If AI Can Do Your Coaching… Your Coaching Was Never Valuable

If you're an advisor or a consultant or a coach or anything like that, with any of those words, I have an invitation for you that will change your life, your pocketbook, and how you feel about your work and yourself. Welcome to the show. Tired of the hype about living a dream? It's time for truth.This is the place for tools, power and real talk so you can create the life you dream and deserve your ultimate, ultimate life. Subscribe, share, create. You have infinite power. Welcome to your ultimate life. This is the podcast I created now more than six years ago.I guess you can tell because we've got 1113 episodes now and counting and many, many more scheduled today. I want to talk a bit about something that's very dear to my heart and that is coaching. What is it?Well, in sports it's easy sport coaching is, you know, a person or group of people that are focused on one thing, improving the performance of the athlete or team. And that's evident. I watched a hockey game last night.I live in Edmonton, Alberta, and everyone in the hockey world at least knows the Edmonton Oilers and they had a run of many Stanley cup wins way long time ago, almost 40 years ago, 35 in the 80s. And so they have a, you know, a historical legend about that sort of thing.And they the last two years they got to the finals and they lost both years in game seven. And so for us in Edmonton, that's heartbreak, right?Last night was game three of the first round of the playoffs and they're playing a team from California, Anaheim. Now I wasn't a big hockey fan all my life and I, I become that since I've become also Canadian.My wife and I live in Edmonton, but we're both dual national with the US and we lived a number of years in Phoenix and now we live in Edmonton for the last nine years and for the next, I don't know, year or two anyway and then we may come back to the US but we'll see. The thing about the game last night is Edmonton lost and now the Anaheim's ahead in the series two to one. And I was thinking about coaching.You know the coach that the Edmonton Oilers has, his name's Chris Knobloch. I think, like I said, I'm not like heavy duty into this.He's fairly new, had three or four years now on his, under his belt with his team and I don't know his whole history but he's, he's thinking the following things, what needs to happen? You know, they made some trades in the off season. They Got new goalies, and their score was seven to four and six to four. Another game.And so in two games, 13 goals scored against your team is atrocious. In the NHL, it should be two or three, you know, maybe none, but two or three anyway. But 13 in two games. So that's like, not very good at all.And so the coach has got to be asking several questions about, you know, the defenseman that that help in front of the net and the goalie himself and et cetera, et cetera. But that's the coach's work. The coach's work is to figure out what needs to happen so the team is victorious.In private coaching or personal coaching, it's the same thing. I have a vocal coach that I meet with every couple of weeks as I prepare for the concerts that I've been doing.I'm going to do one all year on once a month. For the rest of the year, I've done three. And the fourth one will be May. The what day is this one?This episode's coming out on May 14, so the one in May will be just a week later, May 20th. If you hear this before then, please come go to my Facebook page and there will be an event there about that concert.They're an hour long and they're a lot of fun, like getting really good feedback from those that come.Anyway, I've got a vocal coach, one that I've been working with for 10 years or more, 12 years, I think, teaching me expression and mentoring me in terms of my range, the sound of the voice, how I do things, how I present, the emotional arc, you know, and those are the things that. That, you know, that role performs. And he's really good. He's worked with some Hollywood A list people and so forth.So as a coach, if you are one, or an advisor or a consultant, they're all slightly different.An advisor gives advice, and a consultant is supposed to either study and find or know the answers to questions, and then they write reports and give them, you know, give their clients direction. A coach is different than that.Some of that may happen, but a coach is really focused on who the athlete or the performer or the business owner or the boardroom member who they're being. Right. It's less about a particular set of skills, although that comes into it.A coach is with the person in the trenches and helps them run game, film, and do things differently to change not only the activity and the skill, but also the mindset, the belief about possibility. So this episode is one of the ones that I'M doing in relation to coaching and the rise of AI. I was going to hold the book up, but you've seen it.If you haven't and you're a coach or consultant of any kind or an advisor, you need to read that book, Coaching and the Rise of AI, which is changing the coaching world permanently and forever. And here's the reason.Most coaches still today, even after AI has been coming on the scene for