You Don't Need Better Marketing. You Need to Become a Category of One.

Do you know what a category of one is like? This year, there's only going to be one winner of the Stanley cup in the National Hockey League. Welcome to the show.Tired of the hype about living the dream? It's time for truth. This is the place for tools, power and real talk so you can create the life you dream and deserve your ultimate life.Subscribe, share, create. You have infinite power. Welcome to your ultimate life, the podcast and messaging service that I created to help you make a million dollars.That's my goal. My goal is to create 3,000 millionaires. 3,000 Of you.Now, in order to do that, I was just reading an email from Dan Kennedy about the math about how that has to work. And that means that 300 million people I need to reach. And I already was doing that. But here's the deal. I'm going to make 3,000 millionaires.And I don't mean one time. 3,000 People who, like me, create a million dollars in revenue. Take home. Not Topline.If you want to be that, come join me yourultimate Life podcast dot com. There's a contact form. Come talk to me and I'll tell you how to do that. Anyway, today I want to talk about a category of one.And what I just talked about was the. The Stanley Cup. Now, as I'm recording this, we're in the.We're in the middle of Stanley cup finals for this year, and you may hear this some other year, and that's fine. The Stanley cup, the World Series, you know, the baseball games are rolling up now and starting. The season's actually started.The boys of summer, right? And then there's the super bowl and there's the NBA Finals, and those are just the sports team. We had the Olympics a few months ago in February.And the World cup is starting really quickly and it's going to be all summer or a lot of summer, a long period of this summer in 2026 in Canada. Yay. That's where I am in U.S. i'm also dual national, so yay for that in Mexico.I'm not a Mexican citizen, although I have a client that's working on getting dual national citizenship from the US And Mexico because he does a lot of business there anyway, you know, those kinds of events. We just had the Indianapolis 500 a little while ago, and there's only one winner, category of one. So what does it take to be a category of one?I'm reminded of singers, and there's a singer who's now fairly old, but so am I. So Right.Named Joe Cocker, who sang a song, Mad Dogs, an Englishman and who sang on Up Where We Belong with Jennifer Warrens and you are so beautiful. And he's got that weird croaky voice. Category of one. Category of one.Now I don't even know if he can actually sing, but category of one, he was able to do that. Okay, now this is, this is a Thursday episode. The Thursday episode is for coaches. Coaches, coaches.And it started, I started this Thursday episode about nine months ago because I wrote this book, Coaching and the Rise of AI and this is talking about what AI is doing, will do and can even do more of in the coaching industry. And you can think of that several ways it could be doing it to the coaching industry.And I think it's going to be a great winnowing call out everybody that isn't powerful in the coaching world. You know, in sports, like I was talking about a minute ago, if you have a team that doesn't do well over some time, often they fire the coach. Why?Because the coach is not creating power in the unity of the team. The right people in the right positions or the right people in the right positions at the right time, or managing the flow of the game.Here in Canada, I wasn't a hockey fan until I came to Canada. But here in Canada, if you watch hockey at all, and I do just in the playoffs, I'm still not an avid hockey fan.You see, they change players all the time.One minute, one and a half minutes, a two minute shift is a long time because they are so fast, they're moving that fast and they have to get them off the ice to breathe and to catch the breath and that movement. The first line, second line, third line, fourth line. The matchups on the ice in crazy speed.The NBA is like that a little bit, except nowhere near the speed of change of hockey because the intensity isn't, isn't there. But the coach has got to manage those player matchups. Now it's exactly the same in the coaching business.If you're a coach and you're whatever stage you're at, maybe you're just starting and you're wondering how to get, you know, clients, how to enroll people, how to help people in a way that lets them pay you, that makes them anxious to pay you. Right. Or maybe you're a mid, you know, mid cycle coach and you've been in for a few years and you know how to get clients sort of.But you still live in that up and down revenue bounce thing where you have a lot and then your clients get toward the end and then they don't renew or some of them do. And then you've got to go get some more. And you have this story about hating enrollment, right? I hate enrollment. I hate enrollment.Because you feel like it's marketing. And then you think, well, I gotta, I gotta, I gotta do better marketing.And then you jump online and follow, you know, Gary Vaynerchuk and he says you