Broad Feels Safe. Sharp Gets Paid.

You might wonder what in the heck I'm doing with this carnival stuff in the background. Stay tuned. You'll find out. Welcome to the show. Tired of the hype about living the dream? It's time for truth.This is the place for tools, power and real talk, so you can create the life you dream and deserve your ultimate life. Subscribe, share, create. You have infinite power.Welcome to your ultimate life, the podcast that I created to help you live a life of purpose, prosperity and joy. Like a life you really love. Maybe you have that. Like, maybe you wake up every single day on fire with your life, loving it. I do. I absolutely do.And it's fun. And I didn't used to. In fact, I used to live so far from that, I couldn't even imagine that.And then the next stage was, well, I heard about people talking about that stuff and I thought they were liars. And then I was with some of them and it seemed like maybe they had something and I couldn't figure out what it was.And then I started blaming that they had a head start on me or that they got into social media early or they had some breaks or. Or they had a friend with big reach or. Or. And I started blaming all this kind of stuff.The truth is, you, you, you, my beloved listeners, you right here, right now, can live a life of purpose, prosperity and joy. And I want you to think about for a sec. What is it that keeps you from having that?Now, this is a Thursday episode, so this is aimed specifically at coaches. Now, I know that anyone can live a life of purpose, prosperity and joy, but today I'm talking specifically about coaches.And the Thursday episodes have been aimed at coaches for several months now, seven or eight months since last September.And I'm going to keep doing them until this September, and then I'm going to drop the Thursday episode because we were two episodes a week and we went to three for a year because of AI. Because of what? Coaching? How coaching, Excuse me, how coaching is being affected by AI.Now, the first six months, these Thursday episodes were me interviewing two coaches at a time. You've seen some of those. Go back and look at some of the Thursday if you want.And the reason was to just ask them how they were using AI or not, what they thought of it. Did they see it as a threat, a tool, a possibility or a problem? You know, that kind of conversation. And we had a lot of good combos.I interviewed 50 or 60 coaches in that context, and they were wonderful. Now, the last few weeks, I've been doing These solo.And I may go back to interviewing coaches for a couple more months before we get to September, because, you know, it's June right now, as you see this, so got 3 months left till the year. But anyway, what I want to talk about is what does AI do? What does it not do?And the idea that your personality is somehow a positioning strategy because it's not. One of the common themes that came out in all those 50 interviews I did with coaches about AI was a very, very common thing. And that was this.Well, AI isn't a person, so it doesn't have feelings and it cannot create the human connection. Well, that's true.And I'm saying it like that because it's also debatable because you and I both know people that spend hours on in chat rooms, it used to be. And that can be good or dangerous or with AI going down rabbit holes and coming out feeling important, intelligent, validated, capable.And the truth is their life isn't moved an inch forward and their business isn't moved an inch forward. So it depends a lot on how we interface with that stuff. And you know exactly what I mean. Maybe you've done that.So one of the things that social media did, and this is pre AI, is it made, it increased our reach wildly. We can now get in front of everybody.I remember the growth of Facebook, for example, when it started in 2006, I think, you know, 10 million, 50 million, 100 million, 200 million, 300 million, 500 million. And everyone was tracking for a time the number of people that reached were on Facebook regularly. And that peaked.And now it's come down a little bit, but it's a billion and a half or maybe 2 billion. Holy cow, That's a lot. And maybe it's come down lower than that. I haven't really checked the latest numbers, but Facebook's one. Just one thing.And then we had Instagram and then Facebook bought Instagram and then we had a half a dozen Periscope and, you know, a bunch of those little ones that were trying to be, you know, carve a mark in the world. And now we have Tick tock. And then YouTube, of course, was its own thing behind there. And YouTube is not a social media, except sort of.And then LinkedIn came in as the business version and LinkedIn morphed until his feed looked a lot like Facebook, although the language there is different. You know, all this, none of this is new. So I'm talking to you as a coach because one of the biggest issues any coach has is Getting clients.Getting clients.So there is one way to get clients that is in person where you belong to networking groups that are local