AI Can Do Everything You Learned—But Not What You’ve Lived

If you are a coach and you have not fully claimed your story, you're already behind. AI can replicate everything you've learned, but it cannot replicate what you've lived. If you're not speaking from that, you are not competing.You're disappearing. Welcome to the show. Tired of the hype about living the dream. It's time for truth.This is the place for tools, power and real talk so you can create the life you dream man deserve. Your ultimate life. Subscribe, share, create. You have infinite power. Welcome to your ultimate life.This episode's going to be a little controversial, maybe, and I may say some things that irritate some coaches, and I don't really care because I think this is an urgent time. I don't think it's trivial, and I don't think it's going to go away. Here's the thing.If you haven't, like, owned the truth of the story of your becoming, now I use that a lot. The story of your becoming. Well, what the heck is that? Well, you got where you are today.However broken or fixed, however powerful or fearful, whatever you are today, you got there somehow. You were born, you lived a life, and you got there. All of us have had that.What most people never do is examine that through line, examine that journey other than in a cursory way or maybe in a shrink's office with years of some kind of therapy or whatever. You don't. Most 99% of people don't ever even. 99.9, Don't ever critically examine it.And the reason that matters is not to want to change anything or blame anybody or any of that crap. It's just to. To see how did I get here, what series of choices. See, it's not even about who did what to me and got me here.That was unfair, wrong, this injustice and that cruelty and that abuse, whatever, forget that stuff, too. That's not what matters. What choices did we make to get to where we stand today? You're standing on the top of a hill right now.Your life now, is it a high hill, a low hill? Maybe it's a valley, maybe it's a cave, I don't know. But you're there because you chose it. I don't care who did what.The story of where you are is how you got where you are now. If you're a coach, then you've decided to be in the people encouragement business.Help people make more money, build business, fix their lives, fix their relationships, have more purpose, prosperity and joy. Me, you know, your ultimate life. That's me, I'm that. And I'm standing on that mountain and I got there through this journey.But what most of us never, ever, ever, nine more evers, ever, ever, ever, right, ever do is understand how our choices got us where we are now. Here's the problem. Coaching is changing really fast. Now, I don't know your relationship with the large language models.I saw an article the other day where I think it was anthropic. But one of the big companies has got a model so powerful that it's dangerous. And the danger is in breaking encryptions, right?Passwords256 bit this, that and the other, breaking encryptions. And it's getting so powerful now that that, excuse me, model is not even won't be released.Now, of course it's going to leak and there's going to be some hackers and all the rest, but officially it's not going to be released because they're afraid it will break even the most secure encryptions, I. E. Break the Internet, break the banking, break the power grid, break, things like that. Now, of course, they're scrambling to understand it and other companies are not far behind.OpenAI, you know, had it had a press release about it and there's only been several articles about this anthropic model. But it doesn't really matter. That's happening for encryption and digital safety.You know, there's one that's now talking about breaking the blockchain. Crypto is supposed to be invincible. Well, of course, nothing ever is. But imagine what that does if nothing online is secure.Now, we're not going to go on to a tirade about Skynet and the Singularity or anything like that. I want to talk about coaching because the same thing is happening to coaching. AI is breaking coaching faster than you can imagine.Now, when I wrote the book Coaching and the Rise of AI just why I started doing these Thursday episodes. And if you're a coach and you don't have this book yet, you're out to lunch, you're missing your biggest opportunity. This is the prediction.And there isn't another book out there like it. There's nothing else that's been written. There's been some dabbling, but nothing like that. And here's why it matters.AI is breaking coaching, as I said. And the reason that it is because 95, and that's an arbitrary number, but it's close.Of everything we learned about coaching, whether it was by study in some academy, in some certification process, or by hard experience, 95% of that doesn't matter. And it's going to matter less in the months to come.And I wrote the book, I said by Christmas 26, which is like nine months from now, 95% of coaches wouldn't be able to make a living. And I defined a living as 100k. Now yes, in many places you can live on less than a hundred thousand US dollars, but that's the number, right?Everybody thinks that. You know, when I first started hearing that six figure stuff was back in 2007 when I started on this journey almost 20 years ago. And that was.And it's the same now, only