Your Story Is a Gold Mine — But Nobody Will Pay for It Yet

When you think about making money online, you know, getting paid for something that you either sell or that you do, or that you know what is the most powerful thing that comes to mind. Welcome to the show. Tired of the hype about living the dream? It's time for truth.This is the place for tools, power, and real talk so you can create the life you dream and deserve your ultimate life. Subscribe, share, create. You have infinite power.Hey, welcome to your ultimate life, the podcast that's here every twice a week to help you create a life of purpose, prosperity and joy. Not. I love, I love these backgrounds. This, this stuff, chat, GPT and the others are so cool at making these kinds of beautiful things.And oh, I love this phoenix. This Phoenix is like out of control cool. My story is about rising from the ashes and maybe yours is too.Maybe that's why the ultimate life idea means so much for me. And I have to tell you, it's not just an idea.When I started with it, I said, you know, the ultimate life and the amazing life that, you know, I had lots of names I thought of and lots of ways to think about it and talk to people and ask them what their ultimate life was. I used to ask that regularly of guests on the show. Tell me what your ultimate life is for you. And it was interesting.All kinds of answers, but they grouped. They were often, in fact, nearly all the time, 90 plus percent. One of the things that was mentioned was I want to help people.Maybe that's because the kind of people that gravitate to me and that I gravitate to are those that are steeped in service, those that have the idea that they should be giving back or expressing love or helping or lifting or blessing. My life experience has taught me that you and me were here for one reason, and that's to love and serve each other.All the rest of the making money, having a family, all those things are important. And play into that. And in fact, let's explore that for a sec. Making money. There's lots of ways to do it. You might have a particular set of skills.Maybe you went to college and you learned to be an architect or an accountant. Both those start with a. Maybe you play football or soccer. Maybe you play another sport. Maybe you're an artist or artistic in some other way.Maybe you're creative, maybe you're a marketing genius. And here's the thing, the way we do those things matter. There's movies made about. Usually it's in the finance sector.You know, Wolf of Wall street comes to mind. But lots of other movies about hardcore financial big money things, you know, bankers and finance people and stock traders and everything.And the focus of those movies is always gouging cash. Can we have trading rooms and we blow up some stock until we sell it all and blow it up?Doesn't matter who we crush or how many life savings we wreck. We're just going to do this to create cash to prove we can and to sit on a yacht when I was. And that's not fake.I mean, you've seen all the movies and so have I. I don't know all of them, but a few. But I have a real life example when I was in California in the time. In the years right after they deregulated the electricity market.And that was a long time ago, 25 years ago. Started in 1998-1999 and 2000. So 26, 27, 28 years ago. And for some of you, that may be when you were in diapers, I don't know, but whatever.For me, that's real present because I was right in the middle of that.There was a company then called Enron which those of you that are old enough are going to remember when they collapsed and imploded and suicides were involved. You know, Fasto, the CFO jumped out of a building and others, you know, ruined lives and ruined millions of people's lives.Stock evaporated, billions of dollars lost in investment. And it was all built on fraud. And the fraud was taking advantage of this greed that I just talked about. Greed, greed, greed, Money, money, money.And it's funny. Funny rhymes with money.But it's funny because when I ask people about their ultimate life, often they say, want to have a lot of money, Want to not have to worry about money. But then they interrupt themselves and say, well, you know, it's to do good, it's to whatever.Usually that comes from a juxtaposition of two feelings.A feeling of having lived through some kind of scarcity where sometime in your life you didn't have enough or you didn't know where stuff was coming from or you were scared or whatever. Mixed with the feeling of watching people in the world that have cash and they seem to have status and happiness. We know they don't.They commit suicide at astounding rate or they're unhappy or they get divorced 15 times or they have addiction problems. You know, that was part of my story. But anyway, so let's get back to money that won't buy you happy.But anyway, people mentioned wanting to do good and they also often mention money. So back to my Enron story about that greed, right?I have a recorded conversation that was part of the scandal following the Enron collapse that came out in the media, and it was about the manipulation of the California electricity markets. I was in the middle of that. So this is front and center, first person. This is not some imagined crap I read in a book. And it's made up.First person, singular. Me. I