or networking groups that are online and you go meet with them regularly and you listen and you talk and you get to know people and so forth. That is an in person method or hybrid if you're doing your networking online. I did that.I have done those methods and still do, but I have refined them until they're super, super powerful and effective. So I don't waste a lot of time. And that's one way to do this.Now I belong to BNI for a few years and in the BNI groups, the way that it's structured, there's a certain kind of business and person that's attracted to that.And so as a business coach, I found a lot of possibility and a lot of clients through there and certainly made BNI a very valuable source for me of meeting people and getting some business, coaching clients. So that's one way to do this. And certainly BNI is not the only networking group. There's all kinds of.Now I belong to some online networking groups that I attend not regularly, occasionally. And my strategy with all that has changed. But this isn't a strategy conversation about that. I have become really good at getting clients. It's easy.It's not a problem anymore. And that terrifying monster that used to eat my lunch, oh, how am I going to find clients? How am I going to find clients?Is not even a monster anymore. It's not even a, an irritation in my universe. It's not. Because how to get clients is really very solvable. And for me it's solved, done, finished.And I can always improve and always am. There's no question about that. But exactly what to do to improve is no longer a mystery. And that's what I wanted to go at today.Your personality is not a positioning strategy. One way to get clients or to try to scale your business is a lot of marketing.A lot of articles that you put in, you know, substack or medium or, or YouTube videos or building a YouTube channel or trying to get a Facebook following or Instagram or TikTok following and so forth. And then there's this obsession that becomes an obsession because it doesn't really work very well. Okay.And then there's all these people that say, well, I'll set your appointments and I'll go do the, you know, prospecting for you. And then you just have to convert.All, all of those things are possible, but I want to talk about what works best Sometimes people think, and I have been guilty, and I won't say guilty, because that's a laden word, a heavy laden word. But I have sort of believed that my personality, how I.How I show up, you know, whether I'm energetic or likable or spiritual or clever or charismatic or ask all these good questions, that that's enough to survive. And it's not. It's not. And I want to say that clearly. And you can get mad at me if you like. And there's nothing wrong with being likable.In fact, that helps. There's nothing wrong with being energetic. In fact, I live there. Energy all the time. Never, never without it. Spiritual.I'm very, very deeply spiritual. I don't know if I'm clever or not. That's not a thing I care about. Charismatic is something you can learn.I have become charismatic, but not because, well, I was born with that. No, that is a developable skill. So is energetic. So is spiritual, but it isn't a skill.So you see, the Internet today is still filled with people that are bragging about who they are, what they've accomplished. I'm rich. I'm wealthy. Used to be a huge fad, and now there's less of it. You know, fast cars or cool cars or vacations or lifestyle stuff.Here I am skiing every day or climbing in the mountains, and I'm living a dream. And that was the attraction. Doesn't work.Doesn't work because there's always the question of, yeah, but you have this, you have that, and I don't know.And I know coaches that have made a good living for several years doing that, but that is not the most fulfilling or the most lucrative way to run a business. So here's what I. You know, I put these videos out, these. This podcast. I mean, I've been doing podcasts now.This is our seventh year, and we're way in the 1100s. And I don't plan on stopping because it's a wonderful way to get a message into the marketplace. And this is the key.You can have a message that's going in the marketplace based on your personality, your ability to interview or ask good questions, or even find cool people to talk to. And I have done and do all of that, but it is not the way I get. I get clients. My business plan is three words. Love, create, serve.Love you completely as you are in this moment here, now, with absolutely no judgment. Create space for imagination to blossom and creativity to explode, and then serve you fearlessly and in your highest and best Interest.I never look for clients. I look for people to love, opportunities to serve, and problems to solve. And it's not based on my personality.In fact, I'm quite positive some people are repelled by my personality. I tell you a funny story. I was at a coaching event a number of years ago, pre pandemic. So that'll tell you, you know, probably eight to 10 years ago.And during the break, you know, breaks or