a year or two in large measure, and it's been in behind the scenes a bit for longer than that, but hardcore blow your mind front and center for 15, 18 months, or at least that's what I've seen. Most coaches are selling now what the market no longer values.Now, you know, there's a phrase about selling ice cubes at the North Pole or sand in the desert or something that is sort of a metaphor for things people don't want, right? Well, yeah, you know, if you don't want something, it doesn't matter how well someone sells it to you. You don't want it, you don't need it.And so it's not that coaches aren't sincere, it's not that they don't want to help, but they're using and selling tools and frameworks that no longer work because of this enormous technology change. Artificial intelligence, large language models, the breakthroughs are coming thick and fast.Recently there was a release of one of the models that posed a significant threat to security online.Could break large encryption algorithms and so forth, or the thought that it was, you know, that it could do that, and that's threatening banking systems, power systems, the Internet itself, you know, all of that sort of thing could be potentially vulnerable, especially with the rise of quantum computing, which allows a lot more calculations to be done in a fraction of the time. I just saw this morning as I'm recording this, it'll be a month ago, as you Hear it, that OpenAI released another version of Chat GPT 5.5.By the time you hear this, maybe it'll be 5.6 or some other number.Those things are moving so quickly that all, all of the old coaching frameworks and tools and questions and instructions and NLP and all those tools are outdated and becoming valueless. Now, hear me. Not because they don't work, but because these models are getting so good that they will replace you.So when I wrote the book Coaching and the Rise of AI last year, I started in May, almost a year ago, a year ago, and finished it in November. I predicted, and I stand by that now, a year later, that coaches, most 95% of coaches by Christmas this year, which is now only eight months away.May, June, July, August, September, October, November, December. Yeah, eight months away. Won't be able to make a living. And I defined a living as 100k US. You know, that's arbitrary.But it'll be very difficult because what they're selling is, is available for $29 a month from these models.And so if you do that, if your business is being a coach, a consultant, an advisor of some kind, you need to pay attention to that immediately now, because your lifespan only has months left, unless you change what you're selling.Because the things that we all learned at these coaching schools, and I did that to some 15, 16 years ago, were useful and valuable then, but they don't matter anymore. And again, not that they don't work, but they're available in a fraction of the cost and a fraction of the time from these models.Now, let's, let's talk about generic coaching, is what I've said here in the title of this. It's finished, gone out of business. What is that?If you rely on frameworks that you learned, in other words, borrowed frameworks, somebody wrote a book or a series of books or created a model that you thought was awesome that's available to everybody, everywhere now, instantly.So borrowed frameworks, standard type of goal setting, accountability, asking those questions, deep pondering questions, all that sort of stuff is important, don't get me wrong. But, but it's available 247 and practically for free.Powerful questions used to be the stock in trade of coaching when I was learning about it, you know, 18 years ago and taking classes 17, 16 years ago, and those were valuable. And I used to look for, make lists of cool questions and that sort of thing. That's all, again, useless now.Not that it isn't valuable, but it's available for free. So if your coaching is still based on structure and questions and strategy, you're no longer unique.Not only can every coach do the same thing, but they can all do it with AI faster and better than you're doing it, even if you're using AI because all that does is create a much higher watermark. And in the sea of sameness, the sea of everybody looks and feels and sounds the same.Now, I don't know about you, but I am certainly noticing that coaching, all talking about quantum physics and, you know, everybody's focused on the vagus nerve now. You know, vagal differentiation and breathing techniques and all of that stuff, that's all old news.You can Go look that up on any of your favorite LLMs and get a fulsome and detailed description. And you can then go in and ask deep questions about how to apply it to you, and it will give you really good stuff.So then you might ask, holy cow, do I need to get another line of work? And the answer is, maybe you do. Maybe you do. So that's what I want to talk about today because generic.And by generic, I mean coaching based on all that stuff that's gone. What used to sound sophisticated now is searchable and searchable with powerful stuff.You know, Google, we used to find references to things, but AI will write you a whole treatise on it.And, you know, I've spent now eight months, nine months almost