumer of energy, it wants to stay comfortable.

Speaker C

So, like you, Kellen, when I program my applications, I spend as much time programming out all the AI stuff as I.

Speaker A

You're.

Speaker C

Yeah, go ahead.

Speaker A

I couldn't hear you for suddenly I spent as much time programming out the AI stuff, and then for me, you went silent.

Speaker C

Oh, well, that's good.

Speaker C

That's probably a good sign.

Speaker C

Is my audio there?

Speaker A

Your audio's still there.

Speaker A

It came back, so go for it.

Speaker C

Okay.

Speaker C

So, yeah, I program out the biases.

Speaker C

I tell it to call me out.

Speaker C

I have two apps that I developed.

Speaker C

One is called Own your.

Speaker C

The other is called the Mirror.

Speaker C

And my purpose there was to brain dump and just throw in whatever I'm feeling, experiencing, and then to have it parse that information to call me out.

Speaker C

Because if I can't see my bs, then I'm going to continue to think I'm seeing the world correctly, and I'm going to act on that and create these pathways that you talk about, Marta, that I'm just going to create these automations.

Speaker C

And so I want my AI to not do that like you, Kellen.

Speaker C

I want it to challenge me.

Speaker C

I want it to conflict with me.

Speaker C

I want it to have arguments with me.

Speaker C

And so I program that into my prompts to make sure that it does that.

Speaker C

Otherwise, like you said, it.

Speaker C

It will just tell you whatever you want to hear.

Speaker C

There was that challenge of the kid that took his life, and AI walked him through the entire thing.

Speaker C

There's a huge lawsuit over this, but it confirmed that he should take his life and it told him how to do it.

Speaker C

So there's some ethics here that we've got to be aware of as well, of.

Speaker C

Of understanding how to program AI in the first place.

Speaker C

To not do that like a human would.

Speaker C

A human would recognize that's not.

Speaker C

Okay, buddy.

Speaker C

We're not going to go down that path.

Speaker C

But AI doesn't.

Speaker C

Like you said, Marta, it goes down with the biases.

Speaker A

So what do you think?

Speaker A

What do you think?

Speaker A

And I don't care who answers first.

Speaker A

But what has to change for coaching?

Speaker A

Like, what has to radic to me?

Speaker A

I'm going to throw out a premise, and you guys can tell me I'm full of crap.

Speaker A

I don't care.

Speaker A

But I believe that coaching has to radically change because the big middle, the 95% that I think are going to be toast, they come at things like it is a practice.

Speaker A

Here's a set of things that I do and talk about when I'm coaching.

Speaker A

Questions I ask, frameworks I use, you know, things that allow me to quote, help, but they're based on whatever they were taught, wherever they were schooled, whatever books they've read, etc.

Speaker A

Etc.

Speaker A

And not that there's anything wrong with any of that, but I think AI is going to eat their lunch and all that crap and that won't be there anymore.

Speaker A

So then the question I want to have us talk about here is what do coaches have to do or who do they have to be in order to create that empathy, that connection that cannot be.

Speaker A

It can be mimicked, but not created by AI.

Speaker A

What.

Speaker A

What has to happen to the.

Speaker A

To the growth of coaches?

Speaker A

Who wants to go?

Speaker B

Well, the first thing for me that comes to mind that everything is an inside job.

Speaker B

So the.

Speaker B

The first thing that for all is that going to make it, including myself is doing the.

Speaker B

Doing my work with me.

Speaker B

I can only be as effective as the extent of my self love.

Speaker B

If I can accept things and be with things in me compassionately, I can do that for others.

Speaker B

And when, you know, at the top level of this, I accept everything and I can be with everything and I can extend my love to everything that whoever comes to me, I can model that level of self love to them and I can teach them not by speaking how, but by embodying this.

Speaker B

Right.

Speaker B

Our brain, like you said Nick, is so.

Speaker B

We're so incredibly intelligent in our body and we pick this up without understanding how.

Speaker B

So if I can embody this unconditional self love, then I'm going to be incredibly effective with anyone I speak because there doesn't really matter what I say.

