AI is advancing faster than anyone expected and the coaching industry is standing at a moment of truth.
In this powerful Thursday edition of Your Ultimate Life, Kellan Fluckiger is joined by Eric Lofholm and Robert Twine for a deep, honest conversation about what AI can do, what it can’t, and what will ultimately separate coaches who thrive from those who disappear.
They explore real use cases of AI in coaching, sales training, accountability, content creation, and business systems, while drawing a bold line around the one thing AI will never replicate:
👉 The lived human experience.
This episode introduces the idea that AI can duplicate systems, scripts, frameworks, and checklists but it cannot bleed. It cannot embody truth, vulnerability, presence, or transformation.
If you’re a coach, leader, or entrepreneur wondering how to adapt, pivot, and stay relevant in the age of AI — this episode is essential listening.
YOU’LL DISCOVER
✅ How coaches are actually using AI today (and where it falls short)
✅ Why systems, scripts, and processes are most vulnerable to AI disruption
✅ The difference between talking about transformation and embodying it
✅ Why the “middle of mediocrity” is about to be wiped out
✅ What Kellan’s research revealed about coaching income distribution
✅ Why only 5% of coaches will truly thrive going forward
✅ The meaning behind the phrase “AI can’t bleed”
✅ Why presence, vulnerability, and truth are irreplaceable
✅ How accountability becomes powerful when it’s reciprocal
✅ Why performance without feeling leads to emptiness
✅ How innovation and human connection must work together
✅ Why miracles are shifts in perception, not strategies
✅ What new coaches must focus on instead of certifications
✅ Why leading with love builds real authority
✅ How to build a coaching practice that AI cannot replace
CHAPTERS (adjust after upload)
00:00 - Welcome & the AI coaching series
01:10 - Meet Eric Lofholm & Robert Twine
02:10 - How Robert uses AI (and why it feels disconnected)
03:00 - Eric’s AI use: transcripts, GPTs & AI coaches
04:20 - AI as a thinking partner
06:00 - Sales training with AI support
08:20 - Relationship coaching & the ChatGPT wake-up call
10:50 - The coaching industry crossroads
13:00 - Why systems and checklists are vulnerable
15:30 - The irreplaceable power of human connection
18:00 - What will be left for coaches?
20:30 - Feeling alive vs producing outcomes
23:00 - Accountability, vulnerability & embodiment
25:30 - Innovation vs staying true to what works
28:00 - Research insights: income, models & vulnerability
31:00 - The 32x acceleration problem
33:30 - “I can’t bleed” — the defining AI limitation
36:00 - New coaches & the path to the top 5%
38:30 - Leading with love and lived truth
41:00 - Sales miracles & shifts in perception
44:00 - Final thoughts: what actually matters
45:00 - Closing invitation to create your ultimate life
RESOURCES
✨ Learn more:
https://KellenFluckigerMedia.com
✨ Free tools, training & resources:
https://YourUltimateLife.ca
📘 Book:
Coaching and the Rise of AI — Kellan Fluckiger
CONNECT:
https://saleschampion.com/
https://roberttwine.org/
👍 Like this episode if it challenged how you see AI and coaching
💬 Comment: What do you believe AI will never replace?
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