lunch or dinner, whatever, you had conversations with people, right? And I had a conversation with fellow, and it was a coaching conference, so you could pretty much bet that everybody there was a coach.And as we talked, we talked about coaching methodologies and, you know, how we got where we were and how come we became coaches and about clients and all the rest.And, you know, in the process of asking and answering questions, sometimes, you know, it touched something the one or the other of us was excited about. But anyway, after a while, the fellow said to me, man, I am so glad you are not my coach.And at first, I felt like, punched, like, holy cow, what did I do? I bite his, you know, sandwich or something. And then later, I realized that I was grateful for that because that meant. And I hadn't been.At least I didn't think I was doing anything weird or whatever. I was just being Kellen, right?What I realized is, what a blessing, because I had been authentic to who I am and how I talk and interact and listen and everything else in a way that allowed him to say, I am glad you are not my coach. And I was grateful for that because just like that, in conversation, people now regularly say, I want you to be my coach.What you're telling me I need to hear. I haven't heard this. I. I need to hear that. People to love, opportunities to serve and problems to solve. All right?So I want to lay that as groundwork because I want to talk about the idea of personality. Okay? Now, personality matters.And, yeah, that's defined personality as the choice that you and I make about how to interact with events and with other people and with the world and with ourselves, quite frankly. Things like, I'm always late, I'm messy, I'm not a detailed person, all of that kind of stuff. Those are not your personality, really.No, they're just habits you've acquired, and you can keep them or get rid of them if you want to. I'm optimistic or pessimistic. I always think there's a way through, or I always assume there are going to be a bunch of problems.That is an acquired taste Incidentally, if you choose to be optimistic, you live longer.The statistics show that people that look at glass half full kind of stuff create a different set of neurotransmitters in the body that increases longevity, intelligence, enjoyment, and everything in the world that we think we want that comes with your ultimate life. So here's some truths. A lot of coaches try to build a business on being liked. That's a failure.It's not a positioning strategy, and it's being warm is not a differentiator for coaching results.I want you to think about sports coaches or music coaches or stage coaches or voice coaches or acting coaches or business coaches that you know, some are warm and some are not. Okay. Some are direct and clear and others are a little more subtle in how they do things. That's a choice about how you or I show up in the world.How you act is going to attract some clients and repel others. Here's the key, and I want you to hear this really carefully.Choosing who you are and acting in complete congruence with that is the way to get the most effect out of your work as a coach and to attract the clients that you know you want to work with.Because if you have to put on a jacket of some kind, the warm jacket, the fuzzy jacket, or the clinical jacket or the whatever, if you have to do that, your coaching won't be fulfilling and you won't be able to sustain it. The truth of a good coach is you are what you present, you are who you say you are, and you act that way all the time.And you know what's fun about that? You don't ever have to pretend, you don't ever have to think about who you're trying to be.Now, I'm going to put a big caveat around that, because if you notice in yourself that you tend to interrupt that you tend to think you have the answer to things and that you're right and you just know people will be okay if they listen to you.You may find that that's how you are right now and you might may find, in fact, I think you will, that that's wildly ineffective as a coach because that choice of behavior, and I'm avoiding the word personality on purpose because a personality is a construct. It's an accumulation of behaviors that we've adopted. That's all it is. It is an accumulation of behaviors that we have adopted and allowed to remain.That is your personality. So if you have certain characteristics and you find that they're not very effective for many people, then you may say, you know what?I don't want to be that. I don't want to be the person who interrupts because they think they know the answer.There's a place where that's really effective or important for me because with my wife Joy, and those of you that know the story know that she's literally an angel from heaven. She walks on water, and I just worship the ground she walks on. But anyway, she had a thing that I did that was annoying. I tend to be.And you could call this personality, but it's just an adopted habit. I'm a person who wants to get to the end, to the result.I