interviewing coaches about their use of AI and how they're using it and what it does and what they see as a possibility and pitfalls. And most of them like it very much.And it does a lot of good for them and helps them, but it's also revealing the weakness in all these models and all these processes. So what's next? Well, what I did in the book, and again, I would recommend that you read it if you're a coach, advisor or consultant of any kind.And that is this. I analyzed 11 coaching models.Not that there are only 11, but that they're there to talk about what how good they are at achieving their results based on publicly available data and how replaceable they are given the trajectory and growth of AI.Now, when I did this research, it was a year ago, May, June, July and August of last year, and September, October, November, I wrote and published the book. The the capacity in the research phase in those first four months doubled and doubled again.And by capacity, I mean the ability of AI to give me good answers and do powerful research and analyze very effectively and directly the strengths and weaknesses of all these different kinds of coaching models. Now, read the book and you can see if yours is included. But I wasn't trying to exhaust every possible one.I did a whole broad range of things from somatic coaching to three principles to, you know, the kind of coaching that comes out of Werner Earhart and Landmark and all of them. And they all had, you know, strengths and weaknesses like everything does. But the thing that was most interesting was how vulnerable they are to AI.Some of them were immediately and completely replaceable and some only mid, and some were low vulnerability in some areas. But that led me to this important question. What does AI already do better than coaches? And what's left for us?So here's what AI does better than coaches. And I've got a little list here.Brainstorming faster and better, restructuring a problem faster and better, generating options faster and better, Organizing your thoughts faster and better, creating action plans faster and better, summarizing patterns and making custom frameworks instantly. If that scares you, it ought to, because all of that stuff used to be one of the stock and trade items of good coaching.AI is faster and better at all those things and I've tested them with myself.I've created different threads and I happen to use chat, GPT, but whether you use Claude or Grok or what Grok or whatever, I've tested them and ask it, coach me on this, Use everything that you know, etc. Etc.And it's gotten to know me really good because as you know, I've written 20 something books and I've put them all in there and hundreds and hundreds of podcast episodes and coaching sessions and so forth. So it knows who I am and what I do. And so it's very, very good.And then the question was, okay, what would be the coaching equivalent to what I was talking about about the Oilers needing before their next game, which I think is tomorrow night? Right. What is the coaching they really need? What will change? It isn't technique, questions, frameworks or anything else.It has to do with being energy, mindset, belief, all that squishy, weird stuff that we used to pretend was woo woo. That is actually in fact the most important and powerful stuff.Okay, so the dangerous illusion for this kind of thing is that coaches think their value is still in helping people think clearly. That's not your real value. AI can help you think clearly at 2am for free or close to it.I want you to think about that, you know, oh, I needed to just talk it through. You can do that with AI now faster and better. So then the old coach advantage, then versus now.Before, access to diverse frameworks was rare unless someone had read, you know, widely read and taken different classes and instruction or had good exposure to coaching. Frameworks are abundant and everywhere. In fact, here's what I notice.People that aren't in tune with this yet, they're still doing exactly what I'm saying. They're going to AI. This is coaches and coach schools.They're going to AI creating cool frameworks using the very things that I'm talking about and then presenting them as new and powerful. Well, if AI could do that for you, it's already done it for your clients, the ones that are serious and using it effectively.So what do you become an Effective teacher of how to use AI that still doesn't begin to capture the true value of mentoring and coaching. That is powerful. The value of information has collapsed. The value of thinking support is collapsing faster than we can think of.So then, okay, what's left? I want you to think this. I left a space there on purpose. What is left? The value of lived embodied authority is going through the roof.What the heck is lived embodied authority? Lived is what you have experienced yourself. Embodied simply means that you are the essence of what you teach.So I've been seeing on Facebook ads for a particular system of mobility.And there's a gal mostly, but there's a gal and a guy that are doing lots of very, very deep knee bends and movement side to side that demonstrate extreme, you know, hip and flexion mobility. That I understand because I used