You Don’t Get to Decide If Your Story Matters

Welcome to the show. Tired of the hype about living a dream? It's time for truth. This is the place for tools, power and real talk.So you can create the life you dream and deserve your ultimate life. Subscribe, Share, create. You have infinite power. Amazing. This New year's coming and man, is it coming fast.I'm so excited about what I've got for you this morning. So I called this episode. The story in you is blowing down the walls. I don't know about you, but you know what I'm noticing?I'm noticing that more and more people are responding in their hearts to this feeling that we've just got to do better.You know, I live in Canada, as you know, and at least in the US and we watch the news because Joy and I a little bit because it's really strident and you know that. So we watch a little because we're both dual national.And so we've lived in the US In Phoenix for a number of years and now we're up here in Edmonton. But we'll probably come back anyway. I just noticed a lot of stridency, a lot of negativity, a lot of stuff like that.Name calling and finger pointing and vicious, you know, accusations and behavior and even ridiculous things. You know, those, those things are just crazy. And it makes you sad, right? Almost makes you scared, like what the heck's going on?And I don't think that's an accident. But I'm not going to get into any conspiracy theories or anything like that.What I'm going to talk about is what you and I can do about that because there is something we can do besides wring our hands and worry that grumpy stuff is happening. And I'd like to tell you what it is. So the holidays are just ending, right?I'm recording this right before New Year's, even though you're not going to see it till the end of January. And as I look out and even when you see this at the end of January, we're looking out, what are we looking at?We're looking at what's coming, right this year, 2026 is going to be a big year. There's going to be elections and there's going to be tax changes and there's going to be, more importantly, energetic choices we get to make.Now, one of the things in my personal truth document, ptac, personal truth and commitment. And if you don't have one of those, I would really recommend you create one. And there's a book that I have called Living with purpose and power.And that's the way to do that. If you want to create yourself a personal Magna Carta constitution, whatever you want to call it, that guides your life in a really powerful way.Read that book, Living with Purpose and Power. But anyway, one of the things that I think about all the time, every morning, every single morning, without fail, is who I'm going to be today.Who I'm going to be today. And I make that a conscious choice. And it involves words like loving you and inviting people to own their truth and to own something.And there's one really important point, and that is I'm inviting you right now to embrace an eternal truth.And it's said with an acronym, wipos, W I P O S, which is kind of funny, but it stands for your worth, your identity, your possibility, your ownership and your sovereignty. Your worth, right is infinite. There's no way to calculate the value of a soul.And I know there's things going on in the world where people are killed with reckless abandon and it's terrifying and have no value for human soul, but that doesn't mean that it is not worth an infinite amount in the sight of heaven. And the reason is because I. The identity. You and I are divine beings.We are built, created by God, our spirits, and then sent here to have this human experience because of that. The P is possibility. We have possibility.Sometimes we're born in different circumstances with different abilities and handicaps, so to speak, or, you know, disadvantages and some advantages. But, you know, every single moment of our lives is ours to create after we realize it and learn to do it. And that's what O ownership has.We own each moment. And S is sovereignty, which is, wow, guess what? Our divine right to own it.Like, we were given agency to choose our lives, how we feel, how we act all the time. And often we abdicate. But we're not going to do that. But this is what.I'm setting that up because I want you to realize, you and I, we have the power to change the world. Now. We can't snap our fingers and change the world all at once.This holiday season, for some reason, we all decided that's Joy and I, and then our Ukrainian mother and daughter who are here with us, we. We decided we were going to watch the Harry Potter movie franchise. And we're Almost done. We're 1, 2, 3, 4, 5, 6 is done.And now book seven, which is two movies, is coming tonight in the next few nights. And in that world, there is. There are wands and spells and potions and things that, you know, cause things to happen instantly.And in our real world here, mostly things don't happen instantly externally, but they can happen instantly internally. And that causes an immediate shift.So, simple example, if I'm walking outside toward north and I decide immediately to turn to the left and go west, I can do that in one second. We can do the same with our attitudes. I can believe, oh no, the sky is falling, bad things are happening and there's nothing I can do in one second.I can turn left or turn right and move in a