want to move through whatever steps are important and necessary and get to the result that I'm trying to get to. That choice of behavior isn't very effective in conversation with Joy because she wants to go through all the steps in talking. Like, if I.If I think Even if I'm 100% right, I know where she's going with a line of conversation, and I jump to the end. Even if I'm 100% right, that creates friction in the. In the relationship, just for a moment, because she wanted to say all the things.And so that is a choice that I get to make about, quote, personality. But it's just behaviors that I've adopted. And I'm saying, okay, I. I'm not going to do that. I'm going to let her walk through all the steps.And in fact, I'm going to choose to be wildly interested in every single step. And you can say, well, that's. Then you're just faking it. You're not really being you. No, I'm choosing to adopt another behavior permanently.That's who I want to be. And so it's a process. It's not a snap of fingers because you catch yourself changing and, oh, I'm doing that again. Right.And she's never hesitant to remind me. So I have lots of opportunity to observe that. All right, so here's the thing. Being a certain way.If it isn't, your natural state is fake, it isn't going to last. And people. People are going to smell bs, okay? If any of that is in a coaching relationship, you're going to fail.And the reason isn't because they don't want help, and the reason isn't because you're not sincere. It's because the energy of fake is present. The energy of performance is there.So the truth is nice or intentionally listening and so forth is not an effective marketing strategy unless it's who you are. So in the age of AI charm of any kind, you can define that in the broadest sense, without clarity is vapor. Now, I'm not attacking warmth.I am attacking vagueness. Really be clear. I'm attacking hidden dependence on Vibe instead of value.So when people say in these interviews that I've had, well, hey, I can't do the human experience. That's true. But if you're depending on Vibe, you're dead.The truth is value because someone's paying you hard earned money and in time, so they need value for that. They have a right to expect value. A value comes in lots of ways, but it is in the eye of the beholder.They have to believe and experience not just pleasantness, but real value that they can take and and see in their own lives that it's changed their bottom line, their business, their relationship, their own health, their relationship with the divine or whatever it is. They have to experience that in a way that says screams value. So that's the key. Here's some questions I want you to think about.What is it that you stand for so clearly that people can repeat it? You know, one of the things for me is everyone knows I'm reaching 300 million people with the WIPOs.Worth, identity, possibility, ownership, sovereignty. Every single person knows.I know for sure you can live your ultimate life purpose, prosperity and joy, because I make no bones about it and I say it over and over again and I live it part of who I am. Here's another question for you. What do you solve that is so specific that the right people immediately know you are for them?You're the one because you solve this thing so specifically, and they can hang their own thoughts, feelings, problem, worry, whatever it is, on that certainty. Okay, I can tell you what one is for me. One is for me is absolute clarity of messaging.I know you and I are divine beings with gifts and talents and that the most powerful way to make the difference and the money and have the fun we both want in the world is to serve with your life experience and your gifts. I don't care what else we've learned to do. Who you are is the center of all of it.And when people are struggling with that mental I'm not good enough. I don't know who will listen. I can't find clients, I don't know what I'm doing.That lack of clarity, man, I have lasers that burn that right out of existence. And everyone that coaches with me knows that. So here's another way to think about this.If you, you removed your personality, which are just those set of adopted behaviors from your business, what would actually remain?What are the frameworks, tools, laser guided experience based power that you have to offer as a coach that remains outside of your delivery mechanism. So you take your personality out of it. What is the heart that remains for me? I use the word love, create, serve.So if anyone interacts with me, they know absolutely without question I love them. I expect nothing to start with unless we've made commitments to each other.I honor and acknowledge every single beautiful thing that you are and people know that, they feel it. They say that back to me. So I love and listen you into existence. I acknowledge and honor everything that you are.I help you discover and develop what's next if you want. And I serve and support you while you do it. Whatever you want.Like my goal is I'm going to create 3,000 millionaires