was there, I heard it, saw it, was part of it for the entire time, from the inception to the end to the collapse and on.And I was in that world for 30 years. Okay, 77 to 2007 is when I finally left that arena.But anyway, on tape, one of the market traders working for Enron who was manipulating the market and behaving in that greed. I don't care if the entire market collapses, as long as I can watch the explosion from my yacht in the Caribbean. End quote.So that greed is real and the movies and books written about it are real. But that was my firsthand experience.So when I ask people about ultimate life, the people that gravitate to my show say, I want to serve, I want to give back. Sometimes they say money. And they mix it with that because maybe they've been through that scarcity, like I said. After that they'll say health.So I want to give back and help. I'm going to have my health.I'm going to do something big that matters, which is really kind of like the same as the first one often is, you know, I just want to be happy.Often the word freedom comes up and, you know, it doesn't always get defined, but when I dig into that, sometimes it's, I want to be able to do anything I want, when I want, wherever I want. And really that that goes to two things. Enough money or more than enough, and time freedom. Nobody's got a claw or a hook into my time.So what builds your ultimate life? I haven't been asking that question regularly of guests lately.I have a different one I start with usually, which is, tell me how you add good to the world. But sometimes I do that. And I want you to think about what your ultimate life is or would be.And then I want you, right on the heels of that, to ask yourself a question. Do you believe you? Not somebody, somewhere, but you can live your ultimate life.Now, when I first started using that phrase, as I mentioned, I didn't know how to define it. I wasn't living my ultimate life. I was scrambling. I was trying to figure out what business to get in.When I left the electricity industry in 2007, I left completely at the top of my game C suite, making lots and lots of money and had lots of problems. And those are the subject of other podcasts. If you want to hear about that, go Back to episode 693 to 700.There's a whole set of stories about that journey. Or you can read the book Tightrope of Depression, My journey from darkness, despair and death to light, Love and life. And that has to do. Guess what?With this beautiful bird, the phoenix, the glorious emblem of rising from the ashes. And maybe you have, too.And what I know when I ask people about their ultimate life and they say they want to help, is they have a story, they have a journey. I'm surprised at the number of people that say they either died or nearly died, that they had spiritual experiences that radically.Sometimes they say I had an experience that shifted or that changed me. And I always want to challenge that. Those experiences don't change you. You decide to change you. They may be a strong invitation.Mine was in August of 2007, and that story is in those episodes, 693 to 700, or in the book I wrote. But my invitation was a big slap upside the head, so hard I would have been a fool to ignore it. But like everyone, I'd had previous invitations.I'd had previous slaps upside the head, some little, some big, some enormous. And I'd ignored them or explained them away or got excited for a minute and then couldn't keep it, couldn't hold it.The one in August was beyond compare. And we don't have time in this episode to tell that story, but you can find it in the book or in those episodes.But anyway, that woke me up and made me, gave me the opportunity to say, to declare, you know what? I'm changing, no matter what. I don't care what the cost. I don't care how hard it is.I don't even know where the hell I'm going, but it ain't where I've been all these years. So I left that industry and started in the. In the direction I'm going now. But like I said, I was scrambling. I don't know what I'm going to do.I didn't know I was going to become an author. Now I have 24 books. I didn't know I was going to be a coach. Clients around the world.I didn't know I was going to create a university, the Ultimate Life University. I didn't know I was going to build four incredible schools. The School of the Sovereign Architect. Yeah, that. Oops, that right there.The Sovereign Architect. There's a school that I have and if you want to know, reach out and ask me now if any of these things interest you.YourUltimate Life podcast.com see that URL on the screen? YourUltimate LifePodcast.com that's just the homepage for the podcast which you have on Spotify and Apple and Amazon and all the rest of the places.But what there is also, there is a contact form and I'd be happy to talk to you because here's what I know about you. If you're listening to this show, you want to serve. If you're listening to this show, you want to get paid for what you know.If you're listening to this show, you want to make a difference in the world. You want to impact thousands, hundreds of thousands, millions, even billions, you know, and I'm that. You know my story.I want to reach 300 million people. I don't want anything. I am, I am reaching 300 million people. I am building that university.In the four schools, like