different direction. And the new direction can be. I can't change everything all at once, but I can change me right here, right now.And I declare to do that those kind of choices are what make up the story of our lives, the whole novel. And it's a rich and textured novel worth at least eight movies, right? I mean, the eight years, seven years at Hogwarts turned into eight movies.And it also described all the stuff going on in the wizard world and all that stuff. And if you're not familiar with Harry Potter, that's fine. But the point is your life's important.And one of the painful things that I hear from people all the time is I don't really. I'm not. I don't matter much. I don't have that big of gifts. I don't have incredible stories in my life to do. I don't have any of that.So I got nothing to say. And that's just not true. The story in your life is blowing down the walls. This is an invitation to think about how to use it and what to do with it.So I also, in this last week, had my 18th year anniversary with my precious angel. As many of you know who know me very well or follow this. I'm married to an angel. How many of you can say that? Boy? I'm married to an angel.A holy being came into my life some 18 and a half years ago and just changed everything. And not one molecule diminished. In fact, her influence and impact and the joy we have is her name's Joy. And joy we have is growing every single day.And that's one of the reasons I have this to share with you, is because I look back over this story, this journey that we created. It didn't create itself. It wasn't an accident. Been lots of ups and downs and hills and valleys and rough patches and good things.But the story that we've created is changing the world. Now my invitation this year is to invite 300 million people you included, to embrace an eternal truth.What I said wipos your worth, your identity, your possibility, your ownership and your sovereignty.And then after you embrace that truth, or as you do it, to help you not move from the soul sucking swamp of learned helplessness, addiction to mediocrity and victim mindset. And I say those words and they might be offensive and you might think, I don't do that.To the extent any of us, you or me, blame outside, blame others, blame the government, blame the weather, blame God, blame society. That's exactly what we're doing. We're operating in a victim mindset. All that stuff happens to me, I can't do anything about it. Not true.Never was true. It's only true when we allow that. So move from that sort of swamp to what I call the magic and marvelous mountain meadow.And yeah, it's got lots of M's and that's fun. Of fierce life ownership, radical excellence, with a passion to serve. I've made that journey.And living there, what I notice is I own my life and I fiercely own it radically. And helping people choose that, create life like you want it, purpose, prosperity and joy, good feeling, excitement every day, that's possible.So that's what I'm doing with my story. And one of the ways I'm doing that is helping you identify and write your story, to take advantage of it. Because I'm not magic.I've just made that journey and learned how to do it. And I want to share it with you. Guess it's made me so happy and so excited. So.Because what I, what I notice with my wife, my blessed relationship with her, is every year feels like a decade, which is beautiful. And at the same time it feels super compressed. Like years pass like an instant, but in the moment, living in each moment, it feels long and glorious.So the story in you, and we're done talking about my story, the story in you is not whispering anymore. It's blowing down the walls. And here's what I mean by that. And you know this is true because you're feeling the yearning to matter.You're feeling the yearning to do something that is of service, that helps, that lifts, that blesses, that loves. And you know you have it in you.It might be covered with fear or doubt about how to do it or what to do or where to start or a hundred other, you know, things like that. But the truth, the truth is you're infinitely capable. The truth is the process, the guidance, all that's available right here, right now.And so one of the things I want to do is I want to invite you to a URL called Dream Build Write it dot com. Dream Build, write it. It's like, you know, writing W R I T E. Dream buildwrite it.com. go there, go there.Because that is the place at the end of February.So in eight weeks, four weeks from the time you hear this, we're going to do a five day book challenge where you're going to learn about the power of your story, learn how to use it, learn how to find it, and learn how to make both money and impact. Now, if you've ever had the desire to do what you love and make cash and make a difference, this is your invitation right here, right now.And so I invite you to go there. Dreambuildrite it.com so here's what I want you to understand. When I say the story and you isn't whispering, is blowing down the walls.Here's what I mean. This isn't pressure from outside. Nobody outside.You may have been told, in fact, very likely have been told maybe over and over again, wow, you should write a book.People that know you, people know what you've been through, people that know what you've overcome, people who know the challenges you faced and the choices