who get there, who get there by using their own life experience and gifts. I know how to do that. I'm doing it. I know exactly how to do it for you. Has nothing to do with my personality. It has to do with those divine truths.All right, so before AI, people used to be able to do this sort of like based client getting. And here's why. It worked better then. Because people bought based on energy. Okay.I remember someone saying, you know, I, I could love to work with you if I could just buy or get some of your energy. They used to buy based on I like them now. I'm not saying those things aren't important. No, like, and trust still rules. People bought based on hope.This is a gigantic one. People would buy you as a coach based on hoping you would be able to help them. That's no longer true and it's no longer enough.They sometimes bought because they had access to a smart, nice, motivating person. Now if that scares the crap out of you because I said used to hear it, because that hook for selling coaching is disappearing.All of that still matters some. Being a nice, smart, nice, motivating person is cool, but it is the, the small leftover piece. It's not the sauce.Because now with the help of this technology, everyone can sound good. Everybody can write polished copy. I'll give you an example. I got an email today inviting me to be on a show.I read it, I knew that it had been written or edited by AI and that didn't bother me. I think people should use all the tools they can so they could write clearly and persuasively. That's great.And I read it and I thought, they're inviting me to be on a show, right? And based on the language alone, in another world, the world of five years ago, I would have been pulled. Wow, this sounds really good.I better, I better check this out. I gave it to Joy. She did a little work with AI and found out very quickly what the show is, how big it isn't or is. I'm not passing any judgment.She was doing that, doing that research, but laying there in bed in five minutes, she knew if it had a listen note score, what percentage it ranked and everything about it in two seconds. And so the fact, the fact that the language was really good in the invitation mattered for nothing. Nothing at all.Because it was the substance we were looking at. And we're going to pursue it, okay, but tentatively, because some of the things we got back were mixed.And I'm not saying anything's wrong, but my point is, with this tool, anybody and everybody can sound polished, professional, persuasive, even deep. Ooh, deep sounding posts. I see them all the time on Facebook. These big, long, thoughtful, powerful posts written by somebody.And some of the somebody's I actually personally know and I realize they had help writing them, which is great, but that the fact that they have a tool that lets you. The fact that you have a tool that helps you sound clear, focused, powerful, results driven doesn't mean that's the truth of your own life.So I want you to hear that that tool allows everybody to sound that sound that way. So the Internet before rewarded personality. The AI revolution is forcing precision. Precision as result, precision as.Does it actually match how you live and who you are? If your value can be described in any way as people like you, you're vulnerable, your history, you're toast.You cannot build a durable business on, you know, being pleasant or sounding deep or any of that kind of stuff. Charm gets attention. Real position based on who you are, that gets paid. I want you to think about that.I. I want to encourage you to read a book, not just because I wrote it, although that is true. Oh, I can't find it. That's okay. I wrote a book called Coaching. Ah, there it is. Coaching and the Rise of AI.And it is absolutely predicted, predictive of what's happening right now. Looks like this Coaching in the Rise of AI.And I want you to read it if you want to stay in business as a coach, because it identifies all these things. And when I wrote it a year ago, I predicted that 95% of coaches would be out of business by this coming Christmas.So 16, 18 months from when I wrote it, it's happening, and it's happening even a little faster than I thought. And the reason is because AI is improving faster. The ability to sound good, to sound deep, to find answers that is all commoditized.Buy it for 19 or 29amonth or whatever. So let's talk about what real positioning is.If it's not personality or that set of behavioral traits that you acquired because you want to show them, not because it's who you are, then let's talk about what it really is. Positioning is what you actually believe as demonstrated by your life. Not what you can spout, but what everyone would see you do and be.If they watched you all the time, they could see who you are. It is also based on what you reject, clearly. And what you reject and what you believe is demonstrated by your life.And so that clarity and ability for people to see exactly who you are is what does create positioning. Positioning is also given by who you