Feb. 24, 2026

Taking a Stand Will Shrink Your Audience — And Multiply Your Impact

Taking a Stand Will Shrink Your Audience — And Multiply Your Impact
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Everyone wants influence.

Everyone wants impact.

Almost no one wants the cost.

In this episode, Kellan exposes the dangerous myth that being inclusive, vague, and universally liked leads to success. It doesn’t. It leads to irrelevance. If you don’t have haters, you haven’t said anything. If you’re afraid to narrow your audience, you’re afraid to multiply your impact.

Your story isn’t just something that happened to you. It’s preparation. And when you let it become a stand — clear, aligned, consistent — you become powerful.

Key Takeaways:

  1. Why yelling at injustice doesn’t fix anything
  2. The difference between a stand and an opinion
  3. “You can let it ruin you or you can let it refine you”
  4. Why clarity attracts and vagueness repels impact
  5. The real reason people avoid taking a stand
  6. How consistency between belief and behavior builds power
  7. Why shrinking your audience actually multiplies influence
  8. The cost of staying liked, vague, and small
  9. How your developmental story becomes your cause
  10. Why leadership begins with self-leadership

🔥 Ready to turn your truth into impact? Join the Dream • Build • Write It Webinar — where bold creators transform ideas into movements.

👉 Reserve your free seat now at dreambuildwriteit.com

Mentioned in this episode:

Visit www.dreambuildwriteit.com

Visit www.dreambuildwriteit.com

Transcript

00:00

You know how powerful it is when people take a stand? Well, what about you? What is your stand? Welcome to the show. Tired of the hype about living the dream? It's time for true. This is the place for tools, power and real talk so you can create the life you dream and deserve your ultimate life.

00:28

Subscribe, share, create. You have infinite power. Hi and welcome to your ultimate life. Today I want to talk about something really important and is when your story becomes a stand. Now today in this day and age in the United States and in Canada, now Joy and I live in Canada, but we're both dual national and we live in both places. Mostly we live in Canada now and visit the U.S.

00:58

But, you know, we lived in US for many years and we might be back. Point is this. If you look at the news at all, there are people making all kinds of noise, pointing out everything that's wrong with everybody else. Politically, one side's yelling at the other, the other side's yelling at them, each accusing the other of, you know, not standing for truth, right, and the democracy and whatever. But point is the truth.

01:26

Is not at either of the extremes, but i'm not here to define truth for you You have to do that what we've been talking about in the last several episodes is your story About what it is about how to find your own personal journey and what you really stand for and why it matters Right, because when you and I have a stand like we stand for something we mean something We become really powerful

01:56

Now, I want you to think about this. Here's what I know for absolute certain. The most effective tool, most powerful tool, the coolest thing that you and I can do to make money, to make a difference, and to have meaning and purpose to our lives is to discover and use the story of our own becoming. And I'll tell you again what that is.

02:21

I don't care if you're an architect or a doctor or an engineer, you can go get a job and you can get a good job and you might rise to the ranks and become an executive and make several hundred thousand or a million or two a year. And that won't be fulfilling. I know because it was me and I know many people for whom that is true. Money is not the answer. Money is necessary and it's important, but is not the answer. had a really cool.

02:49

chance yesterday to interview four coaches, two at a time on the Coach Thursday episodes. And I want you to watch those, especially if you are a consultant or a coach or an educator of any kind, because what it takes to matter these days in teaching and in education, and especially in coaching that sacred and holy place where you make a choice for whatever reason to dedicate your life to the growth and upliftment

03:19

of others. And I love that word upliftment. I haven't used it a lot, but there's a woman whose book I'm editing right now, or just finished editing yesterday, actually, who uses that word a lot. And I love it. And the book is called Bartering for Belonging and explores her own experiences and definition about trading our authenticity and the truth of who we are so we can fit in. Maybe you know about that. I sure did.

03:47

and her own escape from that trap. And guess what? It's a mighty and powerful book. If you haven't read it, I would really recommend it. It will change your life. It will make you happier. You'll have more fun and you'll make a bigger difference in the world. Anyway, bartering for belonging. Check it out. So we've talked about all kinds of aspects of why people are afraid.