got to post 6,000 times a day. Not really, but you know, and he talks about grind, grind, grind. That's certainly one way to approach it to run a business.And you do have to put the effort and energy into being and doing the right things. Otherwise you're not going to find clients. You'll be back, you know, like a sandwich board on the corner of the street.That used to be how we advertised. And in fact occasionally it still is. I was talking to a prospect.It didn't become a client, but a prospect in Scottsdale, Arizona, a doctor who ran a particular kind of beauty health clinic.And sure enough, she used a guy on a boulevard that was near the shopping center where she was with a size wasn't a sandwich board, but it was a sign twirler. And I asked her like, why would you do that? Sign twirler?I think normally of lunch places or something where you can on impulse, you know, drive in and do that, but to get a, a beauty treatment.And hers were all kinds of stuff, including subcutaneous, you know, long term delivery, injection, things that I don't get, whatever, but certainly not something you just kind of drive in and do, right? So thinking sign twirler. Are you nuts? And here was the deal.As I talked to her more, what I realized is way in north Scottsdale, Arizona where we were, that's mostly a very, very wealthy, well to do neighborhood. Lots of big neighborhoods. And north Scottsdale is growing.The regular Scottsdale and South Scottsdale are different demographic, but north Scottsdale is quite, quite wealthy. And there was only one at that time for those years.And I don't know, it may still be that way because this was three or four years ago, one big boulevard that went in and out of that area. And so sure enough, putting a sign twirler on there meant that nearly every woman, maybe she had men clients. I didn't see any.But every woman who lives in that area goes up and down that boulevard, period. Which means every single woman was going to see her sign twirler and get at least curious.And while they're not going to probably on a whim jump in and spend three hours or two hours getting some kind of a treatment. They might, but at least they're going to know about it and get curious. So marketing is also very effective anyway.We're talking about this category of one business. A category of one doesn't depend on your marketing. I want you to hear that. It doesn't depend on having a slick new cool marketing thing.You need to stop trying to win in a crowded category because there's coaches running out of our ears and AI is changing this game. Now when I wrote Coaching in the rise of AI, I predicted that by the end of 2026, 95% of coaches wouldn't be able to make a living.And it's already true that most coaches do not make a living.Now I defined arbitrarily a living as making 100k US just because if you're making less than 100k US and of course it depends on where you live and your lifestyle, you either better have a partner that makes money or you better have a second job or something like that. Now you might be able to get by on 80 or whatever. Let's not argue about that.I defined at 100k and if you're not making that, you're not making a living. And that by Christmas 95% wouldn't even be able to. And here's why.Because you're competing in this sea of sameness, this you're just trying to out compete doing the same things everybody else is doing. I want you to sit with that for a minute. If you're still trying to, to become the best version of everybody else, you're already losing. End of story.AI and its insanely fast development is eliminating all of that work.When I just look back in the last year and a half how Joy and I have used the, the growing AI capabilities like just amazing speed at which it's growing. And maybe we've been in a little longer than that, maybe a couple of years, but whatever.As I watch how it's grown, it's eliminating all mundane work, it's streamlining even and amplifying creative work. And people say, well, it doesn't sound human.Yeah, it does if you use it well, yet does if you train it, yet does if you let it understand your uniqueness and how it works. In my case, you know, I've loaded millions and millions of words into it because I've written that many and spoken that many.I have thousands of interviews, I have 24 books, I have two more that I'm writing right now. I have talks and courses and everything else and all of those things and many, many coaching sessions, transcripts are all uploaded in there.And so my tool that I use is extremely well acquainted with me deeply and powerfully. And so it does sound like me. And it doesn't write AI style, it doesn't do that.I have to continually correct it and course correct it and keep it on target. But, you know, the more I use it, the less I have to do that.So my point, there is anything that can be automated or made more quickly as AI is already handling it and doing it better now, you might think, well, coaching's not like that. Coaching's personal. Yeah, it isn't. No, it isn't. I went to several coaching schools.You know, when I started to do this back 18, 19 years ago, I went to some, I took some classes online, I went to