you've made. Challenges either ruin us or they refine us. You know, that happens to all of us. When we choose to let them ruin us, they don't do much.When we choose to then let them refine us, maybe even after a year or a decade of ruining, then we learn, we grow. And you know what else happens? That big yearning to serve comes up. It does, because that's how we're built. So this is not pressure from outside.This is pressure from within. And you know where it comes from? It comes from the fact that you, you're a divine being. You and I, we are built to love and serve each other.Yeah, we need to make money. Yeah. We want to, you know, have nice things and that's fine.And you can have it in integrity, doing good in the world and using what you already have.You don't need to go learn another strategy about Facebook marketing or some other, you know, even, or even if you're in a job, you don't need to just go get promotions and whatever. The story of your life, the story of your becoming is the most important gift you have.And you know, I used to hear that when I was first starting on this journey right after my 2007 turnaround. So 18 years now, going on 19, I went to Events, Brendan Burchard and all those, they'd say the you know your story in your life.And they didn't say it the way I'm saying it, but you know, their version of that. And I used to think, yeah, that's just a bunch of crap. Or if I heard their story, then I think, well, yeah, you, but not me.And what I've learned is that's so wrong.And I've helped so many people understand that you, right here, right now, have a story that will change lives and put cash in your pocket in abundance if you want it. It's not going to happen with a Harry Potter. One ding. That doesn't ever happen that way. We have to earn it and we have to do the work.Dream Buildwright it.com Go there and see. So here's the feeling. You're feeling restless, you're feeling called. I'm seeing it all over the place. People that are.I was just reading an email this morning from a former client who's got a place in Portugal, big piece of property they bought. They're building a new community.A new community, a new way of living, a new way of thinking, collaborative, cooperative, inviting, you know, high powered people that are living this way or trying to do that, to be part of this amazing community. And I got another friend who's not a client, but his friend lives in Australia. He holds retreats in the Himalayas, of all places.I got another friend who's a powerful gatherer of people and she's put together a group of hundreds of people. And I see their posts in that little group all the time, WhatsApp group, right?That they're talking about what they're doing, this summit and that summit. And it's all to raise our happiness, to make us aware of our ability and to do good. And this all includes you.It's not something over there or somebody over there. It's us. Us. And this is your call. That's why it's blowing down your doors. You're uneasy, staying silent.Maybe you're wondering, how do I do this in a way that matters? How do I do this so somebody will hear it? What if I throw a party and nobody comes or I write something and nobody reads it?All of those things are solvable. It's easier today, this day, right now in 2026, to create powerful and meaningful products and services.It's easier today to get them in front of audiences all over the world. It's easier today to provide them, provide super high value and make money than it's ever been in my lifetime.I'm 70 and I believe in the history of the world easier than ever because of the technology, Internet, AI, all that stuff. The question is the same question it's always been. Do we have the discipline to do it?When a story insists on being told, it's because it's meant to serve. And serve includes cash. Now, this is not ego. This is not strutting and saying, oh, I'm cool.Listen to me patting yourself on the back or me or anybody else. It's our responsibility and our opportunity. And so here's a lie. Here's some lies that keep people stuck, and I mean stuck year after year.I've been doing these book challenges for 12 years. I started in 2013, I think maybe 12, but 2013, so 12, maybe 13 years. And I've been hearing the same stories over and over again.I don't know if my story matters. I can't even imagine to count the number of times I've heard that I don't know how to tell it. Both those might be true.I don't know if my story matters. That might be true. At this moment, you might not know that.From me to you, as someone who's helped hundreds of people find and tell powerful stories and use them to make a difference, products, services, make money, help, lift, bless. All those good words that we like, move from 3D to 5D. You know, I heard, saw this big long post the other day about this transcendence.And we're moving from 3D across the bridge, which is 40, to the place of 5D. You know, in contact with extraterrestrial intelligence and capability, whatever.We're all feeling that yearning and we're calling it different things, but the truth is, the spirit in you is wanting to act. So the lies are. I don't know if my story matters. That might be true. It matters. I don't know how to scream it any louder.If I scream it into the microphone, all it'll do is freak you out and probably overload the microphone. So I'm