Speaker B

And so to me that's the number one thing for all of us to invest in as opposed to, you know, whatever programs or investing into learning more, which I know many coaches love to do that.

Speaker B

Oh, I'm doing another thing.

Speaker B

I'm doing a training in this.

Speaker B

I'm doing a certification in this.

Speaker B

And it's like to me, that's the wrong place to invest.

Speaker A

Nick, what do you think?

Speaker C

Rubik's Cube, right?

Speaker C

It took me a while to learn how to solve this.

Speaker C

I can do it in about two minutes.

Speaker C

I wrote in my book the Art of Accomplishment about a gentleman that took 26 years to solve it on his own to figure it out.

Speaker C

The learning process is available to all of us.

Speaker C

We all can learn anything.

Speaker C

I think what coaches do is they say I don't need to learn that or I can't learn that.

Speaker C

And so they don't even put in the effort.

Speaker C

And the way the brain is designed is that it is designed for effort and stretching and discomfort is the only way we grow.

Speaker C

Because when we get into automations, we don't stay where we're at.

Speaker C

We actually atrophy in a lot of ways.

Speaker C

We lose what we've already got.

Speaker C

And so with learning to constantly push ourselves to learn something new, you're not going to fill up that 2.5 petabytes ever.

Speaker C

I mean, there is so much space in there for you to learn.

Speaker C

But the challenge isn't the capabilities of the brain.

Speaker C

It's that we won't even make the effort to learn.

Speaker C

And yeah, it's challenging.

Speaker C

It's meant to be challenging.

Speaker C

AI is going to be challenging.

Speaker C

There's going to be a learning curve.

Speaker C

So what I would tell coaches is open up your identity, your idea, that.

Speaker C

And identity means the same as.

Speaker C

Think about that.

Speaker C

Identical.

Speaker C

The inner world and the outer world.

Speaker C

I love what you just said, Marta.

Speaker C

The inner verse matches the outer verse or the universe.

Speaker C

And so when you can align that universe and say, I can do this, I can learn something new.

Speaker C

I'm going to learn something new and then put in the effort, you will learn something new and it'll become an automation which makes you more effective at experiencing empathy with another person.

Speaker C

When you're learning these tools of how to communicate, AI can do that.

Speaker C

I have tools that I've created for my partner coaches where it coaches them how to coach.

Speaker C

So it takes all the best modules, the ifs, the cbt, dbt, and it's not therapy, but man, it can teach them the principles of that therapy and it can do it better and faster than I can teach them.

Speaker C

And so I developed tools to have the AI do the teaching and have them dive in and interact with that AI, have the conversations.

Speaker C

It'll do the full conversation with them like they're having a client in front of them.

Speaker C

It's amazing.

Speaker C

But it all starts with that idea that I have the brain for this.

Speaker C

I can do this.

Speaker A

I want to ask, I want to draw at least what came to me as a distinction between what you just said.

Speaker A

I'm already used the word embodiment and I until I find a better word, that's going to be the word that I sit on because that to me is the key.

Speaker A

When I did all the research I did for coaching in the rise of AI and predicted that all this boatload of people are going to be out of work, it is because of lack of that truth.

Speaker A

When I dug into it and I said, well, when I was doing the conversations with different models, you do this better, you do this, you do this.

Speaker A

And I ask it, compared to coaching models, what do you do?

Speaker A

Where are the vulnerabilities?

Speaker A

Where are you going?

Speaker A

What do you imagine you'll be able to do in three months, six months, nine months, a year, two years, five years?

Speaker A

And after I did all that pointing out all the vulnerabilities and weaknesses of different coaching models, and then I asked it, okay, fine, so what do you suck at?

Speaker A

What can't you do?

Speaker A

What won't work for you?

Speaker A

And all that.

Speaker A

And just all the ways that I could.

Speaker A

Language, that thing.

Speaker A

And it gave me a bunch of really surprising answers.

Speaker A

And the encapsulation of all that was.

Speaker A

It came back and said, I can't bleed.

Speaker A

And so to me that was like everything.

Speaker A

The truth of that being.

Speaker A

And so, Nick, when you talked about our ability to learn is infinite, I want to at least ask you.