serve, not who you want to serve.It's funny because when I, I don't go to them anymore, but I used to go to lots of coaching conferences as I was beginning, when I was in the beginning years, when I was learning different methods and learning from coaches and stuff over and over again, I would hear people say, Well, I coach CEOs and leaders. And I would didn't know, but I would listen and ask questions and so forth.And what I found out is I want to coach CEOs and leaders because I think if I get one of them, they'll be able to pay me and I'll quit hearing that. I'd love to work with you, but I have no money problem. But the CEO of something or other and the leader, they must have money. So then I coach them.And when I would dig in and ask more about. And then it was out of pure curiosity, right? More about their lives. I found out that they couldn't get clients.They had lack of confidence in themselves. They would say things like, it's easy for me to see other people's problems or needs, but I have trouble with my own.Well, it is true that we don't know what we don't know, but it's also true that we can get help. And if you're not, me too.If we are not in a powerful coaching container that's two or three cuts above our own pay grade, then we're not serious about being a coach.Because our quote, personality is one of I don't need coaching or the truth is I'm not making enough money that I can afford a coach two or three grades above where I am. Holy moly. And when I. Then.Then, you know, as time went on and I'd hear people say, you know, I coach leaders, CEOs, you know, I would ask, well, have you been one? Why do you do that? What. What is it that draws you into that field?And it was almost invariably because, you know, the money they can pay me and I can quit hearing, I love to work with you, but I don't have any money. So here's some other things. Your power comes from, why your approach is distinct.If you cannot say what is different, like really different about your approach, then. And if it's all mushed up in those, you know, get out of your own way, step into your power, find your greatness.If it's all mushed in that language, you haven't said anything because everybody is saying that and it means nothing. And you're swimming in the sea of mediocrity, the sea of sameness.Sea of sameness is a phrase I heard in a mastermind 10 or 12 years ago, and I like it. And I don't think that person invented it, but I thought it was cool anyway.If your approach can't be distilled and distinct and someone can't say, oh, wow, that you got nothing, you've got nothing in. AI is going to clean you out. And the last thing I want to say is you have to be able to describe exactly what kind of transformation you create.If I can't hear from you and in less than 30 seconds or 1 minute max, understand what you'd create, how am I. How am I ever going to know if I want one right? Costco solves that problem by giving samples.You know, they don't try to talk you into this pork roll in whatever dipping sauce. They give you one here. Like it, don't like it. If you want them, they're over there. Well, coaching is the same.If someone cannot experience the truth of your transformation in a single conversation, and I don't mean two minutes, if you have a half an hour, an hour with someone and they can't experience the truth of your transformation that you provide, you're not ready. You're coaching from false premises. You're not true yet.I'm not saying you can't become, but that means you better get to work with someone who is a couple cuts above where you are so that you carry the power of what you teach. This all includes your language. It includes your philosophy. It includes your inner language and dialogue.It includes the audiences you talk to, the problem you solve, the method that you use, and the results that you create. If we can't describe that fully, we're not gonna. We're not gonna get the clients we want. An AI is gonna eat your lunch.Positioning is not a cool slogan or a color palette or I help people become their best selves. Or if your message. Because the truth is, if your message could belong to anybody, then truthfully, it belongs to nobody. Nobody. Nobody. Nobody.Okay, so let me give you a couple of weak positioning mindset coach. That's weak. An empowerment coach, a transformation coach, a success coach. All of those used to get a little traction, but they're nothing now.Not because there's anything wrong with those words, because people may be seeking a mindset shift, okay? But we have to be able to describe it in more clear and powerful language because those lack power, because they don't come with teeth.We have to be able to describe what we do with real teeth. Here's some questions for you. What do you oppose? I'll tell you one for mine.I oppose coaches who are coaching, who do not have a coach or a coaching container.Because if you or I are in the business of helping people become better, more powerful, more successful in some way, and we are not embodied or engaged in the process of