04:14

of the story of their own becoming. Why you might be afraid of telling it. Here's the excuses. I'll offend some people. Because we somehow think that if we tell the story of our own becoming, that we have to rag on people that were not nice to us or hurt us or even abused us. Or we have to rail against people that betrayed us or did things. You don't have to do any of that. This is not about them. The story of your own becoming is about you.

04:44

And stuff may have happened. You may have been hurt or ill or had a lot of loss. Parents or siblings die. You may have had some illness. You may have lost money because a partner betrayed you, business partner or ripped you off. You may have been subject to a brutal mugging. You know, you may have been abused as a child. And none of those things are about the bad guy, whoever or whatever they were.

05:10

what it's about and I'm not pretending any of those things didn't happen. I've had my share and so have you. We're not about pretending that away but we're also not about ragging on them and that's one of the things I really don't like about all this social media noise about the government or the used to want to be government or who did what because everybody's yelling at everybody else. That doesn't fix a thing. So that

05:38

By extension means that me yelling at people that hurt me or people that I hurt yelling at me, that doesn't fix anything. And it only makes you feel better for about two seconds. And then when you realize nothing's changed, there you are back again. So what is the real value here? Well, I'll tell you what it is. It's the exploration of what the events of your life have created in you. And you could let them

06:06

Ah, well, they've created a ragged, angry, ugly, jaded, mean person who's sure that so-and-so or sets of so-and-so's ought to be tarred and feathered and punished and knit and then I'll be okay. Wrong. That won't fix a thing. I don't care what's happened to you.

06:26

I I care because I love you. And if you've gone through terrible things, my heart is with you. And what matters is what we do with them. And that isn't about, did they get the right amount of justice and punishment that I felt? You've seen it in movies, books, and in real life. Well, I just wanted them to hurt like I did. Surprise, surprise, that's not gonna heal you. Not in any universe.

06:55

So let's figure out what this really means and what it does because your journey in mind is about how we managed, learned from, coped at the lowest level, but mostly grew from that journey through life. Maybe you were little and you were told you were stupid or wouldn't matter, or maybe you were pumped up as so great and you felt like you couldn't live up to expectations. It doesn't matter. All of those things have an effect.

07:25

on us. And when we finally grow up and we become for ourselves, right, we have the opportunity to take control of the wheel. When we're little somebody else has got the wheel. Right this minute I would guess that all of you are old enough that you have the wheel. Now you may be making excuses about why all those things are so bad that I can't do anything nonsense. You can.

07:51

Help is available, the path is available, healing is available, and there's a million practitioners of all kinds of modalities, somatic healing, psychiatric healing, psychedelics, you know, all these things, and some of them might work for you. And none of that's the point either. Well, then, Kellan, what is the point? I'll get there. Getting the healing that you need is essential.

08:17

So you go to the doctor and get your leg set up. A client right now that had a broken leg. Of course, they got it set and fixed and whatever, but they're also an avid, avid sports person. And they love a particular sport with just deep passion. So getting, quote, fixed, you know, that that fixing or whatever is important and essential, but it's only the first step.

08:46

Because after you're fixed and you don't go to the doctor anymore, then what do you do? Well, you got to go to a physical therapist or to the gym or both and do the work required to get your strength back. And then after that, or at the same time, you got to get a coach or go back to your coach or your team and work on the drills, the practices and

09:14

and get different levels of help to get back where you were. That's the power of story. Because some people, no matter what happens to them, whether it's physical, emotional, sexual, financial, whatever tragedies happened, they let it define them. I'm dead. I'm finished. Not fair. Life sucks. How come God did this? And we live like that. Well, OK, you're free to do that.

09:43

And then we add nothing to the world except a little bit more misery or we're free to rag forever on everybody. That's like the politics in the U.S. right now. And yeah, I'm in Canada, Canada, but it sure is funny from up here. But he's screaming at everybody else, calling them this and that names and invoking historical demons. Garbage. What nonsense. Truth, you and I as individuals have the power

10:13

to create ourselves as we wish, be the change you wish to see in the world. Gandhi said that and so have others said things just like it. So what am I doing with today? Because all of that stuff I've said before in different ways and so have many guests. And so powerfully that yesterday the coaches that I interviewed.