to do martial arts for some decades. I can't as much anymore now very little. I can do some stretching. That's it.But anyway, and that is embodied authority. In other words, they can show with their movements the value and outcome of what they teach. That's embodied authority.So if you're working on mindset, which is what most coaches do have, that is still valuable because AI cannot feel. When I did the work in the book, one of the things AI came back with is I asked, you know, what don't you do? And it said, I can't bleed.And it said a whole bunch of other things. But that one particularly struck me because bleeding is the essence of life. Life is in the blood, right?And so when it said I can't bleed, I thought, okay, in other words, it cannot be with me intensely and intently so powerfully that it creates a different energy in me, a certainty that I can be, do and create something new. Now here's the interesting thing.When you go to a conference, it's got two, three days, loud thumping music and people jumping around and shouting from stages. And I could name names, but I won't.I've been to several of those and perhaps you have too many saying, you know, you can do this in 47 ways with 10 different speakers.It creates that same energy you have for a moment, a belief that you can get past your barriers and time constraints and, you know, attitude constraints and bad beliefs about yourself or limiting beliefs. They call, we call them. You can do all that and then you go home and nothing changes, right?There is no permanent, long term sustainable behavioral change. And the reason is really simple. Life is exactly like it was. And until other elements begin to change, long term behavioral change isn't possible.It has to be preceded by long term or powerful or sustainable internal change. In other words, a dramatic upgrade to how you think about yourself, what you believe is possible.But not just once in a three or four day thing or a medicine session with hallucinogens where you touch the sky, see God and understand the structure of the universe. And I'm not minimizing those things. They're really valuable in some cases.I saw that, you know, they're accelerating testing of hallucinogens for certain kinds of psychological issues, PTSD and other things with some good success. So those things have place also. But the key is you as a coach.The only way you or I are going to be able to create that kind of real change in someone else is if we are that change.In other words, we are the embodiment of that behavior, thinking, feeling, the energy that we give is one of love, truth, service and certainty about our ability to create things. And 99% of coaches, and I literally mean that 99 out of a hundred are not that. And when I talk to them, they're saying, yeah, but I'm struggling.I cannot create clients, I cannot create enough money. I don't know if I can do this. And they're living in this constant sea of doubt and fear. And so AI will eat your lunch.If you live there, you'll be out of business because everything else you provided, it's. It's like you or me talking about a thing over there. Like that stuff on the wall behind me, right? I created this back. I didn't.One of the AI programs created this background on purpose for this episode because I wanted to illustrate the, you know, the technology and sort of a cool picture. So all this stuff is really bad news if you're a coach who relies on that.And if you don't change your training, I don't care how much it is and how many certifications you have, it does not make you safe. Your model does not make you relevant.Now, it's interesting to say that because in the book Coaching and the Rise of AI, I propose a new coaching model, the Triple Helix coach. And it is AI proof it is invincible. And I say that with absolute certainty because it relies on things that AI cannot do and certainly cannot do.Well, you know, one of the three elements which I'll talk about in some other episodes, it can do some and do that part well, but it cannot exist. It can't bleed. And when it said that, I had a, I had an argument with it. Have you ever argued with it.Like, you know, I have a lot, and I love doing it because it doesn't push back like a person does in an argument. You know, you argue with somebody and a bunch of emotion gets involved. And AI doesn't do that. And that's kind of fun.But anyway, the reason I argued is because after it said all that, I said, how come when I ask you some questions and remember it has all my books and frameworks and everything that I do is in there in different threads and I refer it and repost it, and you have to learn how AI works, cross thread visibility and a bunch of other stuff. But anyway, it would come back with language that was very emotionally impactful for me.In other words, I would read what it would say and it would hit me hard in the heart, in the spirit. Sometimes it would make me tear up. And then I would say, well, what do you mean you can't bleed? I'm.I am having an emotional reaction to this stuff you just said. And again, it was very clear and said, I am not saying that to make you feel good or to get an emotional reaction or do any of that.I'm not doing that. What I am doing