I said, is the School of the Sovereign Architect.And the second school is the School of Transformational Authorship and Creation, which we've talked about and I'll talk about a little bit later in the show. And the third school is the School of Transformational Coaching. And the fourth school is the School of Transformational Leadership and Business.The reason those four schools are what I picked is because they're the ones where I'm a world class expert. I'm not the, you know, the school of anything else. I'm not the School of Music, although I'm a professional musician.I'm not the School of Gardening or the School of Architecture or the School of Engineering or the School of Anything but Transformational Leadership in Business. I know upside down and backwards. And I can help you create a profitable business because I've done that.I've walked that road and bled on those cobblestones. The School of Transformational Coaching. I've written the book on that. And if you don't know what it is, it's called Coaching and the rise of AI.It explores what's happening right now. By this Christmas, 95% of coaches won't be able to make a living. And I arbitrarily define a living as 100k US.That may be too low pretty quick because of inflation and so forth. But if you're not making 100k US, you don't have a business, you have a hobby.If you're making less than that, then you have a partner that is, has a job and is making money so you can pay for your hobby. And that might sound harsh, but it's true. Because if you really know how to change people's lives through your coaching, 100k is a low bar.And I'll just say that directly. The school of transformational authorship and creation is the one we'll talk more detail about in a minute.But that is the school where the author understands first their own radical and beautiful transformation and then figures out how to share it with others and get wildly paid. And the school of the Sovereign architect undergirds or underpins all of these.Because until you and I understand that we create our lives in a sovereign way, you design and build your life. Nobody else, every day, every time, in every way, I don't care what happens around you.And when I say that people turn their hearing off or they get angry or do whatever, but it's true. And you know what?When you look at the current intersection of psychology and consciousness and quantum physics and all of the thing, the holographic universe, how holograms work, where every molecule of the hologram contains the full image and the whole wild experience of that and the evidences that we have that you're thinking changes reality. We talk about that and we know that, but we don't believe it.We say we believe it, but we don't act like it, because if we did, we'd realize we do create life. And that's the whole point. I'm having the opportunity right now of testing. I'm building a robot.Not a robot, but an an AI agent will use the nice name called coached by Kellen. And it's a difficult and daunting task. And I'll tell you why. Because my coaching is.Is different, difficult, and it's not based on a bunch of, you know, questions and frameworks and tools and, you know, little patterns and paths like 95% of coaching is. And that's why 95% of coaches are going to be out of business by Christmas 2026.Because that's what most coaching schools, nearly all coaching schools, teach frameworks, tools, processes, and there's nothing wrong with those, but they're obsolete because your chatbot AI can duplicate, replicate and improve those faster than you can breathe. When I wrote that book I started a year ago, a year ago March, now 14 months ago, 15.I predicted by Christmas 26, which is now five minutes away, almost, that 95% of coaches wouldn't be able to make a living because I saw the speed of that.And in the six months I took to write it, published it In November of 25, I saw the capacity of the agents that I was working with double and then double again. And now I've seen them double again and double again in the six months, every three months.The new models, the new capability, you know, the first work that I did with those, and you've had this experience, you know, this was clumsy and repetitive and overly affirming and all the rest of that crap, and I've trained it all out of that. And the new models are thoughtful, they're intelligent, they're capable, they challenge me, and they are spectacular. Killer.Anyway, building this Coached by Kellen thing, I've had the opportunity to go down the road of seeing what it would take.And I put all my 24 books in there, and thousands, or not thousands, hundreds of podcast episodes and, you know, coaching things and everything else to teach this thing. And at first I was worried that it couldn't learn it, really, because of the difference between human and machine, but it doesn't. It can. It. It is.And there's never going to be a replacement for the spirit of a human talking to another spirit.And so, you know, for six months, I did a third episode a week where I had a couple coaches on, and we talked about this rise of AI was from September to about April a few months ago. And so we did, I don't know, week 26 or 27 episodes, interviews, 50 coaches.And we talked about that, and everybody agreed, oh, you can't replace a human. Of course