10:35

You need to watch those coaches episodes because they have so much wisdom to share about how to live a great life, how to be happy, how to make money, how to make a difference, how to get total fulfillment in your heart and life, etc. So today's episode, I titled when your story becomes a stand. So why would that happen? Well, it's not hard to understand when you or I go through some set of hardships, difficulties, injustice events.

11:05

things that weren't fair, not right. And you know, that kind of thing. What we choose is everything. Nelson Mandela, 27 years in, you know, in captivity, prison of one kind or another. Someone said, how did you do that? How did you manage to stay okay all that time? And he said, I wasn't just suffering, I was preparing. So he chose to view that as preparation. Now later when he got out, he eventually became president of that country and did a bunch of good stuff.

11:35

If he'd sat in prison and ragged on everything and everybody, he would have died there because that kind of energy is poison. You know that if you've done it, it poisons your heart, your soul, your vision, your capability, and everything you think you want to be doing is held hostage. So instead, here's another option. What if you said, I'm going to let um the events

12:04

that have happened to me shape me in a good way. I'm not going to spend my time ragging on injustice. Maybe I need to spend my time campaigning for candidates or laws or situations that create change. Example, I have a friend who was just on the podcast, L.A. Talk Radio both a while ago in Australia. His daughter passed away, died.

12:33

suicide as a result of social media in his mind and you know learning how to hide eating disorders and everything until she died and he rather than just sit around and scream at social media or whatever he's instrumental in creating the law that just passed in Australia this past year about limiting social media access for anyone under 16 so that became his cause okay

13:02

I know someone else who's done the same thing right now. This woman suffered a great deal of physical, emotional, spiritual abuse and just horrific stuff. She got past it, got out of that relationship after some time, even though it's cost her her body, she arm amputated and some other things. You know what? Not sitting around. The cause is as a champion, not only for domestic abuse,

13:32

And know, the children and women generally not always, but generally suffering that domestic abuse, but is a champion, a world class champion of getting that change. She appears all over the place. She creates a living. She writes books. Her daughter writes books. Amazing why she chose nobody made her. She chose that to be her cause.

14:00

So here's the thing right now. We're doing a book challenge, February 23rd to 27th. And if you missed it, too bad. We're going to do another one in September. And here's what it does. It helps you identify the arc of your story and development. It helps you write it in a coherent, powerful way. Turn it into your cause if you want to create products.

14:29

and services you can sell and make money either passively just with products or actively like speaking or coaching those kinds of things. So you can make the difference you want to make in the world and the passion to create that difference. You where it comes from? Doesn't come in an Amazon box. It comes from your choices about how to manage, react and grow from all that crap that happened.

14:57

the bad stuff, the hurt, the pain, the betrayals, the abuse, the disillusionment, the struggle, the illness, the bankruptcies, the financial ruin, whatever it is, you can let it ruin you or you can let it refine you. And 100 % of the time when we let it refine us, all of a sudden or gradually there rises up in us the yearning to have it be a cause. I'm determined.

15:24

you might be determined nobody else is going to suffer like I did. I'm going to provide maybe the education, maybe the tools, maybe the frameworks, maybe speaking, maybe coaching, maybe books so that I can get in the way of that happening to other people. That's letting your story become a cause. So here's what a stand actually is. It's not like an opinion. Really, it's not.

15:52

Because someone gets, well, that's your opinion. I think differently. That's not a stand. It's not an argument either. It's not about me or you arguing with somebody trying to convince them. Waste of time. I look at politics and religion. Waste of time. Here's what a stand is. It is clarity. You know what you've learned and you know what you feel and you know what you know. It is alignment.

16:21

So you can draw a straight line from what you've experienced to what you teach. And it's consistency between belief and behavior. So let's say there's a man who, there was a man who was involved in the abuse in that woman's life. And let's say he decides he's going to change. And he says, I'm going to never do that again. And he goes and gets some therapy and counseling, but he doesn't stick with it. And so gradually, you know, back into where it was.