becoming better, you are stale. You're out of business. You're out of touch. What are you willing to say that other people in your field won't? This was.I want you to sit on this for a while because what is it that you're really willing to say that other people won't say? Well, and here's the last one. This is. This will burn your soul. What truth do you carry? The cost you enough to really matter.That's an important question. I continue to see these ads on Facebook, principally, but on other places. Be a life coach, work from anywhere, help people, blah, blah, blah.That is so nothing. That is so yesterday, yester month, yesteryear, never should have happened in the first place.The truth that you carry has to have cost you in blood and sweat and tears. That's not true. You got nothing to sell. So here's some reasons coaches avoid sharp positioning like I just talked about. And this is emotional, okay?But here's why we. We. I and I have been there. I'm so. I'm not saying this from. I'm. I'm saying those guys. I was this.Until I learned what I've been sharing with you, okay? I wanted people to like me. If they didn't like me, I couldn't imagine. They hire me, okay? They don't want to lose audience.So I need to be broad enough so that maybe anybody here would think I'm for them. They're afraid of totally narrowing and nailing to the wall.The people they really can help with the thing that has cost them the most, they're not sure enough. Are you sure enough of your own truth so you're bulletproof and can stand in the fire? You're still borrowing language.If you're borrowing phrases and language and things from others that you haven't fought and bled for, not going to work. AI is going to eat your lunch. Some people are hiding behind spirituality or inclusivity or softness because you're afraid to make a stand.It's going to cost you. Vagueness feels safe. Why? Because it's hard to reject. Razor sharp clarity is what sells and gets results.If you say too little, then nobody knows why you really matter. If you blur your message, AI is going to flatten you like a pancake.And if you don't define clearly your value, your market, the market will downgrade it, blow it away. Broad feels safer. Sharp gets paid. The coaches who survive in this age of AI are the ones who.Who can be named in a single sentence or described in a single sentence. If your work has no razor sharp edges, it has no shape.Now, you may be mad at me for saying this, but this kind of old positioning is going to be gone in the age of AI. So let's get some action here.I want to encourage you to get to unmistakable language so that when I hear you talk, I know exactly what you stand for. Strong, unequivocal stance. Tell me in a coherent body of thought. Sometimes I ask people, tell me your process. Well, it's custom. I got.That's just nonsense. Yes, of course it's custom. But you're still working because you work with certain people based on the things you fought and bled to learn.If you don't have a lived philosophy that you can see in your heart and life, you're not there. You got to have some real examples, either your own from your own life or those of clients. You have to have repeatable distinction.Your story has to support your stand. Your body of work is a rock solid foundation under your claims. The offer has to match the message.And again, if message is mushy, then the offer is going to be downgraded. Your client or potential client has got to feel that they fit in in one second. So you don't need to become louder. You have to become clearer.You don't need more followers. You need a sharper position. I want you to hold on to that because that's gold right there. You don't need people to generally recognize you.You need the exact right people to instantly know you're speaking their language. I want you to win. I'm telling you what I've learned with my own blood, sweat and tears over now 19 years.Getting ready to doing my own work, getting ready to and practicing as a coach. Your personality may get you attention. Your position is what creates authority. So build that. Thanks for being here with me today.If I can help you, let me know.Because right up here, you YourUltimate Life podcast.com your ultimate life podcast.com there's a contact form, so if you have a story you'd like to share as a guest, I want to hear from you. If you'd like some help filling your coaching practice to the brim because coaches are needed more now than ever.Not less, but only the kind that I have described. Again, YourUltimate Life podcast.com there's a contact form. Quit. Let's talk.I know that if you decide to, nothing can stop you from reaching and creating your ultimate life. Right here, right now. Your opportunity for massive growth is right in front of you.Every episode gives you practical tips and practices that will change everything. If you want to know more, go to kellenflukeigermedia.com if you want more free tools, go here.YourUltimate Life ca Subscribe Share Stand with your heart in the sky and your feet are on the ground. Sam.