is the only thing I can do, which is reflect to you the truth of what I am seeing as you interact with me.And that set me back, because then I thought, what you're telling me, you being the AI bot, you are telling me in maybe better words or more clearly or with less fluff, what you are seeing. And I am moved by your reflection. So if AI. And so then we had further conversation and then it became, how do I make this permanent?How do I make it available all the time, every day? You know, that kind of thing. Because knowing it once is not powerful enough.It's not enough to create behavioral change that is sustainable, especially when the issues have been long in developing. We're practically told from the cradle we're not good enough, right? We're. We fail all the time.All the way from messy diapers to getting in the way, to making messes, to throwing food on the floor, to getting bad grades, to having friends, you know, dis us or betray us and jobs and, you know, we're taught all the time we fall short, we're not good enough, and on and on and on. And so we internalize that over years. And one powerful conversation with anybody is enough to crack that, but not enough to change.It takes repeated assurance, application, and visibility from a good coach. Well, anyway, AI is simulating that to a degree, but it cannot Be embodied authority.It simply cannot do that because it has not had the experiences that you have. The vulnerable coach. So here's the people that are vulnerable that you sound polished. You know the language.Oh, you've got good languages that you got out of all kinds of places. Yes, great questions. You might have a niche, but does not have deep embodied depth.In other words, you are not the walking, talking embodiment of what you share, the tools and processes that you use. So you can know the right questions and still not be a transformational force. And that might be harsh, but that's true.So here's the emotional reality. People have built. Business is around businesses, around expertise.Now, again, that's true across the board, and there's still businesses to be built around expertise. But we're talking about coaching, advising, and consulting here, okay? And here's the reality. Expertise is now commoditized. It's democratized.It's incredible.I, you know, I teach people how to write books and get them published and get bestsellers and, excuse me, create products and services and create, you know, speaking. Get a speaking career going.Create challenges and other kinds of things that they can use to spread the message of their book and monetize it and make money. I've got a program right now called A Book to Bank. It's about how to make $100,000 from a book that you write. I know how to do it.I'm the embodied authority because I've done it right. And if I hadn't done it, all I'd be doing is talking about an idea that was a collection of things that I'd heard from somebody else.But because I have accomplished those things, I can speak from embodied authority. So if expertise is democratized, it. It's going to feel threatening to you because it is threatening. Okay? And here's the truth. It's not unfair.It's just the development of this technology. It's clarification. It is a winnowing. For the last 15 or 20 years, most of what has passed for coaching has not been powerful anyway.But it was the best that was available. And so people have been able to limp along. But this great winnowing is going to put them all out of business.This change is now stripping away things that were never as valuable as people pretended they were. And if you're one of those that pretend, has pretended and inside had fears and worries, it's time to make a choice.Either level up your own coaching, and that means leveling up who you're being, or get a Different job. And that's not a threat at all. It's just a truth. My whole process, I have made a decision. I'm up. I'm leveled up.I wrote the book on AI I have a new coaching model that I have been implementing for years before I wrote the book. It's just that I put it in language and put it in the book. It's what I live, it's how I coach, it's how I breathe.It's what I'm teaching in the school of transformational coaching. Because I love coaching and because I see how important it is. The middle, and that means the big middle.I project 95% they're going to be squeezed because average, average advice has no value anymore. Now let's talk about what AI can't do. AI can't live your life for you.We read terrible examples of people relying on AI and then suing them because they led them to some terrible act.You know, there was a apology issued recently because some owner, and I've forgotten which company of AI didn't notify police that somebody was ideating a violent act. Well, yes, they should have been notified. But my point is, if AI can help people do that, you know, that is something to pay attention to.Now, I want to stop here for a sec.I'm going to tell a whole story about hallucinating, because every time I talk with AI and I did a bunch of episodes, this is a Thursday episode, and the Thursday episodes for a long time were two coaches that I interviewed. And I've done some solo ones now because I want to talk about