not. But the glib sort of, oh, you know, I'm human and they can't replace, is not gonna cut it.So the school of transformational coaching, school of a sovereign architect, those are foundational.And if you haven't read Coaching and the Rise of AI and I'm going to show you this book, not because I'm busy trying to sell books, but because if you haven't read it, you're going to be out of business if you haven't read it.Not only did I analyze a dozen coaching methodologies and, you know, compare them to AI and its capability and what was replaceable and what wasn't, and how good are they at delivering the results they give? And it was ruthless and brutal, then I created and proposed a new coaching model called the Triple Helix Coach. Like this Phoenix here, Phoenix coach.And it's a Triple Helix methodology. And the methodology is three strands Intertwined. And if you do that, you're invincible.You are invincible to AI and if you don't do it, you're going to be gone. And you may not use the same words, et cetera, but you need to read that book anyway. So that's why I'm creating this university.And when I started this, like I said, After 2007, radically changing, I had so much work to do in myself, I can't even believe what's happened. And as I did that work, this yearning to serve came up. You know that everybody that I talk to has this yearning to serve. Where did it come from?It came from the brutal experiences of your life. Now, if you think about why you're here, what you want to do with your ultimate life, every single person says, I want to help people.I want to serve. I want to do good. I want to add good to the world. I want to give back and use all those words right? Why?Because you have had a set of experiences that have hurt you, that have helped you, that have burned you to the ground and have caused you to reinvent yourself a half a dozen times. You have had that. I know that. And I don't even know exactly what they are. Okay? But you've had them.And what I want you to know without question, is this.That change, that growth, that development from before you understood these things through those brutal experiences, whatever they were, relationships breaking down, bankruptcy, fatal illnesses, accidents, betrayals, whatever it was, your. It isn't the event, but your willingness to.To get through them, however messily, to bleed and grow your way through that until you are the astounding, bright, shining, powerful person you are today. That journey is all you've got, period. And it is the source of your desire to serve. It is the source of your power to serve.I don't care what else you know how to do. I don't care if you're a great architect, great volleyball player. I love that because I used to play volleyball, right, in college.The great musician, a great artist, a great interior designer. I don't care what you do. Those are beautiful. Okay? I love music and play that, and it is actually part of my story.But whatever you know how to do, it's not as powerful as who you have become, because who you have become is the core and heart and soul of your life. Now, when I say to you that journey is your cash, it is your impact, it is everything on top of whatever you know how to do.People say to me all the time how I don't flip and Know how to do that yet? Sounds good. I'd love to get paid for, you know, that intellectual property in my head. And again, here, I'm not talking about what you know how to do.I'm talking about who you are. Well, here's how and why people pay for it. They don't pay just because you have a cool story.They don't pay just because you got through this brutal set of things. And, oh, wow, we're. We're sitting here in the audience at your movie weeping and saying, wow, how cool. They don't pay for that.Or they'll pay 10 bucks or 20 bucks for a theater ticket. What they pay for is the transformation inside of it.They look at that and say, if I could have that transformation, like I just heard, saw, or read, I would pay anything. I want that change. I am here on this side. I want to get to that side of the transformation.I am here struggling with this health or relationship or money or family fear or trauma or abuse or betrayal or whatever, and it's wrecking me. It's eaten my lunch.And I want to get to the other side, not just in the therapeutic sense, where, okay, I've talked to a shrink long enough that they no longer. These things no longer trigger me. Not that, but fully, in grand style, with complete forgiveness, complete power. Stepping into your power.Oh, I hate that phrase. I'm going to vomit every time I hear it or say it's. But it's true. The truth of your power is the truth of your transformation.Because when you get through that or you're on your way powerfully, and you're committed, you've got something that's worth an infinite amount of money. That's true. And the reason is because there are millions of people who will pay you to help them do the same thing you've already done.Now, often what I hear is, I had to do it alone. I didn't have the help I need. I bled all over the floor. I made so many flipping mistakes. That's what gives you the power.Because you know the detours, you know the failures, you know the excuses, you know the starts and stops, the relapses. You know that you've been there, you walked it, you