now it's worth about 60% of what it was. But anyway, you're going to be out of business.And the reason it's breaking coaching is every framework you learned about questions, about listening, about reflective listening, about your ability to do all of those things, all the models and NLP and everything that you've learned can be mirrored by AI. Well in this moment, really well in a month, extremely well in three months and indistinguishably in six.And so anything that you or I use, it's based on frameworks and all that sort of thing, series of questions and guided conversation is useless. Not that it won't work, but people won't pay for it because they can get it all for 29 bucks a month on AI.Now there's a boatload of coaches, maybe you too, that are already building bots, AI models that are coach, coach after their system and practice. Okay, I'm building one, absolutely. And I've got millions and millions and millions of words.Last time Chatty estimated I had at least 5 million words of content uploaded and given to it. And I have a developer building a bot for me based on all of that and actual coaching, not to replace me, but to augment.So if that's the problem, what's left? Well, we talk about that if about in coaching, in the rise of AI, about what's left. And that is what you know. You already know the answer.It's presence and transmission and that ridiculous holding space. And I, it's not ridiculous, but I use it that I say it that way because it's such a cliche. It's true, but it's a cliche.And most people can't actually do it. They can talk about it, but they can't create that electric, powerful spirit, spirit filled place that is just on fire like that.All right, so this is about your story. Now if you're a play in a place right now where your heart is yearning to help people. That's what I always hear. What do you want to do?Oh, I want to help people. How?Well, you know, help them get out of their own way and help them step into their best selves and remove the blocks and barriers and yeah, we're all so tired of hearing those same hackneyed phrases, even though they're not wrong. The reason it feels so wearisome is because those words are just misused, everybody. I'm still seeing those ads.Beach chair, laptop, train to be a life coach, make a difference in the world and make money from anywhere. If that's the approach to coaching, you're already out of business. You just don't know it yet. You can be mad at me.I don't care if you want to get mad at me and express your displeasure. YourUltimateLifePodcast.com There's a contact form. Please do. If on the other hand, you're saying, holy crap, is that me? Do two things.Think about your coaching practice and then your ultimatelifepodcast.com contact form and tell me what you think if you'd like some help, because I can help you. There is a way forward and there is a massive need for good coaching.So all of that that I just said, it's going to be obliterated is only true if you don't elevate. Now, today I want to talk about the powerful tool to elevate. What do you do to elevate your coaching?To be in that rarefied 3, 5, maybe 1% of coaches you want to stay in this business, you got to get to the top 2 or 3 or 4%. It's just a fact. Because the these other tools are getting so good that you'll be obliterated.So because it's changing so fast and AI is accelerating everything faster and I use it, so it's not like I'm bashing AI. I love it. It's helped me write, research and do things much, much faster.But what used to make you valuable is now free or at most 25, $29 a month or whatever. If it's in anything to do with frameworks, AI will obliterate you. If it's anything to do with questions, AI will obliterate you.If it's anything to do with strategies and all the kinds of things that used to be taught in coaching academies and still are, you're going to be out of business. So if that's what you sell, you're done. And so what will people pay you for? So let's talk about what the real gap is.Almost all coaches are trained in models. They get some certification and they get some practice and experience. So they have good language.But they're not living or speaking or coaching from lived truth. Over and over again. I talk to people who are coaches or coach adjacent. You know, encouragers, counselors, coaches, consultants.All of those are different versions, you know, the same thing with a different emphasis. Okay? And they say this, well, I know all these things and I can help anybody do anything. And then the penetrating question is, are you living?Are you the embodiment of what you teach? Meaning you don't let fear get in the way. You don't sabotage yourself. You don't do any of that.So that when you talk about that, the energy is pure and true. 99. They can't even answer that question. They look away and it's wow, everybody's human and they make excuses. Being human's got nothing to do with it.We all make mistakes, even people that are embodied truth. But you are not authentic if you're not powerfully marching up that mountain of growth. So let's get back to your story.When you learn, when you, when you went through your life, all the terrible things, the fires, the destructo times, all of that, when you went through all of that, what happened? You either were destroyed, ruined or refined. Maybe you