16:49

And then someone says, zebra can't change his stripes. Nonsense. We can all change, but it takes work. So if he doesn't, there's no consistency between belief and behavior. It's like an addict. I'm gonna quit, I'm gonna quit, I'm gonna quit. And then doesn't change his habits, doesn't change his practices or his friends or circumstances, doesn't get the help to deal with the anxiety or the depression or the failure or the trauma they've had earlier, doesn't do that work. And there's no more consistency, there's language.

17:22

And the behavior is relapse after relapse. I know that because I live there too. So here's why. So now you understand what a stand is. The stand is being really clear about what you know and have experienced and believe. And there is consistency between your language and your behavior. Absolute clarity and consistency. OK, now let's talk about why people don't do that. Why don't people take a stand?

17:51

Well, there's a couple of reasons. Let's say you want to create a business out of it, either a speaking business or a product business or a writing book business or a coaching business. Let's say you want to do that. You want to go into corporations and you want to teach leadership because of some circumstances in your life where you learn those principles and you behave with them. You know, they're consistent between your life and your belief, your behavior and your belief.

18:17

If you take a stand about a particular thing, it narrows your audience because people that are interested in other stuff won't hear you. And one of the biggest things I hear people talk about, well, I don't want to exclude anybody. Nonsense. Nonsense. The narrower your conversation, the more powerful it is. The more powerful it is, the more it will attract others that aren't directly in your path.

18:47

It does because of its clarity and power, but people are afraid of it. Well, it narrows my audience, so I might make less sales, I might make less money. That is so not true. It is so wrong. You actually make less. No, I'm going to be inclusive and make sure I you're dead. You're finished. Taking a stand means getting clear, getting narrow and specific. The other another reason, the another reason

19:17

people have a fear of taking a stand is it invites a disagreement. I'm in a group right now where the leader is really clear about that. And I've taught this too. If you don't have haters, you're not saying anything. If you don't have people disagreeing with you loudly, vocally and in your face, you haven't said anything worth hearing for several reasons. One, if you're manby-pamby about what you believe,

19:46

and what you know and what you've learned, you can't get above the noise floor now anyway because the noise in the public square and newspaper, if there is such a thing anymore, magazines, digital ones, television, media, books, social, all of that is so loud. Only people that are crystal clear about their message can cut through that noise. And that cuts through the noise like a knife.

20:14

A hot knife through butter. If you've never done that, you ought to try it because it really is like that. I know it's a saying, but it does invite disagreement and people that are stuck on the idea that people have to like me. I'm afraid of you're dead. You're not going to make a difference if you're not clear, not bold and not willing to invite disagreement. So if you don't have haters lining up, you haven't said anything yet. That doesn't mean you can't.

20:43

But it doesn't mean you need to put on your thick skin. You need to be clear. You need to be committed. The third reason people don't take a stand is because it freaking requires guts, courage, fortitude, commitment, discipline, whatever word you want to use. It does. And that's OK. Now, let's think about the Olympics. Now, as I record this.

21:11

Today, the Olympics are going on. I they'll be finished by the time you see it, but they'll be just barely finished. OK, do you think the preparation of those people requires courage? I was just watching the skeleton, some skeleton runs just before I sat down to record this, and it just it just struck me that this is the women's and the men's do it too. But this was happened to be the women's.

21:40

And there was one woman who was, I think this was her second or third professional appearance. She'd gone to worlds to compete or whatever. But, you know, they rock back and forth and then they take off like fury on the ice and then jump on that thing. And it's just a piece of plastic. Like this wide, just barely wider than the body. And you're only four or four inches off the ice. OK.

22:08

And you're face forward like the luge is backwards, skeletons face forward. And you and you may jump on and their arms are under the body or just to the barely to the side, kind of under as if I understood it and saw right. But anyway, you steer with body weight shifting in that little plastic flat thing. Right. And I saw also some of them, you know.