bled it.And while that makes an interesting story, what people really want is, can you fricking help me? Do what you have modeled? Can you do that? That's what people will pay you for over and over again and pay handsomely. And here's why.People don't know how to do it. And they don't want to take forever. You may have taken forever. I took forever. Seems like it Years, detours, brokenness.That isn't really a badge of honor. It just means that that was our journey. Maybe we didn't have sense enough to reach out for help. I didn't. For a long time.I misused the opportunity to talk to shrinks. I waited too long to get coaches that knew how to really help me explode as opposed to just recover. You know, therapy and all. That's beautiful.I've done I don't know how many hundred or thousand hours of that. It helps us recover. It does not help us explode because it's not designed to. You go to a doctor to get your leg fixed.You don't go to a doctor to get in shape to win a bodybuilding competition or go to the Olympics. It's a different path. You got to get fixed first or at the same time, but you got to have somebody else that's got a different goal in mind.So what people will pay for and pay handsomely for is the transformation inside your story. And monetization is just a process.It's a process of organizing that journey and presenting it in a way that people could understand, get excited about, follow, and then lay down the cash. Because it's shaped into a promise, a process and a transformation that mirrors your own. So your story's not enough.Nobody's going to give you money just because of your story. That might sound harsh, but it's free, it's freeing, it's liberating. Your story matters.But what people will pay for is the help, the transformation, the clarity, the speed, the time, compression, access. They'll pay for a structure, results, relief, possibility. Stuff that you didn't have most likely or have enough of. You know, that's certainly me.I had shrinks and then later, later, finally I hired coaches and things because I finally got was able to articulate the hell I wanted. And from not knowing exactly what I was going to do.As I started on my gotta get fixed from busted path, I gradually realized I wanted to coach, I wanted to write, I wanted to create more music that was related to this journey. And so now What? I have 94 songs up, 37 of them tell the story of transformation and growth. I have 24 books written, all since 2007. Why?To tell the story of transformation and growth. Not just the story, but mark the path and lead the way and provide the help and opportunity and growth.Because your transformation can be amazing, but it only attracts attention. The transformation that you share earns your trust, and it earns money. When you have an offer, nobody's going to pay for your pain.They're going to pay for the path you built. Not just because you talk about the path. You got to show it. Have mile markers, milestones, possibilities, and tools to do the thing you did.Or it's just noise that captures attention for a minute. The transformation you had and have and live okay is there if you can help them do it. A story without a promise isn't an offer.It's just cool information. So the first piece is your experience. That's what happened. The second piece is the meaning. What did this stuff teach you?The third piece is the transformation. What did it help you become and what does it help somebody else become? And nearly everyone stops at level one.They talk about story, but they don't get it organized. They never get to the meaning. One of the cool things I wrote in a book called the Story Arc, here it is.The story arc is a process about how to not just organize the things that shaped you, but extract intentionally the meaning and create a framework and tool that lets you share it. So you don't need the framework. You've already done it, but you haven't shared it yet.And it needs to be turned into a concrete, specific offer with promises. Okay. The.The most effective and powerful way that I've ever learned to do what I'm talking about, to turn your story, your life, your transformation into huge impact that impacts millions of and makes you millions, is to write a book first. And the reason isn't just to write a book and publish it. Yeah, you get some notoriety. You can get a best seller.You can, you know, market your book and stuff. But you don't make a lot of money with books unless you're Stephen King or J.K. rowling.What you do make money on is programs and processes that take the material in the book and make it available to people, make it available at different levels, make it available as a do it yourself course that people think they're going to do themselves. Most people don't do well with those. Why? They need actual coaching and help and instruction.You know that whoever read a calculus test and then took calculus text and then took the final one in a billion, right? Maybe one in 10 million. I don't know. I had four semesters of it and I got straight A's, but I didn't read the text and take the test.I had to go to class, do the homework, and sometimes get help and have study groups and Go to office hours and do the rest. Why? Because I wanted to learn it and I wanted to do good and I did. But nobody reads the text and takes