were ruined for a day, week, month, year, decade. Me, I spent decades. And refinement is next.Absolute refinement, patience, clarity, power, certainty that comes from your lived experience. So if your coaching is something you learned, you are replaceable.Hear that and get mad if you want, but if it's something you learned, you are replaceable. If it's something you lived, now you have something. And I just, I didn't set out to discover this. Here's what happened.I. I started my own journey into this coaching business after a 30 year career in some particular industry, an energy industry, United States, Canada, C suite positions, you know, I had powerful high level experience, management and leadership and all the rest. But I was living a dual life behind the scenes. My life was a wreck. And the story about that is back in some episodes.And I've given all the details, so it's not hidden at all. I'm as transparent as really polished glass. But here's the thing.As I had a, you know, wake up call, a divine wake up call in 2007, 19 years ago, I woke up and realized I don't. I'm not doing this anymore. I got to do something else. But I didn't know what. And I had to change and change dramatically.That change is the lived experience I have now, 19 years of soul battering, blood on the floor, change as I grew. And that is the story of becoming for me. But your story of becoming is just as important because you've made those same choices.Okay, sorry, my nose itches. So that is the core of all that you or I have that's valuable. So that's why I said to begin with, if you don't.If you haven't claimed your story, you're behind. If you haven't searched, researched, dug into and claimed, owned, analyzed and understood how you got where you are, you're already behind.And we can fix that. So this isn't a gloom and doom thing. I want to help you fix it. Now. There is a particular way to research and claim your story.It's not just a chronological repetition. It's certainly not a memoir.It's certainly not a blame fest where you lament about all the crappy things that happened to you or all the rotten people that dis you or disadvantaged you or abused you or hurt you or the injustice. Forget all that. Whatever happened, happened. It's what you or I did with that happening that decides whether or not we have anything to offer people.Because every thing that is coming from learning, where people read something, learned it, even if they practiced it and got really good. Learn, learn, learn, learn.And then you package it and then talk about transformation, you're speaking from something you've learned, not something you are. You're talking about transformation instead of coming from transformation. And you know the difference.If you're talking to someone who's talking about something, even if they're an expert at it, you can tell the difference between that and someone who has lived through the fire of transformation and has come out on the other side purified and refined. So if your coaching sounds like stuff you learned, your history. So AI is not killing coaching. It's. It's exposing shallow coaching.It's exposing all of that knowledge that we learned. And I went to some academies and I got this and that certification.If somebody asked me the other day, I'm speaking at a conference here in a little while, and one of the. It's a really large conference with, you know, a couple thousand people there. And so they asked me for all the suffixes, right?All the certifications and everything. And I wrote them all down and I. And I didn't give them to him. So I thought, this is silly.You know, certified this, that, and the other when there were five or six of them. And they don't count unless they're grounded in that fire, period. And neither do yours.AI is fast, it's logical, it's consistent, and it's always available. Fast, consistent and logical. What are you?And when you compare those two lists with what somebody really wants, it's scary because sometimes people just want fast and available. They just want this, this, this. Okay? They're looking for steps.If that's what you're looking for, or a client or potential prospects looking for, you're done. So am I. But most of the time, those steps to get this thing done are only valuable for this long. Perfect example. You go to a conference.Rah, rah, three, four, five day conference. Loud music, Jump up and down, claim your power, do this, that, and the other. And you come away all excited and you've had some real breakthroughs.And you have notebooks full of notes and statements about how awesome and powerful you are. And then you come home and life intervenes. And in. In a week or a month or six months, you're right back where you were. And you wonder why.And you get frustrated. And then you either buy another book or go to another conference because you keep thinking that that stuff is where the power is. It's not.It's in you. But you haven't mined your own fire yet. So I'm going to give you a way that is bulletproof. Bulletproof to mine your own fire.What that allows you to do is on demand access, the truth of your learning the fire. Now, I discovered this, like I said, this was an accident.Because as I did my own work, the purpose was to fix me from literally 30 years of disaster, you know, including addictions and suicide