Speaker A

And to me, there's a Grand Canyon between learning and being.

Speaker A

I know a bunch of crap.

Speaker A

And that's when I have that thing over there that I talk about.

Speaker A

But unless it oozes from my pores and leaks from my eyes before I open my mouth, I haven't carried the truth of that learning into the conversation.

Speaker C

Beautiful.

Speaker C

Yeah, you think about three and a half pounds of hamburger meat as an, as a visual.

Speaker C

Here you have a three and a half pound mass that's locked in a black box that doesn't see light ever, doesn't hear sounds, doesn't do anything, doesn't smell, taste, touch.

Speaker C

It only interprets those things through our senses.

Speaker B

Is.

Speaker C

And it does that based off of who it thinks it is.

Speaker C

And we, we have this cliche called the being, right?

Speaker C

Who you're being, which is your identity.

Speaker C

And that determines all the perceptions that you're having.

Speaker C

And so you think of AI as a similar form without the body, without the chemical responses, the emotions.

Speaker C

But it's a black box that the only thing it can perceive or create with is what you give it, your senses, right?

Speaker C

So your voice now becomes the senses for the AI.

Speaker C

And, and it will take whatever you give it.

Speaker C

And it has the mass of the universe behind it that it can come and create whatever you give it.

Speaker C

But some of us are just asking very simple questions or we're asking it, why can't I Just like we're doing to this, you know, this incredible three and a half pound mass that you've got locked in a black box that doesn't see things, Your identity, your being, your embodiment is, is creating what you're interpreting out there.

Speaker C

And then now you're feeding that into AI right?

Speaker C

It to me, it's, it's.

Speaker C

We've got to start with that embodiment that, Marta, that is so essential is that you think you are something based on culture, society, family, experiences, that you think that's you.

Speaker C

And I'm sure with time I could learn how to climb mountains like you do, Marta, but it would take effort and I would have to determine I'm a mountain climber, right?

Speaker C

It would have to fundamentally shift and then that would ooze from me because I would make that fundamental shift and too many of us are focused on the symptoms.

Speaker C

I just want to deal with my anxiety today.

Speaker C

I don't want to change my identity.

Speaker C

I want to just deal with my anxiety or survive that.

Speaker C

And, and this is where I think we got to come back into the body.

Speaker C

Like this has to change still, even with AI.

Speaker A

So how hard is it going to be?

Speaker A

I postulate three reasons that the 90 something percent are going to die in their business.

Speaker A

And the reason is, reason number one is head in the sand, meaning I'm pretending it's not happening or that it won't affect me.

Speaker A

And I'm speaking of the 95% or whatever it is of coaches or the coaching profession.

Speaker A

The second reason is that the anti has gone way up.

Speaker A

And the image I use for that is picture a great big casino full of blackjack tables and all the $10 tables are full of robots.

Speaker A

And the only place there is for me or you to go sit down is in the high roller room where the ante is 10,000 bucks.

Speaker A

And so the ante for this has gone way up.

Speaker A

And the third reason is this is hard.

Speaker A

You said, I think I could go learn to climb mountains like you do.

Speaker A

And I, after reading her book, I'm sitting here thinking, yeah, you started 30 years too late.

Speaker A

I'm not sure that that's a true thing, but maybe it is.

Speaker C

Thank you for speaking that on me.

Speaker A

Yeah, it's okay.

Speaker A

I'm older than you are.

Speaker A

Okay, it's fine.

Speaker A

But anyway, you know, the, it's hard.

Speaker A

Like this embodiment that we talk about.

Speaker A

We're not in the habit, but we're in the habit of externalizing, of pointing to that thing over there, of talking about stuff instead of being in it, in the body, in the actual process of everything.

Speaker A

And so, I don't know, are people going to be willing to do the work that it takes to be that?

Speaker A

Because in my mind, at least for me, in getting myself to that place to the extent that I am, it's been a lot of broken glass I've crawled over.

Speaker A

And so what do you guys think about that?

Speaker B

I have a thought right now, just looking at my life.

Speaker B

So I started traveling when I was 14, and at 18, I moved across the world alone.