not going to scream. But it matters. Another thing. I don't know how to tell it. Well, maybe you don't. I can help you.And that is a calling of mine to help you frame and tell your story in a powerful way. Another thing is, who would care?I can tell you right now, there are millions of people for whom your story is the roadmap forward because of something you have already dealt with. If you're willing to be vulnerable and share, it will be their Roadmap forward, their salvation, their lifeline, their life preserver.Whatever metaphor you want to use, it can be that I've seen it happen over and over again. Another one I hear all the time is, well, I'm not ready. You're never going to feel ready. There's never an exact time. There's never precise.A precise moment. And the reason, it's not a mystery. The reason is all those other doubts make us feel like we're not ready.You're never going to feel like, okay, I'm ready. What you're going to feel like is, you know what? I've had this pressure building in me and I'm going to go for it.It's funny because this last year, 2025, I took a whole bunch of people, as you might expect, through some different challenges through this book writing process, and every single one of them at the beginning, in the middle, and even close to the end. Oh, oh, I'm not. I don't know if I'm ready all the way through until they're done and in which case it's like, yippee.Another thing I hear often is, well, I don't want to sell anything. I want to just challenge you really hard on that. Selling is service. You don't go to the grocery store and expect to receive things for free.Money is just the exchange of energy that we have. So I go exchange some energy for, for bread. People exchange energy with me for coaching.Coaching about how to do lots of things, but this is one of them, this story thing. So saying I don't want to sell it usually comes from people being afraid. I don't like selling. It feels squirmy, yucky and all that kind of stuff.And there's lots of fake, false, phony, bogus, hypey selling that goes on in the world. And it's enough to make you, me, all of us just want to go puke.Well, we're not going to do any of that because that's not an integrity and it's certainly not aligned with the story and the service that you want to offer. So that's out of the question. Here's some reframe for you. You're not being asked to perform.Writing a book is intensely personal and challenging, but it's the most rewarding thing I've ever helped people do. All you're being asked to do is to translate your lived wisdom into language and examples that people can follow.Silence, meaning not participating, is not about humility. It's not, well, I'm not going to do anything because I want to be humble. That's almost always fear dressed up like modesty.So I invite you to just own the truth of your story. If you want help, the best help in the planet, in the world, dreambuildriteit.com join the challenge, which is at the end of February.You don't get to decide if your story matters. Life already decided that and it decided it by giving it to you. Okay.All right, so let's talk for a minute about what your story actually is and isn't. Because I said it's blowing down the walls. Your story. My story is not trauma dumping where we just vomit all the pain that we've had. It's not that.It's not a resume like, you know, this year to this year I was sick or that this or this job or this trial or this tribulation or this betrayal or whatever. It's not that. It's also not a highlight reel of all the victories. Yippee, stomp up and down. It's none of that, that those are all phony.And we see a lot of that people brag about they've got this and this and this and this and we're supposed to be impressed and, you know, want to follow them and all that crap. That's not what I'm talking about.It's also not therapy, although I have found for myself and others that the process of going through the self examination of the story has been very helpful, very healing and therapeutic. All right, so here's what it is. It is the arc of your and my becoming like right this minute, today, you're a person who matters.You want to add good to the world and, and you'd love to be of service. You'd love to make a living, a good, powerful, abundant living doing something that you love. You love to help people.You love to be of service and lift and bless. The story is the way to do that. You know what else it is? It is the wisdom that you have that you paid for already with your life.I want you to think about that you paid for this wisdom with your life. And that may be a deep thought or a scary thought, but it's the truth.And all that you were thinking about now is that it's in you and is screaming to get out, to make the difference in the world that you'd like it to make. Here is something else that it is. You and I, we hear people talk about stuff and they tell us it's true. And usually that's from their own. Guess what?Experience. Your story is the truth that you can now hold powerfully without bleeding anymore.In other words, you've lived, you've been through it, you've healed, and now you stand powerfully with a commitment and truth that is your lived experience. And so while we share stories about heartache and trauma and challenges and betrayals, we don't do it in a way of oh, poor me.We don't do it