the test.Nobody hears your story and arrives at a transformed life. So your story has to be organized so it helps somebody not just move. And if it doesn't do that, it isn't monetizable.Your experience is the raw material. The meaning of it for you is the first refinement and the meaning of it for someone else. What they might do is the second refinement.And the next one is after you are able to articulate your transformation. Transformation who you have become. And again, this is so important, you can't just talk about it.Well, I used to have these fears and I used to be imposter syndrome. Get in my own way and have these negative voices. And you know, now I don't do that. You have to be able to show it.And the showing is how you show up in life.When people see you and are around you, they need to feel that transformation, that they're in the presence of someone who's walked the road, bled the blood and accomplished the thing that they are yearning to have. So you creating your ultimate life, every single person listening right now, you can have your ultimate life.I finally settled on the words purpose, prosperity and joy. Played with lots of them, heard lots of others. But the words that work for me are purpose, prosperity and joy. Purpose.Reaching 300 million with a message. The message of your worth, identity, possibility, ownership and sovereignty.And we could spend an episode on each one of those things, talking about what they mean, how they, how you make them real in your life. Worth, infinite identity, divine being, possibility, limitless ownership.Every moment you own your choices in life, sovereignty is you are responsible as the architect to design and build your life. And you're doing it whether you do it on purpose or accidentally.Most people abdicate and complain about the weather and the economy and the government and the election and their friends and their ex exes and their families and their illness, blah blah, blah, blah. And so that isn't being a sovereign architect and it certainly isn't taken ownership now.After you have figured out what the hell your journey did for you. Not to you, but for you. Maybe it was to you first, but for you now, then you have a genuine promise.A promise from your own transformation that answers some questions. Who the hell is this for?What is the exact problem or problems that they are struggling with right now that if you said those words it would resonate and they would Say, man, that is so me. You're talking right to me. Can you help me? Not only have you hit me in between the eyes, but you've got me so excited I'm doing the happy dance.You mean there's somebody that knows this? I'm not alone. And you can help me do this. What problem do they have? What is the actual result? You will help them create. People pay for results.They don't pay for talk. They don't pay for feel good tokens. They don't pay for noise. They pay for results. Bank accounts. Happiness, health, joy, excitement.Me, Purpose, prosperity and joy. Now I have finally landed on the word several years ago that I want. And I tell you, I live that right now. Purpose, prosperity, enjoy.I'm going to reach. I am reaching 300 million people with the message of their worth, identity, possibility, ownership, sovereignty. Those are mine. What are yours?I'm reaching that I'm building a university with four schools. School of the Sovereign Architect, the School of Transformational Authorship and Creation. That's what we've been talking about.Because organizing your life into that framework and writing the book of your becoming.Not a book about basket weaving, but your book of becoming is where you organize and articulate what you really have to share to change the world and to get wealthy and wealthy for you is good, you need it, you deserve it. And your best path there is who you become. Not some bitcoin investment. Although you're free to do that.And I know some people that have made hundreds of millions, literally hundreds of millions, and that was cool. And it doesn't mean anything compared to being who you have become.When you are clear what result you, you will help people create and the path you know, you can help them walk. And the, the things you know that shorten their road, shorten their journey, shorten the struggle. Man, you're worth millions.You have to be able to explain it powerfully. Not. I overcame fear, you know, fear of being seen, fear of speaking, fear of being in public, fear of the abuse and trauma that had. No, no.I help people who have been hiding themselves or their message finally claim it, right? If I say it, I say I'm going to help you.Someone that's been hiding the message of your becoming and claim it and build your first book and then create products and services to get on your road to your 100k. Book to bank is the name of my program. It's to get it to your first hundred thousand from your book. Okay, you need a message.Not like, well, I was healed from Burnout. How about I help high capacity leaders rebuild their life on bedrock so that success no longer owns them.Not something like, well, I finally found my voice to I help mission driven entrepreneurs turn their lived experience into a book, an offer and an authority platform. The marketplace isn't interested in my history or yours. It buys the future