22:34

putting their leg out in the air and some of them stuck it out so far as to touch the wall on one side of the other. If they were, you know, going back and forth too much and they showed a little speedometer faster, faster, faster, 30 kilometers, 40, 50 kilometers because I'm Canada up to 90, 100 kilometers, 60 miles an hour. Now, you know, 60 miles an hour is like freeway speed. You're going down the ice freeway speed, four inches from like solid ice.

23:04

Courage? I hope to shout. So, taking a stand, I'm gonna win or place or acquit myself well in this event, that's courage. The result, they're on TV, people watch them, if they even place well, and especially if they win, they're heroes for a minute or a week or a year or till next Olympics. You know, that takes courage, taking a stand about your story.

23:34

I want you to think about right now what is yours. Okay, here's mine. My story and knowledge uncertainty is that no matter what has happened in your life, even if you've had terrible six failure or terrible things happen, or if you've had a lot of success and you're at the top and you have a million or two or five or 10 in the bank and you make a million bucks a year or more or 10, there are so many people who are not

24:03

feeling happy, like they wake up and do stuff, but their life isn't joyful, either because they've struggled or they've succeeded and still don't have purpose. The work that I do is to help each class of people, whatever they are, understand that you can be joyful and happy every day. It doesn't take pretending. You can live what I call the ultimate life, the name of the show.

24:31

You really can and I can show you exactly how to do it. But it takes courage, commitment and a real desire to do that. And it involves, guess what? Your story. How did you get where you are? What did you choose to do with all the things that have happened to you? How did you let them advance your being? Maybe your wallet too, or maybe it depleted your wallet, but that's not important.

25:01

It is who you are in the world, the energy, the presence, the power, the certainty, the knowledge that you carry. That's what's valuable. Cash can buy you cool cars and more houses and vacays and things. So what? Whoopty doo. The value that you bring is what you've learned and who you've become. Instead of

25:27

You know people being afraid and not wanting haters. They'd rather be liked And they'd rather stay vague You know and they want to avoid friction They don't want ooh don't want haters. Don't want argument don't want that And here's the mistake. I see a lot of people make they confuse that with bashing others. I know somebody right now Regularly is posting on social

25:53

ripping somebody else, the government or certain characters. That person's a pig because and then the list during dishonest and you know, I'm not even going to mention things because I don't want to get sidetracked into specifics. Dishonest fraud. uh

26:13

bad behavior, whatever, but they spend their time ragging on that person or persons and then ragging on everybody else that isn't ragging on those people. That's the stupidest thing I've ever heard. Take a stand for righteousness, for good, for love, for lifting. A stand isn't ragging. It isn't ever.

26:37

The stand that matters is be the change you wish to see in the world. It isn't be the change you wish the world most of the time and then scream at everybody else because they suck. That doesn't work. All it does is make people defensive and angry. When you're defensive or angry, are you open to change? No. I've noticed as a coach now for decades that when people feel attacked or belittled or marginalized, they don't

27:05

Listen, and they're not open to change. It never works. So your stand has to be clear. And yeah, you won't necessarily be liked. You'll be cherished among an audience that agrees with you. But the agreement has to be focused on internal work and how you walk through the world. It's not what we're going to stand here shoulder to shoulder and all scream together at those guys.

27:33

It's to be the change. Okay. The cost of staying small and being liked and staying vague is you get your impact diluted. You're not speaking to anybody in particular. So that's the cost. The cost is a quiet frustration because you know in your heart, you're not making a real difference. And the real cost, unfinished identity because you or I, haven't laid down the law. This is what I stand for.

28:04

Okay, so of course it naturally feels safe. You know what else it does? It slowly erases you into irrelevance. Okay, so here's how your story evolves into a stand. When you integrate the experiences that you've had intentionally, you look at the events of your life that have shaped you and you see how you felt then, who you blamed, how you

28:33

you know, felt marginalized or hurt or whatever, or guilty if you did something. And then you look at how you have changed. And this assumes you have changed. If you're still in a place of either hating yourself or something you did or hating somebody else, that's a fine beginning point. And we have to go from there because hate, anger, yelling does not invite change. It invites conflict.