some in person. You know, I had all day schools as part of a, you know, online thing and then an all day gathering, et cetera, et cetera. So I went to those.And here's what I notice. Everything that I was taught in all of those schools is no longer important. Not that what I was taught is wrong, but AI can do all of it.Nlp, AI is mind blowingly good at that. Pattern recognition, mind blowingly good at that.Frameworks, tools, accountability questions, deep probing questions, all of those kinds of things that used to be coaching stock and trade. When I started it was, you know, ask better questions. Good luck with that. You need to do that. But all of that is just barely scratching the surface.So then what needs to happen to become a category of 1? Because the goal isn't to be one more good coach. Because if you do that, you're done, you're finished.A category of one means you're the only holder of the Stanley cup or the NBA final or the Vince Lombardi Trophy, again using sports analogy. But the, you know, the winner of the Grammy, if you're a musician, you're it. You're one. And that's not arrogance, okay?It's not hype, it's not some kind of a gimmick. And I'm not trying to be an advocate for weird branding where you do weird things.Now, I know people that have done that, but it is, you have a distinction and a distinctness in your message and the experience of being with you that is not like anyone else. And you might think with 8 billion people on the planet, you can't do that. And the answer is yes. You can and you already are.You're just not using it. Number one, your genetics are completely different. You know that. Number two, your upbringing was completely different.Number three, your life experiences have been completely different. The experiences themselves. And number four, how you have chosen to react to and learn from all those experiences is completely different.So if you add the difference in genetics and the difference in your upbringing and the difference in the experiences that you've had and the difference in choices that you have made about how you react to and learn from all those experiences, that's four layers of difference. Not only are you completely and absolutely unique, okay? There is no way in any future universe anyone will be like you. None.Mathematically impossible. Now, here's what I know, okay? I talk to a lot of people, and many of them are coaches, but, you know, not, not, not most.Mostly, I talk to business owners and others who want different kinds of coaching, but I also talk to a good number of coaches. And here's what I notice. I can talk to a coach who can say all the same things that I do.Different words, but ultimate life purpose, prosperity and joy. Learning from your gifts and talents and living from your life experience and serving from love. Right. And forgiveness, and all of the same things.And I hear that and I'm thinking, wow, they're talking my language. They're talking just like I do now. I never worry about competition at all anymore, ever. But I used to.And so when I heard that kind of stuff, I would think, oh, crap, they're just like me. I wonder if they're better than me. Ooh, I wonder if. Whatever.And then I want you to hear this, because then I would think about how they teach, how they interact, the kind of energy they bring, right? The kind of energy they carry, how they prepare themselves every day, what. What they view as the origin and destiny of each person.And I don't mean things are predetermined, but the possibility. You know, I use Whippos. Worth, identity, possibility, ownership and sovereignty. I've never heard anybody use anything like that, but close.But even if someone says exactly the same words you do or I do, it's not the same at all. Not even sort of, because you are a different person. All those layers of uniqueness change the words, change the energy, and change the power.So category of one is not hype. It's not a wishful thinking. It is true. And the only question for you right now is, are you willing to go there and be that category of one?And if you raise your hands, it will already am. Then how come you're not making 100 or 150,000? How come you're not having clients pound on the door and come get you in your category of oneness?And the answer is, because you're not showing it. You're not living it. You're not being it.So the distinctions, the difference not only in your doctrine or method or teaching, but in who you are, because that is the principal place. You can never be duplicated. You know, someone said, and I can't remember, be yourself. Everyone else has already taken, oh, please do that.Don't put on the jacket of someone else's language and someone else's style and effort and method. Don't do that. You have more to offer than that. And offering a version of what you heard is watered down and wishy washy and useless.And you may think I'm speaking harshly. And that doesn't mean we can't learn from other greats. Of course we can. As a musician, I'm. I think about this all the time.I'm a classically trained jazz pianist, okay?And my favorite jazz guys were Oscar Peterson, who's now passed Andre Previn, and he