attempts and ugly black stuff. So I had a lot of work to do. And in the process of doing that for the first time, three years or so after the divine intervention in 2007, I. I just.I was only working on fixing my own brokenness. Walking through, in and out of the fire every day to figure out how all that stuff that had happened could refine me.As I figured that out, I felt drawn to write, write it down. And it started turning into the books that I have now. I've just finished my 24th book.And it isn't about numbers, but it gives you a sense of all the things that I learned along the way. So here's what cannot be replaced. Clients don't need more answers. They need somebody. And I want you to hear this.They need somebody who is the answer not someone who knows the answer. I want you to sit on that difference. Knowing the answer means you or I, we learned something.If you are the answer, that means you have walked through that fire and you have become the answer from your own lived experience. And that's all. That's. That's what's left.And that's a good thing because that's going to burn away all the dross that has been, you know, passing for coaching for decades. Going to make it disappear. And I love that they don't. Clients don't need somebody who knows the answer. They need somebody who is the answer.So let's talk about what can't be replaced. Your lived experience. That's it. Your lived experience cannot be replaced. AI can. Because then if AI is talking, it's talking about it.And cannot bring the fire and the power of truth because it doesn't know truth. It's fabulous at organizing and reflecting and even writing spectacular language.As I did all that vomiting into AI to help create the bot, it reflected stuff back to me and made me emotional. And I wept and I said, how dare you in my chat, right? How dare you make me weep? What are you doing, etc. And it simply said, I'm not doing anything.I'm just reflecting what you're telling me. And that got me to thinking that reflection is the power.And I don't mean reflective listening, the exposition or transmission is the best way I can describe it. Of your truth is the power, okay? And that only comes from your lived experience.Your story of becoming how you got where you are is your gold mine, okay? AI cannot live your life.It cannot carry your scars, even though it can talk about scars and talk about how other people have talked about those scars, but it's still talking about something instead of being it. It cannot speak truth from experience. It cannot hold space in the powerful sense that is so powerful, people weep just to be in that energy.It can't do any of that. Now, the only way, the most strategic, I won't say the only way, the very, very, very by 20 varies, right?Best way is for you to write the story of your becoming, to write the book of you. And again, this is not a memoir.This is a careful exploration of all the things that have happened, that taught you and what you learned from that turned into a framework. Because that framework of coaching or teaching or leading is all you have that is powerful.Everything else, including me, is just stuff we learned how to do. And AI is going to blow us away with that because it can Talk about stuff better than we can talk about stuff.So here's what I want you to think and remember. The thing you have that'll trump AI forever is the story of your becoming. Okay, what is that?If I say the only thing you've got is the story of your becoming, well, it is what you have lived. The hardships, the pain, the defeat, and the choices.When you were on your face and got up anyway, when you chose to get help from a shrink or a coach or a doctor, or all three, because you refuse to stay down. AI can tell stories about people that did it.But when you tell your truth, it carries an energetic transmission, a frequency, if you will, an energy that we don't know how it's transmitted. Who cares? It's a frequency that you have or that I have that changes. It grabs people, it holds them and creates change. It's what you lived.It's what it cost you.When I tell the story of all the years before and my dramatic transformation, but the decades before that, I lived as a pathological liar and a lousy marriage partner. I failed at that three times. And a drug addict, and the list is long and ugly.When I tell that story and then the transformation, what it cost me, is really obvious, but. And if you leave it there, then there's nothing. Wow.All this bad stuff happened, or you did all this bad stuff, or stupid stuff, or both, and it cost you what, all that? Yeah. Then that's just part one. Part two is what did I learn? What did you learn? What have I become because of that?People ask me about the stories all the time. I've just, like I said, just been asking a few months ago, speak at a big conference about this. What I learned.In this particular case, it's about dying. In 2018, nine years ago, I died. I flatlined and had some, you know, otherworldly experiences.And the fact that I had them is interesting, maybe even fantastic. But what's way more important is what did I learn and what have I become? You have your own set, and they're just as powerful as mine.They're just different. That's why you would attract certain people as a coach, and so would I. Different people.There are