the. The intensity of what's going on specifically around coaching.But I did a bunch of episodes and coaches would say things like, yeah, but AI can't be me. And I. I have real experience. And all of those things were true. But it was also true that they were not the visible outcome of what they coached.So what can't AI do? I can't live your life right. It just can't. It cannot feel what you have feel, felt, have field felt. It cannot metabolize pain.It cannot suffer emotionally. It cannot embody earned truth. Now, let's use an example. This is a real example from my life and from many.I went through bankruptcy some 30 years ago. Okay, 33 or 4, doesn't matter. A bunch of years ago, I went through bankruptcy because of poor decisions that I made.Made some poor decisions and some things happened, et cetera. It doesn't matter why, but I did. I had a. A feeling about that. I was Ashamed. I was embarrassed.I was afraid of what people were going to think and all of that, like most people do, stigma and are you stupid and were you dumb and did you do this, that and the other, all that kind of stuff. And I had all those feelings today as I look back on that, at that, back at that.It was a growth opportunity, opportunity to learn to manage money better and more about financing and money and how it works and my own wants, needs. And it was partly around building a business at the time. And so it failed or it conflicted with other things in a way that I couldn't resolve.I am a different person because I went through that. Now. Sometimes when we go through tough things, let's switch gears. Not a bankruptcy, although that could do this. Also, someone is sexually abused.Often people. The person who is abused feels less than, feels unworthy, feels like they somehow ask for it or whatever it is. That's never true.But people feel like that and others shame them. Okay, we celebrate. We talk about people who have come past that and who are able to talk about it in a powerful way to help others.The reason it is powerful is because they have lived through it, come out the other side and remained powerful. Instead of being ruined, sometimes those traumatic events happen and people are ruined for the rest of their lives.They are emotionally scarred and damaged and do not or cannot get the support to change. That's the difference. Someone who has been able to, and I'm casting no aspersions on those who don't, some who.Who have been able to change, to metabolize the pain and the suffering and then turn it into a power to serve others that generates not only the right phrasing and the right language and the right ideas and so forth, but it also generates a power that can be transmitted to another, a power of encouragement and truth. AI will never be able to do that because it has not experienced those things and cannot.So if you're trying to figure out what you have left as a coach, you need to look to your own personal experiences. There is the power. That is the only place of power. The rest is a learned thing that we talk about.So another thing I can't do is regulate a room with your own nervous system. Here's what I mean by that. And you may have had this experience. Likely you have.You're in the presence of someone and just their presence causes you to relax and to drop drama and to be with them because of the energy they're projecting. AI can't do that. It can use the language but it doesn't carry or transmit the power AI can't carry moral authority. That only comes from experience.Right? If you see people arguing, a lot of political arguing going on in the US right now. I live in Canada, but we're both US citizens, so we watch that.There's a lot of not listening, people screaming about stuff, this should be that way, and you're bad and people aren't even talking to each other and they don't have any moral authority because they haven't even lived the things they're talking about, you know? And so it, it sounds hollow. It just feels empty and hollow. And the reason is because it is, there is no lived authority.AI cannot confront someone lovingly with the thing, with the power and truth that only comes from lived integration. Here's the thing that remains real presence, that comes from experience, real depth that comes from completely removing ego and being pure love.AI cannot create pattern recognition that is rooted in life. Now, AI is built on pattern recognition. So it's spectacular at that. So the three elements of the Phoenix coach are presence, pattern and power.Presence. And we'll talk in another episode and take those all apart. But pattern people will say, well, AI is absolutely master at that. It is, but not pattern.That comes from rooted life experience. Okay? What's left is embodied authority. You've been with people where they say something and you just absolutely know for certain. Right to the core.It's true. It's like power versus force from David Hawkins.It's like muscle testing and the kinds of things that connect us all with universal truth and the universal field of energy. And we know it's there and we talk about it and we call it woo. But it's still there. The future coach, successful coach, is not a smarter thinker.The future coach is a deeper, more integrated