was a classical conductor, but he had a period where he was doing, you know, jazz piano. And he was really good. And I loved listening to his stuff.And there's a couple of others, but Oscar Peterson, Andre Previn, Thelonious Monk, I liked a lot of his stuff. I listened to some Art Tatum, but I wasn't as infatuated with that style. But anyway, here's the thing.Any musician, guitar players, you know, they copy Eddie Van Halen or Carlos Santana or Eric Clapton or Jeff Beck or whatever the, you know, they listen to those people, Jimi Hendrix, and they. They're influenced by an artist. Artists say influenced by. So to painters, so to novelists, so does everybody. That doesn't mean you're copying.You're not, because you're not. You're not. You're not. And that's just language. It's. It's not just language. The truth is, you're not.So if you want to be a category of one, you need to have these things, and I'm going to list them, and you need to have them. And if you don't, don't get mad and don't pretend you do when you don't. You have to have a clear and absolute worldview.You have to have sharp and clear distinctions. You have to have embodied authority. And of all the things, that's the one missing. The most embodied authority is not just some fancy words.It means that you are the living truth of what you teach.So if you teach about getting out of your own way, and if you teach about stepping into your power, greatness, or any of those buzzwords that we've all heard a million times, if you don't have that, you're not it. You can't teach that.If you are not out of your own way, if you are not over the self depreciation, if you are not over the fear, procrastination and self sabotage. If you're not over that, you cannot lead someone. Because the only thing we can do then is talk about it.You know, we're talking about a thing that we love and we, we want and we admire, but if we're not on the way, the road to mastery. The way of mastery. There's a book called the Way of Mastery and I love it. And it is focused on becoming the Christ mind or embodied love.And nobody's perfect, and I'm not pretending we have to be, because we'd all be dead finished if we had to be perfect before we did anything. But you do have to have an unmistakable method.And the truth of what you are has to leak out of your life, out of your mouth, out of your eyes, out of your ears, out of your love, out of your energy, out of your forgiveness. It must do that or you are not an embodied authority. You're a talking head. End of story. All right. You have to have an unmistakable method.Now, I happen to like acronyms, So I use WIPOs. Worth identity, possibility, ownership, sovereignty, DCP, daily creation process, PTAC, personal truth and Commitment Documents.I have a dozen more that I'm not.I didn't write them down, but I have a dozen more that I love and use, and they come all the time and I speak from them and they resonate with people and they make sense and people repeat them back to me and talk about them. Right? Why? Because I am the embodiment of those things. That's what it takes to be a Category 1.The market stops asking when you have that stuff, who's cheaper? And starts asking, how do I work with you? I know that because that has happened to me. I used to.I used to hate it when I heard coaches say it's easy to enroll clients. Just do this, this and this. And. And then I would say, well, you already have it, so that's easy for you to say.And then I learned these truths, and they're not secrets and they're not easy, but they're available to you right here, right now. So most coaches never get there ever, ever, ever. And that's why 95 won't be able to make a living.And all AI is doing is making that happen faster was already true. Coaching was already bloated and full of charlatans and wannabes and people that were pretending. Maybe sincerely pretending, but pretending.I talked to somebody the other day that, you know, he told me he's having this and that trouble and sometimes for extra money. He's a life coach. And I thought I. Maybe there's somebody who just needs that energy. But man, I. There is no way.Because there was nothing about that interaction that made me feel like there was anything there anyway. And I love him anyway. I'm just thinking that endeavor needs a lot of upgrading before it's going to be powerful.Certainly in the age, age of AI most coaches never make it because you, if this is true for you, and if it's not beautiful, and if it is, don't get mad because you remain derivative. You are a derivative of somebody else. You are reactive, okay? You are trend driven, mind shifting dork. Stick.This, this new thing like the discovery of neuroplasticity suddenly created that ability in the mind. It was already there. We just got more elegant language to talk about it.We have a whole bunch of stuff going on about, you know, polyvagal theory and nervous system regulation and stuff. That stuff already existed from the first human. We just now have more elegant language and I call that, you know, articulate avoidance.If you remain a language borrower, you're finished.If you became, if you become a model masher where