that you or I can help create. A promise is where your story gets useful.If you can't name the transformation, you got nothing. So let's turn this promise that you have into a process.Because all this stuff I'm saying sounds really good and you're going, yeah, yeah, yeah, but how do I flip and do that? Well, you got to have a program, you got to have a process, you got to have an architecture right? It your process might include an awareness first.Often people don't know what they're struggling with, or they can name it, but not really. Or they have no hope of getting out of it. Maybe hope is the first thing. Maybe their own story needs to be extracted.Not like therapy, but in the process of growth. What I know for sure is everybody I talk to needs help getting their message clear because they wander all over.When asked what they do, it takes them 20 minutes to explain it. You're not going to sell anything in a marketplace when it takes 20 minutes to explain it.What I help you do is get your story extracted from your life, get the true message you have clarified to one sentence.Then I help you build this book out of it and design an offer several that you can use in the marketplace, launch it and get to creating your book to bank 200k. So that's a description of mine. What's more important is yours? What is your message in one sentence?What is the offer or offers you really have that will change people's lives? What promise can you give them so that when you offer it for sale, people are clamoring to buy it.Now, book to bank is the process I have to help you do that. Find your skills, articulate your transformation, write your book, design your offer, build it, sell it, create your impact and scale it.And I know that road because I've been doing it for years. 24 Books, many, many offers many times to that hundred thousand from a book. So your own story has to become a structure or it's just noise.It has to become a system that people follow or guess what, nobody's going to be able to do it. It has to be in a certain order so they can follow it.The pathway, the promise creates a desire and the process that you can show them, will create trust. People will pay you when they believe you can take them somewhere.That your story of becoming, the development, the obstacles, the struggles that gives you some authority. But the process you outline and the products that gives confidence. Now, some people say, oh, I don't like to sell.I don't want to sell transformation. I don't want to package my story. You know what? Okay, then don't. You're leaving your money and your impact on the table.And don't come and tell me you want to have a big impact because you're fooling yourself if you think that doing it in an unorganized way is going to land you where you want to go. It's just not happening. Happening.Marketing, marketing after you've organized and packaged your story, your process and the true transformation you can provide isn't manipulative. It's a bridge. You're offering people out. A trip out of the swamp and into the safety of sunlight.I describe it as going from the soul sucking swamp of learned helplessness, addiction to mediocrity and victim mindset to the marvelous mountain meadow of fierce life ownership, radical excellence with a passion to serve. Okay. Confusion is not clarity. It is not spiritual. A vague gift helps fewer people or nobody. A clear path is service.If you refuse to structure your wisdom, okay, you're making people work too hard to get it. Don't do that. You're worth more than that. You matter more than that.Now I have a program, dream build, write it.com dreambuildrite it.com I do it a couple of times a year.If what we've talked about matters to you, if you're, if you're really ready now to realize that the most important thing you have is that journey that you took to become the passionate, powerful person that you are. The that is yearning to do your version of 300 million people. And the rest of mine is I'm going to create 3,000 millionaires.People that love and create and serve with their gifts and talents. 3000 People who make a million dollars selling transformation with their life story and experience. That simple.You want to make a million dollars selling transformation with your life story and your experience. I have a path. I have walked it. You can too. Or not. Your story journey of becoming is the gold mine.Organizing it is how you offer it to the world in an effective way. Nothing can prevent you from reaching your ultimate life if you're willing to walk the road.I know because I did it from so broken when I made my first final awakening. In 2007 to writing all this stuff and all the junk that I've told you about. It's beautiful, it's powerful.And what it means is I live that purpose, prosperity, and joy every day. And what I know for sure is there's nothing in the world that can prevent you from creating and living your ultimate life.Never hold back and you'll never ask why. Open your heart in this time around, right here, right now, your opportunity for massive growth is right in front of you.Every episode gives you practical tips and practices that will change everything. If you want want to know more, go to kellenfluermedia.com if you want more free tools, go here. YourUltimate Life CA Subscribe Share. Sam.