in a way to say, look what I've been through. We do it in a way to create deep connection.That's why I've talked often about my addictions and my own failings and mental illness and depression and suicide attempts. It's not poor Kellen. It is. It is an invitation for readers of my books. And, you know, I've written 20 something and people that listen to connect.Wow. Someone else has been through this like me, and they're on the other side, and I am too now, or I'm working on it.And our willingness to share that offers people a lifeline. I have received those lifelines. I have received both counseling and coaching and all this stuff on my way to doing this and then began to write.And when I started writing, I had nobody to do what I'm doing, nobody to give me the formula and the story arc and all the kinds of things. I built that. And there's many things that you've built the hard way, and there's your value.One of the things that I do now is because I built that, the storytelling and how to create this kind of stuff the hard way. Now I'm sharing it. And just like me, the things that you have learned and built the hard way are your most valuable assets.That's why I say the most powerful gift you and I have to make a difference and make money is the story of our own becoming. You do have an insight or insights or method or process or practices that can save somebody else years, years, years of ache and suffering.Only question for you and me is, are we willing to share it? Are we willing to make it available? And the cool thing is it's make available a bull.We can make it available more easily and in broader distribution now than ever. Right? And that's one of the reasons this kind of feeling that people are having. It's time to transition.It's time for us to move in higher consciousness and greater love and compassion. It's time and we're going to be the prime movers. It's not going to be somebody else over there. We are the movers to make that happen.Okay, so there's a. There's something else that's really important. One way people think about this is advice.People think about coaching and sometimes even counseling as advice. Please stop that. It is not advice. Advice is free and it's not worth anything. Advice is somebody's opinion about what you ought to do.Nobody knows what you ought to do, only you. But as different from advice, stories give hope. They give a path. They give an arc of growth.And so when you share your story about something or things that happened in your childhood up to last week and what happened to you as you went through them, and what you learned along the way and how you have grown, all of that isn't advice. It is lived experience. And what that does is that gives us, the reader or the listener or the consumer, a real possibility. So think about a movie.Movies, they're a couple hours, right? Harry Potter movies are longer, but some are a little shorter. But Most are around 2. 2 hours. 2 hours, 15 minutes.You could summarize the advice that a movie like Top Gun or even the Harry Potter series, you know the messages. You could summarize those. And people have, look it up, the meaning of each movie. They'll summarize it in a few lines or a paragraph.It does not hit or help anywhere near like the story does. People write those book summaries.And if all a book is is a list of, you know, a bunch of cool advice, the summaries are the same, just a shorter version. And it doesn't do much.When you get involved with the characters and their heartache and their choices and the thinking and the feeling and how they got help, it makes us change. So stories are so different than advice. Advice is useless 99% of the time.The stories about how the person perhaps giving it got there with all of the details and blood on the floor, boy, that's power. And that's why your story matters, as opposed to just some tips that we might give. Okay?Another reason that that's true is stories connect to us at the deepest level. It bypasses defenses and all that stuff. Because when you're listening to a story, nobody's trying to tell you what to do.You're sharing what happened to you. And if I, hearing your story, think, wow, I could do that, I could learn that, and I could grow from that, and I could avoid some trouble with that.That's me deciding from your story. It's not you lecturing me. So stories matter more than anything. People change when they see Themselves.In your story, you know that you've changed when you see yourself in someone else's story. Stories bypass defenses. Like I said, story builds trust.Because you tell me what you've been through, and my thought is, hey, crap, I've been through that or something close enough that it feels the same. Okay. A story also transmits permission. Ooh. Permission to grow, permission to fail, permission to be vulnerable, permission to make mistakes. Okay?Information, just as information, it informs you something of something. But a story can transform us. So that story in you is just blowing down the walls. And I'm inviting you. It's time to.To be done saying, maybe I'm not ready. I don't know. We're done. Dream build. Write it. Dot com.So I want to talk to you for a second as we get near the end here about why this moment is different. Okay? People are using AI to generate content like crazy.And if you're experienced at this, you can read