you mash together models and you take this and that, cobble your own, that's fine because musicians do that all the time in this influenced by thing.But if it's not yours and you don't have full embodiment of that like straight up hardcore, because that's what the road you've walked and it has forged you in the furnace of fire. You're finished. Okay? Now if that scares the crap out of you, good. And there's a solution, there's an answer and there's a possibility. I have a.A class if you're interested. Okay. It's the Sovereign. I'm sorry, excuse me. The school of transformational coaching.And it is based on the new method I introduced in the Coaching and the Rise of AI book that is based on things AI cannot do in together. It's Triple Helix, Phoenix Coach, Triple Helix, etc. Etc. AI can do pieces, but I did an analysis in that book of 11 different popular coaching models.And 11 isn't all of them, but it was a good smattering across all kinds of coaching. And I ask AI2 questions. How good are these methods at getting the desired results?And yeah, there has to be some assumption about what the desired result is. But at the end of the day, we ask people who pay us to pay us in money, not in feel good tokens.Sometimes feeling better or having a better relationship is all somebody wants and it's worth any amount of money. But most people weigh the dollars against the value they receive. Like you do, I do.We go to the store or go to the auto dealership or go anywhere, the bucks against the, you know, the return. So you have to be able to, in most cases, demonstrate the connection. Okay. And most people can't do that or won't.So coaches don't get to this place of embodied authority because of all those reasons. If you want, I can help you do that. But Anyway, in those 11 models that I analyzed, I put them through and I asked two questions.How good are they getting the results promised? And two, how replaceable are they by the advances in AI?And of course, the AI model had to make a reasoned projection about where it was going in the next 18 months. Because that's when it was when I started this research. Now it's only eight months to Christmas of 26.I don't know when you're going to see this, but anyway, it's only. And, and it was staggering. Now, some had low vulnerability, some had moderate vulnerability, and many had high vulnerability.And many hear this, many highly popular, well known, were highly vulnerable. Meaning they're going to be erased or substantially erased by AI.So I thought about that and I thought, and this is part of the research, okay, because coaches are really valuable. I'm not pretending that the need for good coaching is somehow going away, but it really is good coaching. Not, you know, formulaic of any kind.And you can't just say, well, it depends on the human connection. And that's all there is. Yeah, you can say that, but it's not going to save you. End of story. Embodied authority is the only key.So anyway, I thought, all right, how do I frame this as an approach to coaching? And so I created the Triple Helix model that I outline in Coaching and the Rise of AI and I call it the Phoenix Coach.And the story of the Phoenix for me is important, rising from ashes and all that stuff.But anyway, and I put it through the same rigorous analysis And AI came back and said, this one has zero vulnerability to AI and insane ability to create. And it didn't use the word insane. Extremely high ability to deliver results. So I know.And this the model I was using already, but writing it and caught, you know, taking it through the analysis caused me to get it sharper, named clearer, more powerfully focused, et cetera, et cetera. And so I have that. If you want it, get hold of me. Your ultimate life podcast.com let's talk about the school of transformational coaching.If you want to stay in the business, if you don't, you know, that's fine. Coaches spend too much time trying to be more polished, more visible, more optimized. None of that matters. What you need is more original.And it needs not to be a jacket that you put on. It's just who you are, straight up, all the time, more coherent, more honest, more fully and completely yourself.That's how you become a category of one. So a lot of coaches are trying to market their way out of a sameness problem, and you can't do that.You got to quit being the same, and it has to be wildly different. So here's a couple of questions that I'd like you to think, think about and answer truthfully if you want this to be helpful.Now, you can be mad and hang up if you want, but here's some questions. What do you believe that puts real sharp edges on your work? Sharp, hardcore edges? Because if you're smooth, you're out. What have you built?What is your body of work that makes comparison more difficult or harder or even impossible? What is there about your work that can't be swapped out for another nice, thoughtful coach? What.What is there in your work that simply cannot be swapped out in martial arts? The most successful martial artists in my experience, don't hop from style to style and teacher to teacher. You pick a sensei and you work with them.Now, there's all