29:02

It does not invite love. It invites animosity and frustration and negativity. That's what it invites. Now, when you do, when I do, we do, and this is what I've done. All of the things that happened to me and that I did as a choice because of my own brokenness, no excuse. But when we change our values, we get a chance to be clear about our values.

29:32

and how we stand in the world. Boundaries sharpen like razor blades and we become not dangerous to others, but clear about what we will and won't tolerate in our own lives. A mistake that people make when I give this kind of invitation is they think they're going to run out with my boundaries and make you behave. Not going to happen. Chastising another because they're behaving wrong is not effective.

30:03

And you know that you've tried it. Okay. So your voice and clarity stabilize when you're clear, when you know what your own values and boundaries are. When people ask you, you get in conversation, you're clear about it with no hesitation and no doubt. And you're not worried about who's going to feel whatever, but you're clear. But it's about your boundaries and your behavior running around telling other people what they need to do.

30:33

is not effective. If you want to invite people to explore something with you, now that's what I do in all my books. And I invite you to do that. The book challenge, dreambuildwriteit.com. Dreambuildwriteit.com. Go there, sign up. It doesn't cost anything to go to the challenge. Let me help you find your story, narrow and articulate your cause, your stand, and help you make the difference you want to make in the world.

31:04

That's what I do with my stuff and with people that I help and it's so much fun. And this whole podcast series is brought to you sponsored by the School of Transformational Authorship and Creation because the process of clarifying that story, taking a stand and creating from that changes both the author and the audience. And it's super fun and super powerful and super effective.

31:34

When you explore your life, your developmental story, the story of your own becoming, because there's a set of reasons that you got where you are today. Here's what else. It clarifies what you will and won't tolerate in your life. It characterizes with crystal clarity what you refuse to allow or refuse to be part of or refuse to condone. It also clarifies and allows you to make

32:04

uh explicit in your communication what you're committed to. Like, example, my commitment is with every breath I have to wake people up who were asleep like I was to their own worth, to their own identity as divine beings, their own possibility to create life, riches, influence, meaning, like you want it, if you want to, and you have to do the work.

32:34

but it's available and it doesn't come in an Amazon box or at end of a lottery ticket. This is where leadership begins. It begins in your heart, begins with self leadership, establishing the relationship with yourself, with the divine, with how you are going to walk through the world. m Now here's another thing.

33:00

This talks about, I to talk for minute about why a stand, when you take a clear and powerful stand, why it attracts the right people. When you or I talk wishy-washy or mealy-mouthed, nobody really knows what we're talking about. Nobody understands because we're being intentionally vague. If we're crystal clear about

33:26

what we believe in. Yes, we risk haters and we'll get them, but we also attract those who resonate with that. If if our clarity isn't there, there's no resonance. Now, we all know that everything's energy and vibrates, even electrons and. You know, glue ons and quarks and all this stuff, everything vibrates and that vibration creates reality like we see it in all of its intricate and glorious beauty.

33:55

And so when people say everything's energy, it is really and truly. And when we vibrate or create communication at a particular energy and we're clear, the amplitude or volume or power of that communication goes way up. OK, think about when they wrote the Constitution, Patrick Henry, know, give me liberty, give me liberty or give me death. OK, that was pretty clear.

34:25

And everyone who heard that, that vibrated with them too. Line up. I stand here. I stand with that truth.

34:35

I, my stand, I've given you some of it. I love every person. I love you. I don't have to know you. You're a divine being and I love you. I also know you have a developmental story. I know you have gifts and talents. I know you have a yearning to serve and change. And you also need to make money. All of that can happen at the same time. They're not contradictory. Now you're free to stay in a job you don't like. You're free to operate at half speed.

35:03

And you're also free to go all in in life and take the risks that it takes to take a stand and to be a voice for whatever you choose to stand for. Like that guy in Australia with social media or like that woman against domestic abuse or about me, addiction to mediocrity, learned helplessness, settling for half of what you're capable of. And that message won't resonate with everybody. People that want the easy button, people that think they're owed and have entitlement issues.