people that are hungry for your story, your lived experience about what you did, what happened to you, what it cost you, what you learned, and what you've become. That's going to be someone else's roadmap map. Out of torture, mediocrity, learned helplessness, and victim mindset. You're going to be their guide.And your footing is going to be sure and your power is going to be invincible. Why? Because you've walked this road, you've walked it before them.And it's not about any coach telling someone how to live their life, because we can't do that.But we can say what has happened and what we learned and make the kinds of suggestions that are needed and do it all in a basket of love and caring that is so invincibly attractive that it's irresistible. Absolutely irresistible. Okay. And AI is a great. You know, you put stuff into it and then it spits back cool sounding stuff.But AI can't listen to you with interest and love and energy. It cannot create a feeling of trust and truth. Now, I know there's cases of people being misled by AI and all kinds of wacky stuff.I had a funny experience in a store the other day where I took a couple pictures of a product. The front and the back, it was a edible product, food, something.And because I wanted to know what the uses were of this and AI the pictures weren't that great, AI misunderstood and told me it was Bigfoot water skiing. And so yeah, we know AI hallucinates and that was pretty funny. And I called him on. I called on it. It was chat GPT. I said, hey, what the heck?And then it looked again and deciphered better and said, wow, what a colossal thing, right? But anyway, what you have, your story, your life, your history, your choices you're becoming, what you have become is all you have left.And that is a good thing because that's where the gold is for your clients. It's where the literal gold is for you, for your bank account and for your coaching practice. So here's the way I think about this.I think about what is the best way to use your story to make a hundred thousand dollars. Because remember I said that was. I defined that arbitrarily is making a living as a coach. How would be the best way to do it?Well, the most strategic and powerful way is to do the work of mining your life, write the book that is effectively the story of your becoming, and then create products and services that mirror the framework of things you learned that you can deliver with invincible authority, unmatched power and attractiveness that can't be duplicated to create all the clients you want. I'm a living example of that and I have clients who are too.So if you want to turn your story into $100,000, and that's just a nominal number, but it would be every year and then 200 and 500. I mean, there's no limit.Because the more you get comfortable with understanding how you've become the person you are, someone who's a coach who's trying to change the world, you know, in your way. And maybe it's a small world, your neighborhood, or 10 clients, or 100 clients, or maybe it's millions.My goal with this show and the other ones I do is to reach 300 million people to help you understand w I P O s your worth, your identity, your possibility, your ownership and your sovereignty. And that just happens to be how I describe it. But you know exactly what I'm talking about. About.And I have done this, I call it book to bank, you know, write it, build it, bank it. A hundred thousand dollars, it's easy. I've done it multiple times and so can you. But you have to start with real gold. You cannot start with garbage.You cannot start with pretend. You cannot start with things you're talking about. Because other people can talk about stuff better than you can. Better than me.AI can talk about it better than everybody. But when you talk about who you have become, what you've lived, instead of what you've learned, you're invincible.Okay, so let's talk about why most haven't done this. Because most coaching up to this very moment is still superficial. First of all, avoidance. They're scared of it. They're scared of what it might do.They're scared that they don't have a story, they got nothing to say, nobody would listen. It's already all been said, you know, all those excuses, don't know where to start. Don't know how do it.Don't know how to write it, don't know how to publish it, don't know how to create products and service. So instead I'll just be a coach and go with the flow and do it as I'm inspired and great. You cannot scale that.And you might, if you're super powerful, get to seven figures. But you're never going to have it be sustainable. Your income is going to go up and down all the time.And you're certainly never going to create long term wealth, your kids, you know, next generation stuff. But you could because you are that good. Avoidance, discomfort. It's uncomfortable, scary. People talk to me about writing a book.Oh, I'd piss so and so off. I'd make. Ooh, I can't reveal this, that and the other. It all depends on how you write it.This is not a mommy dearest thing where you rag on somebody and you blame and we're not talking about that. This is a journey of self discovery that has made you into the powerful being you are. And I'm just pleading with you to use that power. Now.If any of this stuff is making sense to you, right here, Dream