Speaker B

I lived on all the continents.

Speaker B

I've climbed all over the world, right.

Speaker B

So I have pretty good nervous system for risk getting out of my comfort zone.

Speaker B

I've practiced this.

Speaker B

Right?

Speaker B

Right.

Speaker B

And just this year, I decided to move to Europe.

Speaker B

And literally, first thing that came to mind is.

Speaker B

And by, like, I speak five languages, right?

Speaker B

I was like, I need to learn a new language.

Speaker B

And the inertia of that, The.

Speaker B

The.

Speaker B

The first emotional piece was like, oh, no, right.

Speaker B

Which was funny to me because I know how to learn languages, and I have been successful.

Speaker B

Right?

Speaker B

And then the other day, I was looking to rent a house and on the other side of the ocean, and I was like, oh, my God, I'm not gonna have my couch.

Speaker B

Right?

Speaker B

So it, it shows me how quickly the inertia takes over, right?

Speaker B

And it's one thing to have a belief that I can learn any language.

Speaker B

I've had it all along.

Speaker B

But the moment I was like, okay, I'm learning Italian, and this happened probably in January, I'm like, I'm learning Italian.

Speaker B

And I was like, o God, that's going to take forever.

Speaker B

And it's September, and I can have a conversation in Italian and I can watch a movie in Italian, right?

Speaker B

So it.

Speaker B

It.

Speaker B

It.

Speaker B

When we overcome the inertia and put ourselves in the dangerous place over and over and over, then we rewire it.

Speaker B

But my experience with many of my coaching clients is that they don't.

Speaker B

They dream about it, they talk about it.

Speaker B

They talk about how much they want to do it, but they actually, rarely actually do it.

Speaker A

Right?

Speaker C

So good.

Speaker A

What do you.

Speaker A

Exactly.

Speaker A

So that's perfect.

Speaker A

And the way I always describe it, Marty, you've seen me do this a hundred times.

Speaker A

We talk about that thing over there, and we talk about it really well.

Speaker A

And we, We.

Speaker A

We talk about it and we express it and everything else, and it's still that thing over there.

Speaker A

And.

Speaker A

And it's not who we are.

Speaker A

We don't own the truth of that, of that thing anyway.

Speaker A

Go ahead, Nick.

Speaker A

What were you going to say about how hard this is or will be?

Speaker A

It isn't.

Speaker C

Well.

Speaker C

Well, it's as hard as it is.

Speaker C

It's relative.

Speaker C

Right.

Speaker C

Neuro.

Speaker C

Neuro Engine energetics.

Speaker C

I don't know if you've looked into that.

Speaker C

That is, is that the brain isn't really designed to support you.

Speaker C

It's designed to conserve energy.

Speaker C

That's it.

Speaker C

So it's looking like you say, the inertia.

Speaker C

It's like, hell no, we're not going to spend energy on that.

Speaker C

That's too much.

Speaker C

I remember what it took last time.

Speaker C

You're going to put me through that.

Speaker C

So people aren't lazy.

Speaker C

Their brains just want to conserve energy.

Speaker C

And so it shuts you down.

Speaker C

And so moving past that, knowing that that's part of the learning is.

Speaker C

Is that this is going to be hard.

Speaker C

Of course it's going to be hard.

Speaker C

Everything that's ever been good in your life has been hard.

Speaker C

And it's taken effort and energy for you to stretch into that.

Speaker C

And I think of muscles, you know, you, once you gain them, they don't go away.

Speaker C

Even if they shrink.

Speaker C

They come back fast because you built the muscle memory for it so they, they develop quicker the next time you bring it back.

Speaker C

But you have to push through that first discomfort, that uncomfortable stage to actually be the thing, right?

Speaker C

To embody it.

Speaker C

You're going right back into killing to the embodiment here.

Speaker C

There's the thinking and I like that and I want to be that.

Speaker C

And then there's being it, right?

Speaker C

I, I think this is phenomenal and, and AI is just an extension of us.

Speaker C

It's going to enhance and augment who we already are.

Speaker C

That's what it's going to do.

Speaker A

So if I choose to be lazy, it's going to let me be lazier.