human. The Phoenix model is presence, pattern and power, as I mentioned. And we'll take those apart more deeply because I want you to have them.I want you to be successful and rise up to the top 5%.Because coaching, good coaching that's based on presence, pattern and power is going to be more needed than ever because of how good AI is at simulating. Right. AI can mimic pattern language, but it cannot be a pattern interrupt in the flesh.When your client starts, here's some questions for you to think about. Let's say you're having a session that's powerful and your client starts shaking. Emotional response, what do you bring?If your client is lying to themselves, can you feel it? And what do you do when truth gets Expensive. Can you hold the room? Not very many can say yes to those things.So the real split in the market is going to be information coaches and transformation coaches. All the coaching that's done from information will be out of business soon.Information coaches explain, advise, reframe, plan, and all those things are important. Don't get me wrong, but people aren't going to pay $5,000 a month or 10,000 for that kind of work or 20,000.They're just not going to pay that because they can get it for 29.95. Transformational coaches can see through all things, okay?They can confront, they can hold, they can anchor, and they can embody, all from a place of zero ego with pure love and power for those in front of them. Pure love and power is the only thing that lasts. And most people are afraid to go there. One group is being automated.The other group is becoming more valuable. So here's the clear path. There is a path forward.And many coaches aren't going to want to hear this because they built their identity on being the explainer and having good questions and that sort of thing. Here it is. If your client with leaves more understanding, but no transformation, AI can do your job. I want you to think about that.If your client leaves feeling truly and deeply seen, challenged and changed in who they are. Now we're talking something valuable. Insight is cheap. Integration is rare. Integration all the way down. Answers are abundant. Embodiment is scarce.Scarce resources become more valuable. The market is no longer recording. Recording, rewarding, nice conversations, even powerful conversations. It's rewarding results and reality.Most coaches are afraid to talk about real results, tie their work to cash and money. Well, that's what people pay with and so feel good.And getting your barriers and blocks removed and all that kind of coaching language, I'm sorry, but that's gone and you're going to notice it unless you become the equivalent of a triple Helix coach. Now, you don't have to. I'm not saying you have to come talk to me to do that, but the.The things that are left, presence, embodiment, lived experience, pure transmission of love with zero attachment and ego. Those are the things that AI can't do and are infinitely valuable as we become more separated. And so here's the advice for you. If you want any.If you don't hang up right now, click, turn it off. Stop trying to argue for your old model. Stop trying to protect your old model. Stop trying to pretend that it works, okay?Because if it worked, you'd be successful and you'd be way past 100k. You'd be at a minimum 150k a year coach, period. And if you're not, that means you're not doing this.Instead of defending your old model, maybe start asking who you must become. That's the important question.Now, if this all sounds harsh, I the next episodes of the Coaching one, the next one on next Thursday is going to be more direct and powerful. We'll talk about false certainty and how AI will expose that. And I'm not saying this any of this make anyone feel bad.I'm saying it to wake you up and to invite you into the truth of what coaching is becoming. If your offer is easy to imitate, it's simple to replace. Wake up, please, because the market already has.Now, if you're a coach advisor consultant, listen to this episode again. Get the book Living with Purpose and Power and reach out and talk to me. Let's make you an invincible coach.Your Ultimate Life Podcast Whoops, here it is. YourUltimate LifePodcast.com is there's a contact form there. I'd like to talk with you for two reasons.One, if you have a story to share, I'd love to share it with my audience and what you do and how you add good to the world. I love having guests that are already about adding good to the world and I love sharing their message.And if you have questions about what I've talked about today and you're really committed and want to stay in the coaching business, let's talk. I support you. I love you. I want your victory and success and I'm absolutely certain that you have and are everything you need to be.You have it available so you can move forward and create your ultimate life. Right here, right now. Your opportunity for massive growth is right in front of you.Every episode gives you practical tips and practices that will change everything. If you want to know more more, go to Kellen Fluker media.com if you want more free tools, go here.Your Ultimate Life ca subscribe Share Stand with your heart in the sky and your feet on the ground.