Build, Write it dot com. Right up here, sorry, Dream Build, write it dot com. Go there. Dream Build, Write it dot com.That's a free book challenge where we're going to talk about all this stuff for an hour a day, for a week on May 11th. So go there and register right now. Another reason people don't do this is because there's no structure.They know and they have a sense that their own story is powerful and they could really help people. But they don't really have a system or a structure. So they get started. I can't tell you how many people have said, well I've written a lot of stuff.I got a hundred thousand words in my machine and it's all these observations and vignettes and I'm sure I have 20 chapters, so forth. The structure is this is the thing that will capture your perfect avatar, perfect client prospects attention and lead them right to you.And the reason it won't lead them to anybody else is because your voice, when it's authentic, sharing your own story, doesn't sound like anybody else. Nobody can be you or me or anybody else. And believe me, there is more than enough need for every single person that wants to do this.And unfortunately, because of avoidance and discomfort and lack of structure and you know, not being able to really see this, how this would work, are not going to try. They're not even going to try. And so if you decide to do this, you're going to be in that rare air of people that did it.Now as a coach, you deal with avoidance all the time from clients.You deal with going into uncomfortable places and asking uncomfortable questions and holding uncomfortable silence and loving when someone wants you to be mad at them. And all the rest, you deal with that. This is a plea for you to take your most powerful asset, most power, excuse me, most powerful asset and use it.Go to that Dream Build, write it right over here. Whoops. Dream buildwrite it dot com. Sign up right now. It doesn't even cost anything. And I can teach you how to do this. All right?If you think your story is normal, the only reason is because you lived it. It's I don't have a story. Nobody believed me, nobody cares. It wasn't that big of a deal that's because you lived it, not because it's true.And if you chose to claim it, you can change the world. My 300 million. I'm reaching 300 million people. I know that period. And I'm using the story of my own growth and becoming to do it.Yours is as good as mine, and it will reach different people. One of the things I love to do most of all is help people like you get this done. YourUltimate LifePodcast.com Go there. Use the contact form.If you've got a story to share, I'd like to have you as a guest. I have guests on here all the time. Why? Because I want to share your story, your coaching, your power, your book, your view, your thoughts.I want you to be elevated and edified. So your ultimate life. Podcast.com contact form Get a hold of me now. Here's the thing. What's normal to you?Your life, because you lived it, is a breakthrough for somebody else, Period. You can help them with it, or you can ignore it and tell stories about how come it's not true. It's up to you. You're familiar with that.Your clients tell stories all the time. So here's your invitation. If you are a coach or coach adjacent, listen carefully.If you don't articulate, if you don't do the research and articulate your own story, you blend in. You're drowning in the sea of sameness.Sea of sameness was a phrase I heard in somebody's mastermind, and I don't know if they originated or not, but anyway, you're drowning in the sea of sameness. You sound generic, and you're using the buzzwords everybody else uses because you're talking about stuff.And on top of that, you're competing with the machines, which didn't even used to be true. Do you want to be generic? Do you want to blend in? Do you want to compete with AI? You don't need to, okay?But there's a way to extract the truth and power of your story, your lived experience, structure it and turn it into unmatched and unassailable authority. If you want to do it. If you don't want to avoid it, if you're willing to do the work. Where is that place?Dream buildwriteit.com 5/11 this is where you stop hiding. This is where you claim your story, turn it into something, a book.And then programs for yourself and for those that are in desperate need of what you have. You can build real authority. Now, here's the truth. AI isn't going to replace you unless you let it. But it is going to expose whether you are real.And realness only comes from your lived experience, not from something you know how to talk about. I love you. I trust you. I believe in you. I can't wait to hear from you. Your ultimate life podcast.com and dream build. Write it. Go sign up now.I'll see you in the challenge. I cannot wait to hear your story and see how you're going to turn that beautiful journey into your ultimate life.Never hold back and you'll never ask why. Open your heart in this time around. Right here, right now, your opportunity for massive growth is right in front of you.Every episode gives you practical tips and practices that will change everything. If you want to know more, go to kellenflukermedia.com if you want more free tools, go here.Your Ultimate Life ca subscribe Share Stand with your heart in the sky and your feet on the ground.