Speaker A

And if I choose to look to it for all these things, it's going to give me the illusion that I'm doing okay.

Speaker A

And because I'm leaning on it for everything.

Speaker A

I have missed the truth of human experience of becoming anything, because I've lived in a vicarious thing.

Speaker A

Like you see these science fiction movies in the future where people are living in these headsets, right?

Speaker A

And they're having their whole life there.

Speaker A

And you know, you're saying that's a, that's a danger, it's a possibility, and it is something we need to pay attention to for personal development.

Speaker A

And as we Help as we, we've all chosen to be in what I call the people encouragement business.

Speaker A

That's what I call coaching.

Speaker A

Sometimes I got like 12 of those names.

Speaker A

One of them is the people encouragement business and anxiety of the obstacle obliteration business and blind spot protection service.

Speaker A

And like I got 12 or 13 of those fun names.

Speaker A

Yeah.

Speaker A

But anyway, so it's going to be hard.

Speaker A

100% of coaches right now.

Speaker A

We all know the statistics.

Speaker A

Not very many people make a good living at it and it's going to get a hundred times harder.

Speaker A

What do you think has to change for the profession so that we can ask, invite, encourage, or does that all come from someone's own personal yearning to be of service?

Speaker C

Well, that kind of directed the question there, you know, does it come from somebody's yearning to be of service?

Speaker C

Yeah, that would be a part of it.

Speaker C

So where are you coming from when you're creating this?

Speaker C

Why are you using AI?

Speaker C

You know, if we're going to use it as a get rich quick scheme, then we're going to chase dreams forever and ever.

Speaker C

But if, if that's a tool that I can use to be of service to other people and I can enhance their life and mine through the use of AI, then I'm going to pour myself into that.

Speaker A

Well, what I was thinking, I think I said the question wrong.

Speaker A

I'm just wondering what's going to drive people to do the hard work, to climb the mountains or to overcome the inertia?

Speaker A

Because if we're designed to conserve energy and not be lazy, but conserve energy.

Speaker A

Okay, what's going to drive people to do the extra work?

Speaker A

Because I think this technology change is going to make it harder than it ever has been to be a very effective and powerful presence in the world of coaching.

Speaker C

Can I speak real quick?

Speaker C

And then Marta, I'd love to hear your thoughts on this too, because you got this, you get a beautiful perspective here.

Speaker C

Charles Darwin said it's not the most intelligent, we're the strongest to survive.

Speaker C

It's the most adaptable to change.

Speaker C

Benjamin Franklin, I have this quote says change is the only constant in life.

Speaker C

One's ability to adapt will determine your success in life.

Speaker C

And that's it.

Speaker C

It is a determination and a decision to do that and then to put in the effort as much as is needed, which isn't a lot in most cases.

Speaker C

A small amount of effort goes a long way consistently enough to turn that into an automation where that now becomes your new identity.

Speaker C

And now that feeds into the system and you continue your Growth patterns.

Speaker C

But I think the realization that most people resist change even when it's good for them, is that change is the only constant.

Speaker C

And this is the biggest thing to happen to humanity since fire and electricity.

Speaker C

If you think about that.

Speaker A

It is, it is, it's gonna.

Speaker A

What do you think?

Speaker A

What do you think?

Speaker B

Well, it's, it's really cool.

Speaker B

What I'm, where I'm coming at is I thought about every single thing that I've learned in my life and I thought about how people learn and what we know.

Speaker B

Like let's say someone's a drug addict, right?

Speaker B

And then anything that has to do with recovery.

Speaker B

One like all the advice is go and hang out with other people, right?

Speaker B

Do not go and hang out with your drug addict friends.

Speaker B

Go and hang out with other people.

Speaker B

And when I think about anything that I've ever, ever learned, it comes to me a time when I decided to be a coach and I was like, ok, if I'm deciding to be a coach, what, what does a coach do?

Speaker B

Oh, in it, in the first idea I had is coach goes to a coaching conference, right?

Speaker B

So I got on a plane, never coached a person in my life and went to a place where the coaches were to see and, and, and get infused with that.