35:32

It won't resonate with them because it's work. And they'll say, no, I'm not that. But people that say, I've already created success and I'm not done. I've already created power and I'm not done. I feel an emptiness. The meaning that I thought I would have when I got to the top of this ladder is not there. What's next? How do I get there? What do I do? That's my audience. Your ultimate life, purpose, prosperity and joy. I live there every day.

36:00

No question, every minute, every hour, every day. But it hasn't been an easy climb and nobody ever arrives. I'm not saying that. It's a mountain without a top. I recorded two coaching episodes yesterday and in both of them, I got great coaching for me. I heard people talking about, guess what? What they stood for. And I'm like, yeah. When I edited the books, the one I just finished and others that I've edited in the last several months from clients, oh.

36:29

I learn stuff, I'm taking notes, I'm loving it, and I get to encourage them and love their stuff and participate personally in my own growth. Okay, so that's when you take a stand, you repel the wrong audience, you push them away, they say, ooh, I don't want that. Good. And people say, oh, I'm shrinking my audience. They weren't yours in this first place. But what you do is you create a powerful beacon.

36:56

for those who want what you have. You magnetize the right audience. And I know you've heard that before. You attract, you draw them in. Trust forms faster. Not just because you use the right words, but because what you speak, and I'm gonna slow down here. I know I've been talking fast. What you speak carries the vibrational energy, woo woo language. It carries the ring.

37:24

the feeling, the assurance of truth. We all know truth when we hear it. We know it. It feels different. We all have a BS meter that goes off. I watched some testimony in Congress yesterday and it was so obvious energetically that one person who was giving testimony was lying their face off. Their body language, their energy, the

37:49

The energy of bullshit was flowing out of their body like mad and you could see it. Well, I could because I work in that realm. But the point is everybody's got that. So trust forms faster. You don't have to persuade anybody. You don't have to use market speak or false scarcity or any of that trash. Clear, powerful messaging attracts the right people.

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The people who are meant for you, your work and your message will recognize your stand immediately. But if you or I water it down, turn down the clarity, and then it's just so much mush. And then it's sad because then that means me and you were not doing the work we were called to do or the work that we learned from our developmental journey. OK, so let's talk about what it takes with that to enroll

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bring people in. You have to, we, me too, but you, you have to learn to articulate your stance. Say it, speak it, and that requires reflection and some structure. You might need to get help because I certainly did, because when I first started, I wanted to give this big, long explanation and we lose everybody. Okay, a book, a course or a body of work is just a container.

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for the stand. is the vessel for the message. The school of transformational authorship exists for one reason, to help you find your stand, claim it, express it with integrity, live it consistently, and change the world. What I know from the people that I have worked with over and over again, and from my own doing, liking authorship, coaching, practice, and everything else,

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Wealth, impact and meaning are the end of that tunnel. Financial wealth, relationship wealth, impact, many people, millions if you want to do the work to get in front of that kind of audience and meaning. It is so satisfying. So I want you to think now and here's a couple of questions as we wind it down. What do you stand for now? Can you tell me?

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powerfully. Have you written the book about it? It clearly and powerfully articulates the things you stand for and how to create them. Because me or you just telling people stuff that we got to help with how your and my how that was the journey we went on. But everybody's not going to go on that journey, but they may be attracted to the truth you teach. So we've got to help with the how.

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Now let me ask you this, where are you still hedging about your truth, your stand, your life? Where are you hedging? Because it's time. The world needs it. I want to read it and I'd love to help. What would change for you if you made an absolute bulletproof, firm decision to stand fully in your truth? What you've learned and what you know, what would change in your heart and around you?

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There is one place in the world right now that exists to help you do that. Dreambuildwriteit.com. Dreambuildwriteit.com. It's right here on the page. Dreambuildwriteit.com. Go there. That will be your introduction to the School of Transformational Authorship.

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It will be like nothing you've ever done and it will move you rapidly and powerfully forward powerfully forward to create your ultimate life. oh

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Now, your opportunity for massive growth is right in front of you. Every episode gives you practical tips and practices that will change everything. If you want to know more, go to kellenflukegermedia.com. If you want more free tools, go here, yourultimatelife.ca. Subscribe, share.

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you