a article and you can tell immediately what's AI and what's real. You can tell that. And so AI can generate content better and faster than you or I can. I don't care how good of a copywriter you are.AI can blow your doors off, but it cannot generate the truth of becoming, because there's something more than words in that truth. There's a shift in our energy, a shift in the spirit, a shift in who we are. For example, let's say a tragedy happens and you lose a loved one.Okay, maybe a parent, maybe a brother or sister. At the moment, you have a horrific response. You know, sadness and grief and all of the things.And then as days or weeks or years go by, almost always something happens.Many things happen that teach us a different lesson, that cause us to reflect, to think, to feel differently, that cause us to have more gratitude for them, or all kinds of changes that happen as time passes and we process, I guess is the word we use. That event. Hey, I can't do that. They can't even instruct you how to do that.So the truth of your story matters a million times more than any amount of content. Okay? The world is starving for lived truth.And as more and more AI Comes and pours an infinite amount of information on us like vomiting crap on the table, it's. It makes us starved for real truth, for vulnerability, for openness, for real human connection.AI cannot and never will generate the truth of what it's like to change. So here's. Here's something I wrote down earlier, and I want you to hear it. If you have lived, failed, healed, built, forgiven or started over.You are not late. You're needed right now. Now I mentioned that this feeling is rising up all over the place and it is. But this is not about trend or trending.This is about timing. You can feel and I can feel the world is going through transition. Truth is a high powered commodity.Read an article the other day that said in 10 years nobody will believe one single thing they hear or see online. I don't think 10 years. I think way sooner than that. Because of AI, because of spin doctoring, because of all that.The only thing that's true is our true human connection and experience. So I invite you with all my heart to value your story and then to do something with it.This right now, if I could thump the table without jarring the microphone. This is your invitation. Your story matters. You matter.And that yearning that you have in your heart to make a difference and change the world is powerful. It is real. And it is from a divine place. Now we've got a book challenge on the 23rd.Monday the 23rd through Friday the 7th, 27th, 34567 at noon, Mountain Time. So go to Dream Build write it dot com. The challenge doesn't cost anything except it costs an hour a day. And it costs your own commitment.This is not for dabblers, this is for doers. Because there'll be homework each night. It's a free five day experience.But it will change your world if you let will help you connect with the story that you already have and be alive to the truth that you can serve others with. It will do that. It will help you identify the real story in you. It will help you shape it into something powerful and meaningful.And you'll see very clearly how a book about your life journey can change the world. It's not a writing class. It's not about grammar or any of that kind of stuff. It's about clarity for yourself.Courage to make the difference you feel called to make. And it's about creation. So I, I just plead with you to join me. Some people want to stop at just clarity. Some will feel called to go further.Okay, there will be a school that follows the challenge, but we'll worry about that then.A school where I will actually help you with the writing process and the publication process and the product creation process and the marketing so that you can actually turn it into something that matters, that changes the world, that lifts and blesses people around you. But it starts with a willingness to show up. Dream buildwrightit.com right now. Dream buildwright it.com go there and sign up.Doesn't cost a thing except courage. A little bit of heart. Now it's time. You know Walls fall down when pressure builds. The truth inside of you is growing and pressing, and you know it.I invite you with all my love and heart to listen to that pressure in you. It's time. What have you been carrying that wants to be expressed? What wisdom are you withholding from the world?That might be the very lifeline someone's looking for. What's it going to cost you to stay silent for another year? You don't need perfection. You need courage. And you need a container. Here's the container.All right. Dream build.Write it.com let's get the story inside of you that's bursting down the walls out, formulated on paper and in the world to make the difference it can. Because you matter.And this from my own personal experience and the boatloads of folks I've worked with is a powerful tool to start living purpose, prosperity and joy. In other words, your ultimate life. Right here, right now. Your opportunity for massive growth is right in front of you.Every episode gives you practical tips and practices that will change everything. If you want to know more, go to Kellen Flukegar media.com if you want more free tools, go here.Your ultimate life Ca Subscribe Share Stand with your heart in the sky and your feet.