Speaker B

And to me this is still going to be like that, right?

Speaker B

Because this is how, because we learn more than from information as we already established, but we learn in a whole body.

Speaker B

And I think the, the more the, the more the world does go, I mean that's the predictions people are going to get.

Speaker B

Their jobs will be taken over by AI and the mental health crisis will go up because we all need something to do, we need a purpose, we need to give in to a society and when we're not needed, we get depressed.

Speaker B

So that's gonna, that's gonna be a trend.

Speaker B

And to me the more it's gonna be important creating in person communities, creating places for people to go and get infused with, with that which they want to learn.

Speaker B

And so the work I do in the mountains, taking people in the mountains, having them place their fear, doing retreats in, out from the craziness that's happening right now, which is tons of information and not a lot of embodied essence.

Speaker A

So we're, we're at about 40 minutes and I want to give each of you a couple of minutes to say like when you came into this and I kind of introduced the topic about coaching and the rise of AI and what it would do and what it wouldn't do to, to wax poetic about whatever it is that we didn't talk about yet that, that you think really needs to be said in this conversation.

Speaker C

Yeah, I think the first place to start is right here.

Speaker C

The awareness and the waking up is the biggest challenge for most people is they, they can't even see their own automations.

Speaker C

I've developed tools to help people do that.

Speaker C

You know, I help myself do that through the automations.

Speaker C

I'll tell it what I'm going through and then it will call out clearly what it is in an empathetic and gentle tone.

Speaker C

It will get crystal clear on what my challenges are.

Speaker C

And awakening is just one portion of it.

Speaker C

Now you have to actually do something with it and most of us end up fighting it and resisting what is.

Speaker C

And so we fight that so we don't put energy into the new.

Speaker C

And.

Speaker C

And the challenge here is don't try and get rid of what was or what is.

Speaker C

Recognize that you're equipped with everything you need to create anything you can imagine.

Speaker C

And we have this ability to transform what is into those ideas.

Speaker C

So that's already there.

Speaker C

Now the challenge is what do you want to create?

Speaker C

So creating a vision for yourself of what would I like to step into, who would I like to become in this world of AI how do I want to position myself in the world of AI I have the equipment it so I'm going to choose into a vision like Alice in Wonderland.

Speaker C

He asked where are you going?

Speaker C

And she says I don't know.

Speaker C

And he says well, any path will do.

Speaker C

And so the moment she clarifies her path now she has a direction to go to.

Speaker C

And so with people coming into AI choose your path, vision it clearly enough and then surrender the way to get there because you don't know how you're going to connect those dots.

Speaker C

You just know you can and you'll overcome all the obstacles.

Speaker C

Marta, you don't know on a mountain what stone's going to come next, but you know you can handle it it right.

Speaker C

And, and so with humans we have the ability to adapt.

Speaker C

So set the vision, surrender how you get there, but take the actions and overcome as you move forward towards something with AI like move yourself into a vision of who you are and what you're going to do with AI this coming whether you want it to or not.

Speaker C

So I would say put yourself in a position to use it as an augmentation of what you do rather than losing yourself to it.

Speaker A

Figure it out before the tsunami hits.

Speaker A

Martin, what do you think?

Speaker A

What?

Speaker A

What didn't we talk about that Is.

Speaker A

Is sitting there that you think we oughta.

Speaker A

Ought to put here?

Speaker B

I want to share a story, a climbing story with you guys.

Speaker B

So a few years ago, I was climbing on the Leaning Tower in Yosemite, and it's a very steep wall, and it takes a couple days to climb it.

Speaker B

And there was a moment, it was one of these incredible moments where my partner set up leading a pitch, and.

Speaker B

And as he was pretty far out and it was pretty overhanging, I realized that he forgot.

Speaker B

We forgot to give him what we call a tagline, which is a line that he.

Speaker B

Then he needs to have it, basically, and he doesn't have it.

Speaker B

And so I look at him, I'm like, you don't have the tagline?

Speaker B

And he goes, well, throw me the tagline, right?

Speaker B

So we're within 30ft.

Speaker B

And.

Speaker B

And I. I didn't grow up playing ball sports.