kinds of, you know, taekwondo and Tang soo do and shurite and multiple different versions of karate and Chinese martial arts.You know, kung fu and jeet kune do, which is Bruce Lee's adaptation and Brazilian jiu jitsu, and there's all kinds of methods that use the principles of fitness, movement, balance, and all that sort of thing. And some emphasize some parts more than others. But if you're studying to be a martial artist, you pick one.If you're going to be a good coach, find yourself a killer coach that you know has got what you want. And stay with them. Stay with them.Until they die, till they quit, retire, or until they tell you, you have got everything I can give you, we need to move you on. And if they're a good coach, they'll tell you that.And if you think, well, they'd never do that and get rid of me as a client, they better or they suck to start with. I want you to think about that. Do you pass people on when you've given them everything you've got?Because they are now at a level where you need a more developed, more embodied. They need a more developed, more embodied coach.And the other thing is, if you're a coach and you're not in a powerful, demanding coaching container, you're a fraud. And AI is going to replace you and you won't be able to make a living. And I don't want that for you.I want you to be vibrant, making a buck and a half, 150,000 a year. 100,000 Used to be beautiful. 150 Now is the number. If you can't make 150, you're not in the elite coaching group. And you can be right now.And you can do it any way you want to. I've got an offer for you, an opportunity, your ultimate life.Podcast.com contact form just write coaching or school of transformational coaching because there is a way and the good coaches are more needed than ever because AI is creating its own bubble of weirdness. Okay, A category of one requires these things.A strong stand, a clear enemy, as it were, or set of things that are typically in the way or holding people back.And if you can't articulate that and name it clearly and powerfully so that someone listen to you, is listening to you, is gasping for breath, you don't have it yet. You need to be a lived philosophy. And I said that on purpose. You don't need to have a lived philosophy. You need to be a lived philosophy.You need to have and use a method. And it needs to be the method that you live. You need to have a language with distinctions, clear distinctions.The use of that word, distinction in that way, I think started back with Earhart and Est and then Landmark, etc, etc. There's a good book about that. It's about 3 inches thick and 8 and a half by 11 turn sideways.It's a whole transcript of a four day landmark seminar that Earhart facilitated. It's really good. There's a lot of comparisons in there to Heidegger's work on being in time.You need to have evidence of your own transformation and you need to have your own integrated story. Because here's the other truth I know.The most powerful gift as a coach or a mission driven entrepreneur, or a passion driven person of any kind, the most powerful thing you or I have to offer the world is the story of your own development or your own becoming. If you haven't written that book, you haven't collected it yet, you don't know what it is.If you don't know what it is, you can't offer it clearly and powerfully on demand. You're not a category of one. All right? So the stand that you take gives direction and direction. Clarity, certainty is what people are craving.There's so many people jumping up and down. If you don't have clarity, you can't give anybody direction. A clear enemy, as it were, gives contrast. Now I'll tell you what mine are.Learned helplessness, Addiction to mediocrity and victim mindset. Most people live in a soul sucking swamp where the skies are gray, the effort is half baked and they're half alive.And I call it addiction to mediocrity, Learned helplessness and victim mindset.The journey is to jump out of that hell hole and go to the marvelous mountain meadow of fierce life ownership, radical excellence, and a passion to serve. That's where you live the ultimate life. Your own journey on that path gives your, you know, gives a soul. Your story is the soul.The body of work that you have created creates trust. And it needs to start with the story of your becoming. All of those are things that I help you do. I've walked that road. That's why I have 24 books.I've walked the road over and over and I've helped many people. I've got a cohort going right now of people that are telling that story. You become a category of one.Not because you want to sound unique, but because your lived life is unique. When you finally stop diluting whatever it is that is actually true about your work, boldly declare, okay?And you might be afraid to do that, but I don't care. That's it. You got to do that. All right?AI is now forced this upon us because for at least the 20 years I've been in coaching, minus the last two, when AI has been exploding, I realize it's been around longer than that, but exploding. AI is forcing this change, right? Some things happen, like smartphones, for example.Those came on the scene and