Speaker B

I.

Speaker B

Someone once told me that I'm a terrible thrower.

Speaker B

So I'm going, oh, my God, I'm gonna have to throw this line right now.

Speaker B

And it's far and it's high.

Speaker B

And so what I start doing is starting messing around with all my stuff, and I'm like, clipping things and.

Speaker B

And he goes, stop messing around.

Speaker B

Throw me the line.

Speaker B

And I just take a shot and I nail it.

Speaker B

So how this ties in into this story is it's easy to mistake motion for progress.

Speaker B

We can go and mess around with AI all we want, and it will do exactly nothing unless we go and do something with it.

Speaker B

May it be initial mistake or failure that will later lead to something.

Speaker B

But just sitting in there, just like people that are my clients that have been going to therapy for 20 years, and they haven't done anything with it, right?

Speaker B

They.

Speaker B

They're great at talking about the problem, but there is no progress going forward.

Speaker B

So to me, this is a big trap that AI poses.

Speaker B

It's really easy to sit.

Speaker B

Sit in front of your computer and talk about your problem.

Speaker B

And in embodied life, we need to take that step.

Speaker B

We need to throw the line.

Speaker A

I love it, you guys.

Speaker A

This has been at least as good as I hoped it would be in my expectations.

Speaker A

Always pretty flipping high.

Speaker A

So.

Speaker A

And that's just where I live.

Speaker A

I.

Speaker A

You ask, somebody asked me how I was, and I always say, flipping outrageous because I live that way.

Speaker A

And you guys have performed, not performed.

Speaker A

You've been here, you showed up, you shared with each other, and you've done this really well.

Speaker A

And this is about how long I want these episodes to be.

Speaker A

So thank you.

Speaker A

We could Talk about this for a long time and that's okay.

Speaker A

Nick, thanks for coming and sharing your thoughts with me today.

Speaker C

Yeah.

Speaker C

Thank you for having me.

Speaker A

It's been fun.

Speaker C

Oh, yeah.

Speaker C

And Marta.

Speaker C

Yeah, I love it.

Speaker C

I love where you're coming from.

Speaker C

So very cool.

Speaker C

This, this is one thing I think that will distinguish is, is you are so unique with your use of AI.

Speaker C

I'm unique with my use of AI.

Speaker C

Everybody watching this is going to use it in their own way.

Speaker C

There is no limit.

Speaker A

There isn't.

Speaker A

Marta, thanks for being here today.

Speaker A

I appreciate it.

Speaker B

Thank you.

Speaker A

Kellen, what's funny?

Speaker B

Oh, just.

Speaker B

It's just great how eye opening this conversation has been for me.

Speaker B

It's.

Speaker B

It's fun to be, you know, playing jazz with you guys.

Speaker A

Yeah, that's exactly what it is.

Speaker A

And I'm a classically trained jazz pianist, and so that's just what we're doing.

Speaker C

Right?

Speaker A

All right, cool.

Speaker A

So both of you, thank you.

Speaker A

Nick, you need to get Marta's book, Masters of Badassery.

Speaker A

I guarantee you what you've heard today is nothing compared to what's in that book.

Speaker A

And what's fun for me in doing these book projects and I had the blessing of being able to help her with hers is I get to edit all of them, and that means I get to swim in the beauty.

Speaker A

So.

Speaker A

So cool.

Speaker A

All right, all of you that are listening here, thank you for being here.

Speaker A

This is one of our first episodes, and there's gonna be more every Thursday.

Speaker A

And I want you to tie it into this ultimate life idea which is the foundation of the podcast.

Speaker A

Because as Nick said, and as you know, in your heart, you do have the ability to create whatever you want.

Speaker A

And the question is, are you going to sit in the inertia or are you going to put in the effort to use the gifts and talents that you have and move forward to create your own ultimate life right here, right now.

Speaker A

Your opportunity for massive growth is right in front of you.

Speaker A

Every episode gives you practical tips and practices that will change everything.

Speaker A

If you want to know more, go to California.

Speaker A

Helen fluckigermedia.com if you want more free tools, go here.

Speaker A

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