everything about the way we communicate and do stuff is different. Okay? AI is doing that kind of gigantic change in tons of verticals. Work all over the place.Tens of thousands of these kind of jobs laid off and then more created over here.I think it's an elevation and an upgrade to our human experience because it allows us to get rid of the mundane, even though there's sometimes joy in that, to eliminate as much of the mundane as you want to and spend the time that's at your true value, the spirit, the heart, the gifts, the talents you have. AI is destroying all the mediocrity because it's easy to create, it's really good at phrasing things, it's really good to easy to package.I know several coaches that have built AI bots. I'm building one. Why? Because I want to have something for my clients that's in between sessions.And I'm not worried about it replacing me because there is no replacement for embodied authority. People say, well, the human experience, that's true, but there's a limit to that embodied authority, the truth, living and being.The truth of what you teach is the key. So the winning move is not more ads, more posting, more content, more cleverness or more polished sameness. And I get sick when I see these ads.Become a life coach, work from anywhere, help people and make money. That is so 10 years ago, five years ago, three years ago. It's gone. The truth is in the story of your being.That's how you create a category of one you already are, that you just have to decide to use it. The middle of the market, in fact, from 0 to 95%, I call that the middle of the market. That's gone.It's getting gone faster than you can imagine, faster than I even predicted. And I don't want that for you. Categories of one don't belong there, don't compete there, and certainly don't make money there. As a category of one.You're better paid, you have better clients, it's more fun, you make a bigger impact. If that wants to be your world. School of transformational coaching is worth a look.AI can help with execution, but it cannot create a true category of one without your lived experience. And AI didn't have any lived experience. If you're generic, AI will amplify your genericness, your sameness, your nothing.If you're clear, AI can help you amplify your clarity. And I know because I see it doing it for me, what this means in a practical way, right now, today, to become a category of 1.Stop copying somebody else's tone, stop recycling other people's language, tools and methods and slapping on a new Name or creating a new description. I see that all the time.Oh, we have this new method and you hear the new name and then you look into it and it's the same stuff, neuroplasticity and shifting your mind and adultering your beliefs and so forth. But what they have is new names for nothing new.They don't truly have a powerful, unique distinction which can only come from your own lived experience. Okay, I'm inviting you, please stop hiding your scariest truth, your sharpest truth, the truth of your own story. Instead, build your core premise.The things you know are true because you've lived them. Build your method, build your story, write your book.That forces more than anything I've ever seen a person to get organized about what they've experienced, what it did for them, and what they truly believe, as evidenced by how they're living. So I, I really invite you to do that. Organize your body of work, even if it's just podcast appearances and coaching calls and so forth.Analyze them, use AI to do that. Find the patterns in the power so you can truly understand.And again, if you want help doing that, let's talk, because I'm the world class expert at that. And I say that without any being proud or puffed up and without any hesitation because I've done it for me and for so many.And you are unique and I love you and we need you. We need your story. We need your power. You do not need to win the coaching game like it exists now, because that's going away.You need to stop playing at this, you know, at the commodity level, because commodity commoditization is a race to the bottom, right? Instead, you need to become clear enough, real enough, and built up with your body of work enough that people stop shopping and start deciding.So personally, for us, it means do the deeper work, get structure in your method, write your story, build the body of work and become the category of one. You can do it if you want help. Get a hold of me. Don't aim to be the most excellent coach in a crowded field.It's not satisfying, it won't make any money. And AI is going to crowd you out, become impossible, please, to mistake for anyone else. You have the tools, you have the heart.That's how you survive. Not only survive, that's how you lead. And if you choose coaching, it's how you lead. Using coaching to create your ultimate life.Right here, right now. Your opportunity for massive growth is right in front of you. Every episode gives you practical tips and practices that will change everything.Everything if you want to know more, go to kellenfluekegermedia.com if you want more free tools, go here. Your UltimateLife CA Subscribe Share. Sam.